2. REASON FOR THIS BUSINESS:-
• Research into E-Cigarettes lags behind their
popularity
• Booming business in order to outsell tobacco
products
• No. of teens using harmful cigarettes has
increased drastically after 2012 & hence
to reduce disease & death caused by tobacco
• To reduce addiction towards actual cigarette
3. FUTURE ASPECT
• e-cigarettes are such a new phenomenon that we won't know the
full effect until state and local regulations are enacted that may
or may not affect their use
• e-cigarette is a relatively new consumer product, there are a lot
of questions about government regulation and whether these
devices should be allowed in certain places
• local businesses are deciding to go non-smoking. Makes for a
much more enjoyable environment
5. PLACE
• To be sold at Medical shops & at
places where normal cigarettes are
sold
• Digital Marketing – online selling
• Kiosks & stalls in malls
PROMOTION
• Newspapers
• Banners & Hoardings
• Campaign & Street Shows
• Advertisements in TV, Theatres, Malls
4 P OF MARKETING
PRODUCT
• The name of the product will be “VERVE”
• The company is in to manufacturing of
smoke free & harmless cigarette
• High quality & cost effective product
• Attractive packaging
PRICE
• INR 200 per piece if sold loose
• INR 550 in a packet (consisting 3 e-
cigarettes)
• INR 1000 which comes with a charging
kit with extra battery
6. • TIER I CONSUMER
• THE PACKETS CONSISTS OF 3
PACKED E-CIG.
• MAJORITY OF POPULATION
COVERED WOULD BE OF AGE
GROUP 21 TO 55 YRS.
• EXTRA BLENDED SO AS TO LAST
FOR LONGER (50 TIMES) USE
• TIER II CONSUMER
• THE PACKET CONSISTS OF 1
PACKED E-CIG.
• MAJORITY OF POPULATION
COVERED WOULD BE OF AGE
GROUP 18 TO 60 YRS.
• NORMALY BLENDED SO AS TO LAST
FOR 30 TIMES OF USE
THE ELECTRONIC CIGARETTE IS SEGMENTED
ACCORDING TO THE TYPE OF CONSUMER
E-CIG. CONSUMER WOULD PROBABLY COMPRISE OF EDUCATED MIDDLE
CLASS MAINLY FROM THE AGE GROUP OF 21 – 40 YEARS OF AGE.
7. PRODUCT ADVERTISING : AD’S, POSTERS, HOARDINGS, CAMPAIGN FOR PROMOTION,
LOCAL MEDIA, NEWSPAPER
8. MARKETING STRATEGY
• Celebrity spokespeople - Like cigarette ads of old, television, online and print ads for e-
cigarettes feature catchy slogans and celebrity endorsers, including actor
• Use cartoons - The web site for Verve has featured a cartoon pitchman named “Mr. Cool.”
It was reminiscent of the Joe Camel cartoon character that so effectively marketed
cigarettes to kids in the 1990s.
• Ads say, “Switch, Don’t Quit.” - Tobacco companies have long tried to discourage
smokers from quitting by marketing cigarette changes as reducing health risk. Verve ad
carry a similar message.
• Sponsor Sports & Music Festivals - For decades tobacco companies used
sponsorships of sports and entertainment events, especially auto racing and music
festivals, to promote cigarettes to huge audiences, including kids. Cigarette sponsorships
are now banned, which is a big plus.
9. SOURCES OF FINANCE
• Funds to be asked from WHO as they have approved the
promotion of E-cigarettes
• Local govt. organization for start up cause in production of
environment friendly & harmless to health kind of e-cigarette
• Personal Savings & Loan from Bank
