Assignment 21
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Katy Perry is represented in a very sexual and erotic way in the music video for her song "Bon Appetit". She wears revealing clothing that promotes her breasts and other features, making her look flirtatious. The camera focuses on her body through close-ups and high angles. While the male chefs in the video prepare her as if she is a feast, the video gives little screen time to the men and mainly focuses on Perry's body. Her image has changed over her career from more innocent to expressing herself in a mainstream, sexualized way through her appearance and erotic behavior in the video. Some may find the video offensive as it can be seen as literally objectifying Perry as meat for the male
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Genre research
In Zayn's music video for "Dusk Till Dawn", he portrays a villainous character who is pursued by police detectives. Low-key lighting emphasizes his character, contrasting with the police uniforms. Slow motion during choruses allows viewers to empathize with his movements. Near the end, fast-paced editing creates suspense during a standoff between police and Zayn's character. Close-ups of Zayn lip syncing are the video's only conventional element, showing his face from an apartment building. Through its narrative and Zayn's unconventional role, the video exemplifies theories of "disjuncture" between a song's lyrics and accompanying visuals.
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2) The audience includes Beyoncé's young fans and pageant participants who may relate to these messages, as well as those interested in its feminist themes around unrealistic beauty standards.
3) The genre combines pop and R&B styles with soulful vocals that give the controversial topic more emotional depth than typical pop songs.
Thinking of you analysis
The music video for Katy Perry's song "Thinking of You" is a narrative music video that illustrates the song's lyrics through flashbacks. It shows Katy reminiscing about her dead husband. The music and visuals are strongly related, with shot transitions matching the tempo. Frequent close-ups of Katy promote her as the artist and brand to her target audience. Vicarious shots used during intimate moments also promote her attractiveness. The video references the movie "Dear John" and deals with relationships between soldiers and barriers that can arise.
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Music video analysis - Katy Perry (Wide Awake)
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Katy Perry- California Gurls analysis
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Thinking of you analysis
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The video depicts a beauty pageant where female contestants go through pain and suffering to change their physical appearance and conform to stereotypes to impress the male judge. It shows the contestants preparing in the dressing room by applying makeup, dresses, and changing their looks unhappily. Throughout the video, Beyoncé contrasts the contestants' initial and final appearances through cuts between her singing with trophies and eventually destroying them, representing how the pageant forces her to pretend to be someone she's not. The video uses props, settings, and sound mixing associated with pageants and performances to emphasize the darker realities behind changing one's looks to please others in such competitions.
Music Video Analysis
Katy Perry's song "Thinking of You" tells the story of a woman who loses her soldier lover during World War 2. The music video depicts her attempts to move on with a new relationship while still longing for her past love. Flashbacks to her time with the soldier are contrasted with her unhappy present. When she learns of his death, the video turns to black and white, representing her loss. Through its use of lighting, camerawork, setting, and synchronization with the lyrics, the video effectively conveys the narrative of mourning a lost love.
Thinking of you – katie perry A2 music video analysis
The video provides a narrative story that aligns with the song's lyrics. It depicts a woman grieving the loss of her lover who went off to war. There are flashbacks showing her happiness with him before, contrasted with her sadness after his death. The video uses many close-ups of the artist to connect emotionally with the audience and tell the story. It references other romantic films and stories to appeal to its target teenage female demographic. Overall it uses a narrative format accompanied by the artist's own performances of the song to market the artist and her music.
Shot Count for Katy Perry Music Video
Katy Perry's music video for "Roar" contains 134 shots and tells a narrative of Katy crash landing and learning survival skills in the wild. While most pop music videos focus on fashion, this video depicts Katy's clothes as ripped and worn to look like she has been in the wilderness for a long time. The video encourages Laura Mulvey's theory of the "male gaze" by having Katy look directly at the audience in a sexualized way with less clothing. Some computer-generated images are used, including fireflies forming the shape of a tiger's head, with the tiger appearing to rule the wild and represent challenges Katy faces. Close-ups of Katy are included to maintain audience interest, as
Applying goodwin’s theory
The document analyzes the mood, narrative structure, realism vs fantasy, themes, and use of performance in a music video. It establishes a melancholy and dark mood through slow visuals and lyrics depicting a character's struggles. The narrative is non-linear, mixing times between the character as a stripper and model with flashbacks. While some scenes aim for realism, balloons introduce fantasy. Main themes include a "bad TV" effect and balloons. Performance is not emphasized, focusing instead on narrative, inspired by The Weeknd's style. Sexuality is portrayed through provocative clothing and sensual dancing implying the character's role.
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Assignment 21
- 1. Assignment 21: -Representation in Music Videos
- 2. The representation of Gender: Katy Perry: Bon appetite
- 3. - Katy Perry is represented as a very sexual and erotic in this video as she appeared and one of the few female within the video. - The mes-en-scene used in this video is linked with the lyrics and idea of the song as all the men are dressed as cooks and chefs as they are preparing Katy Perry as a feast. However Katy Is wearing a very low top That is promoting her breasts and which highlights her other features, pushing the factor of females in music videos as flirtatious and sexual. The camera work is especially promoting the features as there is a lot of high angles getting a view of her cleavage, close up shots of her lips and other features, there is very little screen time for the males and cooks within the video its is mainly focused on her and her body. - Katy Perry's image has changed throughout her career from when she first started as she was seen to be rather innocent but yet still flirtatious, juxtaposed with her representation now as she has gone away from the mainstream idolised female artist (sexual, showing of body figure, erotic) she is expressing herself and being different with the main change being her hair cut that happened in the video. - Offence can be taken from this video as in some lights you can take this representation of the men cooking her and seeing her as meat literally and state that men only go for looks and figures of women an only want one things instead of wanting to build a happy and secure relationship Evaluation: