Mahmoud Moawad Sayed Ali is seeking a career in sales operations and business development that utilizes his technical and interpersonal skills. He has over 10 years of experience managing distributor operations and implementing ERP systems for distributors at Hayat Hygienic Products and Henkel Egypt. His responsibilities included sales analysis, budget control, process implementation, and team leadership. He is proficient in SAP, Excel, and distributor systems.
1. MAHMOUD MOAWAD SAYED ALI
OBJECTIVE
Seeking a challenging career in the field of Sales operations & business development, that meets
and enhances my technical & interpersonal skills.
PERSONAL INFORMATION
Date of Birth: 06/12/1976.
Nationality: Egyptian.
Marital Status: Married with children.
Military Status: Exempted.
EDUCATION
B.Sc. in Commerce, Cairo University, 1999.
Major: Accounting, Grade Good.
General Secondary Education, El-Orman School – Dokky.
QUALIFICATIONS & EXPERIENCES
HAYAT HYGIENIC PRODUCTS - S.A.E (Jan 2014 – Present):
Distributors Operation Manager : Reporting to filed Sales manager
• Implement ERP system (enterprise resources planning) for all distributors including Back Office Modules: Sales
and distribution - Inventory Control Module -Report Manager- General Ledger - Accounts Receivable.
• Ensure that new systems requirements are developed effectively - ensure alignment of concerned
parties involved/ affected by the system and flow of information and communicate results across the
company.
• Sales Automation Key user responsible for :
o Maintaining the product (STD/promoted) pricing on sales tools system per channel, customer.
o Define company hierarchy, Customer hierarchy, product hierarchy and all master data.
o Define and control monthly booklet trade drives on sales tools system.
• Distributor's Audit via randomly visits includes review for all distributor work flow process and sales
process ex: stock control, financial situation, distributor dues, running cost, sales performance and
sales opportunities.
• Ensure compliance with procedure through distributor's visits and get recommendations for corrective
actions.
• Provide Sales analysis reports on distributors’ performance and recommends areas of improvements.
• Manage and support the overall Sales Operations Function of the distributors back office, this role
requires a high level of coordination between all functions and with other departments within Hayat.
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36th
Abdelrahman street , 4th
floor
El-Talbia, El -Haram,
Giza, A.R.E.
Mobile #: +20 (10) 0565 6430 / +20 (11)00642000
Home #: +20 (2) 3780 3435
Work E-Mail: mmoawad@hayatehp.com.eg
Personal E-Mail: mahmoudmoawad_henkel@yahoo.com
2. Henkel Egypt (July 2002 – Nov 2013):
Distributors Audit supervisor. Reporting to Customers operations manager (COM)
( Jan 2013 – Nov 2013)
• Create a distributor's Audit Model includes review for all distributor work flow process and sales
process ex: SAP procedures, financial situation, distributor dues, running cost, sales performance and
sales opportunities.
• Ensure compliance with financial policies and procedure through distributor's visits and issue Audit
report including conformities and non conformity , action plan and recommendations for corrective
actions
• Monthly revision on distributors actual expenses vs. the budget and deduct these amounts from their
balances.
• Provide monthly reports on distributors' expenses and recommends areas of improvements.
• Develop distributor's running cost analysis and manage to monitor and transfer best practices to reach
excellence in executions across all regions.
Sales operations supervisor ( Jan 2009 – Dec 2012)
• Manage and support the overall Sales Operations Function of the distributors back office, this role requires a
high level of coordination between all functions and with other departments within Henkel.
• Stock management: Create a daily stock report for distributors including stocks, sales in, sales out, targets vs.
time gone per volume / values for each item /brand and distributor/ district.
• Budget control: Responsible for reviewing a monthly trade offers and customers discounts and set a
Controlling system to apply the sales activities conditions.
• Provide monthly reports about distributors dues vs. budget.
• Team building: build a team of distributors' operations supervisor to review /monitor /develop work flow,
training distributor back office, staff assessment, systems maintenance and troubleshooting.
• Implement ERP system (enterprise resources planning ) for all distributors starting from Jan 2012 including
Back Office Modules:
Sales and distribution - Report Manager - General Ledger - Inventory Control - Accounts Receivable
• Create cost saving modifications on the customer invoices which reflect 3% from the trade offers and
trade allowance system (TAS).
• Dealing with suppliers and financial negotiates
• Ensure that new systems requirements are developed effectively - ensure alignment of concerned parties
involved/ affected by the system & ensure an efficient data entry and flow of information and communicate
results across the company.
Retail supervisor ( Jun 2008 – Dec 2008)
• Managing the operation of four section managers
• Set annual plan and strategies per channel / customer.
• Set and manage the plan for achieving the targets of (sales, coverage, distribution and
merchandising) based on areas of developments.
• Responsible for selecting, training and motivating distributor's section managers.
• Regular In store checking to insure that all Henkel polices and strategies are well implemented in the
market.
• Manage all Henkel new launches and re-launches at the market
• Set and manage the section managers work load profile.
SAP /OTC Process(Order to collection) Key user ( Dec 2006 – May 2008)
• Order Management: coordination with the distributor managers and production /supply chain to set
and execute the sales orders on SAP and ensure that the orders match the factory stocks, targets and
sales opportunities.
• Pricing: maintaining the product (STD/promoted) pricing on SAP per channel, customer.
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3. • Credit notes: execute all credit notes for distributors related to commission, cash discount, trade
offers and TAS to deduct from the Distributors balance.
• Distributors stock reallocations: set clearly procedures for transfers' product s between distributors.
Sales information supervisor ( July 2002 – Nov 2006)
• Reporting: on a monthly basis collect the distributor data file/winning sku's and processing it to be
formulation in an analytical reports which reflect our sales out in terms values/volumes, distribution
per distributor/channel/customer, brands/items.
• Calculate the TAS customer's achievement vs. target on a monthly basis.
• Created a monthly sales magazine. it's objective to communicate the information between Henkel
and distributors sales staff and build up the competition spirit between sales team .
• Retail panel: manage a special sales project, it's objectives in to measure the market share and
numeric /weighted distribution.
TRAINING COURSES
•CELEMI LIVON (Business Simulation) .
•HR Practices (Recruiting-Interviewing).
•General Management skills.
•Effective Selling skills.
•Planning for Results.
•Leadership & Management Practices.
• Sales Planning & Management.
• Time management.
• Train the trainers
SKILLS
Computer skills:
• Windows 98/2000/ME/XP
• Excel, Word, PowerPoint 2003-2007
• Internet ( E-Mail, E-Business )
interpersonal skills:
• High analytical skills.
• Communication skills.
• Leadership skills.
• Negotiations skills.
Systems and Programs
• SAP
• Crystal Office
• IST (Modern distributors system)
• Sales tools (quTip)
LANGUAGES
• Arabic; Mother tongue.
• English; Good Command (Both spoken and written).
HOBBIES
• Computer, Internet & Reading.
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