The Hunger Games Mockingjay Part 1
https://www.youtube.com/watch?v=JzcYyzCZdiM
Genre
Science Fiction War Film
Poster
Main
Character
Background
Title
Release
DateInformation
Slogan
Promotion
 Cannes Film Festival
 Thehungergamesexclusive.com released information about the
upcoming movie on May 14th 2014
 The first teaser trailers for the film debuted in late June and early
July and were unconventionally styled as in-universe viral video
pieces
 Lionsgate announced on July 18, 2014, a week before theSan
Diego Comic Con, that the film would have a presence at the
convention. Lionsgate partnered up with Samsung to debut the
teaser trailer on Samsung's new Galaxy Tab S at a special event
on Friday, July 25
 On July 28, the teaser trailer officially debuted online through
the movie's official Facebook page and YouTube account. Within
minutes, #MockingjayTeaserTrailerToday,
#OurLeadertheMockingjay, and #OfficialTeaserTrailer became
trending topics worldwide on Twitter. A full worldwide official
trailer was released on September 15. The final trailer was
released on October 29 to mark the beginning of ticket pre-sales.
Box Office Director
 $752.1 million Francis Lawrence
•I am Legend
•Water for
Elephants
•Hunger Games 1,
2(1), 2(2)
•Gotham
The start of most movie
trailer showing us that it
is legal and approved.
Short clip sowing
the main
distributor of the
film
Establishing tracking
shot showing the
darkness of district 13
Non-Diegetic voice over of
Katniss talking as it shows
the various characters in the
air craft
OTS Close up
showing Katniss in
bed with her sister.
Natural lighting.
Close up of Katniss with front
lighting coming from what seems so
be a computer or tv. Through this
shot we can see her looking nervous
or shocked
Mid OTS Shot
showing who
Katniss is talking
to as she is blacked
out so we can fully
see what is going
on infront of her
Close up of President
Snow’s face on the
computer and a black
shadow of which we take
is Katniss again.
More black outs throughout the
trailer as the pace quickens and
there is now more action involved
compared to the relaxed
atmosphere compared to at the
start of the trailer
Tracking shot of
someone moving down
in an elevator showing
us what the inside of
District 13 looks like
Mid shot of Bedee who we can tell looks
like a technical wizard as he gives
Katniss weapons
OTS Close up shot of Katniss who looks
like she is preparing for something as her
hair and make up is done.
Tracking Shot as we see
weapons and space ships,
suggesting to us that a war is
about to happen.
OTS shot of character shooting at a
target and training.
Long shot as we see people
walking. We expect them
to be walking along to
where the bright lights are.
Light is naturally coming
from the moon.
Low shot of four military figures aiming
their guns at what we expect to be the crowd
walking in the last shot. Because the angle is
low we expect these people to be
authoritive.
A change of scene, as we usually see, dark and poor places but here is
looks wealth and upper class , from the furniture. We expect these
men to be figures with authority from their positioning as they are
either in an interview or a meeting.
Giving a
heads up
on when to
expect the
movie
Action
shot.
Natural
lighting.
Action shot as two characters run
from the wall of the building falling
in around them
Birds eye view of destruction of the Dam. We see people running
through the use of the fluorescent outside lights which also reflect on
the water.
The name of the movie
and the logo released
The release date, along with a hash tag for fans to tweet
about, ticket release date, an online web page address
and the names and logos of the producers.
Exclusive access to online users to
build an even bigger hype about
the movie.

Teaser trailer analysis

  • 1.
    The Hunger GamesMockingjay Part 1 https://www.youtube.com/watch?v=JzcYyzCZdiM
  • 2.
  • 3.
  • 4.
    Promotion  Cannes FilmFestival  Thehungergamesexclusive.com released information about the upcoming movie on May 14th 2014  The first teaser trailers for the film debuted in late June and early July and were unconventionally styled as in-universe viral video pieces  Lionsgate announced on July 18, 2014, a week before theSan Diego Comic Con, that the film would have a presence at the convention. Lionsgate partnered up with Samsung to debut the teaser trailer on Samsung's new Galaxy Tab S at a special event on Friday, July 25  On July 28, the teaser trailer officially debuted online through the movie's official Facebook page and YouTube account. Within minutes, #MockingjayTeaserTrailerToday, #OurLeadertheMockingjay, and #OfficialTeaserTrailer became trending topics worldwide on Twitter. A full worldwide official trailer was released on September 15. The final trailer was released on October 29 to mark the beginning of ticket pre-sales.
  • 5.
    Box Office Director $752.1 million Francis Lawrence •I am Legend •Water for Elephants •Hunger Games 1, 2(1), 2(2) •Gotham
  • 7.
    The start ofmost movie trailer showing us that it is legal and approved.
  • 8.
    Short clip sowing themain distributor of the film
  • 9.
    Establishing tracking shot showingthe darkness of district 13
  • 10.
    Non-Diegetic voice overof Katniss talking as it shows the various characters in the air craft
  • 11.
    OTS Close up showingKatniss in bed with her sister. Natural lighting.
  • 12.
    Close up ofKatniss with front lighting coming from what seems so be a computer or tv. Through this shot we can see her looking nervous or shocked
  • 13.
    Mid OTS Shot showingwho Katniss is talking to as she is blacked out so we can fully see what is going on infront of her
  • 14.
    Close up ofPresident Snow’s face on the computer and a black shadow of which we take is Katniss again.
  • 15.
    More black outsthroughout the trailer as the pace quickens and there is now more action involved compared to the relaxed atmosphere compared to at the start of the trailer
  • 16.
    Tracking shot of someonemoving down in an elevator showing us what the inside of District 13 looks like
  • 17.
    Mid shot ofBedee who we can tell looks like a technical wizard as he gives Katniss weapons
  • 18.
    OTS Close upshot of Katniss who looks like she is preparing for something as her hair and make up is done.
  • 19.
    Tracking Shot aswe see weapons and space ships, suggesting to us that a war is about to happen.
  • 20.
    OTS shot ofcharacter shooting at a target and training.
  • 21.
    Long shot aswe see people walking. We expect them to be walking along to where the bright lights are. Light is naturally coming from the moon.
  • 22.
    Low shot offour military figures aiming their guns at what we expect to be the crowd walking in the last shot. Because the angle is low we expect these people to be authoritive.
  • 23.
    A change ofscene, as we usually see, dark and poor places but here is looks wealth and upper class , from the furniture. We expect these men to be figures with authority from their positioning as they are either in an interview or a meeting.
  • 24.
    Giving a heads up onwhen to expect the movie
  • 25.
  • 26.
    Action shot astwo characters run from the wall of the building falling in around them
  • 27.
    Birds eye viewof destruction of the Dam. We see people running through the use of the fluorescent outside lights which also reflect on the water.
  • 28.
    The name ofthe movie and the logo released
  • 29.
    The release date,along with a hash tag for fans to tweet about, ticket release date, an online web page address and the names and logos of the producers.
  • 30.
    Exclusive access toonline users to build an even bigger hype about the movie.