This document provides information on acquiring local business clients as a mobile marketing expert. It discusses getting past gatekeepers to decision makers, multiple streams of acquisition like email, letters and networking. Prospecting involves choosing a niche, researching on Google, collecting contact details and scheduling quick pitches. The pitch involves offering a free trial and mobile app package to increase leads. Managing client expectations and committing to ongoing training is also covered. The end result discussed is building a lucrative mobile marketing business and helping business owners and people succeed financially.

1. PRESENTS
LOCAL BUSINESS ACQUISITION

2. FINDING THE C L IE NT
“ Getting Past the Gate Keeper”
A . Salespeople are a disturbance to merchants &
business owners
When YOU have a SOL UTION to their problem you
can create pleasure where there is pain.

3. Your product provides what they want and need and
YOU have made it A FFORDA BL E
B. YOU must get to the decision maker by providing
VA L UE and URGE NC Y
C . Multiple Streams of A cquisition
1. E mail
2. L etter
3. Brochure
4. Networking Groups

4. Networking G roups
1. Most Decision makers can be found in
Networking Groups and Organizations
2. E xpo & Shows
3. C raigslist
4. L inkedIn

5. PROSPE C TING
1. C hoose your niche
- who is the best A vatar for your product who
has the want, the need and affordability
2. G oogle
a. G oogle your niche (Italian Restaurant C herry Hill
b. 1st page – A ll of 2nd page – IS FOR YOU

6. 3. C hoose ONE go to their website
a. G o into their contact box – C ONTA C T THE M
b. C ollect their E mail
c. C ollect their Phone #
d. L ook at their home page – What are they
soliciting for?
- what problems can you solve?
- what Features can you Bring out The Benefits?
e. What can your product do to help them achieve
their goals?
- L ook at their Services
f. C ollect 10 Businesses to solicit a day

7. 1. E mail C ampaign
1. Write E mails
A . Headline - Subject L ine
- Most Important - You want prospects to Open
your email
- Be C urious
- Be Magnetic
- Show Benefit
B. Body Headline
- Be Specific to the Main Benefit

8. C . Body - Be Real/Be Personal/Show Product
1. contests
2. video
3. examples
4. testimonials
5. ask questions
D. L inks to L anding Page with Opt in Box

9. 2. A uto Responders
1. C reate auto responder emails that create curiosity
a. Show Benefits
b. A sk Questions
2. Send to links
a. C ontact Forms
b. A pplications
c. Purchase Shopping C art
“ A sk Questions that only the Decision Maker can A nswer”

10. QUIC K PITC H
STRAIGHT & TO THE POINT
I have already researched your website and I have been trying to
contact you because we are offering you a FRE E package containing
everything you need to know about MOBIL E A PPS for L ocal Business,
that INC RE A SE S L E A D FL OW – WHIL E RE DUC ING YOUR
A DVE RTISING BUDGE T.

11. We are offering you a FRE E 30 day trial on one of our Mobile
Marketing C ampaigns to show you the power of Mobile Marketing and
how it can help you bring in the results your looking for. C onsumers
have gone mobile and business owners must follow.
SOUND FA IR? A 30 DA Y FRE E TRIA L !!!!
So when can I stop by? I will need about 20 minutes of your time. Is
today at 1:00 ok? Or is Wednesday at 9:00 A M better for you?

12. OR
You will invite them to a Webinar or a GOTOME E TING Presentation.
If you use the webinar approach you must send follow-up emails and
text messages to remind the prospect to attend the online meeting.
You must also acquire the client's email & cell phone to register them
for the online webinar or meeting.

13. Send a confirmation E mail immediately after the initial call. Tell them
to book the date on their calander
1. Offer a Bonus, a coupon or an offer that if they sign
today they will get this - URGE NC Y
2. A lso let them know that the C onsumer has chosen to
shop MOBIL E - and you are the MOBIL E E XPE RT and
will always be keeping your prospects up to date and
In tuned with the fast pace changes, mobile tools,
Techniques & strategies. You pride yourself in
keeping your clients in touch with being FIRST TO
MA RK E T with New C entury 21 Marketing Techniques

14. WHA T TO E XPE C T
1. L ocal Businesses want instant results.
2. It's easier to sell a client on something new & exciting/cutting edge,
what is working today. Keeping up with society. You are here to do
that for them. THE Y C A N FOC US ON THE IR BUSINE SS.
3. Be the solution. Be the person they are looking for.
Take the confusion & stress off their back. Provide them with results.
Wow their customers. E ducate & train them and their employees on
your products, always keep them FIRST to MA RKE T.

15. WHA T YOU WIL L L E A RN
1. Understanding the local landscape
2. G etting results instantly
3. How to get your clients to start right away and continue to pay you
month after month.
4. How to help your clients to stay engaged and retain their customer
base and build their lists, both cell phones and emails
5. Managing clients expectations UNDE R PROMISE & OVE R
DE L IVE R
6. Manage YOUR Business First

16. YOUR C OMMITME NT
1. Stay involved – make a commitment – Set a GOA L to be on every
training webinar
2. G o to your membership site - watchthe videos, study & learn
3. Work with each other – ask questions, get advice & give advice.
4. Speed on Implementation - Take action when you learn something –
Implement it Immediately...TRY IT, DO IT.. YOU WIL L BE
SURPRISE D WITH THE RE SUL TS
STA RT NOW!!!

17. WHA T WE A RE TRYING TO A C C OMPL ISH IN THIS C OURSE
1. A way to get you instant results – and build your
Business
2. Ways to do this business simply & easily
3. Paid advertising and FRE E advertising
4. The beginning – Building your foundation first
5. Building on top of your foundation, acquiring
Referrals, selling additional monthly paid residual
Income products to your client base that we are
going to build. Building your team under you.
People make you money.
BUIL D YOUR TE A M!

18. E ND RE SUL T
YOUR OWN L UC RA TIVE BUSINE SS
L IVING YOUR L IFE THE WA Y YOU WA NT TO.
HA VING MORE QUA L ITY TIME TO SPE ND WITH THOSE YOU L OVE
BE C OME A N E XPE RT IN THE FA STE ST GROWING , GRE A TE ST OPPORTUNITY OF
OUR L IFE TIME ... MOBIL E MA RK E TING
HE L PING PE OPL E SUC C E E D IN OUR FA STPA C E D SOC IE TY – FINA NC IA L L Y
HE L PING BUSINE SS OWNE RS STA Y ON TOP OF THE FA ST PA C E D WORL D OF
TE C HNOL OG Y THA T WE L IVE IN TODA Y
A N E DUC A TION, C ONFIDE NC E , FINA NC IA L FRE E DOM, KNOWL E DG E , POWE R, JOY
OF HE L PING PE OPL E - SUC C E SS

19. YOU WIL L L E A RN
Mobile Marketing
A pps, Mobile Friendly Websites, Mobile A ds, Mobile Text Message
C ampaigns
Google, G oogle A dwords, Google L ocal, Facebook, Yahoo, Bing
Keyword Research, K eyword E stimators, Using C lient's Websites
Helping your clients make more money with lead generation, budgeting,
upsells & marketing campaigns

20. OUTSOURC ING
Best Outsourcing C ompanies
C ost of Outsourcing
Managing your Outsource C ompanies and Virtual A ssistants
WHY C USTOME RS BUY?
C L OSING THE SA L E

21. GE TTING C L IE NTS
1. L eads: G round/Internet/Mobile
2. Building L ists
3. Following Up
4. A cquiring Referrals
MA NA GING YOUR BUSINE SS
1. SC HE DUL ING 5. INTE RNE T MA RK E TING
2. C ONTA C TS 6. GROUND MA RKE TING
3. WORK FL OW 7. TIME MA NA G E ME NT
4. SOC IA L ME DIA

22. PROMOTIONS
1. SA L E S MA TE RIA L S
2. OFFE RS
NE XT WE E K : UNDE RSTA NDING L OC A L L A NDSC A PE