The document discusses assertiveness and persuasion in interpersonal communication. It defines assertiveness and distinguishes it from aggression and passiveness. It provides tips for being persuasive without being aggressive, such as finding common ground, being honest about intentions, being credible, reinforcing messages over time, softening appeals, and saving the most important point for last. Specific assertiveness skills discussed include confrontation, saying no, making requests, expressing opinions, initiating conversations, self-disclosing, and examples of using these skills.

1. Assertiveness and Persuasion

5. Persuasion v. Coercion Coercion Persuasion I am going to pick you up and throw you off the roof. I am going to convince you that you want to jump off the roof.

16. Cases

17. Dr. Smith, this is Susan Stone, the pharmacist at Village Pharmacy. I’m really sorry to bother you. I know you are very busy. I could call back later if you want. But, I wanted to ask you about Mrs. Smiths prescription for Prozac.

18. Dr. Smith, this is Susan Stone, the pharmacist at Village Pharmacy. I’m calling to verify the dose on Mrs. Smiths prescription for Prozac.