Asian Paints is an Indian paint company founded in 1942 in Mumbai. It has become the largest paint company in India and third largest in Asia, with over 50% market share in India. The company operates in 20 countries with 24 manufacturing units. It has annual revenue of over 101 billion rupees and employs nearly 5,000 people. Asian Paints aims to become one of the top five decorative coatings companies worldwide through expertise in emerging markets and alliances in industrial coatings.

1. COMPANY FACTS PRESENTATION
TPS-A, PRANEETH REDDY, 23-31

2. • Founded: 1942
• Founders: Champak lal h. chok sey,
suryakanth c.Dani, Arvind r. vakil, chimanlal n.
choksi.
• Stock price: NYSE: 806.15US $
• Sector: FMCG goods.
• Industry: Decorative paints
• Head quarters: mumbai, india
ABOUT THE COMPANY

3. JOURNEY PHASE
• Stiff competition from MNC’s.
• Product innovations.
• Reaching rural.
• Seeding relationships
• Quality products

4. VISION
• Asian paints aims to become one of the top
five decorative coatings companies world-
wide by leverage its expertise in higher growth
emerging markets simultaneously, the
company intends to build long term value in
the industrial coatings business through
alliances with established global partners.

5. MISSION
• ‘To provide paints as per market demand;
ensuring desired level and quality of
customer(dealer) service. Asian paints aims to
become the largest decorative paint company
in the world and to rank among the top five
paint manufacturing companies in the globe.

6. COMPANY’S STRUCTURE

7. KEY PERSONS
• Chairman : Ashwin choksi
• Managing director(CEO) : K.B.S Anand
• Company secretary : Jayesh
• Vice chairman : Dani ashwin

8. NUMBERS
• No of brands : 14
• Serving its brands : 20 countries
• Total no of employees : 4,937
• People it serving : 29 billion
• Revenue : 101 billion rupees

9. FAMILIAR BRANDS
• Apex
• Ace
• Royale
• Tractor emulsion
• Distempers
• Apcolite

10. COMPETITORS
• Hard castle & waud manufacturing company
• Jenson & Nicholson (India).ltd
• Berger paints (India).ltd
• Kansai Nerolac paints.ltd
• Shalimar paints.ltd

11. STATISTICS

12. EPS

13. DIVIDEND PAY-OUT RATIO

14. SUBSIDARIES

15. SWOT ANALYSIS
• STRENGTH : The largest paint company in india
and third largest company in asia and they have
over 50% of market share and they operate in 20
countries and have 24 manufacturing units and
the company has strong financials.
• WEAKNESS : Limited market share in industrial
paints segment with Kansai nerolac and problem
in production and inventory when the
perceptions of customer changing very fast.

16. CONTINUED
• OPPORTUNITY: There is a good scope for
growth especially industrial paints category.
Need to focus more on automobile industry.
• THREATS: Growth prone to slow down effects
stringent government rules and regulations
regarding the quality of products and
manufacturing raw material scarcity and
volatility in price.

17. AWARDS AND RECOGNITIONS
• Awarded the “sword of honor” by the British
safety council for all the paint plants in india.
• Forbes global magazine “usa ranked asian
paints amongst the 200 best paint companies
in the world.
• Ranked 24 amongst the paint companies in
the world by coatings world top companies.

18. HR STRAREGIES
• A talent pool of over 4700 employees employed
across 23 countries bring in a unique blend of
mind sets and skills.
• AP provide an open and interactive work culture
to the employees to bring out the best.
• A sense of ownership and freedom to the
employee at their work place brings out
creativity and innovation in every individual.