This document provides advice for those wanting to enter the SEO business. It discusses establishing a solid foundation by building expertise, defining scope, and prioritizing customer service. It recommends optimizing one's website, running PPC and content campaigns, and using tools like analytics and tracking to prove strategies. Getting started clients involves prospecting lists, outreach, and tracking results. New clients should receive keyword research, onboarding documents, and initial onsite optimizations. Systems for invoicing, project management and continual learning are also important for business growth. The overall message is to invest in one's business and clients.

2. So You Want to Be in the
SEO Business?
Learning from the school of Hard Knocks
Chuck- Expert in Training

3. Why To?
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 When you have your “why to”
your “how to” will come

4. What is Your Foundation?
 What are you building your
business personality around?
 Your expertise
 Your scope of products
 Customer service
 Making money for your clients
 Being a star
 Creating jobs for others

5. Our Foundation
 Making others successful
“I believe that people will start out doing
business because they are convinced that you
will do a good job but they will keep doing
business with you because they trust you and
like you. “
-Chuck

6. So How Do You Start?
 Build an outstanding website
 Have an outstanding, helpful, relevant blog on your site. Keep it
current.
 Have Hubshout optimize your website and don’t be cheap. Don’t
expect your customer to buy big if you don’t.
 Do a PPC campaign (even it is a small one). You won’t sell it if you don’t
own it.
 Have an email or Newsletter strategy. Make it helpful. Freshen your
list and keep it current.
 Build a social strategy
 In other words, PROVE YOUR OWN THEORIES!

7. How Do I Get Clients?
 Make a list
 Start a PPC campaign
 Start an SEO campaign
 Start an email campaign
 Work the phones
 Cold Call
 Track your results and improve on your methods

8. So you got a hot one! Now what?
Now What?
The Proposal

9. Now You Have a Client!
Now What?
Start them out right!

10. Start Them Out Right!
• Keywords
• Analytics
• Tracking
• Dash board
• Writer Instructions
• Blog
• Onsite SEO review
• New content
• Make yourself a check list

11. Getting Your Clients Through
Infancy
“Never underestimate how
important the first three months
are to a new SEO client”
When you get them
successful, Ask them for referrals!

12. General Things to Be Successful
 Polish Your Pitch
 Use the Tools That Are Given To
You
 Build systems that will support
your growth.

13. Use the Tools That Are Given To You
 Online proposal tool  White papers
 Phone tracking system  Webgrader
 Marketing collateral  Premium Writer Service
 Photo archive  Custom newsletter service
 Free pre-written nurture  Lead tracking
emails
 Reputation monitoring
 Search News
 Account Manager

14. Establish a Good Back End
 Invoicing
 Contact manager
 Credit Cards
 Project Manager
 Build systems that will grow with your
business

15. Keep Learning
 conferences
 Seminars
 Videos
 Invest in your business

16. Keep Learning
Fake It Until You Make It
Never Let Them See You
Sweat

17. Collect Your Freebie!
 Thanks for staying until the end of this live Webinar.
 You are eligible to receive FREE phone-tracking setup on any
website that has an active service plan on it.
 The value of this is $50! We are offering it to YOU for only $1.
 Act Now. You must submit a support ticket before 5PM EST
today to claim your freebie.
 How: Go into your portal and raise a support task on the
campaign where you’d like us to put the phone-tracking on!
 Include WEBINAR214 in the support task notes.

18. The End!
Thank you for joining us!