ZARA's 6 months social media strategy plan for Social Commerce class at Parsons The New School for Design. Project includes SWOT analysis, strategic plan to improve ZARA's social media, guerrilla marketing, and partnership marketing.
Case study for Zara for the brand management process; competitors and positioning in the market, brand wheel and 4P strategy and historical development process of the company articulated.
ZARA's 6 months social media strategy plan for Social Commerce class at Parsons The New School for Design. Project includes SWOT analysis, strategic plan to improve ZARA's social media, guerrilla marketing, and partnership marketing.
Case study for Zara for the brand management process; competitors and positioning in the market, brand wheel and 4P strategy and historical development process of the company articulated.
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
So proud of my first market report for the university especially because of the visual layout and the photographs. Photography, art direction and styling by me. Created with #indesign
Group project for Global Sourcing and Supply Chain Management in China.
We learned an immense amount about e-commerce and fast fashion to supply chain (turnaround rates, warehouse management, etc).
ZARA's external and internal enviroment. This presentation covers the main characteristics of ZARA, a general view of fast fashion indystry, Porters' Five Forces Analysis, competitors' external environment as well as a complete internal analysis regarding:competences, capabilities, resources, competitive advantage,value chain and outsourcing.
F&T Marketing Case: ASWJ Case
1: First Part
- Competiton & Brand Analysis
- Facebook and Twitter analysis (Customer Care index, Index of Active Conversation ....)
- Google & Twitter Trends analysis
- Conclusion & Recommendation
By William BELLE, Jérémy BAUWENS, Sarah ARPHI, Antoine BAZIN
KEDGE BUSINESS SCHOOL - Marseille
February 2013
COMPLETE IN DEPTH STUDY ABOUT THE BRAND ARMANIPOOJA
The presentation covers all the aspects of the brand from the strategy followed by it example umbrella branding strategy,brand presence in various fields,noticeable collection etc.
THE ASOS STRATEGY : THE AMAZING GROWTH OF ONLINE FAST FASHIONJoseph Man
THE ASOS STRATEGY : THE AMAZING GROWTH OF ONLINE FAST FASHION
Study on ASOS.com and the Fashion Industry, about the strategy behind the success of this UK online fashion retailer.
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
So proud of my first market report for the university especially because of the visual layout and the photographs. Photography, art direction and styling by me. Created with #indesign
Group project for Global Sourcing and Supply Chain Management in China.
We learned an immense amount about e-commerce and fast fashion to supply chain (turnaround rates, warehouse management, etc).
ZARA's external and internal enviroment. This presentation covers the main characteristics of ZARA, a general view of fast fashion indystry, Porters' Five Forces Analysis, competitors' external environment as well as a complete internal analysis regarding:competences, capabilities, resources, competitive advantage,value chain and outsourcing.
F&T Marketing Case: ASWJ Case
1: First Part
- Competiton & Brand Analysis
- Facebook and Twitter analysis (Customer Care index, Index of Active Conversation ....)
- Google & Twitter Trends analysis
- Conclusion & Recommendation
By William BELLE, Jérémy BAUWENS, Sarah ARPHI, Antoine BAZIN
KEDGE BUSINESS SCHOOL - Marseille
February 2013
COMPLETE IN DEPTH STUDY ABOUT THE BRAND ARMANIPOOJA
The presentation covers all the aspects of the brand from the strategy followed by it example umbrella branding strategy,brand presence in various fields,noticeable collection etc.
THE ASOS STRATEGY : THE AMAZING GROWTH OF ONLINE FAST FASHIONJoseph Man
THE ASOS STRATEGY : THE AMAZING GROWTH OF ONLINE FAST FASHION
Study on ASOS.com and the Fashion Industry, about the strategy behind the success of this UK online fashion retailer.
Voici une présentation concernant la stratégie digitale d'ASOS. Y sont décris les différents leviers utilisés par la marque afin de capter sa clientèle.
Searching Twitter: Separating the Tweet from the ChaffASOS.com
This presentation was given at ICWSM 2011. In this presentation, we report on a qualitative investigation into the different factors that make tweets ‘useful’ and ‘not useful’ for a set of common search tasks. The investigation found 16 features that help make a tweet useful, noting that useful tweets often showed 2 or 3 of these features. ‘Not useful’ tweets, however, typically had only one of 17 clear and striking features.
Our results contribute a novel framework for extracting useful information from real-time streams of social-media content
NewCo Silicon Valley 2015 - The Future of ShoppingGrid Dynamics
Ali Bouhouch spoke at the NewCo Silicon Valley event in 2015 about the Future of Shopping. Ali walks through the new technologies and how it fits together into a new retailing world. He touches on Virtual Shelves, the influence of Social Networks, Personalization, Augmented Reality,
Global Online grocery shopping: The top retailers & trendsLeah Kinthaert
Global Online Grocery Presentation. Includes a chart showing the top Global grocery retailers (Walmart, Target, Kroger, Swarz, Tesco, Carrefour, Metro, Leclerc, Ahold, Auchan, Rewe and Sainsbury's) and their share of the online grocery market. Includes trends and topics such as reasons for the imminent spread of online grocery in places such as China, India, Europe, North America and South America.
Top 3 market place comparison amazon vs alibaba vs ebayWeDigTech
Amazon! Alibaba! eBay!... Rock the turf!!!
This infographic is all about stating the difference between the three largest prominent e-commerce rostrums- Alibaba, Amazon and eBay. These three have their own robust status in the online market. Yet, every single thing is unique from others in any term. It’s a part of the globalization that each and every website is mushrooming in the market with its own recognition and identity.
This infographic reveals the difference in the terms of the revenue growth, earning per share in the 4th quarter of 2014. It just parameter matters. At some jiffy, one is ahead and the other at a different moment. Moreover, their goals for the future and operation comparisons, viz., consumer credit services, direct sales, etc. are distinctive as they are. Same, their payment services also differ.
What you do is to just have an eye on this infographic and feel the difference.
Paul Rouke from usability consultancy PRWD explains how ASOS have redesigned their shopping basket based on customer feedback to deliver an improvement to their basket > checkout conversion rate
Growth hacking-in-ecommerce. Zalando & ASOS casesHenri ISAAC
This presentation deals with the growth issue in e-commerce. It describes two different strategies implemented by two leading european fashion e-commerce company Zalando and Asos. Business model analysis, but also, internationalization, financial perspective included
International business final project on Burberry Farah Sadiq Khan
An international brand/business analysis of Burberry.Burberry is one of the leading British luxurious clothing brand, having a great iconic history of about 200 years.
Have you ever wondered about the lost city of Atlantis and its profound connection to our modern world? Ruth Elisabeth Hancock’s podcast, “Visions of Atlantis,” delves deep into this intriguing topic in a captivating conversation with Michael Le Flem, author of the enlightening book titled “Visions of Atlantis.” This podcast episode offers a thought-provoking blend of historical inquiry, esoteric wisdom, and contemporary reflections. Let’s embark on a journey of discovery as we unpack the mysteries of ancient civilizations and their relevance to our present existence.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...Kitchen on Fire
Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
Care Instructions for Activewear & Swim Suits.pdfsundazesurf80
SunDaze Surf offers top swimwear tips: choose high-quality, UV-protective fabrics to shield your skin. Opt for secure fits that withstand waves and active movement. Bright colors enhance visibility, while adjustable straps ensure comfort. Prioritize styles with good support, like racerbacks or underwire tops, for active beach days. Always rinse swimwear after use to maintain fabric integrity.
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
Is your favorite ring slipping and sliding on your finger? You're not alone. Must Read this Guide on What To Do If Your Ring Is Too Big as shared by the experts of Andrews Jewelers.
3. INTRODUCTION
“If you can change its nature when
circumstances change, your fortune
will no change.”Machiavel
4. Introduction
International online store dedicated to fashion and beauty
Offers ready-to-wear, men's footwear, accessories, jewelry and cosmetics
Website available in several countries
Book in over 190 countries
1,000 employees at its headquarters in Camden
CA: 633 million €
Sales in England represent 58% of total revenue
Target 16-34 years-old
18 million visitors per month
6.3 million registered users
An order placed every 20 seconds
Vintage positioning
5. PRESENTATION
OF THE
COMPANY
History
2000: LAUNCH OF THE WEBSITE BY NICK
ROBERTSON
2001: THE GROUP IS LISTED IN THE
LONDON STOCK EXCHANGE
2004: INTRODUCTION ASOS WOMEN AND
FIRST PROFIT
2005: LAUNCH OF THE BEAUTY SECTION
2007: FIRST MAGAZINE AND
INTRODUCTION ASOS MEN
2008: LAUNCH OF THE OUTLET
2010: CONVERTIBILITY OF CURRENCIES
AND DIFFERENT LANGUAGES AVAILABLE,
AND MARKETPLACE
2011: PAGE FACEBOOK AND IPHONE
APPLICATIONS
6. Place on the market
Main strength is to change the industry from the web channel
Internet has increased 9% sales market fashion and textile
Shoppers over 5 million in France
Clothing and Footwear fourth position of the most purchased online
Growth in online sales slows
Asos second most visited site in the world to sell clothes online
11. Strategic distribution
Idea, copy the clothing style of television heroines
Offers several variants of ready-to-wear
Asos Petite
Asos Curve
Asos Maternity
900 brands
2000 references per week
Life of a product is from a few days to 4 weeks
12. Strategic distribution
Develop retail market online
Geolocation IP addresses
International represents more than half of group turnover
Datasheets clear
Ability to change the site according to their country of origin
Launch iPhone and iPad applications
13. Strategic distribution
Manage customer service
Newsletter
Delivery and free returns
Reactive service
How to advise
Draw attention to featured products
Fashion Finder
My Board
14. Goals for the future
Expand its market
Customize the site up and closer to consumers
Differentiation competitors
Use models with different morphologies
Creating the Application “Scan to Shop”
Multiplication of distribution channels
Open a true first store
