The document summarizes the media evaluation of a music video, digital album packaging, and magazine advertisement created by the author. It describes the genre as rap/rock hybrid and how the clothing, camerawork, editing, and other elements represent, develop, or challenge conventions of these genres. Location footage and special effects were used to further the narrative. Feedback was gathered during production to improve the work. A variety of media technologies were used in the planning, research, construction, and evaluation of the project.