The document discusses plans for producing a music video cover of the song "Dry Your Eyes" by The Streets. It provides details on the genre, which is described as alternative hip hop/R&B. conventions of the genre include editing to match the rhythm, mise-en-scene to match the genre, use of special effects, and lip syncing. Examples are given from other music videos to illustrate different camera shots, special effects techniques, ways to relate visuals to lyrics, and methods of storytelling through editing polaroids together. Market research suggests the target audience is ages 13-30 of both genders, with influences from YouTube, TV, magazines, and websites.