The document provides guidance on developing an effective social media strategy for recruiting. It discusses identifying target audiences, setting goals and benchmarks, and using different social media platforms like LinkedIn, Facebook, Twitter, blogs and YouTube to engage candidates and source passive talent. The key is having a clear strategy aligned with business goals and using compelling content to engage users across integrated platforms.
The document discusses strategies for using social media for recruiting and marketing purposes. It provides guidance on developing a social media strategy including defining goals, target audiences, benchmarks and tracking metrics. It also outlines strategies and best practices for using key platforms like LinkedIn, Facebook, Google+, Twitter, and YouTube as recruiting and sourcing tools. The focus is on developing comprehensive social media strategies aligned with business objectives rather than isolated social posting.
This document provides an overview of using social media for recruitment purposes. It discusses defining goals and metrics for social media strategies. It also covers setting up profiles on key platforms like Twitter, Facebook, LinkedIn and YouTube. Monitoring analytics and engaging with candidates on these channels is emphasized. Risks like crises are addressed, highlighting the need for social media policies and crisis management procedures. The document aims to demonstrate how an integrated social media approach can help attract top talent.
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
Social Media and the Future of Small and Medium Sized Business #SMBsDr. William J. Ward
This document discusses how social media is impacting small and medium sized businesses (SMBs). It notes that SMBs contribute significantly to the economy by creating many new jobs. The document highlights that the digital divide is closing rapidly as social media adoption increases. It also discusses how social media can improve communication, collaboration and productivity. Several infographics are presented that show how SMBs are using social media platforms like LinkedIn, Facebook and Twitter to engage customers, drive sales and acquire new business. The benefits of social media marketing for SMBs include increased exposure, customer engagement and word of mouth referrals.
The document provides guidance on developing an effective social media strategy for recruiting. It discusses identifying target audiences, setting goals and benchmarks, and using different social media platforms like LinkedIn, Facebook, Twitter, blogs and YouTube to engage candidates and source passive talent. The key is having a clear strategy aligned with business goals and using compelling content to engage users across integrated platforms.
The document discusses strategies for using social media for recruiting and marketing purposes. It provides guidance on developing a social media strategy including defining goals, target audiences, benchmarks and tracking metrics. It also outlines strategies and best practices for using key platforms like LinkedIn, Facebook, Google+, Twitter, and YouTube as recruiting and sourcing tools. The focus is on developing comprehensive social media strategies aligned with business objectives rather than isolated social posting.
This document provides an overview of using social media for recruitment purposes. It discusses defining goals and metrics for social media strategies. It also covers setting up profiles on key platforms like Twitter, Facebook, LinkedIn and YouTube. Monitoring analytics and engaging with candidates on these channels is emphasized. Risks like crises are addressed, highlighting the need for social media policies and crisis management procedures. The document aims to demonstrate how an integrated social media approach can help attract top talent.
Facebook Zero: Considering Life After the Demise of Organic ReachOgilvy Consulting
Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. With the impending end of organic reach, what are the consequences for marketers and others who use Facebook to connect with their communities? How can brands and corporates get the most from Facebook in the future? Is Facebook still a driver of “earned” conversation and word of mouth? Or is it just a straightforward paid channel? How should communities approach content and engagement going forward?
Social Media and the Future of Small and Medium Sized Business #SMBsDr. William J. Ward
This document discusses how social media is impacting small and medium sized businesses (SMBs). It notes that SMBs contribute significantly to the economy by creating many new jobs. The document highlights that the digital divide is closing rapidly as social media adoption increases. It also discusses how social media can improve communication, collaboration and productivity. Several infographics are presented that show how SMBs are using social media platforms like LinkedIn, Facebook and Twitter to engage customers, drive sales and acquire new business. The benefits of social media marketing for SMBs include increased exposure, customer engagement and word of mouth referrals.
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
Most companies have adopted social media in the past 18 months, focusing on platforms like Facebook, Twitter, LinkedIn, YouTube and blogs. While brand building is currently the primary goal of social media usage, it takes time for companies to incorporate social media effectively into their business models. Communications, advertising and marketing agencies have been the leading adopters of social media so far, but lack of management support and concerns about confidentiality are still among the top obstacles to adoption.
Social Media Strategy Paper - Example - COM 627 Social Media for CommunicatorsDr. William J. Ward
COM 627 Social Media for Communicators -
Here is the PDF for the Final Strategy Paper example that is the Gold Standard example for what you should follow for your final paper format. This will also help make sure your PowerPoint presentation flows easily/readily from your paper.
Leveraging social media in the enterprise context requires holistic enterprise architecture, IT and information management strategy, as well as alignment with corporate marketing objectives and planning.
Questions for business:
-How much is your business, as a whole, spending on social media related activity?
-What innovations is it hoping to achieve?
-And what is the return on investment?
If you don’t know the answers to these vital questions you are in need of a Social Media Audit. We can help.
Buddymedia: Strategies for effective facebook wall postsChris Rawlinson
This document analyzes Facebook posting strategies for different industries. It finds that for the retail industry, engagement is highest when posts are made between 8pm-7am, on Wednesdays, with 1-2 posts per day and 1-4 posts per week. Posts should be concise (80 characters or less), ask questions, use fill-in-the-blank formats, and offer coupons/deals. For entertainment, engagement is highest on Fridays and Saturdays. For media, engagement peaks on Tuesdays and Thursdays.
B2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie BevacquaJulie Bevacqua
The document provides 12 tips for using social media effectively in 2012. It recommends focusing efforts on a few key social networks, writing content that offers value to users rather than just keywords, becoming an influencer, analyzing efforts, including social sharing buttons, and maintaining a consistent brand across channels. It also notes that tablets and mobile access to social media will continue growing in importance.
Social media for recruitment presentation - Leveraging social media for recru...SocialB
Social media for recruitment - if you want to leverage social media a part of your recruitment strategy then take a look through our presentation.
SocialB are international award winning social media and online marketing experts. Their expert trainers are often asked to speak at events and conferences and this includes on areas of recruitment through social media.
Need some training - contact us to chat about the options best suited to your organisation
How market research companies can use social media SocialB
How market research companies can use social media for the their market research work. Our four key S's share with your how to make the most of these platforms for market research
70 Common Questions And Answers About Social MediaSocial Sinergy
The document discusses the benefits of using social media for local businesses. It notes that social media allows businesses to reach many potential customers at once from one place. It lists 5 main benefits: more people search for businesses on social media, it allows for easy customer service, it helps businesses get their name seen more, most consumers shop online and are active on social media, and social media is free to use. The document then provides answers to common questions about using social media for marketing, including that it's never too late to get started, social media sites are not going away, and businesses of all types can benefit.
Social Networks: Stats, Challenges and Success Stories - Dannielle KawamotoSFIMA
Social Networks: Stats, Challenges and Success Stories
Dannielle Kawamoto, Business Development Manager, eMarketer
Marketers are increasingly convinced of the benefits of engaging with their customers on social media platforms. And users of all ages and races are rising to the occasion, interacting with brands in record numbers. But while measuring followers and Facebook “likes” provides marketers with hard numbers, no one yet knows how those numbers translate into a quantifiable return for brands. This keynote will answer the following questions:
1. How are the demographics of social network users evolving?
2. What are projected social network ad revenues through 2014?
3. How do privacy concerns impact the way Facebook interacts with its members?
4. How are marketers measuring the return on social media advertising?
5. What are some best practices that marketers should keep in mind when implementing a social media campaign?
This document summarizes a presentation on using social media effectively to become a networked nonprofit. The presentation covers defining a networked nonprofit and why nonprofits should adopt this model. It discusses principles like listening to stakeholders, engaging audiences, building relationships, and integrating social media as part of a communications strategy. Specific tactics covered include monitoring social networks, engaging influencers, developing social media policies, allocating staff time, and testing initiatives. The presentation includes examples from the American Red Cross and concludes with a social media strategy game for participants to discuss approaches for their organizations.
Corporate Social Media Education – Social Media AcademySociety3
The Corporate Education Program helps business teams to leverage social media for their day to day business activities. To help understand what we do and what we teach, you can listen to this free introductory webinar and get a feel for content, style and approach.
The corporate education program is not the typical social media training where you learn to setup a LinkedIn profile, how to tweet and how to create a fan page on Facebook. Instead we focus on the business implications, how to leverage what is going on in the market, how to create a strategy, build an executable social media engagement plan and select the right tools for a given strategy.
* The implication of the social customer to any business
* Social Media as a corporate strategy
* A sound plan from assessment to execution
* Selection criteria for social media tools
* Reporting and analytic in the social web
* Team structures and distributing the work load
* Rules of engagement, management requirements
* Methods, models and frameworks
* Class structure, hands on experience
* A sound plan for the next 180 days.
Team manager in marketing, sales, product management or support
Webinar: Why Earned Media Overpowers Social Media in Student RecruitmentEarthbound Media Group
This webinar defines the facets of earned media as well as its relevance to social media and emerging technologies in driving student recruitment and admissions strategies for institutions of every size.
Social media marketing social media analyticsabir hossain
1. The document discusses social media marketing and provides tips on developing a social media marketing strategy, including identifying business goals, setting marketing objectives, researching competition, choosing appropriate channels and tactics, creating a content strategy, and allocating budget and resources.
2. It also discusses best practices for social media content, noting that images are ideal and get more engagement than other content types. It recommends posting frequencies for different social media platforms.
3. The document briefly defines social media analytics as the practice of gathering and analyzing social media data to support business decisions like marketing and customer service. It provides a link to a list of free social media analytics tools.
The Social Media Struggle for NonprofitsDavid Griner
This document summarizes the key challenges and strategies for non-profits using social media effectively. It notes that while social media is now mainstream, it has become more difficult for non-profits to get noticed due to increased competition and changes by platforms like Facebook that reduce visibility. However, it provides strategies for non-profits to improve their social media presence, such as creating comprehensive strategies and content plans, experimenting to engage audiences, measuring effectiveness, and considering paid advertising like Facebook ads which can be very affordable. The overall message is that social media requires focus, resources, and constant adaptation to remain successful.
Google+ provides several benefits for businesses, including improving search engine results through enhanced user profile information, improving search quality by reducing spam, and increasing click-through rates by displaying +1 votes. To take advantage of these benefits, businesses should claim their Google+ page to be eligible for the "Direct Connect" feature, which allows users to find a company's Google+ page directly from Google search results. The document then provides 10 tips for using Google+ effectively, such as leveraging the +1 function for viral sharing.
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIPSmit Bhansali
The document outlines a social media marketing plan for The Sparks Foundation. It discusses creating engaging social media content using rich media to increase engagement. It recommends highlighting the best content and creating LinkedIn ad campaigns. Key aspects include optimizing the company's LinkedIn page, defining SMART goals, and measuring performance with analytics to optimize campaigns over time. The goal is to create a significant online presence and make the most of the LinkedIn platform.
The document provides guidance on developing an enterprise social media strategy. It discusses the key elements of listening, measurement and analysis, and engagement. For listening, it recommends providing tools to listen to customers and gain competitive insights. Measurement involves metrics like reach, share of conversation, and referrals. Engagement requires preparing an organization by designating leadership, creating guidelines, and communicating. The basics of engagement are to be real, relevant, practical, patient, and active. It also provides tips for B2B social media and announces an upcoming discussion at Dreamforce 2011.
This document provides guidance on getting started with social media for insurance agencies. It begins by discussing why agencies should consider social media and what platforms are most relevant, namely Facebook, LinkedIn, and Twitter. It then offers tips for setting up profiles on each of these platforms, including establishing privacy settings and page policies on Facebook. The document emphasizes developing a social media strategy and defining goals and metrics for success before engaging on any platforms. It also provides best practices from experts for using platforms effectively and measuring results.
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
Most companies have adopted social media in the past 18 months, focusing on platforms like Facebook, Twitter, LinkedIn, YouTube and blogs. While brand building is currently the primary goal of social media usage, it takes time for companies to incorporate social media effectively into their business models. Communications, advertising and marketing agencies have been the leading adopters of social media so far, but lack of management support and concerns about confidentiality are still among the top obstacles to adoption.
Social Media Strategy Paper - Example - COM 627 Social Media for CommunicatorsDr. William J. Ward
COM 627 Social Media for Communicators -
Here is the PDF for the Final Strategy Paper example that is the Gold Standard example for what you should follow for your final paper format. This will also help make sure your PowerPoint presentation flows easily/readily from your paper.
Leveraging social media in the enterprise context requires holistic enterprise architecture, IT and information management strategy, as well as alignment with corporate marketing objectives and planning.
Questions for business:
-How much is your business, as a whole, spending on social media related activity?
-What innovations is it hoping to achieve?
-And what is the return on investment?
If you don’t know the answers to these vital questions you are in need of a Social Media Audit. We can help.
Buddymedia: Strategies for effective facebook wall postsChris Rawlinson
This document analyzes Facebook posting strategies for different industries. It finds that for the retail industry, engagement is highest when posts are made between 8pm-7am, on Wednesdays, with 1-2 posts per day and 1-4 posts per week. Posts should be concise (80 characters or less), ask questions, use fill-in-the-blank formats, and offer coupons/deals. For entertainment, engagement is highest on Fridays and Saturdays. For media, engagement peaks on Tuesdays and Thursdays.
B2B Marketing: 12 Smart Social Media Tips to Leverage in 2012 by Julie BevacquaJulie Bevacqua
The document provides 12 tips for using social media effectively in 2012. It recommends focusing efforts on a few key social networks, writing content that offers value to users rather than just keywords, becoming an influencer, analyzing efforts, including social sharing buttons, and maintaining a consistent brand across channels. It also notes that tablets and mobile access to social media will continue growing in importance.
Social media for recruitment presentation - Leveraging social media for recru...SocialB
Social media for recruitment - if you want to leverage social media a part of your recruitment strategy then take a look through our presentation.
SocialB are international award winning social media and online marketing experts. Their expert trainers are often asked to speak at events and conferences and this includes on areas of recruitment through social media.
Need some training - contact us to chat about the options best suited to your organisation
How market research companies can use social media SocialB
How market research companies can use social media for the their market research work. Our four key S's share with your how to make the most of these platforms for market research
70 Common Questions And Answers About Social MediaSocial Sinergy
The document discusses the benefits of using social media for local businesses. It notes that social media allows businesses to reach many potential customers at once from one place. It lists 5 main benefits: more people search for businesses on social media, it allows for easy customer service, it helps businesses get their name seen more, most consumers shop online and are active on social media, and social media is free to use. The document then provides answers to common questions about using social media for marketing, including that it's never too late to get started, social media sites are not going away, and businesses of all types can benefit.
Social Networks: Stats, Challenges and Success Stories - Dannielle KawamotoSFIMA
Social Networks: Stats, Challenges and Success Stories
Dannielle Kawamoto, Business Development Manager, eMarketer
Marketers are increasingly convinced of the benefits of engaging with their customers on social media platforms. And users of all ages and races are rising to the occasion, interacting with brands in record numbers. But while measuring followers and Facebook “likes” provides marketers with hard numbers, no one yet knows how those numbers translate into a quantifiable return for brands. This keynote will answer the following questions:
1. How are the demographics of social network users evolving?
2. What are projected social network ad revenues through 2014?
3. How do privacy concerns impact the way Facebook interacts with its members?
4. How are marketers measuring the return on social media advertising?
5. What are some best practices that marketers should keep in mind when implementing a social media campaign?
This document summarizes a presentation on using social media effectively to become a networked nonprofit. The presentation covers defining a networked nonprofit and why nonprofits should adopt this model. It discusses principles like listening to stakeholders, engaging audiences, building relationships, and integrating social media as part of a communications strategy. Specific tactics covered include monitoring social networks, engaging influencers, developing social media policies, allocating staff time, and testing initiatives. The presentation includes examples from the American Red Cross and concludes with a social media strategy game for participants to discuss approaches for their organizations.
Corporate Social Media Education – Social Media AcademySociety3
The Corporate Education Program helps business teams to leverage social media for their day to day business activities. To help understand what we do and what we teach, you can listen to this free introductory webinar and get a feel for content, style and approach.
The corporate education program is not the typical social media training where you learn to setup a LinkedIn profile, how to tweet and how to create a fan page on Facebook. Instead we focus on the business implications, how to leverage what is going on in the market, how to create a strategy, build an executable social media engagement plan and select the right tools for a given strategy.
* The implication of the social customer to any business
* Social Media as a corporate strategy
* A sound plan from assessment to execution
* Selection criteria for social media tools
* Reporting and analytic in the social web
* Team structures and distributing the work load
* Rules of engagement, management requirements
* Methods, models and frameworks
* Class structure, hands on experience
* A sound plan for the next 180 days.
Team manager in marketing, sales, product management or support
Webinar: Why Earned Media Overpowers Social Media in Student RecruitmentEarthbound Media Group
This webinar defines the facets of earned media as well as its relevance to social media and emerging technologies in driving student recruitment and admissions strategies for institutions of every size.
Social media marketing social media analyticsabir hossain
1. The document discusses social media marketing and provides tips on developing a social media marketing strategy, including identifying business goals, setting marketing objectives, researching competition, choosing appropriate channels and tactics, creating a content strategy, and allocating budget and resources.
2. It also discusses best practices for social media content, noting that images are ideal and get more engagement than other content types. It recommends posting frequencies for different social media platforms.
3. The document briefly defines social media analytics as the practice of gathering and analyzing social media data to support business decisions like marketing and customer service. It provides a link to a list of free social media analytics tools.
The Social Media Struggle for NonprofitsDavid Griner
This document summarizes the key challenges and strategies for non-profits using social media effectively. It notes that while social media is now mainstream, it has become more difficult for non-profits to get noticed due to increased competition and changes by platforms like Facebook that reduce visibility. However, it provides strategies for non-profits to improve their social media presence, such as creating comprehensive strategies and content plans, experimenting to engage audiences, measuring effectiveness, and considering paid advertising like Facebook ads which can be very affordable. The overall message is that social media requires focus, resources, and constant adaptation to remain successful.
Google+ provides several benefits for businesses, including improving search engine results through enhanced user profile information, improving search quality by reducing spam, and increasing click-through rates by displaying +1 votes. To take advantage of these benefits, businesses should claim their Google+ page to be eligible for the "Direct Connect" feature, which allows users to find a company's Google+ page directly from Google search results. The document then provides 10 tips for using Google+ effectively, such as leveraging the +1 function for viral sharing.
#Task 1 - Marketing plan: social media for The Sparks Foundation | #GRIPSmit Bhansali
The document outlines a social media marketing plan for The Sparks Foundation. It discusses creating engaging social media content using rich media to increase engagement. It recommends highlighting the best content and creating LinkedIn ad campaigns. Key aspects include optimizing the company's LinkedIn page, defining SMART goals, and measuring performance with analytics to optimize campaigns over time. The goal is to create a significant online presence and make the most of the LinkedIn platform.
The document provides guidance on developing an enterprise social media strategy. It discusses the key elements of listening, measurement and analysis, and engagement. For listening, it recommends providing tools to listen to customers and gain competitive insights. Measurement involves metrics like reach, share of conversation, and referrals. Engagement requires preparing an organization by designating leadership, creating guidelines, and communicating. The basics of engagement are to be real, relevant, practical, patient, and active. It also provides tips for B2B social media and announces an upcoming discussion at Dreamforce 2011.
This document provides guidance on getting started with social media for insurance agencies. It begins by discussing why agencies should consider social media and what platforms are most relevant, namely Facebook, LinkedIn, and Twitter. It then offers tips for setting up profiles on each of these platforms, including establishing privacy settings and page policies on Facebook. The document emphasizes developing a social media strategy and defining goals and metrics for success before engaging on any platforms. It also provides best practices from experts for using platforms effectively and measuring results.
IIAC Young Agents - Protecting Your Insureds\' Private InformationJason Hoeppner
Personal information security and breach notification requirements are topics that all independent insurance agencies need to be aware of and be prepared for operationally in the event of a loss of clients\' information.
B. H. Burke & Co., Inc. presented at MAIA\'s Big Event 2011 in Boston. How to find producers, pay them, and what they should be doing (with new technology).
Creating standardized workflows for your agencies minimizes E&O risk and maximizes the return on your technology and training. With increased productivity and higher levels of customer service, your agency can become more profitable.
This is the second of a two-part series I did with QQ Solutions on Social Media for insurance agencies. This session was dedicated to LinkedIn - how to set up an account, a profile, and what to do once connected. We also covered social media aggregators and how to use them.
2020 Social builds and nurtures online communities for Indian and international clients to connect their customers, partners and employees, catalyze collaboration and innovation and drive loyalty and advocacy.
Digital Marketing Agency Profile - Crystal Logic Prashant Dmm
Crystal Logic Pvt. Ltd. (CLPL) is a premium online asset creation and online marketing company based in Mumbai.
We specialize in leveraging cutting edge web technology to generate high returns for companies spanning diverse sectors
Birbal Studios: Social Media Agency ProfileAbdullah Syed
This short document discusses how a book was later referred to with grandiose terms like a "Creativity Bible" and a "Must-Read for the Creative Sorts".
Trigger Agency Profile - Advertising and Digital Marketing ServicesTrigger Advertising
Trigger advertising agency profile presentation. Trigger is a creative advertising and digital marketing agency based out of New Delhi, India. From posters on the wall to talking on the only place where it’s fit to talk to a wall (Facebook, in case you were wondering), we cover the entire gamut from ATL, BTL to online services.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
Be a Digital Trailblazer When Building Your Brand Carrie Kerpen
The document discusses the importance of personal branding, especially online, and becoming a "digital trailblazer." It provides 5 reasons for developing a strong personal brand, including that jobs may not be permanent and others are searching for you online. It encourages the reader to think about what makes them unique and compelling and how to tell their story succinctly across social media platforms. Examples are given of digital trailblazers leveraging different networks and some resources are listed to help readers craft their personal brand online.
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
How to Create the Perfect Social-Media PostGuy Kawasaki
These are the slides that Guy Kawasaki and Peg Fitzpatrick used for a webinar hosted by Mari Smith. The purpose of the webinar was to help people create "the perfect posts" for social media. The presentation uses a classic top-ten format.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
Rand Fishkin discusses why content marketing often fails and provides 5 key reasons: 1) Unrealistic expectations of how content marketing works, 2) Creating content without a community to amplify it, 3) Focusing on content creation but not amplification, 4) Ignoring search engine optimization, and 5) Giving up too soon and not allowing time for content to gain traction. He emphasizes that content marketing is a long-term process of building relationships and that most successful content took years of iteration before gaining significant reach.
The document discusses the role of the Chief Information Officer (CIO) in developing social media policies for an organization. It notes that while CIOs initially cringe at social media due to risks, they will eventually own it. The CIO should provide a holistic view of potential social media uses, evaluate risks and benefits, identify appropriate technology, and support efforts to understand current employee social media usage. As organizations with experience implementing new policies and technologies, CIOs can help drive a successful social media policy rollout and advocate for such a policy in the C-suite. The document provides examples of key elements to include in a social media policy for employees.
Social Media And Insurance Agencies What You Need To Know 091310 FullJason Hoeppner
The document discusses social media and its implications for insurance agencies. It provides an overview of popular social media platforms like Facebook, LinkedIn and Twitter and how agencies can use them to build their brand and provide better customer service. It also addresses potential risks around privacy, legal liability and the need for agencies to have social media policies and train employees on proper use.
1. The document provides an overview of a social media strategy class for real estate professionals. It discusses the importance of social media for real estate transactions and brands.
2. It outlines the key components of an individual's social media profile, content, and network as the foundation for their personal brand.
3. A social media survival guide is presented, including choosing appropriate tools and platforms to build an online presence and engage audiences.
5-2 Final Project Milestone TwoJackson Adam Jackson Professo.docxblondellchancy
5-2 Final Project Milestone Two Jackson
Adam Jackson
Professor Cole
COM 310
February 10, 2020
Social Platforms and Business Examples
The development of technology and the internet has led companies to incorporate different methods that will help grow its business. Among the strategies used is the increased use of social media platforms, in which the firms can interact with their customers, either to increase brand awareness or to gather feedback from the users (Momany, & Alshboul, 2016). Supportive Networking Society (SNS Ohio Media) is one of the companies that should use social media as a method of growing its business and meet more companies
Business goal
SNS Ohio Media is a firm whose goal is to provide networking opportunities for its clients. The company supports collaboration between different businesses and individuals, which is geared towards ensuring professional growth as well as the development of the organizations. Due to the nature of its operations, the company can make good use of social media to reach more of its customers and to ensure that more people can discover its activities, which will contribute towards the success of the firm.
Instagram
Developed in 2010, Instagram has become one of the fastest-growing social media platforms. This site is an essential tool for a business aiming to reach many clients, more so because of the features that it provides. For instance, SNS Ohio Media can expand its reach to many other companies by using hashtags to increase popularity. Best practices in using Instagram include collaborating with other companies by mentioning them in the content provided on the Instagram page.
Additionally, sharing customer success stories can also be a great way of reaching more people. Instagram supports visual content. Therefore, whatever the company posts should explain what the organization does by presenting it creatively. SNS Ohio Media’s business is service-based, which means that the firm should share content that shows the viewers behind the scenes and process followed to ensure that success is attained.
Facebook
This social media platform is considered as one of the cheapest methods of online marketing. One of the reasons why it is ideal for this company is because it allows the firm to share its business information with Facebook users. By clicking on the company’s profile, it is easy to get information concerning what it does and services offered, as well as the periods within which it is in operation. Other than raising brand awareness through videos and photographs, Facebook provides a platform in which companies can engage with its customers, whereby users provide feedback and suggestions concerning what the firm ought to do to improve its services.
Effective and Ineffective Use of Social Media
One of the best practices in the use of social media in companies is cross-channel marketing. It involves the use of different platforms to reach to the customers (Stephen, 2016). Casper is ...
5-2 Final Project Milestone TwoJackson Adam Jackson Professo.docxBHANU281672
5-2 Final Project Milestone Two Jackson
Adam Jackson
Professor Cole
COM 310
February 10, 2020
Social Platforms and Business Examples
The development of technology and the internet has led companies to incorporate different methods that will help grow its business. Among the strategies used is the increased use of social media platforms, in which the firms can interact with their customers, either to increase brand awareness or to gather feedback from the users (Momany, & Alshboul, 2016). Supportive Networking Society (SNS Ohio Media) is one of the companies that should use social media as a method of growing its business and meet more companies
Business goal
SNS Ohio Media is a firm whose goal is to provide networking opportunities for its clients. The company supports collaboration between different businesses and individuals, which is geared towards ensuring professional growth as well as the development of the organizations. Due to the nature of its operations, the company can make good use of social media to reach more of its customers and to ensure that more people can discover its activities, which will contribute towards the success of the firm.
Instagram
Developed in 2010, Instagram has become one of the fastest-growing social media platforms. This site is an essential tool for a business aiming to reach many clients, more so because of the features that it provides. For instance, SNS Ohio Media can expand its reach to many other companies by using hashtags to increase popularity. Best practices in using Instagram include collaborating with other companies by mentioning them in the content provided on the Instagram page.
Additionally, sharing customer success stories can also be a great way of reaching more people. Instagram supports visual content. Therefore, whatever the company posts should explain what the organization does by presenting it creatively. SNS Ohio Media’s business is service-based, which means that the firm should share content that shows the viewers behind the scenes and process followed to ensure that success is attained.
Facebook
This social media platform is considered as one of the cheapest methods of online marketing. One of the reasons why it is ideal for this company is because it allows the firm to share its business information with Facebook users. By clicking on the company’s profile, it is easy to get information concerning what it does and services offered, as well as the periods within which it is in operation. Other than raising brand awareness through videos and photographs, Facebook provides a platform in which companies can engage with its customers, whereby users provide feedback and suggestions concerning what the firm ought to do to improve its services.
Effective and Ineffective Use of Social Media
One of the best practices in the use of social media in companies is cross-channel marketing. It involves the use of different platforms to reach to the customers (Stephen, 2016). Casper is.
This is the final slide deck from my Social Media in Law Practice course for the Univ. of Dayton School of Law Digital Lawyering Program. Covering time management, future of social media, its application to the legal profession, and our deliverable for the session.
How to increase direct engagement with the target audience group to the use o...Rick Bouter
How to increase direct engagement with the target audience group to the use of social media by rick bouter london januari 2012 - This report includes defining social media, the different types of social media, social strategy, social sub strategies and the use of tools etc.
This document discusses the importance of social media for businesses and provides strategies for engaging with customers and potential clients online. It defines social media and lists popular platforms like blogs, Twitter, and LinkedIn. The document advocates using social media for branding, marketing, recruiting, and business development. It provides tips on developing a social media plan and strategy, including deciding which platforms to use, who will engage online, and how to provide value to communities. Statistics on major social media sites like Twitter and Facebook are also included.
If you really want to be a business success online, then you need to attract hungry markets targeted to your niche. During the early years of the internet, there were only a few ways to build your business using simple traffic methods such Pay Per Click and Search Engine Optimization.
But now with the power of social media marketing the game has changed and there are now even more ways to build your online business without the hassle of SEO or paying a small fortune for PPC. Yes that's right, the playing field has well and truly been leveled to accommodate anyone seeking to make their online fortune.
NE AMSUG Social Media & Networking Feb10Jason Hoeppner
This document provides an overview of social media and how insurance agencies can utilize various social media platforms like Facebook, LinkedIn, and Twitter. It discusses developing a social media strategy and policy, setting up business pages and profiles, engaging with contacts, and best practices for social media marketing and networking. The goal is to help agencies build relationships and drive customers through social interaction and sharing.
Social media marketing plans steps what is social media marketingSadiaAttaria
Social Media Marketing Today claims that the aim of social media marketing is to grow a brand and build links and raise a brand’s visibility by mixing with likely clients.
Social media is a powerful marketing tool when used strategically. Effective social media strategies involve careful planning, understanding the audience, setting goals, measuring results, and continually improving content. Strategies should include choosing appropriate platforms, creating and sharing engaging content, building relationships, and networking with influencers. While strategies can vary, common elements are preparing a plan, using social media for marketing, and analyzing results to enhance the strategy. Professional help may be needed to avoid risks when companies lack experience with social media best practices.
This document discusses the evolution of the web and importance of social media for businesses. It explains that while Web 1.0 allowed one-way publishing of content, Web 2.0 enabled user-generated content and sharing through sites like blogs, wikis and social networks. It emphasizes that social media allows people to publicly share opinions, which influences purchasing decisions more than traditional advertising. The document recommends that businesses develop a social media strategy to engage customers, create and share content across key platforms like LinkedIn, Facebook, Twitter to attract new customers and increase sales.
Atlas Webinar: How websites and social media can work togetherguestf9ce6e8
The document discusses how social media and economic development websites can work together in seven ways: 1) Treat content development as an organization-wide priority, 2) Recruit site selectors and prospects to online meetings and tours, 3) Develop links between websites and LinkedIn profiles, 4) Create a LinkedIn group for the organization, 5) Share news on social media to drive traffic to the website, 6) Integrate social sharing into the website, and 7) Future integration of place-based social media into GIS systems.
Atlas Webinar: How websites and social media work togetherAtlas Integrated
Ben Wright, Atlas’ CEO, discusses the relationships your website should have with Social Media, present how social platforms are moving toward becoming websites, and give seven concrete examples of how you can build high performing linkages between each medium.
This document provides an overview of social media strategies and best practices for Cisco partners. It discusses listening to customers and insights, seeding and participating in social networks, using social media for visibility, education and communication, crowdsourcing, and addressing risks. Specific platforms and metrics are mentioned for various strategies. Best practices include alignment with business objectives and having a strategic plan that includes listening, learning, planning, participation and measuring initiatives.
Unlocking Social CRM for your Organisation (Keynote)Joakim Nilsson
This document summarizes a presentation on using social CRM to leverage social media for customer management. It discusses how social media has changed CRM and the customer purchase funnel. It provides 5 strategies for using social media and emphasizes identifying your organization's social media presence, managing listening and engagement, and using the right tools. It also stresses the importance of developing programs with clear goals, objectives, metrics and actions to take based on social media insights.
Unlocking Social CRM for your Organisation (Keynote)
TENCon2011 Social Media
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10. Typical Agency Relationship Progression – Without Social Media RELATIONSHIP SPECTRUM “ Have we met?” “ I know you from the Chamber.” “ Oh, you sell insurance.” “ Ok, quote me.” Renewal time… “ Am I happy? Am I paying too much?” “ Service is great, and I trust him.” … The relationship is solid. Service Life Could last months … or years! Could last years … or only months!
11. Typical Agency Relationship Progression – With Social Media RELATIONSHIP SPECTRUM “ Have we met?” “ I know you from the Chamber.” “ Oh, you sell insurance.” “ Ok, quote me.” “ Service is great, and I trust him.” … The relationship is solid. Service Life Renewal time… “ Am I happy? Am I paying too much?” Better service, enhanced relationship. Connect online & share Oh, you’re a person, not just an insurance geek!
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30. Your great article on how to prepare your vacation home for winter… Your friends, contacts or followers like and share your article…
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37. Jason Hoeppner, CIC B. H. Burke & Co., Inc. [email_address] (860) 399-8288 http://twitter.com/JasonHoeppner http://www.linkedin.com/in/JasonHoeppner http://www.facebook.com/JasonHoeppner
38. ASCnet can be reached at: [email_address] 407-869-0404 www.ASCnet.org Facebook www.facebook.com/pages/ASCnet Twitter www.twitter.com/ascnet
Go to www.google.com/profiles www.MerchantCircle.com
First off, I want to apologize if anyone thought this would be a presentation/interview about using social media. It IS NOT. Ok, ok, we will talk about how you can use social media a bit later, but it is much more important and critical to using all communication tools successfully to think about… NOT IN HANDOUT
First off, I want to apologize if anyone thought this would be a presentation/interview about using social media. It IS NOT. Ok, ok, we will talk about how you can use social media a bit later, but it is much more important and critical to using all communication tools successfully to think about…
This can be an extension of the agency internet use or electronic media use policies – or it can be something completely separate.
Agency E&O Considerations When Using Social Media