The document discusses key considerations for marketing an art exhibition or curatorial project. It outlines identifying the audience and their demographic profile, understanding the expectations of the organizing institution, creating a SMART marketing plan with specific, measurable, achievable, relevant, and timely objectives. It also covers the four Ps of marketing - product, price, promotion, and place of distribution. Social media is identified as an important distribution channel, with statistics on Facebook's large user base and time spent on the platform.