The document discusses the concepts of attitudes and how they can be defined. It states that an attitude is a positive or negative orientation or feeling toward something, referred to as the attitude object. Attitudes influence behaviors and behaviors also influence attitudes. Work attitudes, such as job satisfaction and organizational commitment, are also examined. Several theories of attitude change are outlined, including reinforcement theory, balance theory, and cognitive dissonance theory. Beliefs and values are defined as important components of attitudes. Societal values are also discussed in terms of human-nature orientation, man-nature orientation, time orientation, and activity orientation.