Evaluation for music Magazine


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  • Evaluation for music Magazine

    1. 1. Evaluation of the production of a music magazine Lisa Phillips
    2. 2. • front page 2
    3. 3. • contents page 3
    4. 4. double page 4
    5. 5. • preliminary • front page 5
    6. 6. • preliminary • contents page 6
    7. 7. Research I started by researching music magazines. I analysed Terrorizer magazine, Rocksound magazine and Kerrang magazine. I chose these magazine because they range from a upmarket rock music magazine (Kerrang) to a niche market rock magazine (Terrorizer). I elected to analyse three music magazines. I had three very different styles to look at. This was helpful because i was able to gain a sound understading of the conventions my own magazine would have to follow. (see blog). I made a list of conventions while reading through the magazines of things that I would like to put into my music magazine.
    8. 8. Research • In order to make sure i was creating a product my target audience would purchase i used survey monkey to find out what my target audience wanted. i used this as opposed to a questionnaire as it meant i could get opinion from a greater number of people to influence my design. • The top three answers to the question ‘what attracts you to purchase a magazine’ where the band on the cover, free posters and other attachments and a free CD. I couldn’t use a famous band on my front cover so i decided to make a band up. I wanted to make it work towards my target audience. I also added free posters and a free CD onto my front cover because this is personally what attracts me to magazine and I also wanted to work with my data. 8
    9. 9. Research • The question ‘what sections of a music magazine to you most enjoy’ was an interesting question. the top three answers where posters, interviews and recommended songs and bands. As I was already plugging the free posters on the front cover I looked at the other answers. From he start of this project I have wanted to make a gig review because I have many band pictures at my disposal. Even though gig reviews aren’t the highest voted item they did get 44% of votes. I also though it would test my photoshop ability an media knowledge if I tried this. 9
    10. 10. Research • Kerrang was the highest read music magazine in my survey. I took this on board and tried to style my magazine in a similar way. I was working with a Kerrang magazine in front of me to delicately give it a slight Kerrang feel. For example, the page numbers look the same as they are in Kerrang, the editors section looks slightly similar and the subscription box was inspiration of Kerrang magazine. These are small things but because the audience like the way kerrang is I though I had to incorporate it slightly. 10
    11. 11. Research • £2.50-£3.50 was the highest answer on ‘how much would you be willing to spend on a music magazine’. This price is very fair and is actually more expensive than Kerrang. I set my price at £2.50 which is more expensive as Kerrang but because it is extremely popular it can afford to do this. 11
    12. 12. Research • ‘How often do you purchase music magazines’ was another question. The top answer was monthly with weekly not fair behind it. I personally wanted to make my magazine a weekly to try and rival Kerrang as there aren't many weekly music magazines. 12
    13. 13. Conventions I found The three colour rule – using three complimentary colours on the front cover to make it easy on the eye. The colours used usually signify something about the magazine. For example : red – anger, blood or passion. As my magazine is a Heavy Metal magazine I wanted to use red, black and white. As red signifies anger, blood or passion. Black signifies mystery, gothic and is seen a as scary colour. White compliments white and I wanted it to be my neutral colour.
    14. 14. Conventions I found (which I learned through my preliminary task and the final product research) Main image – All of my magazines had one large image filling the front page. I think this simplifies the front cover and tells the reader who is going to be in the issue. I replicated this in my front page. I also used mode of address to set the tone for the magazine. I did this through the use of lighting. Facial expression and body language.
    15. 15. Conventions I found Puffs and teasers - teasers are used extensively and are the most important part of the headline. Whereas the puff gives additional information. On my magazine I used more teasers than puffs because I wanted my readers to understand my stories at a glance and puffs can sometimes confuse the eye. I also think the over use of puffs makes the front page look like a cluttered woman's lifestyle magazine.
    16. 16. Conventions I found Large noticeable masthead – all of the magazines I was research had eye catching mastheads so I wanted to have a good masthead on my magazine. I felt like my masthead also reflected connotations of the content and genre of my music magazine.
    17. 17. How my final product relates to my flat plans. I expected my product to change through out production which is good because I feel I have progressed and shown a better understand of the composition of the pages. I do feel that my flat plan for my front page is very similar to the final front page. I had a specific idea of how I wanted it to look and it is how I wanted it to be. I made a few tweaks with the cover stories and I wanted to spread things out and put things onto my contents page. The colour scheme is also similar to my flan plan. my contents page is completely different from my flat plan as I felt my flat plan didn’t look professional. It left no room for additional information like the editor’s section or subscription plug which is what I have on my contents page now. If I followed my flat plan the photographs would have been more important that the writing which isn't the focus of a contents page.
    18. 18. How my final product relates to my flat plans. My flat plan for my double page has change the most. On my flat plan it is two separate pages but on my product its an A3 page. This is stereotypical for music magazines to have their gig reviews across a double spread uninterrupted by the staples/spine. I have one main image covering the A3 document and my text in two columns which is how I wanted it to be set out on my flat plan.
    19. 19. Where I got my ideas from I read music magazines weekly and have done for a long time. I also did a course on magazines in GCSE media so I had a brief understanding of magazine front covers. And finally, I take photography which helped with my composition, use of the studio, balance of colours, attention to detail and overall look of my magazine. I've always wanted to experiment with upward lighting towards the face. I think it fits quite well with the magazine.
    20. 20. Feedback (peer) • Rosie: Front cover: its different and would stand out on a magazine shelf. i like it. the top if his head is a bit dark. • Contents: I love it. its inviting to read and stands out but also very clear. maybe introduce another colour. • Double page: I like it it is very clear and simple. but half way through the page is where his neck is.
    21. 21. Feedback (Peer) • Katherine : Front page: I really like the quote at the top (strap line). I think its really quirky and witty. I like the idea of a free CD. Maybe blending the masthead into the main image. • Contents: I think it suites the genre. It’s a little busy in some parts. • Double page: It’s professional looking I like the little extra touches. The font could be a little difficult to read.
    22. 22. Feedback (Peer) • Dan:Front Page: It makes a good first impression with the colours. Though, his hands look quite bright. • Contents page: really good balance of colour. I like the different sections. Although the posters look pushed in. • Double page: I like the attention to detail with the page numbers. I think there should be a picture of a drummer, but it may look cluttered. 22
    23. 23. Feedback (Peer) • Josh:Front Page: I like the pose of the model. Maybe the masthead is slightly big. • Contents page: I like the metal background looks different but still professional. Maybe slightly too much black. • double page: Nice photographs used. Real good article. The center of the page is a little bit too close to his face. 23
    24. 24. Feedback (Face book) 24
    25. 25. Evaluating Feedback • Some of the feedback I agree with. For example, the top of my models head on the front page being too dark and his hands being too bright. I liked the contrast but if I did it again I would change to so it wasn't so drastic. The fold on my double page spread is close to his face and if I would publishing this for real I would put this as the central page to lose as little detail as possible. • Merging my masthead into my main image would look good but if I was publishing and distributing my magazine every week you would need the same masthead which would be difficult if you had to edit it all the time. 25
    26. 26. Evaluating Feedback • It was also stated that my contents page was a bit busy which I agree with because of the different sections it can make it confusing on the eye. • Another comment was made on the posters on the contents page I agree that they look pushed in because I was running out of space. As I didn't follow my flat plan I had nothing to work form. If I did this again Iwould make sure I had a good flat plan to work from to ensure enough space was available for everything I wanted. My double page was stated to have a font colour which was difficult to read. I agree with this so if I did this again I would maybe section it into boxes, although I haven't seen any examples on this in gig reviews. 26
    27. 27. Evaluating Feedback (constructive criticism I disagree with) • I was told that adding another colour to my contents page my break it up a bit, but I wanted to keep to the three colour rule and I wanted my front cover and contents page to flow. – Another comment said that I should add a picture of a drummer. The photo shoot I did for the blue knives the pictures of the drummer didn’t come out well because he was strangely far back on the stage and they were dark. I didn't want the magazine to look unprofessional so i didn't put them in. Also, I think it would have cluttered the double page and made it too busy. 27
    28. 28. Evaluating Feedback (constructive criticism I disagree with) • It was said that my masthead was too big. I want my masthead to be big so it is noticeable and would stand out on a magazine shelf. – A criticism of my contents page was that it contained too much black. I though I struck a good balance of colours but it think I should of tried to make the information less busy. 28
    29. 29. How do I feel the overall process went? Editing – I wanted to change my image slightly. I wanted to get the best out of the image but using curves, levels and brightness/contrast. I have over 150+ images to choose from for my main image photograph because I experimented with different shots, angles, facial expressions and props. I had one large soft box to the right of him and one light below him, up-lighting his face. I used a guitar in the shoot which I used in various ways because I didn’t want a generic picture of someone holding a guitar. So I got him to look aggressive and look like he was going to hit the guitar on the ground. Anger is a stereotype of heavy metal so I though I would fit well.
    30. 30. Fonts • I used Mistral font because I liked the way it looked in capital letters. I also use Stencil on my contents page because it stands out well. It also signifies the army which is stereotypically seen as a angry profession. I also used Trebuchet Ms for my normal font because it is non de-script and easy to read. I also used red,white and black for my colours because they were my main colours and I wanted to follow this. –
    31. 31. Technology • Using macs wasn’t much of a problem for me as I have used them before starting this project. • I had a problem with using the blog site Blogger. It was difficult to keep on top of blogging we could only blog at a home computer because of the filter system applied to the internet at the college. • Using cameras and studio lighting is also something I have used previous to this task.
    32. 32. How did your magazine represent music? • I feel my magazine represents rock music as an angry genre of music. i also think my magazine wouldn’t cover such a broad amount of sub-genre bands that Kerrang does. I think that most of the bands featured in Kerrang aren’t really rock bands but because of this I might not have such a broad readership that Kerrang does.
    33. 33. How do you feel your Preliminary task represents college life • I think it makes college life look slightly glamourous because of the main image of people in prom wear. I also think it makes college look fun because of all the new developments around the college. The debate on hair colour would also make the reader feel the right to free speech around the college so they would feel more comfortable.
    34. 34. Time Management • I found this difficult and stressful. my photo shoot was difficult to arrange as there was restrictive time to do photo shoot because of illness of my photography teacher. my model was also in a year below me and i didn't want to take him out of his lessons, so I had to arrange the photo shoot for during the easter holiday when the photography facilities where open. 34
    35. 35. Time Management • Blogging was something I hadn’t done until this project. I was dubious about this idea at first because I like writing on paper but I came round to the idea. I found it difficult at first to arrange my time for blogging as I could do it at college because it was filtered and unable to view. I then gave up just 1-2 hours of my time very other evening to get it done, which wasn’t too stressful because I could see it getting done. 35
    36. 36. Time management • It was very stressful towards the end of the production because it felt like a big rush. I was worried I wouldn’t get it all produced and blogged in time but I have sorted that now and arranged my time according to priority. 36
    37. 37. What have you learnt? • Alot of the skills I used in the production of my magazine I had before I started this course. I.e photoshop skills. • Though, I have learnt about colour balancing on each page to make sure not one colour swamps the whole page. I have also learnt about spacing. I found it difficult to range thinks in a way which will fit and look good. Professional music magazines look effortless in they way they are spaced which I was trying to grasp but I don't think it achieved it completely. If I did this again I would make better flat plans to work from as it would have been easier to play around with the spacing on a flat plan. 37
    38. 38. Who would publish my magazine? • I found a selection of three magazine publishers which would hopefully publish my magazine. I have select them because they publish some of the well known, fast selling and profitable magazines. – 1. I firstly looked at the publishers for Kerrang who are called Bauer London Lifestyle Limited. As i went through their brands list they also publish Empire, Mojo and Q, which are all major magazines with a big name for themselves. I like the sound of this publisher because of the famous brands. making my music magazine into a famous could possibly happen to my magazine though this publisher, but there will be competition from my publisher alone without thinking about the bigger market. 38
    39. 39. Who would publish my magazine? • 2. I found IPC Media who publish NME magazine which is one of the best selling music magazine on the market. This is the only music magazine that IPC sell. I see this as a bad thing because of the intense competition from NME. though, people may want to read The Smoke if it is connect to NME in some way because you could advertise in the magazine. 39
    40. 40. Who would publish my magazine? • 3. I looked at the publishers for rock sound. This is a little company called Sonic Publishing which sells small niche magazines. The music magazines they sell are Rocksound and a music online magazine called Rock Louder. It may be difficult to publish a magazine which such a small company because of possibly funding problems. Though, on the other hand my magazine could take off with the company and selling like Rocksound or hopefully better. 40
    41. 41. Decision on publishing and why? • I think I would go with Bauer London Lifestyle Limited because of the large amount of music magazines they publish would hopefully set my magazine in good stead for profit and sales. 41
    42. 42. Evaluate Preliminary progress • I believe it have improved since the production of my preliminary task. This is evident through my use of photoshop brushes, balancing my use of space and colour which I struggled with on the college magazine. 42
    43. 43. Things I would change if I did it again. • I would of spent more time doing flat plans instead of rushing them because I wanted to get my product started. I would have also spaced things better so they don't looked so squashed in in places. 43