The music industry introduction case study
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My research into the music industry and the representation of artists and the record label of Atlantic records including the rapper Omar pineiro.
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Chance the rapper
Chance The Rapper is a 24-year-old independent rapper and music producer from Illinois who is known for his noticeable style and wearing expensive brands. As an independent artist, he keeps all the money he earns but also has to promote himself without a record label. His target audience is typically younger people interested in rap music. Chance The Rapper has won 13 awards including a Grammy for best new artist.
Sony Music was founded in 1929 in New York and currently signs over 40 artists across genres like Beyoncé, Michael Jackson, and Britney Spears. The record label uses different slogans in varied marketing efforts rather than focusing on one genre or style.
Some common record label jobs
Artist Research
Chance The Rapper is a 24-year-old independent rapper and producer from Illinois known for his noticeable style and expensive brands. As an independent artist, he keeps all profits but must promote himself, which is difficult. His target audience is the younger generation interested in rap. He has won 13 awards including a Grammy for best new artist.
Media music tasks
Beach Goons is an alternative/indie rock band from Southern California signed to GRNDVW Records. Their image is casual and they target teenagers and young adults. The trio consists of Pablo Cervantez (vocals/guitar), David Orozco (bass), and Chris Moran (drums).
FatWreck Chords is an independent punk rock record label founded in 1990 in San Francisco by NOFX singer Fat Mike and his then-girlfriend. Some of the artists signed include NOFX, Descendents, and Anti-Flag.
The main roles at a record label include the CEO/President who oversees the label's direction, Vice Presidents who manage
Media
The music industry is dominated by three major record labels - Universal, Sony, and Warner Bros, known as "The Majors". The Majors own smaller subsidiary labels to reach different audiences and genres. There are also many truly independent small labels. Record labels have different departments like A&R, marketing, promotions, and finance. They work to balance both synthetic acts with constructed images aimed at short-term profits, and organic acts given more time to develop authentic images for long-term success.
Idefi deck
The document provides information about a campaign for Idefi Music, a new record label. The campaign aims to raise brand awareness and establish Idefi Music's reputation among two target groups: struggling artists and potential investors. Research was conducted on Idefi Music's competitors and background in the industry. The campaign goals are to position Idefi Music as a new modern label that develops artists. Tactics include events, brochures, social media strategy, and media kits to reach both target audiences.
Research music task
Giggs is a grime artist from England whose real name is Nathaniel Thomson. He is 34 years old and gained recognition through numerous mixtapes he released independently, selling over 10,000 units. This helped him get signed to record labels SN1 and Island. His target audience is mainly 14-30 year olds from England.
XL Recordings is a British independent record label founded in 1989 that has signed a variety of artists across different genres, including Adele, Frank Ocean, and Radiohead. It originally focused on dance music but now releases around 6 albums per year.
The main job roles at a record label include CEO, A&R, marketing, legal, artist development, sales, and
Research music task
The document provides background information on Giggs, a grime artist from England who gained recognition through mixtapes and YouTube videos before being signed to record labels. It also summarizes the history and current artists of the British record label XL Recordings. Finally, it outlines several key job roles at a record label such as A&R, marketing, legal, and sales.
Record label roles
The document outlines the various roles and departments within a typical record label. The CEO oversees the entire company and is supported by vice presidents who manage different departments. Key departments include A&R to discover new talent; marketing to promote artists; legal to handle contracts; and sales to distribute music to retailers. The roles work together to sign and develop artists, produce their music, and promote and distribute their work.
Recommended
Chance the rapper
Chance The Rapper is a 24-year-old independent rapper and music producer from Illinois who is known for his noticeable style and wearing expensive brands. As an independent artist, he keeps all the money he earns but also has to promote himself without a record label. His target audience is typically younger people interested in rap music. Chance The Rapper has won 13 awards including a Grammy for best new artist.
Sony Music was founded in 1929 in New York and currently signs over 40 artists across genres like Beyoncé, Michael Jackson, and Britney Spears. The record label uses different slogans in varied marketing efforts rather than focusing on one genre or style.
Some common record label jobs
Artist Research
Chance The Rapper is a 24-year-old independent rapper and producer from Illinois known for his noticeable style and expensive brands. As an independent artist, he keeps all profits but must promote himself, which is difficult. His target audience is the younger generation interested in rap. He has won 13 awards including a Grammy for best new artist.
Media music tasks
Beach Goons is an alternative/indie rock band from Southern California signed to GRNDVW Records. Their image is casual and they target teenagers and young adults. The trio consists of Pablo Cervantez (vocals/guitar), David Orozco (bass), and Chris Moran (drums).
FatWreck Chords is an independent punk rock record label founded in 1990 in San Francisco by NOFX singer Fat Mike and his then-girlfriend. Some of the artists signed include NOFX, Descendents, and Anti-Flag.
The main roles at a record label include the CEO/President who oversees the label's direction, Vice Presidents who manage
Media
The music industry is dominated by three major record labels - Universal, Sony, and Warner Bros, known as "The Majors". The Majors own smaller subsidiary labels to reach different audiences and genres. There are also many truly independent small labels. Record labels have different departments like A&R, marketing, promotions, and finance. They work to balance both synthetic acts with constructed images aimed at short-term profits, and organic acts given more time to develop authentic images for long-term success.
Idefi deck
The document provides information about a campaign for Idefi Music, a new record label. The campaign aims to raise brand awareness and establish Idefi Music's reputation among two target groups: struggling artists and potential investors. Research was conducted on Idefi Music's competitors and background in the industry. The campaign goals are to position Idefi Music as a new modern label that develops artists. Tactics include events, brochures, social media strategy, and media kits to reach both target audiences.
Research music task
Giggs is a grime artist from England whose real name is Nathaniel Thomson. He is 34 years old and gained recognition through numerous mixtapes he released independently, selling over 10,000 units. This helped him get signed to record labels SN1 and Island. His target audience is mainly 14-30 year olds from England.
XL Recordings is a British independent record label founded in 1989 that has signed a variety of artists across different genres, including Adele, Frank Ocean, and Radiohead. It originally focused on dance music but now releases around 6 albums per year.
The main job roles at a record label include CEO, A&R, marketing, legal, artist development, sales, and
Research music task
The document provides background information on Giggs, a grime artist from England who gained recognition through mixtapes and YouTube videos before being signed to record labels. It also summarizes the history and current artists of the British record label XL Recordings. Finally, it outlines several key job roles at a record label such as A&R, marketing, legal, and sales.
Record label roles
The document outlines the various roles and departments within a typical record label. The CEO oversees the entire company and is supported by vice presidents who manage different departments. Key departments include A&R to discover new talent; marketing to promote artists; legal to handle contracts; and sales to distribute music to retailers. The roles work together to sign and develop artists, produce their music, and promote and distribute their work.
Record label company roles
The document outlines various roles within a record label company. The president oversees production, touring, marketing, and other aspects of managing the company. The vice president assists the president and may oversee specific departments. Accountants handle finances like royalties and audits. Lawyers draft contracts and ensure legal compliance. A&R staff find and sign new artists, coordinating between the artist and label. Artist development helped promote artists, though many labels have eliminated this role. Marketing promotes artists through street teams, image, posters, and flyers. Online and social media representatives build artists' online presence. The art department designs album artwork and advertisements. Publicists obtain media coverage to increase artists' popularity. Sales staff distribute merchandise,
Introduction to music industry
This document provides an overview of the music industry. It discusses how music shapes identity and is a global industry. It also summarizes the major players in the industry like Universal, Sony BMG, and Warner Bros. It notes that major labels are larger but independent labels appeal to niche audiences. The music industry is fueled by both major and independent labels. Record labels focus on areas like A&R, legal, finance, and promotions. Other media like radio, print, TV, and film are also linked to the music industry. Music videos are made to promote artists and their image while reinforcing the song's meaning. They help audiences understand the artist and song. The major threats to the industry are user-generated content
Main task initial ideas
The document outlines three initial ideas for a magazine:
1) A hip hop magazine targeting males aged 16-25 with features on rap stars.
2) An indie rock magazine targeting males and females aged 16-22 with features on British bands and up-and-coming artists.
3) A dance music magazine targeting males aged 18-25 interested in clubs with features on DJs, music software, and clubs.
Peer feedback indicated that the indie rock magazine had the widest appeal and marketability due to its broad target audience and interesting features and images that would appeal to many readers. Therefore, the indie rock magazine idea was selected as the best option to pursue.
Record labels
A record label manages brands and trademarks associated with music production and promotion, coordinates the production, distribution and marketing of music recordings, and protects the copyright of sound recordings. Major record labels are large multinational companies that have over 5% of music industry sales, while independent labels are not affiliated with major labels. Recording contracts define the legal agreement where an artist records exclusively for a label in exchange for the label's promotion and sales efforts.
Proposal pitch ZH
- The document describes a proposed magazine called "Best of 80s Pop" that would highlight music, genres, artists, and bands from the 1980s.
- The magazine would be released monthly, with each edition focusing on a different topic related to 80s music and providing interviews, articles, and nostalgic reflections.
- The target audiences are older readers aged 35-65 who enjoyed 80s music, as well as younger readers aged 13-18 who are interested in learning about new genres of music.
Founding A Record Label
W!ZARD Records is a record label and talent management company founded by James Gilmore. It has various departments like A&R, sales, marketing, and promotion that work together to develop and promote artists. The label focuses on international talent management, growing artists' fanbases in the UK. Show:Me Publishing is the label's subsidiary that handles publishing deals and distribution. It provides services like placement, licensing, networking, and promotion to help artists manage and release their music.
Independent Music Labels
Domino Records is an independent record label founded in London in 1993. The label gained mainstream success in the early 2000s through bands like Franz Ferdinand and Arctic Monkeys, scoring #1 albums in the UK. While achieving commercial success, Domino has maintained independence by retaining UK rights to these bands. In addition to mainstream indie rock on the main label, Domino's subsidiary Geographic Records releases more experimental music like world music and jazz. Overall, Domino has demonstrated that independent labels can find large audiences while preserving their independent ethos.
Q4 Script
The intended audience for the media product is British males aged 18-26 who have a keen interest in hip-hop/rap music and hip-hop culture. The magazine will provide news, reviews, and interviews related to hip-hop artists and albums, as well as information on hip-hop fashion trends, to appeal to its target audience. Research identified this demographic as being most interested in the topics and content that will be included in the magazine.
Job roles of a typical record label
The roles at a typical record label include:
- The CEO who manages the overall direction of the company including marketing, distribution, finances, and communication.
- Vice presidents who oversee different departments like A&R, marketing, and sales.
- Accountants who handle finances, royalties, audits and ensure legal compliance.
- Lawyers who draft and negotiate contracts to protect the interests of artists, songwriters, and the label.
- A&R staff who scout and develop recording artists and songwriters.
- Marketing managers who create and implement campaigns to promote music and maximize sales.
The music industry powerpoint for blog 1
The music industry is dominated by four major transnational corporations that control most of the market through subsidiary labels catering to different genres and niches. Music videos serve to promote singles, albums, and artists through visually stylish productions that entertain and influence popular culture while reinforcing or changing the meaning of songs. The industry is made up of major labels, independent labels, and specialized divisions that handle artists, marketing, promotions, legal, and financial aspects in creating and distributing music and multimedia campaigns.
Asian Americans in Music
Download high-quality PDF here: https://dl.dropboxusercontent.com/u/13644479/Nina_Chan_Asian_Americans_in_Music.pdf
The major differences between a major and an independent record company
Major record labels are large corporate-owned entities that control production, distribution, and promotion of artists. In contrast, independent labels are not owned by parent companies and allow artists to retain control and rights over their music. Major labels typically take a larger share (10-15%) of artists' royalties compared to independents (40-75%). Additionally, independent labels foster closer relationships with fans through social media. A case study on Domino Recording Company highlights its success as a long-running independent label.
Music marketing plan executive summary
This business plan outlines how an artist can generate income from a successful musical single release through obtaining investment funds. It describes that the music industry generates billions in revenue annually through avenues like single distribution, music licensing, concerts, merchandise, and endorsements. It stresses that an artist must first establish platforms like copyright registration, publishers, an online presence, PR support, and distribution channels. Then an effective marketing strategy utilizing radio, media placements, collaborations, college marketing, and fan interaction is needed to promote the work and gain sufficient exposure for the artist to earn income.
Task 1
This document summarizes information about three music magazines: Metal Hammer, NME, and Mojo. Metal Hammer targets 16-22 year old males interested in rock and metal music, and includes concert reviews and band interviews. NME's audience is 17-25 year old socially active music fans who enjoy indie, alternative, and rock. Mojo targets males aged 35-54 with a variety of music genres and provides articles and information about new and returning music artists.
Task 1
This document summarizes information about three music magazines: Metal Hammer, NME, and Mojo. Metal Hammer targets 16-22 year old males interested in rock and metal music, and includes concert reviews and band interviews. NME's audience is 17-25 year old socially active music fans who use the internet, and also contains concert reviews and competitions. Mojo targets males aged 35-54 with a variety of music genres and includes celebrity articles and information on new and returning music artists.
Task 1
The document summarizes three music magazines: Metal Hammer, NME, and Mojo. Metal Hammer targets 16-22 year old males interested in rock and metal music, and contains concert reviews, interviews, and competitions. NME targets 17-25 year old males interested in indie, alternative, and rock music, and also contains concert reviews, interviews and competitions. Mojo targets males aged 35-54 with a variety of music genres and contains celebrity articles and information on new and returning music artists.
Joe Frankland - Access To Funding For Your Music [Darker Music Talks October ...
The PRS for Music Foundation is the leading funder of new music in the UK, having invested over £20 million since 2000 supporting over 5,000 music initiatives. They offer various grant schemes for individuals, groups, and organizations focused on creation and performance of new music. This includes commissions, community projects, touring, recording, and use of new technologies. Artists can apply for grants up to £5,000, with some larger Momentum Music Fund grants of £5,000-£15,000 available for artists ready to progress to the next level. They also offer International Showcase Funding to support international showcasing opportunities.
Magazine pitch unit 3 and 21
The document outlines a plan for a new music magazine called "Plugged In" that will focus on DJ culture and music scenes in North London. It will have 50 pages with articles on DJ interviews, music recommendations, and local venues. The target audience is people interested in genres like house, techno, drum and bass. It will be distributed at facilities in North London and through a subscription.
Music makes money - AME Presentation
The document discusses the formation and goals of the Association of Music Entrepreneurs (AME) in Barbados. AME was formed out of discussions at the MIDEM music conference in 2009 to help support the music industry in Barbados. AME aims to build entrepreneurship in the music sector and stimulate a culture of music exports. Their goals over the next three years include developing international networks, building new international music markets, and institutionalizing music as a business through educational programs.
Record labels
Record labels control the marketing, distribution, and promotion of music recordings and videos. They ensure artists' songs have copyright protection and are properly marketed. Record labels scout new talent and help build artists' reputations. There are major labels with more resources and independent labels with less capital. The artist in the document would be best suited to an independent label starting out. The record label Roc Nation, home to successful R&B artists like Rihanna and J. Cole, would provide a good fit. Copyright protects original creative works, and record labels enforce it for their artists' music and materials. When using copyrighted music, the document outlines what can and cannot be done without permission.
Music industry context
The music industry involves record labels that produce, market, and distribute music. They sign artists to contracts and oversee the recording process. Major record labels include Universal, Sony, Warner, and EMI. Record labels have A&R departments that scout new talent, oversee recordings, and assist with promotion. The typical process involves A&R finding an artist, signing a contract, employing producers and musicians to record songs, producing music videos, and marketing and distributing the album globally. Artists, songwriters, and record labels share ownership and royalties from music sales and streams.
The music industry
Eminem is a famous rapper whose real name is Marshall Bruce Mathers III. He is 44 years old and known for his rap/hip hop style and baggy clothing. Some of his record labels include Shady Records and Interscope Records. Shady Records was founded in 1999 by Eminem and his manager and focuses on rap/hip hop artists. A typical record label has many departments that work together, such as A&R to find new talent, marketing to promote albums, sales to get albums in stores, and legal to handle contracts.
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Record label company roles
The document outlines various roles within a record label company. The president oversees production, touring, marketing, and other aspects of managing the company. The vice president assists the president and may oversee specific departments. Accountants handle finances like royalties and audits. Lawyers draft contracts and ensure legal compliance. A&R staff find and sign new artists, coordinating between the artist and label. Artist development helped promote artists, though many labels have eliminated this role. Marketing promotes artists through street teams, image, posters, and flyers. Online and social media representatives build artists' online presence. The art department designs album artwork and advertisements. Publicists obtain media coverage to increase artists' popularity. Sales staff distribute merchandise,
Introduction to music industry
This document provides an overview of the music industry. It discusses how music shapes identity and is a global industry. It also summarizes the major players in the industry like Universal, Sony BMG, and Warner Bros. It notes that major labels are larger but independent labels appeal to niche audiences. The music industry is fueled by both major and independent labels. Record labels focus on areas like A&R, legal, finance, and promotions. Other media like radio, print, TV, and film are also linked to the music industry. Music videos are made to promote artists and their image while reinforcing the song's meaning. They help audiences understand the artist and song. The major threats to the industry are user-generated content
Main task initial ideas
The document outlines three initial ideas for a magazine:
1) A hip hop magazine targeting males aged 16-25 with features on rap stars.
2) An indie rock magazine targeting males and females aged 16-22 with features on British bands and up-and-coming artists.
3) A dance music magazine targeting males aged 18-25 interested in clubs with features on DJs, music software, and clubs.
Peer feedback indicated that the indie rock magazine had the widest appeal and marketability due to its broad target audience and interesting features and images that would appeal to many readers. Therefore, the indie rock magazine idea was selected as the best option to pursue.
Record labels
A record label manages brands and trademarks associated with music production and promotion, coordinates the production, distribution and marketing of music recordings, and protects the copyright of sound recordings. Major record labels are large multinational companies that have over 5% of music industry sales, while independent labels are not affiliated with major labels. Recording contracts define the legal agreement where an artist records exclusively for a label in exchange for the label's promotion and sales efforts.
Proposal pitch ZH
- The document describes a proposed magazine called "Best of 80s Pop" that would highlight music, genres, artists, and bands from the 1980s.
- The magazine would be released monthly, with each edition focusing on a different topic related to 80s music and providing interviews, articles, and nostalgic reflections.
- The target audiences are older readers aged 35-65 who enjoyed 80s music, as well as younger readers aged 13-18 who are interested in learning about new genres of music.
Founding A Record Label
W!ZARD Records is a record label and talent management company founded by James Gilmore. It has various departments like A&R, sales, marketing, and promotion that work together to develop and promote artists. The label focuses on international talent management, growing artists' fanbases in the UK. Show:Me Publishing is the label's subsidiary that handles publishing deals and distribution. It provides services like placement, licensing, networking, and promotion to help artists manage and release their music.
Independent Music Labels
Domino Records is an independent record label founded in London in 1993. The label gained mainstream success in the early 2000s through bands like Franz Ferdinand and Arctic Monkeys, scoring #1 albums in the UK. While achieving commercial success, Domino has maintained independence by retaining UK rights to these bands. In addition to mainstream indie rock on the main label, Domino's subsidiary Geographic Records releases more experimental music like world music and jazz. Overall, Domino has demonstrated that independent labels can find large audiences while preserving their independent ethos.
Q4 Script
The intended audience for the media product is British males aged 18-26 who have a keen interest in hip-hop/rap music and hip-hop culture. The magazine will provide news, reviews, and interviews related to hip-hop artists and albums, as well as information on hip-hop fashion trends, to appeal to its target audience. Research identified this demographic as being most interested in the topics and content that will be included in the magazine.
Job roles of a typical record label
The roles at a typical record label include:
- The CEO who manages the overall direction of the company including marketing, distribution, finances, and communication.
- Vice presidents who oversee different departments like A&R, marketing, and sales.
- Accountants who handle finances, royalties, audits and ensure legal compliance.
- Lawyers who draft and negotiate contracts to protect the interests of artists, songwriters, and the label.
- A&R staff who scout and develop recording artists and songwriters.
- Marketing managers who create and implement campaigns to promote music and maximize sales.
The music industry powerpoint for blog 1
The music industry is dominated by four major transnational corporations that control most of the market through subsidiary labels catering to different genres and niches. Music videos serve to promote singles, albums, and artists through visually stylish productions that entertain and influence popular culture while reinforcing or changing the meaning of songs. The industry is made up of major labels, independent labels, and specialized divisions that handle artists, marketing, promotions, legal, and financial aspects in creating and distributing music and multimedia campaigns.
Asian Americans in Music
Download high-quality PDF here: https://dl.dropboxusercontent.com/u/13644479/Nina_Chan_Asian_Americans_in_Music.pdf
The major differences between a major and an independent record company
Major record labels are large corporate-owned entities that control production, distribution, and promotion of artists. In contrast, independent labels are not owned by parent companies and allow artists to retain control and rights over their music. Major labels typically take a larger share (10-15%) of artists' royalties compared to independents (40-75%). Additionally, independent labels foster closer relationships with fans through social media. A case study on Domino Recording Company highlights its success as a long-running independent label.
Music marketing plan executive summary
This business plan outlines how an artist can generate income from a successful musical single release through obtaining investment funds. It describes that the music industry generates billions in revenue annually through avenues like single distribution, music licensing, concerts, merchandise, and endorsements. It stresses that an artist must first establish platforms like copyright registration, publishers, an online presence, PR support, and distribution channels. Then an effective marketing strategy utilizing radio, media placements, collaborations, college marketing, and fan interaction is needed to promote the work and gain sufficient exposure for the artist to earn income.
Task 1
This document summarizes information about three music magazines: Metal Hammer, NME, and Mojo. Metal Hammer targets 16-22 year old males interested in rock and metal music, and includes concert reviews and band interviews. NME's audience is 17-25 year old socially active music fans who enjoy indie, alternative, and rock. Mojo targets males aged 35-54 with a variety of music genres and provides articles and information about new and returning music artists.
Task 1
This document summarizes information about three music magazines: Metal Hammer, NME, and Mojo. Metal Hammer targets 16-22 year old males interested in rock and metal music, and includes concert reviews and band interviews. NME's audience is 17-25 year old socially active music fans who use the internet, and also contains concert reviews and competitions. Mojo targets males aged 35-54 with a variety of music genres and includes celebrity articles and information on new and returning music artists.
Task 1
The document summarizes three music magazines: Metal Hammer, NME, and Mojo. Metal Hammer targets 16-22 year old males interested in rock and metal music, and contains concert reviews, interviews, and competitions. NME targets 17-25 year old males interested in indie, alternative, and rock music, and also contains concert reviews, interviews and competitions. Mojo targets males aged 35-54 with a variety of music genres and contains celebrity articles and information on new and returning music artists.
Joe Frankland - Access To Funding For Your Music [Darker Music Talks October ...
The PRS for Music Foundation is the leading funder of new music in the UK, having invested over £20 million since 2000 supporting over 5,000 music initiatives. They offer various grant schemes for individuals, groups, and organizations focused on creation and performance of new music. This includes commissions, community projects, touring, recording, and use of new technologies. Artists can apply for grants up to £5,000, with some larger Momentum Music Fund grants of £5,000-£15,000 available for artists ready to progress to the next level. They also offer International Showcase Funding to support international showcasing opportunities.
Magazine pitch unit 3 and 21
The document outlines a plan for a new music magazine called "Plugged In" that will focus on DJ culture and music scenes in North London. It will have 50 pages with articles on DJ interviews, music recommendations, and local venues. The target audience is people interested in genres like house, techno, drum and bass. It will be distributed at facilities in North London and through a subscription.
Music makes money - AME Presentation
The document discusses the formation and goals of the Association of Music Entrepreneurs (AME) in Barbados. AME was formed out of discussions at the MIDEM music conference in 2009 to help support the music industry in Barbados. AME aims to build entrepreneurship in the music sector and stimulate a culture of music exports. Their goals over the next three years include developing international networks, building new international music markets, and institutionalizing music as a business through educational programs.
Record labels
Record labels control the marketing, distribution, and promotion of music recordings and videos. They ensure artists' songs have copyright protection and are properly marketed. Record labels scout new talent and help build artists' reputations. There are major labels with more resources and independent labels with less capital. The artist in the document would be best suited to an independent label starting out. The record label Roc Nation, home to successful R&B artists like Rihanna and J. Cole, would provide a good fit. Copyright protects original creative works, and record labels enforce it for their artists' music and materials. When using copyrighted music, the document outlines what can and cannot be done without permission.
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The major differences between a major and an independent record company
The major differences between a major and an independent record company
Joe Frankland - Access To Funding For Your Music [Darker Music Talks October ...
Joe Frankland - Access To Funding For Your Music [Darker Music Talks October ...
Similar to The music industry introduction case study
Music industry context
The music industry involves record labels that produce, market, and distribute music. They sign artists to contracts and oversee the recording process. Major record labels include Universal, Sony, Warner, and EMI. Record labels have A&R departments that scout new talent, oversee recordings, and assist with promotion. The typical process involves A&R finding an artist, signing a contract, employing producers and musicians to record songs, producing music videos, and marketing and distributing the album globally. Artists, songwriters, and record labels share ownership and royalties from music sales and streams.
The music industry
Eminem is a famous rapper whose real name is Marshall Bruce Mathers III. He is 44 years old and known for his rap/hip hop style and baggy clothing. Some of his record labels include Shady Records and Interscope Records. Shady Records was founded in 1999 by Eminem and his manager and focuses on rap/hip hop artists. A typical record label has many departments that work together, such as A&R to find new talent, marketing to promote albums, sales to get albums in stores, and legal to handle contracts.
Music industry context
The music industry consists of record labels that are responsible for producing, distributing, marketing and promoting music albums. The four major record labels are Universal, Sony, Warner, and EMI. Record labels own many smaller subsidiary labels. Record labels employ A&R people who are responsible for finding and developing talent, overseeing the recording process, and assisting with marketing. The typical song production process involves A&R scouting artists, signing contracts, employing producers and musicians to record songs, producing music videos, and globally distributing and marketing the album. Artists, songwriters, producers, and record labels all earn portions of profits from album sales, streaming, publishing, and live performances.
The music industry intro
The document discusses an artist named Aaron Davis who performs grime music. He is 26 years old and has a street style. Davis is signed to Ill Gotten Records and got his big break on YouTube and Fire in the Booth, which has over 11 million views. Before being signed, Davis spent time in prison and used music to change his life. His target audience is teenagers and he has not won any awards. The document then discusses typical job roles at a record label, including CEO, A&R, marketing, and sales roles.
Presentation1 hl
Dream Chasers is an online music production company that travels around the UK filming unsigned urban music talent. The company aims to start an independent record label to record and release music for selected artists. The document discusses Dream Chaser's mission, products, industry research, strengths, weaknesses, opportunities, threats, unique selling points, and a request for £200,000 investment in exchange for 20% equity in the growing company.
The music industry intro
This document provides information about an artist named Aaron Davis who performs grime music. He is 26 years old and has a street style featuring tracksuits. Davis is signed to Ill Gotten Records and gained popularity through his YouTube videos and appearances on Fire in the Booth, which has over 11 million views. Before being signed, Davis spent time in prison and used music as a way to change his life. His target audience is teenagers and he has not yet won any awards. The document also outlines the typical job roles at a record label, such as CEO, A&R, marketing, and sales.
Record label job roles
The record label roles include the CEO who oversees the general direction and strategy of the company. The vice president assists the CEO and can take their place in their absence. The business affairs department handles finances like accounting, banking, and taxes. The A&R department is responsible for finding and developing new talent by assisting with music production and album releases. The marketing department focuses on promotion through street teams, online promotion, design, and gaining radio play.
Porfolio slides
Tristen Swanson is a music business student from New York City with a goal of becoming an executive producer. He grew up loving creative writing and the arts. His skills include production, creative writing, and scouting talent. His long term goals are to land an entry level role at Roc Nation and eventually executive produce multiple albums. He aims to help underrepresented artists reach their full potential and tell their stories through music.
Antoine McFadden Project Portfolio
This document provides an overview of Antoine McFadden's personal brand and career goals in the music industry. Some key points:
- Antoine has been passionate about music since childhood and has over 10 years of experience as an audio engineer and 5 years as a music producer.
- He holds an Associate's degree in Recording Arts and a Bachelor's of Science in Recording Arts from Full Sail University.
- His short term goal is to get a job at a record label after graduation. Mid term, he wants to start his own label signing 3 artists. Long term, he aims to get a publishing deal for his music.
- Antoine's target audience is urban youth who love hip hop
First media presentation
The magazine proposal outlines a new magazine focused on showcasing up-and-coming alternative musicians aged 16-25 in North London. The magazine will include interviews and profiles of new local artists, as well as information on influential established artists in the genre. The target audience is males aged 15-24 from working-class backgrounds. The magazine will be distributed in North London newsagents and promoted on social media platforms popular with teens.
Repeat
A music magazine called Repeat has been designed to meet the brief of being self-financed through sales and advertising while targeting the 16-25 age group. Repeat will promote local music artists, bands, venues, and events in the North East of England. It will have a budget-friendly price of £2 and will distribute 10,000 copies per issue. The magazine is projected to turn a net profit of £7,262.20 through sales revenue of £20,000 and advertising income of £8,500, after expenditures for printing, personnel, equipment, and distribution fees are deducted.
Label research.
XL Recordings is an independent record label known for its diverse roster of artists across many genres. It allows artists more freedom to create the music they want without pressure to conform to commercial expectations. While it has less money for production than a major label, artists retain control over their music and image. For these reasons, the student concludes XL Recordings would be the best choice to represent their new indie-pop artist, as it prioritizes the music over profits and won't force the artist into a particular mold.
Green Rush Brand Marketing
Green Rush Brand is pursuing a celebrity endorsement deal with reggaeton artist Nicky Jam to build their cannabis brand. With over 10 million social media followers and Latin Grammy wins, Nicky Jam has significant influence that could attract new cannabis users and boost sales. Green Rush plans to create Nicky Jam branded cannabis vape pens, flavors, and packaging that leverage his image and popularity. In exchange, they will pay him an upfront fee, yearly royalty minimum, and ongoing 7% sales royalties to promote the products through his social media and music career.
Daniel prezi 2
The objective is to create a magazine about the North London music scene that showcases local talent and venues. The target audience is young adults aged 17-24 who are interested in the genre. The magazine will include interviews with artists about how they started rapping and their lifestyle changes. It will also review local music venues. The title is called "Hype" to represent the hype in the music scene. The font size is large to catch readers' attention and the colors are black and red to match the serious nature of most rappers. Marketing methods include using popular social media, cross promotion, and online advertisements.
Francisco_Vivas_BUS_PB1_2023-01 copy.pdf
Francisco Vivas is a Latin singer and songwriter from Puerto Rico who operates under the brand "From the O". He explores establishing his personal brand and career path in the music industry. His goals are to inspire others through his music, have a well-established brand by 2030 branching beyond singing, and build credibility to book a tour by 2025. He plans to network at industry events, leverage social media for digital marketing, and continue his education in music business and entertainment business.
JOB ROLES WITHIN A RECORD LABEL
This document provides an overview of various job roles within record labels. It describes the responsibilities of CEOs/Presidents who manage the overall direction of the company. It also outlines roles in the legal, accounting, A&R, artist development, marketing, art, publicity, sales, and artist management departments. Each role plays an important part in signing and developing artists, as well as promoting and distributing their music.
Lo1 music industry preparatory tasks 1 3
Robbie Williams is an English singer-songwriter known for his pop music. Some key facts:
- He was originally in the band Take That but left for a solo career in 1995.
- He has released 23 solo albums and had several number one hits in the UK.
- Williams was signed to major labels EMI, Universal Music Group, and Sony Music throughout his career.
- As one of the "Big Three" music companies, Universal Music Group has a large global presence and represents many iconic artists.
Job roles of a record label
This document summarizes the key job roles within a typical record label. The CEO oversees the overall direction and strategy of the label. The Vice President implements the CEO's strategy by managing department heads and negotiating deals. Other roles include accounting, legal affairs, A&R to find and sign new artists, artist development, marketing, online promotion, art design, publicity, promotions, and sales distribution. Each department works together to develop, promote and manage the careers of the label's recording artists.
Job roles of a record label
This document summarizes the key job roles within a typical record label. The CEO oversees the overall direction and strategy of the label. The Vice President implements the CEO's strategy by managing department heads and negotiating deals. Other roles include accounting, legal affairs, A&R to find and sign new artists, artist development, marketing, online promotion, art design, publicity, promotions, and sales distribution. Each department works together to develop, promote and manage the careers of the label's recording artists.
Minor and major music companies
Minor labels focus on unique talent and the music itself rather than commercial success. They have smaller budgets than major labels and target niche audiences. Major labels have larger budgets and focus on widespread distribution and promotion to make profits. They prioritize commercial success over creative freedom for artists.
Domino Records was founded in 1993 and started by licensing albums from other independent labels. Their first successes came through licensing deals and as music tastes changed. Breakthrough artists like Franz Ferdinand and Arctic Monkeys in the 2000s brought them mainstream recognition. They balance commercially successful and more experimental artists.
Sony Music was formed from mergers of record labels starting in 1929. They own rights to many popular legacy artists and current stars. They invested
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Pitch
The document outlines a production plan for creating radio advertisements for Ringwood School and Ringwood Sixth Form open days. MDM Productions will create 30-second advertisements for each, to be recorded at the school's RSR radio studio. The Ringwood School ad will feature the head teacher promoting the school's achievements and benefits. The Sixth Form ad will include the head of sixth form and student testimonials about opportunities. Within a £2000 budget, the ads aim to cost no more than £1000 each. Contingency plans and codes of conduct are included to ensure legal and ethical guidelines are followed.
Sixth form poster
Ringwood School Sixth Form is holding an open day on November 7th from 6-8pm to showcase their post-16 education program. They have recently been ranked in the top 16% of post-16 providers in the UK and have consistently improved their A-Level and vocational exam results year-over-year, with a 99% A-Level pass rate and 100% pass rate on all vocational courses in 2017. Attendees can learn about their 34 diverse program options that include both A-Levels and vocational courses, taught in small class sizes with close tutor support.
Ringwood school poster
Ringwood School is holding an open day on Thursday October 4th from 4:30-7pm to showcase its diverse curriculum offering 58 courses, excellent teaching reflected in strong GCSE results, and 47 after school clubs weekly. The school also emphasizes excellent pastoral care and creating a learning environment where students enjoy various opportunities and feel challenged.
Codes of conduct
For their planned campaigns, the company would need to consider legal issues such as copyright and ensuring their target audiences are appropriate. They would also need to obtain permissions if using people's voices in vox pops. When promoting their product, they need to avoid anything misleading and ensure there is no offensive material. They must adhere to Advertising Standards Authority codes regarding harm, children, privacy, and only use radio if licensed by the appropriate authorities.
Unit 21 Campaign schedule
After summer breaks would be the optimal time to print and distribute launch dates for the campaign to boost enrollment at a local school, as there are no major conflicting local events and people would be returning from breaks. Radio advertisements on the local station forest.fm in the afternoons when parents wait to pick up kids from school, around 3:20pm, would be effective for reaching the target audience at minimal cost of £250-£1000 for a 30 second spot running one week.
Audio ideas
The document discusses potential music options for radio advertisements for Ringwood school and sixth form. It suggests that the song "Bensound creative mind" would be suitable for the primary school advertisement because it has an uplifting and friendly tone to appeal to parents. While their group originally planned to commission music from Joey Pinder, they found "Bensound creative mind" to be a good fit instead. For the sixth form advertisement, the document proposes using a piece already produced by Joey Pinder because his music is quite inspirational and motivating for students wanting to succeed.
Recce
The document discusses recording an audio advertisement for a school project. It proposes recording at the school's RSR studio free of charge to reduce budget costs, as permission would be easy to obtain as students. If the RSR studio is unavailable, an empty classroom would be used instead to record clearly without background noise. The RSR studio would be the preferred option as it requires no travel and can accommodate an hour of recording.
Risk assessment
This risk assessment document identifies three potential hazards: slips and trips, germs, and blocked fire exits. For slips and trips, the document recommends keeping floors clear and ensuring chairs are safe to prevent injuries. For germs, it suggests sanitizing microphones between users to avoid illness transmission. And for fire exits, it advises keeping all exits clear and informing actors of exit locations to ensure safe evacuation in an emergency.
Script 2
Ringwood Sixth Form welcomes prospective students and provides an overview of what they offer. They aim to support students to reach their full potential through 34 diverse academic and vocational course programs. An open day will be held on November 7th from 6-8pm for students to learn more about Ringwood Sixth Form and the opportunities available to them.
Script 1
Ringwood school places importance on creating a safe and enjoyable learning environment for students with their vision of being "inspired to learn, supported to succeed". Their great teaching has led to phenomenal GCSE results and they offer a diverse curriculum with 58 courses for students to study. An open day will be held on October 4th from 4:30 pm to 7:00 pm where more information can be found on their website.
Treatment for audio advert
The document outlines plans for two radio advertisements - one for Ringwood School and one for Ringwood Sixth Form. Each advertisement will be 30 seconds, introduce the school/sixth form, and provide details of upcoming open days. Target audiences, key messaging to appeal to those audiences, proposed recording locations and budgets are also outlined for each advertisement.
Sixth form poster
Ringwood School Sixth Form is holding an open day on November 7th from 6-8pm to showcase their post-16 education program. They have been ranked in the top 16% of post-16 providers in the UK and offer 34 diverse programs of study including both A-Levels and vocational courses. Students benefit from small class sizes and a close relationship with tutors, contributing to Ringwood's consistently strong academic results.
Ringwood school poster
Ringwood School is holding an open day on Thursday October 4th from 4:30-7pm to showcase its diverse curriculum offering 58 courses, excellent teaching that leads to great GCSE results, and 47 after school clubs offered each week. The school also prides itself on providing excellent pastoral care and creating a learning environment where students enjoy school and are excited and challenged by the many opportunities available.
Codes of conduct
For their planned campaigns, the company would need to consider legal issues such as copyright and ensuring their target audiences are appropriate. They would also need to obtain permissions if using people's voices in vox pops. When promoting their product, they need to avoid anything misleading and ensure there is no offensive material. They must adhere to Advertising Standards Authority codes regarding harm, children, privacy, and only use radio if licensed by the appropriate authorities.
Campaign schedule
The document outlines a campaign schedule that includes:
- Printing launch dates after summer breaks to avoid back to school interference.
- Advertising on a local radio station around 3:20pm when parents pick up kids from school.
- Radio slots could cost between £250-£1000 for a 30 second ad for one week depending on the station.
- By the end of lesson 6, group members should share powerpoint sections with each other. Over Easter, they will individually create a combined advertising campaign plan using a program like PowerPoint or Prezi.
Proposal
This document proposes an advertising campaign to promote Ringwood School and sixth form's open day. It aims to persuade people to attend the open day, reach a variety of people throughout the day, and showcase why Ringwood is the right school. The target audiences are parents of upcoming secondary and sixth form students, as well as students looking to attend in September 2019. The campaign messages will focus on sending children to Ringwood School, attending Ringwood sixth form, and supporting students to learn and succeed at the next stage.
Mcdonalds advert
This radio advertisement from McDonald's promotes their "We Are Awake" campaign by describing a relatable nighttime driving experience where a father gets a late night snack from McDonald's for himself and his sleeping children. The ad targets mainstream audiences, particularly parents, by portraying a calm, nostalgic scene many can relate to. It informs listeners that over 600 McDonald's locations are open 24 hours a day while also striving to make the brand feel welcoming and familiar.
Meeting 2
The team meeting on April 25th from 9:15-9:45 included Saxon DuPlooy, Katie McQuillan, and Rachel Moffat discussing ideas from their mood boards about sixth form school. Rachel's mood board focused on a happy, creative environment with opportunities and team building. Saxon's emphasized teamwork, focus, and success through opportunities. Katie's mood board highlighted active sports, success, and extracurricular activities.
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The music industry introduction case study
- 1. THE MUSIC INDUSTRY INTRODUCTION CASE STUDY By Saxon du plooy
- 2. Task 1 • Name: • Omar pineiro • Age: • 19 • Genre: • Rap / underground rap / hip - hop • Their image / style: • Underground young rapper and keeps up to date with fasion and tends to stay on-top of trends whenever they come out to keep his image looking new, He (and many other rappers) has a catch phrase that they say in their songs or in real life so that people hear that and can recognize its them. • Record label: • Atlantic records • How they got signed: • He signed with Alamo records earlier this year as they reached out to him and he liked the idea. After signing with them, as a gift, he received a diamond necklace worth $50,000. He later on went to be signed with Atlantic records and still is today. • What he did before signed: • Nothing but a normal job living with his parents. • Target audience: • Teenager / early 20 year olds • Any awards?: • No awards, some recognitions from other artists on twitter / social media such as lil yatchy and Gucci mane.
- 3. Task 2 • Who runs the company: • Craig Kallman is the ceo and is the chairman and chief executive officer of the company. • When were they started: • Founded in 1947 • What artists do they sign: • Mainly mainstream hip-hop / pop / rap artists such as people from ed sheeran and Bruno mars to people like Jay-z and Lil uzi vert. • What genre of music do they focus on: • A wide variety of genres from hip-hop to rap. • Do they have a motto or a statement: • “Over 60 years of recorded music history from Aretha Franklin & Led Zeppelin to Bruno Mars & Ed Sheeran.” • Any of interesting or relevant information: • Atlantic Records was founded in 1947 by Ahmet Ertegun and Herb Abramson.
- 4. Task 3 • Ceo/president/Owner of a record label –The president is in control of day-to-day decisions and the presidents often hold the position of chief operating officer • Vice president –The vice pres. Reports to the president with important information and carries out important strategies for the company / record label. • Business Affairs/Accounting –These people prepare and examine financial records of the company to make sure that they aren't spending too much on things that aren't important and advising them on how to spend their money. • Legal –The legal department is a separate group in the company with its own mission, goals, objectives and budget but have no revenue and produces no profit but increases the value of the company. • A&R – A&R stands for Artists and Repertoire, these are the people that go “talent scouting” and the artistic and commercial development of the recording artist • Artist development –They develop the careers of their recording artist. • Marketing -The marketing department means showcasing the company in a positive light, drawing in a targeted audience to consider goods and services. • Online/New Media – New media means new technology so this means the people that go out and find new tech for the company and are constantly improving. • Art department - the art department is responsible for arranging the overall look of the record label / artist that they’re representing and make them look more appealing to the public and more artistic. • Publicity/Promotions - They’re responsible for getting the word out about a new or established artist. • Sales -They recommend modifying products or services or adding new ones to the company, they also have tell the company what price they should sell what for.