this is my media campaign on Joker

1. Joker

2. Joker
• The movie joker provides the viewer with a backstory for the iconic character
• The cast: Joaquin Phoenix, Robert De Niro, Frances Conroy and Brett Cullen
• The Crew: Todd Phillps, Lawrence Sher, Jeff Groth, Shayna Markowitz, Hildur
Guðnadóttir
• Budget: $62.5 million
• Box office: $1 billion
• 32nd-highest-grossing film
• Genre: Drama, Thriller, Crime film and Psychological thriller
• Age rating: 15
• Target audience: fans of joker, thrillers, comic books and a character pieces

3. Marketing
• The purpose of a marketing campaign plan is to identify relevant,
integrated, marketing activities and channels to reach campaign
objectives as well as influence customers.
• Marketing teams use various techniques to advertise there films such
as: Trailers, posters, interviews, online marketing, memes and arg
• Trailer: https://www.youtube.com/watch?v=-_DJEzZk2pc
• Interviews: https://www.youtube.com/watch?v=2l98OMyDrqU
• Memes:

4. Poster analysis
Dark colours to represent the
sad and gloomy tone of the
film
Extreme close-up is used to
create tension
The style of posters matches
the shots from the film
The imagery helps establish
the film’s plot
It focuses on the characters
expression and emotions
which presents the themes of
the film
The joker is the most iconic and
responsible villain in super hero
history
The title is is bold and in the biggest
font to draw
Movie release date
It reminds audiences and critics of
past portrayals, leading to good
critical reception
It has lasting appeal, as it simple but r
movie posters
Shows main actor and director

5. Trailer analysis
https://www.youtube.com/watch?v=zAGVQLHvwOY
The pace of the trailer is slow and introduces us to Arthur Fleck . The opening gives us establishing shots of Gotham
city looking kind of eerie, menacing and lonely. We see Arthur be the odd one out in every situation which gives us
an insight of his character and his mental state. In some shots Arthur is only a small dot and the city is moving
around him, which makes him look minuscule and that he has no effect on Gotham city which is a contrast to the
end of the film. Throughout the trailer we can see Arthur subtly change into the Joker striving further away from
Arthur every cut of the trailer. The trailer looks like it will be

6. Merchandise
There is no official merchandize
for the movie Joker. It’s all third
party

7. • Link for the joker trailer: https://www.youtube.com/watch?v=-
_DJEzZk2pc
These articles are important because it gives the film more hype and publicity an it gives us some
insight. We also see other peoples opinions what can give people the chance to discuss there
different views on the movie.

8. Online marketing
Official joker twitter account
Official Joker Instagram account

9. • In the film Joker the use of camera, lighting, and color to create something
evocative and important.
• The colour used in Joker is to emasculate the feeling of the joker. Each
scene correlates with Arthur feelings. Such as, lighter colours shows him in
a lighter mood, whereas a darker tone creates a shadow over Arthur and
manipulate what the audience is feeling in that scene.
• The tone of the film is very dark, thrilling and excitement. The film provides
the audience with a roller-coaster of emotions up and down, however in
the end we are left satisfied with the outcome.
• The narrative, The film focuses on Arthur Fleck (Joaquin Phoenix), a rent-a-
clown living in poverty with mental illness, a sick mother, and a childhood
head injury that causes him to laugh at moments that society would deem
“inappropriate”. As he learns more about his own past and tries to assert
himself in a world that ignores him, he becomes an improbable and
unintended figurehead in the brewing upheaval between the elite and
lower classes of his city.

10. Arthur Fleck / Joker
• In the film we see Arthur switch to joker in a slow demise into the Joker
• Arthur
• Start: Has a mostly normal life, despite sometimes struggling to manage his mental illness.
• End: Mental illness is in full control. Ends up as the symbolic leader of a violent, city-wide revolution that empowers criminal activity.
• Public
• Start: The citizens of Gotham are living regular big city life, though there are signs of unrest, like teenagers that steal from Arthur then
assault him. Or the Wall Street Bros who harass a woman on a train before physically confronting Arthur.
• End: The public, inspired by a vigilante clown, revolts against the political establishment. The citizens of Gotham descend into a terrifying,
indulgent, and harmful chaos.
• Politics
• Start: Things aren’t great in the city. The movie opens with a news report referencing a garbage strike, and we can see just how much
garbage there is. There’s clearly issues with between Gotham’s government and its public. But order and standards still reign.
• End: For a majority of the movie, we’re told by various entities that Thomas Wayne is the only hope for improving Gotham. If he wins the
upcoming mayoral election, things will improve. Except the continued deterioration of Gotham’s policies—shutting down mental health
groups, increasing unemployment, etc.—feed the fire of the eventual riot. And Thomas Wayne, our hope for a better tomorrow, is gunned
down.
• Media
• Start: In the first 20 minutes of Joker, the media is informative (garbage strike) and entertaining (the Murray Franklin Show).
• End: The media’s constant fascination with the “clown who killed three rich guys on the subway” provides Arthur with a sense of
importance he’s never felt before. Like a moth to the flame, he can’t keep away. The Murray Franklin Show ends up being Joker’s platform
that catapults him into a symbol for the maligned and angry.
• Collective Unconscious
• Start: The aesthetic of the city is bland and worn down and exhausted. You get the sense of ennui and powerlessness that makes up the
psyche of those in Gotham. Everyone’s just trying their best to get by. But is anything getting done?
• End: Gotham burns. But the heat is double-edged. There’s a vitality that’s been missing. There’s a sense of urgency that’s been missing.
There’s action where there had only been stagnation. Except the people acting are the broken, the unruly, the morally unrestrained. They’re
dressed as clowns, shedding all cultural norms.

11. cohesion
• Three platforms
• Poster, trailer, social media – how do they all link together for
cohesion

12. Timeline
• It started with posters and a teaser trailer
https://www.youtube.com/watch?v=t433PEQGErc
• Trailers began in April gathering 62.1 million views on YouTube. The
official trailer was released in August gathering 44.1 million views.
• The movie’s official website is pretty boring and standard with just
the usual content being wrapped in a DCComics.com site header.
• Exhibitors and others got a first look at the teaser trailer and other
footage when WB made it a key element in their CinemaCon
presentation back in April. It also played a large role in the studio’s
CineEurope showcase two months later.

13. Timeline
• Announcements came in late July the film would screen at both this
year’s Toronto and Venice film festivals, the latter of which featured what
was reported to be an eight-minute standing ovation from audiences at
one presentation. News came in mid-August that Phoenix would receive
the TIFF Tribute Actor Award while at Toronto. The movie went on to win
the Golden Lion at Venice while accumulating numerous very positive
reviews out of both festivals. A screening at the New York Film Festival was
announced in August that would include a Q&A with Phillips.
• Outdoor and online ads used elements of the key art, including an image of
Joker with his arms outstretched, seemingly taking in all he’s created or is
about to destroy. Preroll video ads were placed on YouTube that used cut
down versions of the trailer.

14. Timeline
• News and rumors had circulated for a while, including how this was just one of a number
of Joker-related projects in the works. When it was finally officially announced Phoenix
spoke almost immediately about how excited and nervous he was to take on the role. In
mid-September of last year Phillips shared a look at Phoenix as “Arthur” sans makeup or
costume.
• That was followed by a short video posted online showing the transformation of Arthur
into a malevolent clown. The video was labeled a “camera test” and it remained unclear
whether this was Joker’s final look or something else. A good shot of Beetz came out a
few days later as Phillips sought to counter the crappy pics taken by paparazzi.
Beetz commented on the movie while she was at Sundance promoting other projects.
• Comments from Phillips in mid-June confirmed he was crafting an R-rated movie,
something rare in the comic book world. He later commented on how the movie’s story
would not only not feature anything specific to the comics but also barely be about
anything audiences would recognize as The Joker but be more about a guy *like* Joker.

15. Conclusion
• I believe the campaign was highly effective, this result of hitting the
right target audience. Also, they got great reviews from the public and
some critics.
• The budget for this film was $55,000,000 and the box office was $1
billion