Presentation on Traditional Marketing vs Social Media Marketing Vs E-Marketing Presented By: Saira Yasmeen

1. TRADITIONAL MARKETING
VS
SOCIAL MEDIA MARKETING
VS
E-MARKETING
PRESENTED BY: SAIRA YASMEEN

2. WHAT IS TRADITIONAL MARKETING
• TV and Radio
• Newspaper
• Magazines
• Posters and Billboards
• Mailers or Flyers
• Traditional Marketing method will usually use it's product or service unique
point to differentiate itself from it's competitors.

3. TRADITIONAL MARKETING`S TOOLS
Hoardings
Magazines
TV/Radio
Print media

4.  HOARDING
Billboards are a great innovative use of
unoccupied space viewable by a large diverse
group. However, they are great for one thing:
advertising to everyone on the road. There is
only few broad targeting options with billboards
mostly based around amount of traffic. So, how
do you track effectiveness

5.  MAGAZINE
• Magazine advertising is another great
method to reach your audience. Magazines
provide many more targeting options but
can you truly track effectiveness? To track
your effectiveness you would have to be able
to determine the following: How many
people viewed the magazine (not just
subscribers, but all viewers)

6. TV/RADIO
• TV and Radio advertising is another great
advertising method that offers additional targeting
options.
• TV and Radio are wonderful mediums because you
can catch viewers when they are most focused.
However, there are still limitations with tracking
effectiveness.

7. PRINT MEDIA
• Print media are lightweight, portable, disposable publications printed
on paper and circulated as physical copies in forms we call books,
newspapers, magazines and newsletters.
• They hold informative and entertaining content that is of general or
special interest.

8. TRADITIONAL MARKETING

9. SOCIAL MEDIA MARKETING
• Social media marketing is the use of social media platforms and websites
to promote a product or service.
• Companies address a range of stakeholders through social media
marketing, including current and potential customers, current and
potential employees, journalists, bloggers, and the general public.

10. SOCIAL MEDIA MARKETING TECHNIQUES
• Set goals that address your biggest challenges.
• Research your audience.
• Establish your most important metrics.
• Dig into what your competitors are doing.
• Create and curate engaging social content.
• Make timeliness a top priority.
• Assess what's working, what isn't and how you can improve.

11. E-MARKETING
• E-Marketing, is the marketing of products or services over the
Internet.
• E-Marketing uses tools such as social media marketing, local
directory listing, and targeted online sales promotions.
• Internet marketing is inexpensive when examining the ratio of cost
to the reach of the target audience.
• E-Marketing allows consumers to research and to purchase
products and services conveniently

12. FUTURE OF E-MARKETING
 Pay Per Click,
 Search Engine Optimization,
 Press Releases,
 Web Banners,
 Link Campaign,
 Viral Marketing, Blogs etc.
 Social Media like: Face book, Twitter and YouTube believe it to be one of the next big steps.

13. THANK YOU