This document summarizes an exhibition in Tokyo from May to June 2010 about designing products to improve lives in developing countries. The exhibition aimed to showcase existing products like LifeStraw that address issues like lack of clean water, and to inspire new designs through workshops and conferences. It provides statistics on water-related deaths and lack of sanitation to illustrate the social issues. The schedule outlines the exhibition dates and accompanying events, and lists collaborating organizations.

1. 2010 D esign F or C hanging the W orld E xhibition ~Imagine another life through the products~

2. Exhibition Summary Imagine their life through the products ・ One in five children -nearly 400 million- have no access to safe water （ Unicef ） ・ Waterborne diseases are estimated to cause more than two million deaths annually （ American Journal of Tropical Medicine and Hygiene ） ・ Each day, 3,900 children die because they lack access to safe drinking water and adequate sanitation （ Unicef ） ・ Nearly two billion people live without access to basic sanitation （ American Journal of Tropical Medicine and Hygiene ） Imagine the underlying social issues from the products Imagine another life through the products Life straw (a point of use water filter) Source: http://other90.cooperhewitt.org/

3. Tokyo Midtown Access Time and Date: 14 th May 2010(Fri) Opening Party 19:00-21:00 15 th May 2010(Sat)–13 th June(Sun) 10:00-19:00 12 th June 2010 (Sat) Closing Party 19:00-23:00 Venue : Tokyo Midtown DESIGN HUB (Roppongi) Entrance Fee ： Free （ Charges are applicable to some conference/Free event brochure with advance registration ） Size of Audience ; 10,000 (expected) Presented by ： Design For Changing the World Executive Committee Nippon Foundation CANPAN Project Co-presented by ： Tokyo Midtown, DESIGN HUB Japan Industrial Design Promotion Organization (JIDPO) Sponsored by ： Large sized companies (under negotiation) Under the Auspice of ： Ministry of Economy, Trade and Industry, Tokyo Metropolitan Government (Under proposition) Special Supported by ： Eiji Press Inc. Administrated by ： Granma Inc. Event Outline

4. Back ground Construct a New BOP Benefit Route Through Design Reverse Innovation Developed Country BOP Innovated products Profit Developed Products Consumption Benefit Route

6. 4 : Conference Vision Participant Participant Participant Participant 3 : Workshop 5 : Developed Countries ・ Life design that saves millions of people? ・ Life design that saves the southern hemisphere? 6 : A life beyond imagination of people in Japan War Malaria Religion AIDS Diversity Gender 2 : Exhibition ・ Who came up with it ？ New Relationship New Relationship Promote the life-design focused in BOP Existing Relationship Existing Relationship Connected with each other The traditional designing approach is to face a social issue, consider how it could be resolved and derive solution for it. However, the main aim of this exhibition is to grasp the living environment of BOP end-users and imagine and understand their needs from existing BOP products. 5 : Designers take the initiative in designing the next BOP product in order to be the subject of new economic system. 4 : Define how the products that target on BOP will drive the future economic system in conference. 3 : Learn the process of BOP product development and its designing mind through workshop. 2 : Understand the underlying social issues that led to the development of BOP products. Imagine the life style of end-user by focusing on design and function of product. 1 : Product =LifeStraw® Environment Education Starvation Poverty Political Scandal Water Shortage ・ Who benefits from it?

8. Administration Structure 2010 Design for Chainging the World Exhibition BOP Life Design Executive Committee Co-sponsor （ National Authority ） （ Advertising Firms ） 〔 Media ） （ Public Institutions ） （ Manufacturing Companies ） グループ １ グループ 2 Large Enterprise ・ SMEs （ Technological ） 運営資金 Steering Committee NPO CANPAN Center Granma Inc. BOP Product Design Jury(2011 ～ ) Design Review Committee （ Ten board members ） (2011 ～ ) Partners Tokyo Midtown Design Hub JIDPO Project Manager Finance & Accounting Negotiation Operation Public Relation Promotion Creative ※ Organization of approximately 30 ※ Structured from relevant, NPOs and NGOs ※ Initiation from begging of February, 2009 運営 基準・信頼 協力 Event supporters Administration Structure Event administration

11. Thank you!!