The document summarizes the marketing campaign for the film Harry Potter and the Deathly Hallows Part 2. It describes how mini trailers and cast interviews were released in March 2011. Posters with the international release date were then shown in late March. In April, the theatrical trailer was released online and promoted discussion about the ending. TV ads ran in June to promote the film to children. A sneak peek was shown at the MTV Movie Awards in early June. The film was released in theaters in mid-July and on DVD in early December. Reviews on websites and social media were both positive and negative. The conclusion discusses how user reviews and opinions online can both encourage and discourage viewership.

1. Harry Potter DHP2 Marketing
By Marissa Whyte

2. Mini trailer debuted and interviews
with the cast members were posted on
websites from March 11th 2011

3. 28th March posters were then shown to
the general public with the international
release date on them, shown on numerous
websites as GIF's that linked to the
Youtube link and official website.

4. 27th April the theatrical trailer was released
"Youtube" and other social networking sites discus
conclusions to the ending but also helping promote
the film. The film used social networking to promote
itself by making a “Twitter” page and “Facebook”
page so that user could inform others of the film.
http://www.youtube.com/watch?v=mObK5XD
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5. Day time TV has numerous adverts as
the film is trying to get children to
watch the film this is the best time to
advertise to make them aware of the
film.5th June sneak peek of the film
was shown by Emma Watson at the
MTV Movie Awards.

6. July 15th released summer
blockbuster. 2nd December released on
triple play.

7. Reviews (Exchange)
• http://www.guardian.co.uk/film/2011/jul/07/harry-potter-deathly-hallows-part-2-review -
“Sensational, satisfying, surreal” 4/5 stars
• http://www.rottentomatoes.com/m/harry_potter_and_the_deathly_hallows_part_2_2011/
- “From any perspective-technical, emotional, storytelling-"Deathly Hallows: Part 2" is a
smashing success.” Greg Maki User of Rotten Tomato. 4.4/5
• http://www.youtube.com/watch?v=5NYt1qirBWg – Discussion between users on what they
thought of the film. “One of the best movies ever...still watching the trailer in 2013. I cry
whenever I watch this trailer it was such a good series!”
• http://www.amazon.co.uk/product-
reviews/B004NBYRYC/ref=dp_top_cm_cr_acr_txt?ie=UTF8&showViewpoints=1 – “When all
is said and done - when the eye candy special effects of Quidditch matches and fantastical
creatures has been superseded by advances in technology in Hollywood blockbusters yet to
come - it is the little moments that this viewer and his wife will return to” 5/5 from one user.
“I wouldn't say it's that bad... the only scene where I think it irritates me is at the beginning
of Part 1 where Snape appears into human form (when the blakened death eater
teleportation dissolves into his feet), in that scene it's barely visible, apart from that I find it
OK to see in general but the details are missing. Apart from that I would say the other dark
scenes are OK. (Luckily there are few dark scenes in Part 2, it's mostly light from fire, spells,
duels etc)” Another user who rated the film 2/5

8. Conclusion
• This stage of marketing the film helps encourage people to
view the film or not. Positives of exchange is each user is able
to inform others of their own opinion of the film, the more
people who voice their opinion on the film the more
awareness the film gets and users are able to exchange words
about the film showing a good and bad side to it. The
negative side of exchange is some users can boycott the film
by giving bad reviews or false reviews, as now the studio has
no control over what can be said by others they are not able
to stop bad comments being said about the film and false
advertisement.
• Technology has helped in this stage because people use the
internet daily and are able to go onto websites and see
reviews.