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Evaluation

Borna Aslimand
1. In what ways does your media product
        use, develop or challenge forms and
         conventions of real media products
                 1)Title of the Magazine:
                 The main title I have used (the mast head) is “rhythm”, for the font of the text
                 I used is “Ravie” the font was used directly from Photoshop. I used simple
                 colour like black apart from the blue two “H”. The reason this is coloured
                 separately is because it represents the word Hip-Hop which is also coming
                 off the two letters, this is considered part of the masthead. I chose to use the
                 colours blue as they bring a nice range as its not simple and black as people
                 might think it’s a more rock related magazine.


The magazine “Respect” has also got the title
separated into sections so that the title is more clear to
read. There is also two different colours involved in the
title and title background so that it doesn't look like the
plain ‘rock’ stereotype.
•   The contents page I have made looks professional, the layout is simple as it has
    once again the name of the magazine, header at the top separated by a thin, simple
    line. The layout of the text below it al done specially, as they have all been slanted.
    The colour scheme is a while background with hints of cyan around the pages, for
    example the borders and the background of certain features of the page. Such as the
    page information's.


                                                            This magazine called Base
                                                            for example has a similar
                                                            layout to mine as the header
                                                            is at the top followed by the
                                                            page information and
                                                            numbers. The colour scheme
                                                            is also the same as they used
                                                            a white plain background and
                                                            their own signature colour
                                                            which in this sittuation is red.
•   My double page spread has a similar layout to other hip hop magazines as it
    is containing a big picture on the left hand side and pure text on the right
    hand side. The title of the double page spread is large and bold. It has the
    main colour of black but also follows the code of the blue in the right hand
    side of the page. As you can see the second double page spread also has a
    big picture of an artist and text on the right hand side. The title of that page
    also has been made clear with its special choice of font. The people in both
    double page spread represent the culture of hip hop with the tattoos and the
    accessories.
22.How does your media product
       represent particular social groups
•   The image I have chose to describe about the particular social groups is the
    picture on my double page spread, this shows how the stereotype of the
    social group is, as he is classed as someone with lots of money and cares
    about his appearance as he has lots of expensive accessories such as the
    hat, watch and the music items such as his earphones.
                                                  As you can see there is also this
                                                  magazine with a picture of Jay-Z.
                                                  He also is wearing a same style
                                                  hat, with accessories. So overall
                                                  the social group is represented as
                                                  a rich person who cares about
                                                  their clothing and etc.
3.What kind of media institution might
     distribute your media product and why?
•   The media institution I thought would be best to distribute my media product
    is Bauer Media, the reason I think this is because I believe it would benefit
    my magazine well as they are famous so I would get allot of attention and
    people would think the magazine is going to be good by just looking at the
    distributer. Another reason is that this media institution has got good
    experience with hip hop magazines so they would be the right choice for me
    as my media product is also in the same genre as Vibe So they already
    have a customer base for hip hop magazines and that's why they have the
    number of fan base.
4.Who would the audience be for your
               media product?
•   The audience for media product would be 16-30 year olds, male and
    female, the reason this would be is young teenagers seem to like
    the hip hop genre as it is socially correct for their social groups. Also
    media products like mine are easily spread around in peer groups
    such as 16-18 year olds. However people at the age of 30 might still
    enjoy the magazine as they want to stay up to date. People who like
    to listen to music such as Eminem, 50 cent, jay-z and etc. They
    might also look onto being future hip hop artists themselves.
5.How did you attract/address
       your audience
My target audience is for both males and females
 so I tried to address them with titles and
 language style that would be appealing for both
 males and females. So therefore I didn't use
 language that would just appeal to men, such as
 short slangs. I therefore used plain English
 modern language so that both the genres and all
 age groups would be comfortable with the
 magazine.
6.What have you learnt about technologies
      during the process of construction this
                    magazine
•   During the creation of my magazine I used many forms of
    technologies to improve my work. Firstly I used my college
    computer and my Toshiba laptop to complete all the work. I then
    took pictures for my magazines using the college camera. During
    the creation of the magazine pages I had to learn Adobe Photoshop
    and InDesign. I used both of these programs to edit my images, by
    cropping them and etc. I also produced the actual pages in the
    programs.                               I also used Microsoft PowerPoint to
                                             put together my evaluation and
                                             other tasks such as my
                                             questionnaire analysis, this was vital
                                             as PowerPoint was the only best
                                             way to do this.
•   In addition I also used the blogger website to create an account,
    there I placed the screenshots, pictures and the rest of the tasks. I
    also used slide share to import my PowerPoint slides into it, so then
    I imported the link into blogger so the marker would be presented
    with a nice way of flicking through the slides using the simple
    buttons.




•   Overall I have learnt a lot about technology when I was performing
    on this media product; before creating my media product I had
    never used Slideshare, Blogger, InDesign or Adobe Photoshop.
    also, I'd never actully set up a link to paste to other sites where the
    users can view my work easily. However I now feel confident in
    using all of them.
7. Looking back at your preliminary task, what
    do you feel you have learnt in the progression
              from it to the full product?
•    It is fair to say that at the begging of the year when I had started my
     preliminary task I has absolutely no experience in terms of making,
     editing or finishing a media product, even my picture taking skills
     have improved over the course of this period. For example I
     struggled to make simple titles or change the colour of my font.
     However now I can easily and professionally manipulate images to
     make it look attractive. I can also make the finished product more
     appealing and professional by tweaking around with it to for
     example change the colour schemes or the layout of the images,
     text and etc. Furthermore I also learnt about using two different sites
     such as blogger and slide share, these are very good tools for
     creating presentations and presenting them to audiences in a user
     friendly way, I didn't know about this in the past, and will use it in the
     future. Below are some evidence to how I think I have improved
     over the tasks.
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Evaluation

  • 2. 1. In what ways does your media product use, develop or challenge forms and conventions of real media products 1)Title of the Magazine: The main title I have used (the mast head) is “rhythm”, for the font of the text I used is “Ravie” the font was used directly from Photoshop. I used simple colour like black apart from the blue two “H”. The reason this is coloured separately is because it represents the word Hip-Hop which is also coming off the two letters, this is considered part of the masthead. I chose to use the colours blue as they bring a nice range as its not simple and black as people might think it’s a more rock related magazine. The magazine “Respect” has also got the title separated into sections so that the title is more clear to read. There is also two different colours involved in the title and title background so that it doesn't look like the plain ‘rock’ stereotype.
  • 3. The contents page I have made looks professional, the layout is simple as it has once again the name of the magazine, header at the top separated by a thin, simple line. The layout of the text below it al done specially, as they have all been slanted. The colour scheme is a while background with hints of cyan around the pages, for example the borders and the background of certain features of the page. Such as the page information's. This magazine called Base for example has a similar layout to mine as the header is at the top followed by the page information and numbers. The colour scheme is also the same as they used a white plain background and their own signature colour which in this sittuation is red.
  • 4. My double page spread has a similar layout to other hip hop magazines as it is containing a big picture on the left hand side and pure text on the right hand side. The title of the double page spread is large and bold. It has the main colour of black but also follows the code of the blue in the right hand side of the page. As you can see the second double page spread also has a big picture of an artist and text on the right hand side. The title of that page also has been made clear with its special choice of font. The people in both double page spread represent the culture of hip hop with the tattoos and the accessories.
  • 5. 22.How does your media product represent particular social groups • The image I have chose to describe about the particular social groups is the picture on my double page spread, this shows how the stereotype of the social group is, as he is classed as someone with lots of money and cares about his appearance as he has lots of expensive accessories such as the hat, watch and the music items such as his earphones. As you can see there is also this magazine with a picture of Jay-Z. He also is wearing a same style hat, with accessories. So overall the social group is represented as a rich person who cares about their clothing and etc.
  • 6. 3.What kind of media institution might distribute your media product and why? • The media institution I thought would be best to distribute my media product is Bauer Media, the reason I think this is because I believe it would benefit my magazine well as they are famous so I would get allot of attention and people would think the magazine is going to be good by just looking at the distributer. Another reason is that this media institution has got good experience with hip hop magazines so they would be the right choice for me as my media product is also in the same genre as Vibe So they already have a customer base for hip hop magazines and that's why they have the number of fan base.
  • 7. 4.Who would the audience be for your media product? • The audience for media product would be 16-30 year olds, male and female, the reason this would be is young teenagers seem to like the hip hop genre as it is socially correct for their social groups. Also media products like mine are easily spread around in peer groups such as 16-18 year olds. However people at the age of 30 might still enjoy the magazine as they want to stay up to date. People who like to listen to music such as Eminem, 50 cent, jay-z and etc. They might also look onto being future hip hop artists themselves.
  • 8. 5.How did you attract/address your audience My target audience is for both males and females so I tried to address them with titles and language style that would be appealing for both males and females. So therefore I didn't use language that would just appeal to men, such as short slangs. I therefore used plain English modern language so that both the genres and all age groups would be comfortable with the magazine.
  • 9. 6.What have you learnt about technologies during the process of construction this magazine • During the creation of my magazine I used many forms of technologies to improve my work. Firstly I used my college computer and my Toshiba laptop to complete all the work. I then took pictures for my magazines using the college camera. During the creation of the magazine pages I had to learn Adobe Photoshop and InDesign. I used both of these programs to edit my images, by cropping them and etc. I also produced the actual pages in the programs. I also used Microsoft PowerPoint to put together my evaluation and other tasks such as my questionnaire analysis, this was vital as PowerPoint was the only best way to do this.
  • 10. In addition I also used the blogger website to create an account, there I placed the screenshots, pictures and the rest of the tasks. I also used slide share to import my PowerPoint slides into it, so then I imported the link into blogger so the marker would be presented with a nice way of flicking through the slides using the simple buttons. • Overall I have learnt a lot about technology when I was performing on this media product; before creating my media product I had never used Slideshare, Blogger, InDesign or Adobe Photoshop. also, I'd never actully set up a link to paste to other sites where the users can view my work easily. However I now feel confident in using all of them.
  • 11. 7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? • It is fair to say that at the begging of the year when I had started my preliminary task I has absolutely no experience in terms of making, editing or finishing a media product, even my picture taking skills have improved over the course of this period. For example I struggled to make simple titles or change the colour of my font. However now I can easily and professionally manipulate images to make it look attractive. I can also make the finished product more appealing and professional by tweaking around with it to for example change the colour schemes or the layout of the images, text and etc. Furthermore I also learnt about using two different sites such as blogger and slide share, these are very good tools for creating presentations and presenting them to audiences in a user friendly way, I didn't know about this in the past, and will use it in the future. Below are some evidence to how I think I have improved over the tasks.