Patanjali Ayurved received complaints against 33 of its advertisements between April 2015 and July 2016 for misleading claims. The Advertising Standards Council of India (ASCI) ruled that 17 of the advertisements violated advertising codes. ASCI found claims made in Patanjali's hair oil and washing powder advertisements to be false and misleading. If advertisers do not comply with ASCI rulings, complaints are referred to the Ministry of Consumer Affairs or other regulators for further action.

1. Disciplinary Action against Patanjali
Ayurved for Misleading
Advertisements
PresentedBy
P.Thoshiba
T.Priyanka
Vimal
Nithya

2. PATANJALI AYURVED LTD
O Established by acharya balkrishna in 2006.
O Founder-Baba Ramdev
O Headquarter-Haridwar(UK),India
O Chairman- Mr.babukaji shrestha
O Managing director-Mr.raju shrestha

3. PATANJALI AYURVED LTD
O It’s a FMCG, Health Care Product.
O Patanjali ayurveda has annual turnover of
around Rs 2000 crore.
O Started by manufacturing medicinal product
and gradually they expanded their product
from medicine to food items cosmetics.
O They are giving tough competition to foreign
companies,all products are 10-40% cheaper.

4. PATANJALI AYURVED LTD
O Main purpose –curing and preventing ailments by
ayurveda.
O The ayurvedic doctors were trained from haridwar
and in-house for a minimum period of 2-3 months
before being put into professional practice.
O Patanjali ayurveda hag made achievements in
treating thousands suffering from diseases like
osteoarthritis,rheumatoid arthritis,osteoporosis,low
back ache,multiple sclerosis,age related mental
stress and rheumatic diseases.

5. products
O The company manufactures 444 products
including 45 types of cosmetic products and
30 types of food products.
O It also launched beauty and baby products.
O Manufacturing division has over 300
medicines.

6. People involved
O Swami ramdev ji
O Acharya bal krishan ji
O Dibya yoga
O Patanjali yog samite

7. Issue
O The Information and Broadcasting Ministry said that complaints against
as many as 33 advertisements of Baba Ramdev’s Patanjali Ayurved
have been received during April 2015-July 2016. These complaints
were made against the company’s advertisements appearing on TV,
print as well as product packaging communications.
O Minister of State for Information & Broadcasting Rajyavardhan Rathore
said, “The Department of Consumer Affairs has informed that 17
advertisements out of 21 advertisements complained against were
considered to be in violation of the Advertising Standards Council of
India (ASCI) Code for Self Regulation of advertising content as per the
findings of Consumers Complaints Council (CCC) of ASCI.”
O “Further, the Food Safety and Standards Authority of India has
informed that they have noted the complaints regarding misleading
claims made by various Food Business Operators, including Patanjali
Ayurved,”

8. Cont…
O ASCI ruled that ads by the Haridwar-based
FMCG company “unfairly denigrates“ other
products in the market.
O Patanjali Kesh Kanti Natural Hair Cleanser &
Oil's advertisement's claim, “mineral oil is
carcinogenic in nature and may cause cancer“
was false and misleading by ambiguity and by
gross exaggeration,“ said ASCI.

9. Cont..
O The company's Kachi Ghani Mustard Oil
advertisement's claim -Hexagon solvent extraction
process, as many companies mix cheap palm oil in
mustard oil, to make profits at the cost of
consumers' health, was also not substantiated and
was misleading, ASCI added
O Similarly, for its Herbal Washing Powder, Cake
and Dishwash Bar, the claim of “herbal washing
powder, cake and dishwash bar“ was not
substantiated with data regarding which herbal
ingredients in the product provide the cleaning
benefit and was deemed misleading by ASCI.

10. Disciplinary Action
O Advertising Standards Council of India (ASCI) has encountered
Patanjali Ayurved for “false and misleading” claims in its
various advertisements, including for its hair oil and washing
powder brands.
O Apart from Patanjali, ASCI upheld complaints against
companies such as, ITC, Kalyan Jewellers, Johnson & Johnson
and HUL, among others. Johnson & Johnson's advertising of
Benadryl DR was pulled up.
O FMCG major ITC's advertising claim for Aashirvaad
Multigrain Atta that said, “India's No. 1 Atta“, is misleading by
ambiguity as the claim was for the mother brand Aashirvaad
whereas the advertised product was only one variant -
Aashirvaad Atta with multigrains.

11. Cont…
O Kalyan Jewellers, the advertisement claim, “Kalyan Jewellers
is the biggest jewellery showroom in the world“, was not
substantiated with comparative data of other similar
showrooms and was misleading by exaggeration, said ASCI.
O ASCI's Consumer Complaints Council (CCC) upheld
complaints against 90 out of 156 advertisements.
O 32 - education category , 30 -healthcare & personal care
category ,10 - food & beverages category and 18-
advertisements from other categories.

12. Resolution
O The Department of Consumer Affairs had
earlier launched a portal to look into the
grievances against misleading ads by
consumers and ASCI has been assigned to
process these complaints.
O In cases, where advertisers do not comply
with ASCI directions, such complaints are
then referred to the concerned Ministry or
regulator to take appropriate actions