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Asiatic Experiential Marketing Ltd (Service Analysis)
- 1. MKT 412 GROUPPROJECT TOPIC- EVENT MANAGEMENT
- 2. MEMBERS Sornaly Ahmed 1611037030 Abid AhashanTarafder 1110774030 Fairuz Zahin Oishee 1512036030 Nazir Hussain 1020288030 Abir Adnan Tariq 1310084020
- 3. THE COMPANY WEINTERVIEWED • Asiatic Experimental Marketing LTD • Previously Known As Asiatic Events • Office Is Located In Banani • Known For Its Top Quality Event Management • Caters To Many Big Businesses Around The Country
- 4. THE MANAGER Ali Ahmed AssistantManager, Key Accounts
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- 6. ENVIRONMENT • Private/Subdivision forbigger company • Company began around 1997 • Simple Office With Modern Touches • Changed Occurred Throughout the Years, Including Marketing Techniques, Technology, Client Base ETC. • Standing Today As A Strong Competitor In The Market
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- 8. CUSTOMERS • Operating AsA B2B Company • Hosts For Quite Large Companies Such As Grameenphone and Unilever • Also Work’s With NGO’s and Social Customers • Uses A Servicing Department To Stay In Touch And Up-To-Date With Clients • Contact Usually On Phone Or Watsapp • Main Goal- Have Strong Relation With Client, Job For Relationship Department • Prefers Old Client But Happy With New Clients
- 9. SERVICES Events Activations 1. Music shows 2.Corporate meet up 3. Sports events 4. National and International conferences 5. Exhibition 6. Fair 7. Public rally etc. 1. Product launching 2. Brand promotion 3. New product trial 4. Competetions 5. Social awarness campaign etc.
- 10. PLACE 1. Mostly B2B 2.All in all solution 3. Sometimes partly solution (as, only stage and tech) 4. Design to execution trough one channel all through 5. Pre and post services 6. All supplies covered 7. Execution process controlled 8. Promotion and communication
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- 12. Price and Packages Chargesper event Post Payment Charges depending on geographical area or service Charges of additional service Charges on commissions
- 13. PEOPLE Number of peoplein Asiatic EXP (Asiatic Experiential Marketing Limited): Permanent Employee: 65-70 Contractual Employee: 300-500 “Client handling is an Art” Key characteristics of employee in Asiatic EXP (Asiatic Experiential Marketing Limited): They are very dedicated and enthusiastic about the job. They have good interpersonal skills. They have high zone of tolerance. They are smart and hardworking.
- 14. SERVICES CAPE Efficient workplacedesign Spacious office Own large store room More suitable location Entertainment room
- 15. PROCESS Briefing Idea generation Pitching Agency selection Operationplanning Execution Feedback
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- 18. RECOMMENDATIONS Focusing bit morein ATL marketing Increasing focus on PR activities Better Human Resource Management Policies Improving the service cape a bit more Strong internal marketing strategis Total quality Management
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