The document outlines the marketing campaign used to promote the film Gone Girl, which was based on a bestselling novel. The campaign utilized teaser posters and trailers that provided minimal information to generate intrigue. It also included magazine covers, interviews with cast members, soundtrack releases, and an interactive website themed as a missing person's case, to continue promoting the mystery and build excitement leading up to the film's release. The multifaceted campaign was successful in making Gone Girl a box office number one hit.

1. The purpose of a film campaigns is to get the world talking
about the film. In order for the film to be a success both from
the critics and box office they need to show them how good
the film is and what's to come from showing the trailer to
magazine covers.

2. Film Campaign
Viral Marketing
TV adverts/Posters
Magazines Soundtrack
Actors
Interviews
YouTube/Trailers Websites/Blogs/Social Networks

3. Marketing Campaign
Products
Music
Cinema Ads Transport
Newspapers/Magazines
Internet
Billboards Television Ads
Trains Bus
Merchandise
Stationary Toys Games

4. Gone Girl is based on New York Time’s
best seller Gillian Flynn’s ‘Gone Girl’. The
film received a massive reception topping
the charts at number one for eight weeks
straight. Reese Witherspoon and 20th
Century Box bought the rights to adapt
the book into a film and in 2013
announced Ben Afflect will be starring in
it with David Fincher directing.

5. Here is the first teaser poster that
released before the trailer was launched.
A teaser poster doesn’t give out much
information but leaves the audience with
little information. At the bottom of the
teaser poster is a news ticker from Fox
news announcing that a husband is a
suspect in an on going Missouri missing…
as we are unaware of the story (if we
haven't read the book) we will have to
wait for the teaser trailer to release. The
colour of the poster is grey/sky blue and
is not a colour you would see on a
stereotypical thriller poster.
The colours are calm and relaxing. The
image is of a small boat in the middle of
a lake at the bottom and on top is the sky
with a cloud. The cloud seems to be out
of place which explains that the film will
be a mystery. The quote ‘You Don’t Know
What You’ve Got ‘Til It’s… is also a
mystery yet to be unsolved.

6. This is the second teaser poster released just like the first one
we are given little information but the image in this poster is
different and is of a man with his back to us looking to the side
as if someone's following him. We know Ben Affleck is playing
the main role so many fans would be excited to see him as
Afflect is known for playing different types of roles. The title
Gone Girl is also shown for the first time as we are coming
closer to the release of the trailer.

7. This is the main theatrical
poster that was released
after the trailer and before
the release of the film. As
you can see we are given
more information on the
film included the main
actors who are Ben Affleck
and Rosamund Pike. This
poster includes the title and
the tagline which were both
on different teaser posters.
The image is of Ben Affleck
from the teaser poster and
really it’s the same poster
but with more detail.
At the bottom of the poster
is the billboard which is just
a brief information of who
did what for example
director, producer, editor
etc.

8. Here is one of the magazines Gone Girl
has covered. Its not common to see a
thriller on a mainstream magazine cover
but because the director David Flincher is
a mainstream director film fanatics love
and he’s collaborating with an Oscar
winning actor Ben Affleck the film is
bound to be a success. So the magazine
owners know that their audience (who
are film fans) would want an inside scoop
on the upcoming project.
The image tells the audience a lot about
what the film will be alike which is a
husbands tension of not finding out who
killed his wife but at the same time
seems like a psychopath as people start
to suspect him. The image reminds the
audience of a similar character from
Psycho.
Entertainment Magazine is a weekly
magazine based in America that cover
both film and TV.

9. https://www.youtube.com/watch?v=JU9PdgB3rsk
The Gone Girl teaser trailer was
released April 15 2014, 5
months before the film released.
A teaser trailer just like a teaser
poster gives out little
information lasting only 1:37.
the purpose is to give the
audience interested and excited
for the film that they look
forward to the full theatrical
trailer. The trailer is your typical
thriller teaser trailer that consist
of close ups and little
information on the film.
Just like the poster the colour
scheme is the same but because
the film is based on a crime case
its dark which goes with the
forms and conventions of a
thriller.
The soundtrack takes over the
entire teaser because in a typical
teaser trailer there is less talk
and more action shown.

10. https://www.youtube.com/watch?v=2-_-1nJf8Vg
Here you have the official trailer
which is also the full theatrical
trailer that is played in the
cinemas along with other trailers.
As you can see this trailer is
longer then the teaser as it
contains the conventions of a
thriller full trailer. This trailer
consist more information and as
it’s a thriller trailer there is more
suspense.
In this trailer more characters
have been introduced and we
hear more from them then we
heard from the teaser to
understand the main story of the
film. The trailer starts off slow
and towards the end starts to
build up. This is what you call the
three part structure
1. Introducing the characters
2. Building the story up
3. Ending on a key scene

11. https://www.youtube.com/watch?v=Jl0OTrEMX2A
To get people talking about the
film many of the actors starring
in the film do an interview with
a journalist. The interview is
about the film and in this
interview Ben Affleck and co
star Carrie Con talk about how
they felt about working
together. The fans of the film or
actor would be interested in
watching this interview because
they would like to get a more
inside scoop on the production
of the film and their thoughts.
In the interview they are ask a
range of questions which help
the audience understand the
film and later on go watch the
film. Interviews are taken
around the world from America
to the United Kingdom to
promote the film more and
interact with the fans.

12. Below the trailer you can
get a link to the iTunes
page where Gone Girl
trailer soundtrack is
available to purchase. The
film overall has 24 songs
by Trent Reznor and
Atticus Ross. Fans of the
artists would purchase the
album as they like their
music but if for a example
the audience watched the
film or trailer and heard
the soundtrack playing in
the background and they
really liked it then they are
more likely to purchase it.
ITunes is an app where
you can purchase the
latest albums and because
every artist uses this every
fan would use it too.

13. http://www.gonegirlmovie.com/
Here is the official Gone Girl
Website made by the
production company 20th
Century Fox. The website is
unique in its own way as like
the film looks like a news
website announcing that
someone has gone missing and
there a few evidence that they
are showing to the viewers.
The website has links to all the
trailers for the audience to view
as they may have never have
seen the pacific trailer. It also
has a synopsis of the film and
tickets to purchase to watch the
film in your selected cinema.
You can also sign up to get the
latest news on the film and
maybe a few competitions. In
the corner of the page there is
a link to their social media
pages i.e. Facebook and Twitter
to interact with the audience.