The document discusses association rule mining and the Apriori algorithm. Association rule mining finds frequent patterns and correlations among items in transactional databases. The Apriori algorithm uses candidate generation and database scanning to iteratively discover frequent itemsets. It generates candidate k-itemsets from frequent (k-1)-itemsets and prunes candidates that have subsets not in frequent itemsets. The algorithm counts supports of candidates by storing them in a hash tree and using a subset function to find contained candidates in each transaction. The FP-tree structure provides a more efficient alternative to Apriori by compressing the database and avoiding candidate generation through a divide-and-conquer approach.