This document discusses the history and evolution of online reviews from their origins in the late 1990s and early 2000s to the present day. It provides sources that describe how the first review websites like RateItAll, Deja, and Epinions accumulated over 1 million reviews by 2000. Other sources discuss how YouTube became a popular platform for product reviews and how trends have shifted to focus on unboxing and regular users' opinions. The document also examines famous reviewers and how they present reviews across different media like movies, video games, and products. Finally, it looks at how online reviews influence sales and consumer purchasing decisions.
This document discusses the history and evolution of online reviews from their origins in the late 1990s and early 2000s to the present day. It provides sources that describe how early review sites like RateItAll, Deja, and Epinions accumulated over 1 million reviews by 2000. It also notes how YouTube and unboxing videos became popular sources of reviews for millennials and Gen Z. The document outlines how famous reviewers present reviews across different media like movies, video games, and products. Finally, it includes a source that discusses how online reviews can significantly increase sales conversions and impact higher-priced items more than lower-priced items.
The document summarizes audience research for the movie "Paranormal Activity: The Marked Ones". It finds the movie appealed to both male and female audiences aged 15-22 based on IMDB reviews. YouTube views were high but comments were split between praising it as "crazy scary" and dismissing it as the "worst horror ever". The movie's Facebook page is no longer active but its Twitter follows are used to share scary reaction videos. The official website now mainly sells DVDs and Blu-Rays while keeping trailers. No dedicated fan sites exist as it is an older movie. A sample reaction video to the trailer is also included.
The document summarizes the findings from research conducted on audience reactions to the movie trailer for "The Notebook." It describes both positive and negative comments found on the YouTube trailer, as well as information gathered from the fan site, IMDB page, Facebook and Twitter accounts for the movie. Key details about the two main characters and production companies are also provided. Methods used included analyzing the trailer and exploring related Internet sites.
Elliot Jones proposes creating a 10-15 minute video game review of BioShock: Infinite to show gameplay and content in order to help people decide if the game is worth buying. He will record gameplay footage using screen recording software and edit it down while recording himself discussing various aspects of the game in front of a green screen. The review will have an 18+ age rating to match the game. Research showed that while text reviews are common, video reviews are less frequent but in high demand, with only a few known for their quality, information, and entertainment.
The document proposes a video game review of Bioshock: Infinite for Vibe Productions. The reviewer will create a 10-15 minute review detailing the game's characters, storyline, weapons, combat, settings and more. Footage will be recorded using screen recording software and edited down while the reviewer narrates in front of a green screen. Research found that video game reviews are not widely produced on YouTube but are in demand. The target audience is 18+ due to the game's violent content. The goal is to produce an informative yet entertaining review on par with popular reviewer Angry Joe.
This document summarizes the website for the 2010 action film The Expendables. The website includes sections for news articles, downloads, cast and crew biographies, the story, videos, and photos from the film. It also features interactive components like a survey to create a custom character to add to the movie poster. The analysis notes that the all-star cast is prominently displayed but that navigation and plot information are limited. It compares the site to the more informative fan site. The document also reviews the film's Facebook and Twitter accounts, finding that they provide promotional updates and engage fans through questions and calls to action.
The talk I gave at Uncubed NYC 2015. Goes over the different dimensions of a data science project, and shows the entire process through the example of a passion project: Movie vs Movie.
What are your top ten favorite movies of all time? This is a very difficult question. But why? I explain the challenges of measuring how much we like movies, books, songs, or products; combining insights from diverse sources like the Netflix Prize, Duncan Watts' social experiments, or the beginnings of Facebook. The better we get at measuring and ranking levels of enjoyment, the better we can customize websites, sort search results, find other people with similar tastes, and recommend products, so can we overcome these challenges? Drumroll... Yes, we can.
While Movie vs Movie answers a personal question I'm passionate about, it gives a lot of insights for the entertainment industry, and the backbone process for answering business questions is the same.
This document discusses the history and evolution of online reviews from their origins in the late 1990s and early 2000s to the present day. It provides sources that describe how early review sites like RateItAll, Deja, and Epinions accumulated over 1 million reviews by 2000. It also notes how YouTube and unboxing videos became popular sources of reviews for millennials and Gen Z. The document outlines how famous reviewers present reviews across different media like movies, video games, and products. Finally, it includes a source that discusses how online reviews can significantly increase sales conversions and impact higher-priced items more than lower-priced items.
The document summarizes audience research for the movie "Paranormal Activity: The Marked Ones". It finds the movie appealed to both male and female audiences aged 15-22 based on IMDB reviews. YouTube views were high but comments were split between praising it as "crazy scary" and dismissing it as the "worst horror ever". The movie's Facebook page is no longer active but its Twitter follows are used to share scary reaction videos. The official website now mainly sells DVDs and Blu-Rays while keeping trailers. No dedicated fan sites exist as it is an older movie. A sample reaction video to the trailer is also included.
The document summarizes the findings from research conducted on audience reactions to the movie trailer for "The Notebook." It describes both positive and negative comments found on the YouTube trailer, as well as information gathered from the fan site, IMDB page, Facebook and Twitter accounts for the movie. Key details about the two main characters and production companies are also provided. Methods used included analyzing the trailer and exploring related Internet sites.
Elliot Jones proposes creating a 10-15 minute video game review of BioShock: Infinite to show gameplay and content in order to help people decide if the game is worth buying. He will record gameplay footage using screen recording software and edit it down while recording himself discussing various aspects of the game in front of a green screen. The review will have an 18+ age rating to match the game. Research showed that while text reviews are common, video reviews are less frequent but in high demand, with only a few known for their quality, information, and entertainment.
The document proposes a video game review of Bioshock: Infinite for Vibe Productions. The reviewer will create a 10-15 minute review detailing the game's characters, storyline, weapons, combat, settings and more. Footage will be recorded using screen recording software and edited down while the reviewer narrates in front of a green screen. Research found that video game reviews are not widely produced on YouTube but are in demand. The target audience is 18+ due to the game's violent content. The goal is to produce an informative yet entertaining review on par with popular reviewer Angry Joe.
This document summarizes the website for the 2010 action film The Expendables. The website includes sections for news articles, downloads, cast and crew biographies, the story, videos, and photos from the film. It also features interactive components like a survey to create a custom character to add to the movie poster. The analysis notes that the all-star cast is prominently displayed but that navigation and plot information are limited. It compares the site to the more informative fan site. The document also reviews the film's Facebook and Twitter accounts, finding that they provide promotional updates and engage fans through questions and calls to action.
The talk I gave at Uncubed NYC 2015. Goes over the different dimensions of a data science project, and shows the entire process through the example of a passion project: Movie vs Movie.
What are your top ten favorite movies of all time? This is a very difficult question. But why? I explain the challenges of measuring how much we like movies, books, songs, or products; combining insights from diverse sources like the Netflix Prize, Duncan Watts' social experiments, or the beginnings of Facebook. The better we get at measuring and ranking levels of enjoyment, the better we can customize websites, sort search results, find other people with similar tastes, and recommend products, so can we overcome these challenges? Drumroll... Yes, we can.
While Movie vs Movie answers a personal question I'm passionate about, it gives a lot of insights for the entertainment industry, and the backbone process for answering business questions is the same.
Elliot provides a detailed yet spoiler-free review of the critically acclaimed video game Bioshock Infinite. While his audio quality could use improvement, he thoroughly analyzes different aspects of the game's storyline, characters, and gameplay. The review gives viewers a good understanding of Bioshock Infinite without revealing too much, helping them decide whether to purchase the game. Though new to reviewing, Elliot demonstrates strong analytical skills and his review provides a useful overview for those interested in Bioshock Infinite.
The document provides background information on Eric Fain, including his name, age, occupation, marital status, residence, and a quote about why he goes to movies alone. It then discusses several topics related to design thinking including mental models, audience segmentation, personas, contextual inquiry, analyzing stories to create mental models, and communicating findings.
Originally created as a resource for librarians, this Enoch Pratt Free Library/Sights & Sounds Department PowerPoint presentation is designed to help professionals improve their viewer's advisory capabilities.
This document provides an instructional guide on how to use the Internet Movie Database (IMDB) website to answer film-related reference questions. It describes IMDB as a free online database containing over 3 million film, TV, and video game titles along with user recommendations, plot summaries, and cast and crew information. The document gives examples of film reference questions that can be answered using IMDB's searchable and browseable database, and provides step-by-step instructions for conducting searches to find the requested information.
Internet Movie Database (IMDB) Presentationlyvette24
I created this presentation for a Reference Services course (LIS 518). I was assigned the Internet Movie Database (IMDB) and this presentation provides an overview of the site and how it can be used by people seeking information.
The document discusses various research methods that could be used to determine what type of film a company should produce. It mentions that both secondary research like reviewing other films and primary research methods like surveys and focus groups will be used. It also provides an example survey that was conducted among classmates to gather preliminary data on preferences around genres, actors, directors, and other factors. The survey results are summarized and indicate a preference for action/adventure films, certain actors and actresses, specific directors, and watching films with friends and family in color.
The document provides guidance for librarians on providing viewers' advisories in the digital age. It discusses conducting a viewer's advisory interview to understand a patron's tastes and preferences. It outlines various appeal factors to consider like genre, characters, director, plot, and appropriateness. It then recommends several print and online resources for finding recommended movie lists and reviews to help patrons find movies that interest them. These resources include books, magazines, and websites like Jinni, VideoHound, IMDb, and Kids-in-Mind.
The document lists 25+ stock image and footage sites that can be used for media needs. It provides the names and URLs of sites like 123RF, Alamy, BigStockPhoto, CanStockPhoto, Corbis Images, and Dreamstime that offer images, footage, and videos under various licensing models. Viewers are advised to carefully review the terms of service for each site before using any content.
YouTube & Comedy: International Society for Humor StudiesKevin Nalty
What can analyzing YouTube comedy videos (most viewed and highest rated) tell us about comedy preferences? What percent of top 1500 YouTube Partner channels are comedy? What techniques and comedic devices appear to be common of the popular YouTube videos? Author of "Beyond Viral," career marketer, and YouTube "weblebrity" Kevin "Nalts" Nalty provides preliminary findings of extensive research on YouTube humor and comedy videos.
This document discusses research on target audiences for horror films. It finds that the primary audience is males aged 18-24 based on UK research. Additional findings show that most cinema goers are aged 15-24, and that people in this age range appreciate the immersive experience and quality of seeing films at the cinema. The document also discusses how horror films appeal to primal fears and are promoted using trailers on websites like YouTube to generate buzz before release.
This website analyzes the website for the film The Godfather to help construct a website for a student's own 5-minute action film. The Godfather website uses a black background with catchy mysterious music to convey it is an action mafia film. It provides character names and special features like videos, galleries, film information, and downloadable content. Additionally, viewers can purchase a blue-ray print of the film online.
Proposal for video game review for vibe productionselliotnjones
Elliot Jones proposes creating a 10-15 minute video game review of BioShock: Infinite to show gameplay and content to help viewers decide if the game is worth purchasing. He will record gameplay footage using screen recording software and edit it down to highlight key aspects like characters, story, weapons, and setting. Elliot will record himself discussing these aspects in front of a green screen, composited over the gameplay. His goal is to produce a high quality, informative yet entertaining review for an audience of 18+ due to the graphic nature of the game. Research showed that while text reviews are common, few create video reviews of the production value Elliot aims for.
This website analysis summarizes the key sections and features of the website for the movie Silver Linings Playbook. The front page prominently displays the movie title and logo, and features images of the two main characters. It includes options to buy tickets, DVDs, and the soundtrack. Under tabs for "About", "Photos", and "Videos" are synopses of the plot, character photos, and movie trailers. Additional tabs provide news, character quotes, American football facts related to the movie, and links to social media pages to share content and enter a prize competition.
Reviews have become integral to modern consumer decision making. Online reviews started in the late 1990s and early 2000s with sites like RateItAll and Epinions that allowed regular users to review products. YouTube further popularized reviews with channels like Angry Video Game Nerd pioneering comedic game reviews. Today, reviewers like Jangbricks (Lego), Chris Stuckmann (movies), and SomeCallMeJohnny (games) have large followings and influence on purchases. Research shows reviews increase purchase likelihood and conversions, especially for expensive items. Over 90% of consumers read reviews when available and are less likely to buy without reviews, showing their power to sway decisions.
This document discusses the history and importance of reviews. It begins by looking at how reviews started in newspapers and films in the early 1900s. It then explores how online reviews began in 1999 with websites like RateItAll that allowed regular users to review products. YouTube later became a major platform for video reviews by users like the Angry Video Game Nerd pioneer. Now, reviewers on YouTube like Jangbricks for Lego, Chris Stuckmann for movies, and SomeCallMeJohnny for games influence millions of consumers. Overall, the document examines how reviews have evolved from newspapers to online user reviews that many people now rely on to make purchasing decisions.
The document discusses how two films, Harry Potter and the Deathly Hallows Part 2 and Attack the Block, used online exchange and social media to promote themselves. It describes how for both films users posted reviews, trailers and discussion online which helped promote the films but also allowed negative comments and reviews outside of studio control. Technology played a key role in allowing this exchange. It also compares the marketing strategies, noting Harry Potter had a bigger budget and fanbase while Attack the Block targeted teenagers and relied more heavily on online promotion with limited funding.
This document discusses the history and importance of reviews. It begins by looking at how reviews started in the early 1900s with newspaper film reviews. It then explores the rise of online reviews in the late 1990s/early 2000s with websites that allowed users to review products. A key moment was the Angry Video Game Nerd web series in 2004, which pioneered comedic game reviews on YouTube. Nowadays, YouTube is the main platform for product reviews, with channels like Jangbricks for Lego and Chris Stuckmann for movies influencing consumer purchase decisions. Millennials and Gen Z especially rely on online user reviews to inform their spending. Overall reviews have become an integral part of modern consumerism and decision making.
This document discusses the history and importance of reviews. It begins by looking at the origins of reviews in newspapers in the early 1900s reviewing films. It then explores the rise of online reviews around 1999 with websites like RateItAll allowing people to review various products. A key moment was the Angry Video Game Nerd web series in 2004, which pioneered comedic video game reviews on YouTube. Today, YouTube is the main platform for product reviews, with popular reviewers in different genres like Jangbricks for Lego and Chris Stuckmann for movies. These reviewers are seen as influential opinion leaders under media theories, with millions of subscribers seeking their reviews to inform purchasing decisions.
The document summarizes feedback from a focus group on a trailer for the film "Eat The Rich". The focus group consisted mainly of 17-19 year olds. The feedback was generally positive, though some felt the narrative was confusing. Camera work and editing received the best reviews. Music choices were more controversial. Most felt the appropriate age rating would be 15. Responses were mixed on whether the trailer appealed more to male or female audiences, but most agreed it would suit middle class viewers best.
This document discusses several sources related to online reviews and media theories. It examines sources that describe the history and evolution of online reviews from the early 2000s to present day. This includes how early review sites like RateItAll and Epinions started the trend of online reviews and how social media platforms now allow reviews. The document also looks at famous reviewers across different media like movies, video games, toys and their reviewing styles. The sources relate to the media theories of uses and gratifications model and two-step flow model, exploring how reviewers act as opinion leaders and how reviews satisfy audience needs.
The document analyzes audience research for the movie trailer of "The Fault in Our Stars". It found that the trailer received over 360,000 likes on YouTube and mostly positive comments from viewers who could relate to the illness of the main character. Fan sites for the movie posted images and quotes to engage audiences. Reaction videos showed teens wanting to see the movie and being thankful for their health.
Elliot provides a detailed yet spoiler-free review of the critically acclaimed video game Bioshock Infinite. While his audio quality could use improvement, he thoroughly analyzes different aspects of the game's storyline, characters, and gameplay. The review gives viewers a good understanding of Bioshock Infinite without revealing too much, helping them decide whether to purchase the game. Though new to reviewing, Elliot demonstrates strong analytical skills and his review provides a useful overview for those interested in Bioshock Infinite.
The document provides background information on Eric Fain, including his name, age, occupation, marital status, residence, and a quote about why he goes to movies alone. It then discusses several topics related to design thinking including mental models, audience segmentation, personas, contextual inquiry, analyzing stories to create mental models, and communicating findings.
Originally created as a resource for librarians, this Enoch Pratt Free Library/Sights & Sounds Department PowerPoint presentation is designed to help professionals improve their viewer's advisory capabilities.
This document provides an instructional guide on how to use the Internet Movie Database (IMDB) website to answer film-related reference questions. It describes IMDB as a free online database containing over 3 million film, TV, and video game titles along with user recommendations, plot summaries, and cast and crew information. The document gives examples of film reference questions that can be answered using IMDB's searchable and browseable database, and provides step-by-step instructions for conducting searches to find the requested information.
Internet Movie Database (IMDB) Presentationlyvette24
I created this presentation for a Reference Services course (LIS 518). I was assigned the Internet Movie Database (IMDB) and this presentation provides an overview of the site and how it can be used by people seeking information.
The document discusses various research methods that could be used to determine what type of film a company should produce. It mentions that both secondary research like reviewing other films and primary research methods like surveys and focus groups will be used. It also provides an example survey that was conducted among classmates to gather preliminary data on preferences around genres, actors, directors, and other factors. The survey results are summarized and indicate a preference for action/adventure films, certain actors and actresses, specific directors, and watching films with friends and family in color.
The document provides guidance for librarians on providing viewers' advisories in the digital age. It discusses conducting a viewer's advisory interview to understand a patron's tastes and preferences. It outlines various appeal factors to consider like genre, characters, director, plot, and appropriateness. It then recommends several print and online resources for finding recommended movie lists and reviews to help patrons find movies that interest them. These resources include books, magazines, and websites like Jinni, VideoHound, IMDb, and Kids-in-Mind.
The document lists 25+ stock image and footage sites that can be used for media needs. It provides the names and URLs of sites like 123RF, Alamy, BigStockPhoto, CanStockPhoto, Corbis Images, and Dreamstime that offer images, footage, and videos under various licensing models. Viewers are advised to carefully review the terms of service for each site before using any content.
YouTube & Comedy: International Society for Humor StudiesKevin Nalty
What can analyzing YouTube comedy videos (most viewed and highest rated) tell us about comedy preferences? What percent of top 1500 YouTube Partner channels are comedy? What techniques and comedic devices appear to be common of the popular YouTube videos? Author of "Beyond Viral," career marketer, and YouTube "weblebrity" Kevin "Nalts" Nalty provides preliminary findings of extensive research on YouTube humor and comedy videos.
This document discusses research on target audiences for horror films. It finds that the primary audience is males aged 18-24 based on UK research. Additional findings show that most cinema goers are aged 15-24, and that people in this age range appreciate the immersive experience and quality of seeing films at the cinema. The document also discusses how horror films appeal to primal fears and are promoted using trailers on websites like YouTube to generate buzz before release.
This website analyzes the website for the film The Godfather to help construct a website for a student's own 5-minute action film. The Godfather website uses a black background with catchy mysterious music to convey it is an action mafia film. It provides character names and special features like videos, galleries, film information, and downloadable content. Additionally, viewers can purchase a blue-ray print of the film online.
Proposal for video game review for vibe productionselliotnjones
Elliot Jones proposes creating a 10-15 minute video game review of BioShock: Infinite to show gameplay and content to help viewers decide if the game is worth purchasing. He will record gameplay footage using screen recording software and edit it down to highlight key aspects like characters, story, weapons, and setting. Elliot will record himself discussing these aspects in front of a green screen, composited over the gameplay. His goal is to produce a high quality, informative yet entertaining review for an audience of 18+ due to the graphic nature of the game. Research showed that while text reviews are common, few create video reviews of the production value Elliot aims for.
This website analysis summarizes the key sections and features of the website for the movie Silver Linings Playbook. The front page prominently displays the movie title and logo, and features images of the two main characters. It includes options to buy tickets, DVDs, and the soundtrack. Under tabs for "About", "Photos", and "Videos" are synopses of the plot, character photos, and movie trailers. Additional tabs provide news, character quotes, American football facts related to the movie, and links to social media pages to share content and enter a prize competition.
Reviews have become integral to modern consumer decision making. Online reviews started in the late 1990s and early 2000s with sites like RateItAll and Epinions that allowed regular users to review products. YouTube further popularized reviews with channels like Angry Video Game Nerd pioneering comedic game reviews. Today, reviewers like Jangbricks (Lego), Chris Stuckmann (movies), and SomeCallMeJohnny (games) have large followings and influence on purchases. Research shows reviews increase purchase likelihood and conversions, especially for expensive items. Over 90% of consumers read reviews when available and are less likely to buy without reviews, showing their power to sway decisions.
This document discusses the history and importance of reviews. It begins by looking at how reviews started in newspapers and films in the early 1900s. It then explores how online reviews began in 1999 with websites like RateItAll that allowed regular users to review products. YouTube later became a major platform for video reviews by users like the Angry Video Game Nerd pioneer. Now, reviewers on YouTube like Jangbricks for Lego, Chris Stuckmann for movies, and SomeCallMeJohnny for games influence millions of consumers. Overall, the document examines how reviews have evolved from newspapers to online user reviews that many people now rely on to make purchasing decisions.
The document discusses how two films, Harry Potter and the Deathly Hallows Part 2 and Attack the Block, used online exchange and social media to promote themselves. It describes how for both films users posted reviews, trailers and discussion online which helped promote the films but also allowed negative comments and reviews outside of studio control. Technology played a key role in allowing this exchange. It also compares the marketing strategies, noting Harry Potter had a bigger budget and fanbase while Attack the Block targeted teenagers and relied more heavily on online promotion with limited funding.
This document discusses the history and importance of reviews. It begins by looking at how reviews started in the early 1900s with newspaper film reviews. It then explores the rise of online reviews in the late 1990s/early 2000s with websites that allowed users to review products. A key moment was the Angry Video Game Nerd web series in 2004, which pioneered comedic game reviews on YouTube. Nowadays, YouTube is the main platform for product reviews, with channels like Jangbricks for Lego and Chris Stuckmann for movies influencing consumer purchase decisions. Millennials and Gen Z especially rely on online user reviews to inform their spending. Overall reviews have become an integral part of modern consumerism and decision making.
This document discusses the history and importance of reviews. It begins by looking at the origins of reviews in newspapers in the early 1900s reviewing films. It then explores the rise of online reviews around 1999 with websites like RateItAll allowing people to review various products. A key moment was the Angry Video Game Nerd web series in 2004, which pioneered comedic video game reviews on YouTube. Today, YouTube is the main platform for product reviews, with popular reviewers in different genres like Jangbricks for Lego and Chris Stuckmann for movies. These reviewers are seen as influential opinion leaders under media theories, with millions of subscribers seeking their reviews to inform purchasing decisions.
The document summarizes feedback from a focus group on a trailer for the film "Eat The Rich". The focus group consisted mainly of 17-19 year olds. The feedback was generally positive, though some felt the narrative was confusing. Camera work and editing received the best reviews. Music choices were more controversial. Most felt the appropriate age rating would be 15. Responses were mixed on whether the trailer appealed more to male or female audiences, but most agreed it would suit middle class viewers best.
This document discusses several sources related to online reviews and media theories. It examines sources that describe the history and evolution of online reviews from the early 2000s to present day. This includes how early review sites like RateItAll and Epinions started the trend of online reviews and how social media platforms now allow reviews. The document also looks at famous reviewers across different media like movies, video games, toys and their reviewing styles. The sources relate to the media theories of uses and gratifications model and two-step flow model, exploring how reviewers act as opinion leaders and how reviews satisfy audience needs.
The document analyzes audience research for the movie trailer of "The Fault in Our Stars". It found that the trailer received over 360,000 likes on YouTube and mostly positive comments from viewers who could relate to the illness of the main character. Fan sites for the movie posted images and quotes to engage audiences. Reaction videos showed teens wanting to see the movie and being thankful for their health.
3.what have you learnt from audience feedbackmattywrighty
Through submitting drafts of media products and questionnaires to audiences, the document discusses what was learned from audience feedback. Drafts of a movie trailer uploaded to social media received comments about unsteady camera shots, blurry focus, and an interesting narrative. A second draft addressed these issues. A questionnaire provided quantitative and qualitative data, showing that males aged 18 preferred horror, audiences enjoyed complicated storylines, and posters should be simplistic with eye-catching images and prominent title/release dates.
The document discusses what the author has learned from audience feedback on their horror film project. They received feedback at various stages of production through surveys and focus groups. This helped them improve elements like the film title, increase sympathy for characters, and add more horror elements. When a teacher noted the original title was too similar to a James Bond film, they changed it based on more feedback. Overall, the author learned incorporating audience perspectives helped strengthen their film and make it more appealing to target viewers.
The document discusses various aspects of music and sound used in film trailers and how they affect the audience. It analyzes the trailer for 22 Jump Street, noting that R&B music is used during a gangster scene to suit the situation. Sounds and music change based on the mood of the scene. Silence is also used effectively to focus audience attention. The document concludes that music must match the scene.
The document summarizes the marketing campaign for the film Harry Potter and the Deathly Hallows Part 2. It describes how mini trailers and cast interviews were released in March 2011. Posters with the international release date were then shown in late March. In April, the theatrical trailer was released online and promoted discussion about the ending. TV ads ran in June to promote the film to children. A sneak peek was shown at the MTV Movie Awards in early June. The film was released in theaters in mid-July and on DVD in early December. Reviews on websites and social media were both positive and negative. The conclusion discusses how user reviews and opinions online can both encourage and discourage viewership.
The document discusses different types of movie trailers and provides examples. It analyzes two trailers - one for The Hangover Part 2 and one for The Rocky Horror Picture Show. It then discusses the case study of marketing for The Hangover Part 2 through its website, posters, and trailers. Terminology used in marketing is defined. The BBFC film rating system is also briefly explained.
The document discusses secondary research conducted on reality television shows. It provides details on some of the highest rated reality TV series according to IMDB ratings, including Impractical Jokers, Air Crash Investigation, and The First 48. The document also discusses how websites like IMDB and forums on sites like Digital Spy allow users to view ratings and leave opinions on shows, providing both quantitative and qualitative data that can be used by television companies.
The document discusses testing and promoting a film trailer. It aimed the trailer at audiences aged 15 and older as the film lacked violence or sexuality. A questionnaire survey of classmates provided feedback on the trailer's genre, editing, camerawork and ratings. Overall, the feedback was positive but some found the genre unappealing. Suggestions to improve included making the soundtrack quieter and adding a twist or bolder title. Social media like YouTube, Twitter and Facebook were used to promote the trailer and get more feedback.
The document summarizes Qasim Ali Zaidi's process in creating his short film "Pukaar" for his A-Levels media studies portfolio. He conducted research on popular genres and chose an action/thriller genre to engage audiences. He developed a storyboard and used conventions like music and close-ups to create drama. The film addresses the social issue of kidnapping for ransom. It was edited using Adobe Premiere and After Effects and distributed online through a website and film festivals to reach wide audiences.
The document discusses where movie trailers can be found online. Trailers are commonly featured on websites that allow audiences to view and share trailers, leaving comments and feedback. These websites help film studios reach a wider audience by enabling social sharing. Trailers are also available on iTunes, where additional movie details and reviews can be viewed. Newspapers and publications further feature trailers to promote upcoming films.
Jack plans to make a short film showcasing a wide range of film techniques. He plans to storyboard and plan out details but expects to improvise during filming. He thinks developing the film idea will be the hardest part but filming will be fun. Throughout, he will use his plan as a guideline.
Reviews have become integral to modern decision making as most people research reviews online before making purchases. Reviews started in newspapers in the early 1900s for films but moved online in the late 1990s with websites like RateItAll allowing regular users to review products. The angry video game nerd pioneer comedic online video game reviews in 2004. Now, generations rely on unboxing and regular user reviews over paid reviews when deciding what to buy due to higher perceived trust. Reviews influence over 90% of consumers and have significant impacts on company sales and profits.
The document provides an overview of the research conducted for a review series of The Mandalorian season 2. It examines existing reviewers on YouTube and magazines to understand how they structure their reviews. It also looks at merchandise from other reviewers to inform the design of original merchandise. Questionnaires and interviews were used to understand the target audience's preferences. The research found that ratings and an entertaining yet educational style would appeal to the primary audience of women ages 18-24. Some areas for improvement include providing more context on the reviewers examined and more details from audience research.
The document provides an overview of the research conducted for a review series of The Mandalorian season 2. It examines existing reviewers on YouTube and their styles, magazine reviews, existing merchandise lines, and merchandise websites. Questionnaires were distributed and interviews conducted to understand the target audience. Research found the target audience was primarily girls aged 18-24, and the review series would need to be educational and entertaining without pandering to outdated stereotypes. Overall, the research aimed to identify successful elements from other media that could be incorporated into the review series and merchandise to appeal to the target demographic. However, more context on the specific reviewers and why certain elements were chosen could have strengthened the analysis.
Mando is planning his first merch design featuring his character playing video games with Pokémon. The art style will be simple colors inspired by artist GD-058. Mando then provides details on the character designs for himself and Stephany the Braxin.
Mando's second merch design will feature him as Jacob Frye with a hidden blade and saying "looks like it's stabby stabby time." The art style will be realistic but cartoonish using tutorials.
Mando then plans a website called RadShark.com for his merch featuring a shark mascot. He provides details on the color schemes and fonts.
Mando chooses background music for his review series to avoid copyright, selecting a
The mandalorian season 2 review series episode one script 1Jamescooperabel1
The reviewer provides a positive review of The Mandalorian season 2 episode 1. In the episode, the Mandalorian and Baby Yoda travel to Tatooine to find another Mandalorian, where they encounter Cobb Vanth, who has acquired Boba Fett's armor. They make a deal to help the town kill a giant sand creature, which they succeed in doing through tricking it into eating explosives. The reviewer praises the episode for expanding the Tusken Raider society and including great action and characters, though notes it is set again on Tatooine. They give the episode a high rating of 9 out of 10.
The mandalorian season 2 review series episode 8 script 8Jamescooperabel1
1. The episode reviews the finale of The Mandalorian season 2, praising the action scenes and emotional moments.
2. It describes the rescue of Grogu from Moff Gideon, with Luke Skywalker arriving to train Grogu in the ways of the Force.
3. The review concludes by giving both the episode and the season a perfect score, highlighting the performances and storytelling.
The mandalorian season 2 review series episode 7 script 7Jamescooperabel1
1) The episode follows Mando and Mayfeld as they go undercover to infiltrate an Imperial mining facility to retrieve coordinates for Moff Gideon's location.
2) During their infiltration, Mayfeld encounters an old Imperial commander who questions Mando's identity, but Mayfeld is able to deflect attention away from Mando.
3) After successfully retrieving the coordinates, Mayfeld kills the Imperial commander when he begins praising the Empire's violent acts. Mando and Mayfeld then fight their way out of the facility.
The mandalorian season 2 review series episode 4 script 4Jamescooperabel1
In this episode review:
- The episode focuses on Mando, Baby Yoda, Cara Dune, and Greef Karga destroying an Imperial base on Nevarro to free the town. They discover the Empire was experimenting with cloning to find a donor with a high Midi-chlorian count.
- They fight stormtroopers and steal a transport to escape, pursued by TIE Fighters. Greef and Cara discuss her joining the New Republic.
- The episode ends ominously as an Imperial officer receives a message that Mando's ship has been tracked, allowing Moff Gideon to obtain "their asset", likely referring to Baby Yoda.
The mandalorian season 2 review series episode 3 script 3Jamescooperabel1
In episode 3 of The Mandalorian season 2, Mando's ship is damaged upon landing on Trask, requiring him to make an emergency landing. He reunites the Frog Lady with her husband, who provides the location of the Mandalorian covert. However, when Mando travels there with fishermen, they betray him and try to drown him and Baby Yoda. Mando is saved by Bo-Katan and other Mandalorians. Bo-Katan offers to help Mando find a Jedi to train Baby Yoda if he helps her steal weapons from an Imperial ship. They infiltrate the ship successfully but Bo-Katan alters their deal. She tells Mando to meet Ahs
The mandalorian season 2 review series episode 2 script 2Jamescooperabel1
The episode begins with Mando and Baby Yoda getting into a fight with bandits after returning from Mos Pelgo. Mando is then hired to transport Frog Lady and her eggs to her husband on the planet Trask in exchange for information about other Mandalorians. They must travel at sublight speed to avoid damaging the eggs. During the journey, they are chased by New Republic forces and crash land on an ice planet. Baby Yoda then disturbs a nest of spider-like creatures by eating one of Frog Lady's eggs, causing them to be chased back to the ship. They are eventually saved by the two X-wing pilots and continue their journey to Trask for repairs.
The mandalorian season 2 review series episode six script 6Jamescooperabel1
Mando continues his quest to return Grogu to the Jedi temple, but they are confronted by Boba Fett who wants his armor back. They agree to a truce to deal with invading Imperial troops, and Boba helps fight them off. However, Moff Gideon arrives and uses dark troopers to kidnap Grogu. Boba's ship is unable to stop Gideon from escaping with Grogu. Boba proves his father Jango was Mandalorian, so Mando allows him to keep the armor. They team up to find a former Imperial who can help locate Gideon and rescue Grogu, setting up the next episode.
James Cooper-Abel proposes a final major project reviewing season 2 of the Mandalorian television show in video format. Each review episode will be a few minutes long discussing the plot and giving a rating. Merchandise designs like shirts and mugs will also be created along with a merchandise website. Research will include analyzing existing review shows, merchandise, and website designs. Feedback will be gathered through surveys, interviews and peer reviews to evaluate if the project appeals to the target audience and achieves its goals of informing and entertaining. A production diary will track progress.
The document discusses experiments and potential problems the author may encounter while using various equipment for their FMP project.
For their microphone experiment, the author will use a Blue Snowball Ice microphone to record voiceovers. A potential problem is the microphone picking up computer fan noise. To address this, the author will record audio at different distances from the computer and find the distance with no fan noise. Another issue is noise from working at home; the author will record in the quietest areas and times.
For their shirt design experiment, the author places an existing design over a blank shirt image in Photoshop to see if it looks like the design is printed on the shirt. Comparing to an existing product, the author
The document provides details about experiments conducted to design shirt graphics for a merchandise project. It describes taking a photo of a blank shirt and editing designs onto it in Photoshop. The experiment involved placing a "Wish You Were Here" postcard design on a shirt template, including characters in the front and a location image behind them. The background of the characters was removed and the location image scaled to fit, then the layers were merged. Conducting this experiment allowed testing if editing designs onto shirts in Photoshop would work for the project.
This contingency plan outlines potential problems that could affect production of a review series for The Mandalorian Season 2, along with solutions and responsible parties. Technical issues like computer crashes, damaged cameras, lost flash drives, or software crashes could slow production, but backup equipment and saving files to multiple locations reduces delays. Organizational missteps including poor time management, scheduling errors, or incomplete planning could cause delays if unaddressed. Logistical challenges involve finding a quiet recording space if locations become too loud, doing work at home if unable to access college, or focusing on other tasks if key personnel fall ill or fail to participate.
The document discusses several existing video review series and analyzes techniques used in the series. It examines the Halo Escalation comic review series by Halo Cannon, which uses machinima and cuts between footage and the reviewer's avatar. It also looks at Lumiose Trainer Zac's Pokémon Journeys anime review series, which includes plot breakdowns and final episode ratings. Finally, it analyzes Hellogreedo's Star Wars: The Clone Wars review series, which employs green screen and overlaying separate recorded mediums. The document concludes by stating elements the author will incorporate into their own planned review series, including machinima, animations, plot breakdowns with positive/negative feedback, and avoiding copyrighted
1. The document discusses James Cooper-Abel's research goals for his contextual project, which is to analyze the style, mood, and presentation of YouTube reviewers to understand how they appeal to audiences.
2. It provides examples of how reviewers SomeCallMeJohnny, Chris Stuckmann, PeanutButterGamer, and Jeremy Jahns present their reviews with calming, casual, comedic, and casual moods respectively.
3. Commonalities found across the reviewers included directly addressing the audience, using footage, having title animations, following a structure, and having a casual/comedic mood. These techniques will inform James's own video review series.
The document provides context for the student's final major project (FMP) in which they plan to expand their video editing skills through new audio and footage techniques while also improving their design skills through merchandise image design. The student chose to be inspired by the review styles of somecallmejohnny for its calm mood, peanutbuttergamer for its comedic timing, and chris stuckmann for how it discusses what was watched without spoiling too much, and aims to combine aspects of each to create their own unique review series style.
James Cooper-Abel is researching different YouTube reviewers to understand their styles and how they appeal to audiences. He analyzes SomeCallMeJohnny, Chris Stuckmann, PeanutButterGamer, and Jeremy Jahns. He finds commonalities in how they directly address audiences, include footage, have title animations, follow a single-topic structure, and use casual/comedic tones. James plans to incorporate direct audience addressing, footage/images, and a casual tone into his own video review series.
The student proposes a project to create a review series of The Mandalorian season 2 consisting of short video episodes reviewing each episode's plot and giving a rating. The student will also design merchandise like shirts and mugs to accompany the channel and a merchandise website. Research will include analyzing existing review series, magazines, merchandise, and websites to inform the design of the project. The student will experiment with graphic designs, website layouts, and record voiceovers before editing the reviews and merchandise together. Peer feedback will be gathered to improve the work which will then be evaluated, presented, and shown off upon completion.
This initial document provides you with an opportunity to reflect onJamescooperabel1
The student proposes to create a review series of The Mandalorian season 2 as a web series video for their Final Major Project. They want to use the project to improve their editing skills. They have an interest in reviews as they are opinionated about things they are a fan of, and one career choice they are considering is being a reviewer. Their initial influences include existing review videos by Jeremy Jahns, SomeCallMeJohnny, and Halo Cannon. They want their audience to feel informed but also entertained. The style of the project will be informative but comedic, employing techniques like pitch shifting. They chose this style to make the video informative for viewers while still being enjoyable to watch.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
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A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
3. Source 1
• This website showed me the history of how
online reviews started and how they changed
and developed over the years and their rise
in statistics and numbers of reviews.
• I learned that online reviews started around
1999 with the appearance of the three
websites RateItAll.com, Deja.com,
Epinions.com which would begin the trend of
reviews of products online as by 2000 the
three websites accumulated over 1,146,201
reviews on everything from products to
movies and sports teams.
EMPATHIQ. (22/5/15). Understanding the history of online reviews. Available:
https://reviewconcierge.com/lessons/online_review_survival_course/5/understanding-
the-history-of-online-reviews. Last accessed 07/10/20.
4. Source 2
• This video showed me the first online video game reviewer the angry
video game nerd through its brief introduction of the character or
reviewer as the rest of the video delves into the phyci of the character
told me that the nerd was the first game reviewer out their begging in
the early 2000s before YouTube pathing the way for online discussion
of video games through lets plays, reviews or theory’s meaning the
angry video game nerd is the reason why video games became apart
of the review medium online.
game theory. (14 Dec 2013). Game
Theory: What's Wrong with the
AVGN?. Available:
https://www.youtube.com/watch?v=En
OmfGMM_yg. Last accessed 07/10/20.
5. Source 3
• This website showed me how certain group of
people such as millennials and generation z
turned toward websites such as YouTube for
product reviews to see if a product is worth
buying.
• What this taught me was how online review
trends have changed over the years as
unboxing reviews have become more
prevalent in the reviewing scene with
audience prefer to hear opinions from regular
people who are reviewers rather than from
the company who made said products or a
celebrities.
Sponsokit. (Mar 9, 2018 ). More people than ever are turning to YouTube for
product reviews. Available: https://medium.com/sponsokit/more-people-than-ever-
are-turning-to-youtube-for-product-reviews-4956d3647e34. Last accessed
07/10/20.
6. Source 4
• this website showed me the history of film reviews
and how it was started and how the medium of movie
criticism from it early begins with the started of the
film industry to how it has changed over the years.
• what this taught me was that film reviews began in
the early 1900s with the start of the film industry with
many using the medium of criticism to get jobs within
the movie industry then in 1930s some journalist were
diverted from the sports section or other parts of the
paper then with the media of television coming to
provenance with reviews like Siskel and Ebert
becoming house hold names then with the creation of
the internet film reviews started appearing on blogs
and review sites like Rotten Tomatoes and Metacritic
with many of these reviews done by regular people
then well know critics.
superadmin. (May 14, 2014). History Smackdown: The Evolution of Film
Criticism. Available: https://www.nyfa.edu/student-resources/history-smackdown-the-
evolution-of-film-criticism/. Last accessed 08/10/20.
7. Source 5
• What this website has told me is the history of many websites that use online
reviews how they came to be why they came to be and how they operate and
why they use public reviews for example yelp came about when one of the
creators had a case of flu and wanted to find a trustworthy doctor but didn’t find
any help online so the site was created to negate that problem and by 2009 had
accumulated 4.5 million reviews.
DJ Sprague. (dec 20 2019). The History and
Evolution of Online Reviews. Available:
https://blog.shopperapproved.com/the-
history-and-evolution-of-online-reviews/.
Last accessed 08/10/20.
8. Source 6
• This website showed me the brief history
of how online reviews have changed with
the times from 1999 – 2019 with the
foundational three and the more recent
review web sites.
• What this taught me was social websites
such as Facebook started to allow reviews
of products to be placed on their website
in 2012 and how amazon teamed up with
yelp to power local business listings in
2015.
chatter meter. (June 20th, 2019). The History of
Online Business Reviews. Available:
https://www.chatmeter.com/blog/the-history-of-
online-business-reviews/. Last accessed 08/10/20.
9. Subheading 2: look into famous reviewers and
how they present their reviews from movie to
product and video game reviewers
10. Source 7- Exclusive LEGO
House Tree of Creativity set
reviewed! 4000026
• Here we have a product review done by the channel and reviewer jangbricks of
the set exclusive Lego house tree of creativity set in which we have jangbricks
start with a simple introduction with the intro animation the jangbricks giving a
simple explanation of the set were you can find and buy the set with a info box
giving information of pieces count, prices from different parts of the world like
GBP (Great British Pound) or EURO then getting into the main review itself by
going bit by bit explaining every part of the set carefully enough for the audience
to follow until reaching the final part then moving onto the mini figure showing it
on its own then briefly showing the instruction manual for the set and finally
discussing the strength and weakness of the set and some of his own opinions or
gripes with the set and whether he feels that it is worth the price it is sold at and
if it is worth buy for said price.
jangbricks. (7 Oct 2020). Exclusive LEGO House Tree of Creativity set
reviewed! 4000026. Available:
https://www.youtube.com/watch?v=relONHA2orA. Last accessed
09/10/20.
11. Source 8 Johnny vs. Crash
Twinsanity, A Gem in a
Bunch of Rough
• Here we have a game review by the channel somecallmejohnny in which he
dose a review of crash twinsanity in which the review started with a sponsor
than after the channel intro plays and we get a small introduction and
explanation from johnny about what game he’s reviewing why he’s reviewing
it and then afterward go into explaining the beginning plot of the game in
which afterwards talks about many aspect about the game how it feel to play
how fun or boring it is and sprinklings bit of the games plot whenever
relevant then finally moving onto his conclusion of what he though about
the game and if it is worth the audiences time.
somecallmejohnny. (19 Sep 2020). Johnny vs. Crash Twinsanity | A Gem
in a Bunch of Rough. Available:
https://www.youtube.com/watch?v=o5Mn30BvjbI. Last accessed
09/10/20.
12. Source 9 Venom - Movie
Review
• Here we have a review of the film venom by the channel chris stuckman in
we his review was set out more as a friend talking to a friend way of
discussing the film and what he though about it in which he talked about
the film and his gripes with and why it didn’t work as a film in his opinion
stating some positive he liked about the film it self from the casting of tom
hardy and the interaction with venom and eddy brock.
chris stuckman. (8 Oct 2018). Venom - Movie Review. Available:
https://www.youtube.com/watch?v=B20M-75QvDk&t=231s. Last
accessed 09/10/20.
13. Source 10 2020 LEGO
Harry Potter 4 Privet
Drive 75968 Review!
• Here we have a product Review done by the channel Jeremy Herbert in which in his reviews
he dose his usual introduction to his audience whilst showing the box of the set and
describing to the audience what he is planning to do in his video before moving onto the
speed build of the set I which after finishing then give a brief overview of the complete set
before moving onto to reviewing the set from the positives of the set to the improvements
that could have been made but also giving some background behind why somethings are
the way they are in the set but then after moving onto comparing part of the set to
previous part of other set that relate to the set being reviewed such as the ford angle and
then reviewing the mine figures and how they compare to the character they are based of
in the harry potter movies and how accurate they are before moving onto comparing the
main house to a previous versionnbefore moving onto the conclusion part of his review.
Jeremy Herbert. (6 Jul 2020). 2020 LEGO Harry Potter 4
Privet Drive 75968 Review!. Available:
https://www.youtube.com/watch?v=f4OaKli6N2w&t=212s.
Last accessed 21/10/20.
14. Source 11 Sonic The
Hedgehog - Movie
Review
• Here we have a review done by the channel Jeremy jahn in which he dose a
review for the sonic movie which he talks about his thought about the movie
good it was and if it is worth a watch his opinions on the actors that played
certain character in the movie and withier they fitted or not and some
background behind the movie as well.
jeremy jahns. (14 Feb 2020). Sonic The
Hedgehog - Movie Review. Available:
https://www.youtube.com/watch?v=gCf6eMt
H2Ag. Last accessed 21/10/20.
15. Source 12 Ace Attorney:
Dual Destinies - Dude
Reviews
• Here we have a game review done by the channel ant dude in which he
dose a review of phoenix wright duel destinies in which he go's into the
background of the game his concerns about going into the game and what
he liked about it and what the audience themselves need to know if they
decide to buy and play the game and certain gameplay aspect to expect
between each of the main characters.
ant dude. (7 Nov 2013). Ace Attorney:
Dual Destinies - Dude Reviews. Available:
https://www.youtube.com/watch?v=YAR
7cewbVyk. Last accessed 21/10/20.
17. Source 13 how online
reviews influence sales
• This page investigates the effect online reviews have on sale of a product
and what this page taught from it own research is that . Displaying reviews
can increase conversion by 270%, Reviews impact sales more for higher-
priced items, and for higher-consideration items, 5 stars is “too good to be
true”, Initial reviews have the greatest impact. But also WHY NEGATIVE
REVIEWS MATTER as Shoppers are skeptical of overly positive reviews, Most
shoppers actively seek out negative reviews, The presence of negative
reviews brings authenticity to a site’s review content.
Spiegel research center. (june 2017). how
online reviews influence sales. Available:
https://spiegel.medill.northwestern.edu/_p
df/Spiegel_Online%20Review_eBook_Jun20
17_FINAL.pdf. Last accessed 22/10/20.
18. Source 14 3 Important
Statistics That Show How
Reviews Influence
Consumers
• This website show 3 statistics showing how reviews influence consumers in
which I learnt that 88% of customers put as much weight on online reviews as
they would on personal recommendations, On average, reviews produce an
18% uplift in sales and 86% of people hesitate to do business with a company
if it has negative online reviews.
Dixa. (February 2018). 3 Important Statistics That
Show How Reviews Influence Consumers. Available:
https://www.dixa.com/blog/3-important-statistics-
that-show-how-reviews-influence-consumers/. Last
accessed 22/10/20.
19. Source 15 7 Reasons
Online Reviews are
Essential for Your Brand
• Here this web page went into why online reviews are essential for brand in
which I learnt that online reviews can Drive Purchases as they are social
proof of trust, They Make You More Visible meaning it is easier for
people to find your brand, They Make You Look Trustworthy to your
existing and new audience, They Expand the Conversation About You,
They Are Increasingly Essential to Decision Making, They Have a
Clear Impact on Sales and finally They Give You An Open Line to
Consumers.
Smith Willas. (March 6th 2020). 7 Reasons Online
Reviews are Essential for Your Brand. Available:
https://mention.com/en/blog/online-reviews/. Last
accessed 22/10/20.
20. Source 16 Online reviews impact
purchasing decisions for over 93%
of consumers, report suggests
• What this website go into is how online reviews impact purchases for over
93% of consumers in which I learnt that is that costumers engage regularly
with online reviews and how the effect purchasing of a product as two-thirds
of consumers (68%) are willing to pay up to 15% more for the same product
or service if they are assured they will have a better experience when a
company take advise from a review to improve the purchaser exspirance.
Laurie Fullerton. (27 March 2017). Source 16 Online
reviews impact purchasing decisions for over 93% of
consumers, report suggests. Available:
https://www.thedrum.com/news/2017/03/27/online-
reviews-impact-purchasing-decisions-over-93-
consumers-report-suggests. Last accessed 23/10/20.
21. Source 17 Online
Reviews And Their
Impact On The
Bottom Line
• What this website go’s into is online reviews impact of business and what I
learned for this is that reviews are important as they Increased understanding
of brand/business perception, Increased visibility to customers, especially
within search results, Control over the first impression of the busines
Matt Bowman. (Jan 15, 2019). Online Reviews
And Their Impact On The Bottom Line. Available:
https://www.forbes.com/sites/forbesagencycou
ncil/2019/01/15/online-reviews-and-their-
impact-on-the-bottom-line/#1e02f60a5bde. Last
accessed 23/10/20.
22. Source 18 How positive
and negative reviews
affect business revenue
• This website went into how positive and negative reviews affect bussnes
revenue and one aspect of the web site taught me that wheither reviews are
positive or negative it has a direct impact on The popularity of your product,
Product awareness, Conversion rates and most importantly for all companys
Profit.
Jessica Bruce. (September 29, 2020). How positive and
negative reviews affect business revenue. Available:
https://blog.reputationx.com/guest/how-positive-and-
negative-reviews-affect-business-revenue. Last accessed
23/10/20.
23. Bibliography
• EMPATHIQ. (22/5/15). Understanding the history of online reviews. Available: https://reviewconcierge.com/lessons/online_review_survival_course/5/understanding-the-history-of-online-reviews. Last
accessed 07/10/20.
• game theory. (14 Dec 2013). Game Theory: What's Wrong with the AVGN?. Available: https://www.youtube.com/watch?v=EnOmfGMM_yg. Last accessed 07/10/20.
• Sponsokit. (Mar 9, 2018 ). More people than ever are turning to YouTube for product reviews. Available: https://medium.com/sponsokit/more-people-than-ever-are-turning-to-youtube-for-product-reviews-
4956d3647e34. Last accessed 07/10/20.
• superadmin. (May 14, 2014). History Smackdown: The Evolution of Film Criticism. Available: https://www.nyfa.edu/student-resources/history-smackdown-the-evolution-of-film-criticism/. Last accessed
08/10/20.
• DJ Sprague. (dec 20 2019). The History and Evolution of Online Reviews. Available: https://blog.shopperapproved.com/the-history-and-evolution-of-online-reviews/. Last accessed 08/10/20.
• chatter meter. (June 20th, 2019). The History of Online Business Reviews. Available: https://www.chatmeter.com/blog/the-history-of-online-business-reviews/. Last accessed 08/10/20.
• jangbricks. (7 Oct 2020). Exclusive LEGO House Tree of Creativity set reviewed! 4000026. Available: https://www.youtube.com/watch?v=relONHA2orA. Last accessed 09/10/20.
• somecallmejohnny. (19 Sep 2020). Johnny vs. Crash Twinsanity | A Gem in a Bunch of Rough. Available: https://www.youtube.com/watch?v=o5Mn30BvjbI. Last accessed 09/10/20
• chris stuckman. (8 Oct 2018). Venom - Movie Review. Available: https://www.youtube.com/watch?v=B20M-75QvDk&t=231s. Last accessed 09/10/20.
• Jeremy Herbert. (6 Jul 2020). 2020 LEGO Harry Potter 4 Privet Drive 75968 Review!. Available: https://www.youtube.com/watch?v=f4OaKli6N2w&t=212s. Last accessed 21/10/20.
• jeremy jahns. (14 Feb 2020). Sonic The Hedgehog - Movie Review. Available: https://www.youtube.com/watch?v=gCf6eMtH2Ag. Last accessed 21/10/20.
• Spiegel research center. (june 2017). how online reviews influence sales. Available: https://spiegel.medill.northwestern.edu/_pdf/Spiegel_Online%20Review_eBook_Jun2017_FINAL.pdf. Last accessed
22/10/20.
• Dixa. (February 2018). 3 Important Statistics That Show How Reviews Influence Consumers. Available: https://www.dixa.com/blog/3-important-statistics-that-show-how-reviews-influence-consumers/. Last
accessed 22/10/20.
• Smith Willas. (March 6th 2020). 7 Reasons Online Reviews are Essential for Your Brand. Available: https://mention.com/en/blog/online-reviews/. Last accessed 22/10/20.
• Laurie Fullerton. (27 March 2017). Source 16 Online reviews impact purchasing decisions for over 93% of consumers, report suggests. Available: https://www.thedrum.com/news/2017/03/27/online-reviews-
impact-purchasing-decisions-over-93-consumers-report-suggests. Last accessed 23/10/20.
• Matt Bowman. (Jan 15, 2019). Online Reviews And Their Impact On The Bottom Line. Available: https://www.forbes.com/sites/forbesagencycouncil/2019/01/15/online-reviews-and-their-impact-on-the-
bottom-line/#1e02f60a5bde. Last accessed 23/10/20.
• Jessica Bruce. (September 29, 2020). How positive and negative reviews affect business revenue. Available: https://blog.reputationx.com/guest/how-positive-and-negative-reviews-affect-business-revenue.
Last accessed 23/10/20.