This document provides an introduction to advertising, including its meaning, definition, benefits, and process. It defines advertising as a paid, non-personal form of promotion according to the AMA. The advertising process involves 10 stages from briefing to execution and performance. It also outlines different types of advertising such as product, consumer, and trade advertising. Communication models like AIDA and functions of advertising agencies are described as well.

1. WELCOME

2. INTRODUCTION
TO
ADVERTISING

3. Meaning :
The term advertising was derived
from the latin word ‘advertire which
means to turn to i.e., give public notice or
to announce publicity.
Simply, advertising is an
impersonal communication to groups
I.e., paid for by an identified sponsor.

4. Definition :
According to American
marketing association
(AMA),”advertising is any paid
form of non-personal presentation
and promotion of ideas ,goods and
services by an identified sponsor.

5. Benefit/advantages of advertising :
• To manufactures/sellers
• To consumers/ Buyers
• To society/ community

6. Advertising Process/ Stages :
1. Briefing
2. Knowing the objectives
3. Research
4. Target audience
5. Media selection
6. Setting the Budget
7. Designing and Creating he advertisement
8. Prefection
9. Place and time of advertisement
10.Execution
11.Performance/ follows

7. Types of Advertising :
1. Based on demand
2. Based on institutional of
product
3. Based on the
4. Based on timing of
5. Based on sponsorship
6. Based on geographical
7. Based on advertising media

8. Based on demand :
1. Primary demand
advertising
2. Selective demand
advertising

9. Based on institutional of Product :
1. Insttitutional advertising
2. Product advertising
Product advertising :
 Informative Product
 Persuasive Product
 Reminder

10. Based on the :
1. Consumer advertising
2. Indusrial advetising
3. Trade advertising
4. Non-Profit
Trade advertising :
 Retailer
 Whole seller

11. Based on timing of :
1. Direct action advertising
2. Indirect action advertising

12. Based on Sponsorship :
1. Horizontal co-operative advertising
2. Vertical co-operative advertising

13. Based on geographical :
1. National advertising
2. Regional advertising
3. Local advertising

14. Based on advertising Media :
1. Television media
2. Radio media
3. Newspaper media
4. Magazine and Journal media
5. Mail advertising media
6. Other outdoor advertising

15. Communication Process :
The process can explain with the
help of a diagram
Encoding Media Decoding
Sender Feedback Receiver

16. AIDA Communication model :
1. Attention
2. Interest
3. Desire
4. Action

17. Functions of advertising agencies :
1. Attracting clients
2. Research function
3. Advertising planning
4. Creative function
5. Media selection
6. Advertising budget
7. Co-ordination
8. Sales Promotion
9. Public relations
10. Non-advertising functions

18. Types of Organization Structure :
Types of organization can be
classified into the following.
1. Group type
2. Depertment type

19. Group Type :
A. Copy department
B. Art dapartment
C. Radio and TV commercial
department
D. Mechanical production
department

20. Managing of an advertising agency :
1. Priority and Objectives
2. Right recommendation and
directors
3. Cross-term collaboration
4. Creative brief drives execution
5. Making budget

21. Importance of advertising agency :
 It assists to increase the profit
and sales volume of the
company.
 It enhance an adequate value
of goodwill are reputation of the
advertisers.
 It provides the value of apples
such as taste, typography selling
hearing etc. among the viewes.

22. THANK YOU