Attack the Block is a 2011 sci-fi thriller film directed by Joe Cornish. It was released in the UK on May 11, 2011 and in the US on July 29, 2011. The film was promoted through an official trailer release, social media campaigns on Facebook, Twitter, and a website providing information on release dates and behind-the-scenes footage. Reviews were mixed, with some praising the film's humor and social commentary while others criticized the acting and unrealistic portrayal of characters' reaction to an alien invasion.
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8. Released on 11th May 2011 in the UK
July 29 2011 in the US.
19th September 2011 released on DVD
and Blu Ray.
9. Exchange
• http://www.rottentomatoes.com/m/attack_the_block/ - 7.4/10
“Effortlessly mixing scares, laughs, and social commentary, Attack the Block
is a thrilling, brisky-paced sci-fi yarn with a distinctly British flavor”.
• “While appearing to be a small budget, indie type production that screams
cult film, this intriguing story has some very nice camera and lighting work;
solid acting by a bunch of unknowns, and enough humor and social
commentary mixed into the "aliens attack" premise to make this a
good, solid view.” 3.5/5
• http://www.youtube.com/watch?v=dPVCChutB_E – Reviewer was sarcastic
about the film and picked upon conventions of a black character dying first
and the gang riddled characters in the film. User MrLakuz commented
• “Worst movie i've ever seen. And im a 15 year old guy. Terrible acting and
the way they react to aliens coming is so unrealistic. That's just my opinion.”
10. Conclusion
•
Exchange in this is case is very important as the film was originally for
UK audiences and then got released in the US. The director needed
exchange for this film to see if the audiences from America were able to
understand the language as well as give feedback about the film. The
positives of this exchange were users on youtube were able to argue
their point’s about the film and inform others that the film is a must
see. Negatives about this exchange were the reviews from some of the
audiences from America who could not understand the film so they
would be influencing other people from the USA not to go and watch
the film.
• Technology played a big role for the exchange as it was a small budget
movie and the director was able to see what worked and did not work .
By using the social networking sites for users to talk among each other
it helped spread the word about the film.