This document discusses Asos.com, an online fashion retailer based in the UK. It details Asos' target demographic of 16-34 year olds, its large online presence with over 13 million unique visitors and shipping to 190+ countries. The document proposes a social media and digital advertising campaign for Asos across Facebook, YouTube and Google AdWords to increase brand exposure and website traffic internationally. It provides a proposed budget and pricing of $15,000 for a month-long campaign managed by the author. The goal is to attract new and returning customers to express their positive experiences and increase recurring business for Asos.com.