Asos revenue model
•Download as PPTX, PDF•
1 like•1,211 views
This slides was used for group presentation on UK based online company ASOS.
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (19)
Similar to Asos revenue model
Similar to Asos revenue model (20)
Recently uploaded
Recently uploaded (20)
Asos revenue model
- 1. REVENUE MODEL HOW ASOS MAKES MONEY ?
- 2. ACTIVE CUSTOMERS: 9.9 MILLION
- 3. MOBILE PLATFORM • 5.4 m downloads • 60% of traffic come from mobile devices • 44% of orders are placed on their mobile platforms Source: ASOS Annual Report 2015
- 4. SUBSCRIPTION FEES ASOS provides Marketplace Subscription fee: 20 Euros Commission: 20 %
- 5. PRINT MAGAZINE • ASOS has their own Print Magazine • ASOS send magazine to 400,000 women a month & • Also launched a men’s magazine Source: ASOS Annual Report 2015
- 6. Sales Forecast: £1.3bn in 2016
- 7. CHALLENGES AND UNSEEN CONSTRAINTS FACED BY ASOS
- 8. ASOS adds 3,000+ new lines every week CHALLENGES: DYNAMIC DEMAND
- 9. ASOS LAUNCHED MOBILE APPS • Globalization • Launched Local Mobile apps • Countries like France, Germany ,Italy, Spain and Russia Source: ASOS Annual Report 2015
- 10. ASOS CONTINUED TO IMPROVE DIGITAL EXPERIENCES • Launched Social Sign-Up • Upgraded Search Functionality • Deployed new product page design • Launched personalized recommendations for all UK based customers
- 11. WHY ASOS FAILED IN CHINA ? CASE STUDY
- 13. GIANT ECOMMERCE PLAYERS IN CHINA Alibaba.com 85% JD.com 7% Others 8% MOBILE
- 14. THE SCALE OF THE COUNTRY
Editor's Notes
- Mobile is now a huge part of our business; we have seen 5.4m downloads of our mobile apps in the last twelve months. In August 2015, nearly 60% of our traffic came from mobile devices and 44% of orders were placed on our mobile platforms
- Dynamic Demand : adding 3,000+ new lines every week Launched local language mobile apps in France, Germany, Italy, Spain and Russia (to grow their market size ) Continued to improve the digital experience: launched ‘social sign-up’, upgraded search functionality and deployed new product page design Launched personalized recommendations for all UK customers based on their shopping history on our app
- Alibaba commands 80% of the Chinese ecommerce market. However, when it comes to mobile, Forrester gives the figure as a staggering 85% for Alibaba and 7.1% for JD.com. The scale of the country