A Tale of Success :Google
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Assignment 1 of an online marketing internship under Prof.Sameer Mathur, IIM Lucknow. Based on insights from a mini case study on Google in the Marketing Management Textbook by Philip Kotler and Kane Keller, and information available on Google ventures in the Web.
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A Tale of Success :Google
- 2. Google headquarters campus, Santa Clara, California
- 3. Core Mission : “To organize the world’s information and make it universally accessible and useful” Google founders – Larry Page and Sergey Brin
- 4. By Alvandria - https://commons.wikimedia.org/wiki/File:Alphabet_Chart.png, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=42421525
- 5. GOOGLE’S CORE VALUES 1.Easy information access 2. Speed
- 6. 3. User Oriented Approach - Personalization - Free Services
- 8. Revenue - ADVERTISING Online Real Estate for Advertisers
- 9. Garr Reynolds - an internationally acclaimed communications consultant and a best-selling author stated during a talk at Google headquarters : “ I just love that white space on the homepage ” Don’t you think so too?
- 10. 4.Innovation - Stay Ahead
- 11. - Android directly competes with Apple’s IOS Marketing Balance
- 12. - Nexus 7 - Recent launches : Google Duo, Gboard All Google Services and apps
- 13. Work Culture - Innovation Time Off - Google’s “Don’t Be Evil”. Alphabet’s “ Do the right thing”.
- 16. Emotional Connect with Consumers - Consumer Engagement and Expressions * Doodles * Print and TV commercials The friendship day special Google ad highlighted the reunion of two friends from the Indo-Pak Partition , moved millions of viewers to tears and led to multiple forum discussions across the continent.
- 17. The Google Reunion Ad, where two friends meet after decades, tracked down with the help of Google search.
- 18. Print Ads also have an impact on consumers The more catchy the ad, the more impression it makes.
- 19. Google’s Core Values helped it become the company it is today - Easy Information Access - Speed - User- friendly -- Personalization, Free Of Charge Services - Innovation - Work Culture within organization Other features include that led the brand to success : - Globalization - Emotional Connect with Consumers
- 21. DISCLAIMER Created by Sara Jacob, NIT Trichy during a marketing internship under Prof.Sameer Mathur, IIM Lucknow