Sanjoy Datta
5 SlideShares 7 Followers
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Organization / Workplace
Kolkata Area, India India
Occupation
Confluence of Consumer Behavior, Brands, and Machine Learning
About
Living an exciting life at the confluence of Consumer Behavior, Brands and Machine Learning. Prior to the current role, Head of Marketing Research, I was Head of FMCG Sales (East), and before that Marketing Manager, Premium Portfolio at ITC, the largest FMCG company of India. Am the President of Market Research Society of India (http://www.mrsi.in/), the industry body of all buyers and sellers of Market Research. As member of Technical Committee, played a key role in building world’s largest panel of TV viewers for Broadcast Audience Research Council (http://www.barcindia.co.in/) and continue to support its evolution. I was President of Advertising Club, Calcutta (2004-06) and also serve...
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recommendation engine personality profiling taj mahal transfer learning neural style transfer image neural networks latent features text analytics clustering machine learning content strategy next best offer analytics big data segmentation user clustering
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Presentations

(4)
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Presentation on Change of Brand Equity of James Bond

8 years ago • 461 Views

PsyFing - applications in Reco Engine, Next Best Offer, Content Discovery, Individual Profiling, Segmentation

8 years ago • 669 Views

Presentation on people clustering

7 years ago • 209 Views

Presentation on Neural Style Transfer

5 years ago • 723 Views

Documents

(1)

Address of President, Market Research Society of India, 2016

7 years ago • 327 Views
Personal Information
Organization / Workplace
Kolkata Area, India India
Occupation
Confluence of Consumer Behavior, Brands, and Machine Learning
About
Living an exciting life at the confluence of Consumer Behavior, Brands and Machine Learning. Prior to the current role, Head of Marketing Research, I was Head of FMCG Sales (East), and before that Marketing Manager, Premium Portfolio at ITC, the largest FMCG company of India. Am the President of Market Research Society of India (http://www.mrsi.in/), the industry body of all buyers and sellers of Market Research. As member of Technical Committee, played a key role in building world’s largest panel of TV viewers for Broadcast Audience Research Council (http://www.barcindia.co.in/) and continue to support its evolution. I was President of Advertising Club, Calcutta (2004-06) and also serve...
Tags
recommendation engine personality profiling taj mahal transfer learning neural style transfer image neural networks latent features text analytics clustering machine learning content strategy next best offer analytics big data segmentation user clustering
See more