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Assignment 1 No Plagiarism Please:
Apply: Ethical and Socially Responsible Marketing Analysis
Write a 400- to 600-word analysis and evaluation of a
company’s effectiveness in the following areas:
· Distinguish between social responsibility, ethical, and legal
issues and their effect on marketing.
· Relate the triple bottom line to an organization’s
sustainability.
· Analyze consumer influence on ethical behavior in marketing.
· Assess the value of communicating ethical behavior to the
public.
· Conclude how ethical issues influence legal issues in
marketing.
“Ethical Issues in Marketing: An Application for Understanding
Ethical Decision Making” from the University Library.
Marketing Planning
· Condon, J. T. (2010). Strategy marketing planning and the
marketing plan. International Encyclopedia of Hospitality
Management, n/a.
· Mangram, M. (2012). The globalization of Tesla Motors: a
strategic marketing plan analysis. Journal of Strategic
Marketing, 20(4), 289–312.
· McDonald, M., & Wilson, H. (2011). Chapter 14: A step by
step marketing planning system. Marketing Plans : How to
Prepare Them, How to Use Them, 521-556.
· McFadden, D. T., Umberger, W., & Wilson, J. (2009).
Growing a Niche Market: A Targeted Marketing Plan for
Colorado Homestead Ranches. Review of Agricultural
Economics, 31(4), 984–998.
· Meredith, L. (2016). Multiple marketing plans: An analytical
template. Journal of Business & Industrial Marketing, 31(4),
519–530.
· Parilti, N., Kulter Demirgunes, B., & Ozsacmaci, B. (2014).
Ethical issues in marketing: An application for understanding
ethical decision making. Marmara University Journal of
Economic and Administrative Sciences, 36(2), 275–298.
Multimedia
· Goldhil Home Media International (1998). Marketing Planning
(32:15) [Full video], Films on Demand.
· Goldhil Home Media International (2001). Marketing: The
Standard Deviants(r) Core Curriculum (39:54) [Full
video]. Films on Demand.
Publication
· Marketing Plan : How to Prepare and Implement It
· Marketing Plan Templates for Enhancing Profits

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Assignment 1 no plagiarism please apply ethical and socially r

  • 1. Assignment 1 No Plagiarism Please: Apply: Ethical and Socially Responsible Marketing Analysis Write a 400- to 600-word analysis and evaluation of a company’s effectiveness in the following areas: · Distinguish between social responsibility, ethical, and legal issues and their effect on marketing. · Relate the triple bottom line to an organization’s sustainability. · Analyze consumer influence on ethical behavior in marketing. · Assess the value of communicating ethical behavior to the public. · Conclude how ethical issues influence legal issues in marketing. “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library. Marketing Planning · Condon, J. T. (2010). Strategy marketing planning and the marketing plan. International Encyclopedia of Hospitality Management, n/a. · Mangram, M. (2012). The globalization of Tesla Motors: a strategic marketing plan analysis. Journal of Strategic Marketing, 20(4), 289–312. · McDonald, M., & Wilson, H. (2011). Chapter 14: A step by step marketing planning system. Marketing Plans : How to Prepare Them, How to Use Them, 521-556. · McFadden, D. T., Umberger, W., & Wilson, J. (2009). Growing a Niche Market: A Targeted Marketing Plan for Colorado Homestead Ranches. Review of Agricultural Economics, 31(4), 984–998. · Meredith, L. (2016). Multiple marketing plans: An analytical
  • 2. template. Journal of Business & Industrial Marketing, 31(4), 519–530. · Parilti, N., Kulter Demirgunes, B., & Ozsacmaci, B. (2014). Ethical issues in marketing: An application for understanding ethical decision making. Marmara University Journal of Economic and Administrative Sciences, 36(2), 275–298. Multimedia · Goldhil Home Media International (1998). Marketing Planning (32:15) [Full video], Films on Demand. · Goldhil Home Media International (2001). Marketing: The Standard Deviants(r) Core Curriculum (39:54) [Full video]. Films on Demand. Publication · Marketing Plan : How to Prepare and Implement It · Marketing Plan Templates for Enhancing Profits