The document discusses marketing research methods and strategies. It provides an overview of international marketing research, objectives of research, and marketing methods and methodologies. It then lists 5 questions related to marketing topics like product testing, value chain analysis, marketing services, pricing strategies, compensation plans, distribution channels, ethics, sales promotion tools, and building friendships.

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The file MKT 450 Week 3 Research Method has overview of
the following problems:
International Marketing Research
Objective of Research
Marketing Methods and Methodologies
and also a conclusion.
Business - Marketing
Page 1
1. (TCO B) Your company has developed a new educational
electronic game. Your target market is 4-6 year old children.
What research methods would you use to test this product
concept? Choose at least three methods that you believe will
provide valuable information, and describe your research
strategy. (Points : 25)
2. (TCO C) Michael Porter proposed a tool, the value chain,
for identifying ways to create more value. According to the
value chain model, every company is a combination of
activities that are performed to design, produce, market,
deliver, and support their products. Identify the types of
activities that would create value within the organization.
How can an organization use this tool? What makes this an
effective approach? (Points : 25)
3. (TCO H) Marketers recognize that the marketing of
services is different than the marketing of a product because

2. of the different characteristics that distinguish them from
physical products. How do marketers communicate the value
of services to consumers? How do they make these
intangible services appear tangible to the consumer?
What are some marketing strategies that might be employed
with services to ensure positive results? In your answer,
provide an example of a service to which your strategies
would be utilized. (Points : 25)
4. (TCO D) Your company manufactures a quality line of
home kitchen appliances, refrigerators, stoves,
dishwashers, and so forth, and you are highly competitive
with companies such GE, Frigidaire, KitchenAid, Whirlpool,
LG, and others. The market is quite price sensitive.
You've just learned that your primary competitor has cut
their prices to the consumer by 7%. What might be some
reasons that would support their decision to make a price
reduction? What should be your thoughtful reaction? (Points
: 25)
5. (TCO F) You are the Sales Manager for your company. Your
sales team is one that, once they gain the initial sale, enjoys
considerable repeat business. Sales reps are paid a base of
$35K and their commission package can add as much as $49K
a year (average). Top producers make as much as $65K a year
in commission--along with their base pay, they make $100K.
Sales reps have not been aggressive in pursuing new
business. They have become comfortable in making repeated
sales calls on their existing customers "to be visible" and to
handle any issues.
Your VP of Sales wants to see a 12% increase in NEW
business next year. How might you structure the
compensation plan to drive selling behaviors that would

3. result in more effort being made to gain new business?
(Points : 25)
Page 2
1. (TCO E) As the marketing manager for the manufacturer of
a new line of computer jump drives, what strategy would you
use to get your channel members to promote your product?
What is the difference between a Push marketing strategy
and a Pull marketing strategy? Explain how you might use
each of these strategies. (Points : 25)
2. (TCO I) When a company chooses their distribution
channels, they must keep in mind that each channel member
must be given the opportunity to be profitable. The main
elements in the "trade-relations mix" are Price policy,
Conditions of sale, Distributors' territorial rights, and Mutual
services and responsibilities. Explain how these terms of
doing business can affect the profitability of all channel
members. (Points : 25)
3. (TCO J) Discuss the importance of a company being seen
by its public as "being ethical" in its marketing practices.
What can a company do to ensure its marketers are
practicing ethical marketing? (Points : 25)
4. (TCO A) Now that you have completed the Final Draft of
your Marketing Plan, were you to begin anew, what would
you have done differently insofar as your efforts to segment
your TARGET MARKET and your efforts to reach that TARGET
MARKET via your promotional mix? What would you have
done differently?
Be sure to refresh your instructor's mind by providing one
sentence that communicates what your Marketing Plan
brought to market. (Points : 25)

4. 5. (TCO G) Sales Promotions offer consumers an incentive to
buy. Name at least four different types of sales promotion
tools, tell how you would use them, and provide an example
of a type of product or service you would promote using this
tool.
Failure to provide all of the requested information will result
in a loss of points. (Points : 25)
Making good friends will not happen overnight. One way that
you can meet others is by showing up early for your class.
This allows you to have a few moments to speak to your
classmates before class. That's a great way to start a
conversation and perhaps a friendship....
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