SlideShare a Scribd company logo
1 of 8
Focus Group Survey Keisha Radway
My aim today is to gather research from you to ensure that my product is 100% relatable to my target audience and to find out any improvements you think I should make etc. Firstly, I am going to show you my film poster and two example of professional teaser trailers that relate to my product. Then we will have a short discussion in which you can voice your own opinions.
By day she is famous and highly noted detective, ‘Toni’ and by night she goes by the name of ‘T’, an infamous hustler and drug baron. Everything seems to be perfect for Toni, just as the chief gives her a huge case, to find ‘T’. What will she do when these two worlds collide?
Teaser Trailers SALT http://www.youtube.com/results?search_query=Trailer+for+Salt AMERICAN GANGSTER http://www.youtube.com/watch?v=3RsIjL4qCjc
What did you think of these two teaser trailers?  Were they easy to relate to and could you guess the genre of these films?  Would you go to see these films after watching the teaser trailers?  What interested you most about the teaser trailers we just saw?
Film Posters
What attracts you to a film poster? e.g. Colours, main character/main image Can you guess the genre of the film by looking at this poster? How does it compare with professional film posters?  What do you like/dislike about the posters?
Thank You For Your Time

More Related Content

What's hot

Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3Will Kearse
 
Audience research anthonyH
Audience research anthonyHAudience research anthonyH
Audience research anthonyHhaverstockmedia
 
Attack the block
Attack the blockAttack the block
Attack the blockTiggs Whyte
 
Media questionnaire results
Media questionnaire resultsMedia questionnaire results
Media questionnaire resultsJessicaLouiseJ8
 
Market Research
Market ResearchMarket Research
Market Researchkanda11821
 
Audience research questionnaire
Audience research questionnaireAudience research questionnaire
Audience research questionnairekourtney123456789
 
Media questionnaire analysis
Media questionnaire analysisMedia questionnaire analysis
Media questionnaire analysischarliequirk16
 
Quantitative Audience Research Presentation
Quantitative Audience Research Presentation Quantitative Audience Research Presentation
Quantitative Audience Research Presentation Nuradin Abadayah
 
Film Trailer Questionnaire
Film Trailer QuestionnaireFilm Trailer Questionnaire
Film Trailer QuestionnaireKatieMould27
 
The Expendables Marketing Campaign
The Expendables Marketing CampaignThe Expendables Marketing Campaign
The Expendables Marketing CampaignCarlos Reyes
 
Purge quantitative
Purge quantitativePurge quantitative
Purge quantitativeHarmeet Kaur
 
Questionnaire Analysis Aliyah
Questionnaire Analysis AliyahQuestionnaire Analysis Aliyah
Questionnaire Analysis Aliyahmisscarter123
 

What's hot (20)

Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3
 
Question 3 evaluation
Question 3 evaluationQuestion 3 evaluation
Question 3 evaluation
 
Audience research anthonyH
Audience research anthonyHAudience research anthonyH
Audience research anthonyH
 
Attack the block
Attack the blockAttack the block
Attack the block
 
Media questionnaire results
Media questionnaire resultsMedia questionnaire results
Media questionnaire results
 
Market Research
Market ResearchMarket Research
Market Research
 
The marketing of salt
The marketing of saltThe marketing of salt
The marketing of salt
 
Audience research questionnaire
Audience research questionnaireAudience research questionnaire
Audience research questionnaire
 
Research Analysis
Research AnalysisResearch Analysis
Research Analysis
 
Character research
Character researchCharacter research
Character research
 
Media questionnaire analysis
Media questionnaire analysisMedia questionnaire analysis
Media questionnaire analysis
 
Iron man 3
Iron man 3Iron man 3
Iron man 3
 
Quantitative Audience Research Presentation
Quantitative Audience Research Presentation Quantitative Audience Research Presentation
Quantitative Audience Research Presentation
 
Data presentation
Data presentationData presentation
Data presentation
 
Film Trailer Questionnaire
Film Trailer QuestionnaireFilm Trailer Questionnaire
Film Trailer Questionnaire
 
Campaign
CampaignCampaign
Campaign
 
The Expendables Marketing Campaign
The Expendables Marketing CampaignThe Expendables Marketing Campaign
The Expendables Marketing Campaign
 
Purge quantitative
Purge quantitativePurge quantitative
Purge quantitative
 
Evaluation Question 3
Evaluation Question 3Evaluation Question 3
Evaluation Question 3
 
Questionnaire Analysis Aliyah
Questionnaire Analysis AliyahQuestionnaire Analysis Aliyah
Questionnaire Analysis Aliyah
 

Viewers also liked

Comparative history
Comparative historyComparative history
Comparative historycgrace88
 
Cma powerpoint draft rwd 2011
Cma powerpoint draft rwd 2011Cma powerpoint draft rwd 2011
Cma powerpoint draft rwd 2011richdeely
 
Apparel glossary
Apparel glossaryApparel glossary
Apparel glossarySouman Lala
 
Latin america
Latin americaLatin america
Latin americacgrace88
 

Viewers also liked (6)

Comparative history
Comparative historyComparative history
Comparative history
 
Eáõ£à ¦ãoà ¥àæ±à¹û
Eáõ£à ¦ãoà ¥àæ±à¹ûEáõ£à ¦ãoà ¥àæ±à¹û
Eáõ£à ¦ãoà ¥àæ±à¹û
 
Cma powerpoint draft rwd 2011
Cma powerpoint draft rwd 2011Cma powerpoint draft rwd 2011
Cma powerpoint draft rwd 2011
 
Apparel glossary
Apparel glossaryApparel glossary
Apparel glossary
 
Mobile preso
Mobile presoMobile preso
Mobile preso
 
Latin america
Latin americaLatin america
Latin america
 

Similar to Focus Group Presentation

Homepage - Website
Homepage - WebsiteHomepage - Website
Homepage - Website10_9669
 
Homepage - Ryan Bell - Working Title
Homepage - Ryan Bell - Working TitleHomepage - Ryan Bell - Working Title
Homepage - Ryan Bell - Working Title10_9669
 
Questionnaire analysis
Questionnaire analysisQuestionnaire analysis
Questionnaire analysismisscarter123
 
Trailers: The Theory
Trailers: The TheoryTrailers: The Theory
Trailers: The Theoryhollybrooke
 
Promo package research
Promo package researchPromo package research
Promo package researchqomotola17
 
Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3bayleylittle
 
Primary research and 2ndary
Primary research and 2ndaryPrimary research and 2ndary
Primary research and 2ndarybrewj002
 
learning aim b + c
learning aim b + clearning aim b + c
learning aim b + cEmmaCook61
 
Research (thriller)(images)
Research (thriller)(images)Research (thriller)(images)
Research (thriller)(images)rebecca pearse
 
Why is the film trailer made?
Why is the film trailer made?Why is the film trailer made?
Why is the film trailer made?SarahMillard14
 
Preliminary Data
Preliminary DataPreliminary Data
Preliminary DataRoxy1m7
 

Similar to Focus Group Presentation (20)

Homepage - Website
Homepage - WebsiteHomepage - Website
Homepage - Website
 
Homepage - Ryan Bell - Working Title
Homepage - Ryan Bell - Working TitleHomepage - Ryan Bell - Working Title
Homepage - Ryan Bell - Working Title
 
Questionnaire analysis
Questionnaire analysisQuestionnaire analysis
Questionnaire analysis
 
Questionnaire Analysis
Questionnaire Analysis Questionnaire Analysis
Questionnaire Analysis
 
Questionnaire Analysis
Questionnaire AnalysisQuestionnaire Analysis
Questionnaire Analysis
 
Trailers: The Theory
Trailers: The TheoryTrailers: The Theory
Trailers: The Theory
 
Promo package research
Promo package researchPromo package research
Promo package research
 
Evaluation question 3
Evaluation question 3Evaluation question 3
Evaluation question 3
 
A2 media alex
A2 media alexA2 media alex
A2 media alex
 
Questionnaire Analysis
Questionnaire AnalysisQuestionnaire Analysis
Questionnaire Analysis
 
Questionnaire Analysis
Questionnaire AnalysisQuestionnaire Analysis
Questionnaire Analysis
 
Primary research and 2ndary
Primary research and 2ndaryPrimary research and 2ndary
Primary research and 2ndary
 
3. research
3. research3. research
3. research
 
learning aim b + c
learning aim b + clearning aim b + c
learning aim b + c
 
Research (thriller)(images)
Research (thriller)(images)Research (thriller)(images)
Research (thriller)(images)
 
Research (thriller)
Research (thriller)Research (thriller)
Research (thriller)
 
Question 3
Question 3Question 3
Question 3
 
Why is the film trailer made?
Why is the film trailer made?Why is the film trailer made?
Why is the film trailer made?
 
Preliminary Data
Preliminary DataPreliminary Data
Preliminary Data
 
Types of-trailer
Types of-trailerTypes of-trailer
Types of-trailer
 

Recently uploaded

Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationnomboosow
 
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...Sapna Thakur
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsTechSoup
 
social pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajansocial pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajanpragatimahajan3
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...PsychoTech Services
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)eniolaolutunde
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Sapana Sha
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphThiyagu K
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Disha Kariya
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformChameera Dedduwage
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhikauryashika82
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactdawncurless
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfAdmir Softic
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpinRaunakKeshri1
 

Recently uploaded (20)

Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communication
 
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
social pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajansocial pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajan
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
Advance Mobile Application Development class 07
Advance Mobile Application Development class 07Advance Mobile Application Development class 07
Advance Mobile Application Development class 07
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpin
 

Focus Group Presentation

  • 1. Focus Group Survey Keisha Radway
  • 2. My aim today is to gather research from you to ensure that my product is 100% relatable to my target audience and to find out any improvements you think I should make etc. Firstly, I am going to show you my film poster and two example of professional teaser trailers that relate to my product. Then we will have a short discussion in which you can voice your own opinions.
  • 3. By day she is famous and highly noted detective, ‘Toni’ and by night she goes by the name of ‘T’, an infamous hustler and drug baron. Everything seems to be perfect for Toni, just as the chief gives her a huge case, to find ‘T’. What will she do when these two worlds collide?
  • 4. Teaser Trailers SALT http://www.youtube.com/results?search_query=Trailer+for+Salt AMERICAN GANGSTER http://www.youtube.com/watch?v=3RsIjL4qCjc
  • 5. What did you think of these two teaser trailers? Were they easy to relate to and could you guess the genre of these films? Would you go to see these films after watching the teaser trailers? What interested you most about the teaser trailers we just saw?
  • 7. What attracts you to a film poster? e.g. Colours, main character/main image Can you guess the genre of the film by looking at this poster? How does it compare with professional film posters? What do you like/dislike about the posters?
  • 8. Thank You For Your Time