What is AI from the Business perspective? In this presentation, Jen Stirrup discusses the 8 'C's of Artificial Intelligence from the business leadership perspective.
How to be successful with Artificial Intelligence - from small to successJen Stirrup
Keynote from AI World Congress in October 2019. Artificial Intelligence isn't just for the technies; it is crucial that business-oriented individuals adopt this technology, which can be conceived as the fourth industrial age. Artificial intelligence is becoming closer to being a a part of our daily lives through the use of technologies like virtual assistants such as Alexa, smart homes, and automated customer service. Now, we are running the race not just to win, but to survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and futurist ideas are developing into reality at accelerated rates.
How can you help your your company to evolve, adapt and succeed using Artificial Intelligence to stay at the forefront of the competition, and win the race for AI adoption in your organization? What are the potential issues, complications and benefits that artificial intelligence could bring to us and our organisations? In this session, Jen Stirrup will explain the quick wins to win the Red Queen's Race in Artificial Intelligence.
Integrating online and offline marketing for a sports brandRebecca Caroe
Tips and new tools that we're testing out for online marketing. Plus case study of online to offline integration for Rowperfect rowing machines retailer.
Talk given to the Online Marketing Meetup Group, Auckland, NZ November 2013
This document discusses the social technology landscape and how social media is being used in enterprises and HR. It outlines how social recruiting, talent communities, collaboration tools, and talent/career management systems are incorporating social features. Emerging tools for job seekers and social task/work platforms are also mentioned. The document is presented by Rob Garcia from RiseSmart, an outplacement and career management service that combines technology and consulting to help employers and employees.
This document provides an overview and action plan for digital marketing. It includes recommendations to focus marketing efforts on key platforms like Google My Business and social media channels. Specific tips are given for optimizing websites, profiles, content creation and using video and client testimonials. The goal is to stay top of mind with clients and prospects through consistent, compelling content across multiple channels.
8 HR Tech Trends That Impact Your HR RoleRob Garcia
The document discusses emerging technology trends in HR, including social and collaborative technologies, gamification, mobile technologies, cloud computing, data analytics, acquisitions, and continuous releases. It notes that these trends will impact the role of HR professionals by enabling new approaches to social recruiting, learning, performance tracking, and workforce management that leverage real-time sharing and self-organization.
Content curation can become a time suck, resulting in content that’s shared on social but not otherwise leveraged by your content marketing plan. In this Content Marketing World 2014 session SlideShare, you’ll get a practical approach for creating a content curation road map, to streamline your curation process.
ConnectIn Munich: No big data_Right questionsLinkedIn D-A-CH
Many thanks to our guests at ConnectIn Munich 2015. We hope you enjoyed the conference as much as we did. We have collected all presentations for you to download and to share with your peers. See you soon!
Your team from LinkedIn.
The Best Employee Communications Tool You Already Own But Aren't UsingJWTINSIDE
Presented by J. Walter Thompson INSIDE and Globant. Looking for an inexpensive way to boost your employment communications? Many companies are turning to SharePoint to create custom websites that promote their brands and opportunities both internally and externally, with minimal effort required from IT personnel. In our upcoming webinar, we’ll take an in-depth look at this often-untapped resource and explore the many capabilities and benefits it has to offer. You may be surprised by what you can do – and achieve.
How to be successful with Artificial Intelligence - from small to successJen Stirrup
Keynote from AI World Congress in October 2019. Artificial Intelligence isn't just for the technies; it is crucial that business-oriented individuals adopt this technology, which can be conceived as the fourth industrial age. Artificial intelligence is becoming closer to being a a part of our daily lives through the use of technologies like virtual assistants such as Alexa, smart homes, and automated customer service. Now, we are running the race not just to win, but to survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and futurist ideas are developing into reality at accelerated rates.
How can you help your your company to evolve, adapt and succeed using Artificial Intelligence to stay at the forefront of the competition, and win the race for AI adoption in your organization? What are the potential issues, complications and benefits that artificial intelligence could bring to us and our organisations? In this session, Jen Stirrup will explain the quick wins to win the Red Queen's Race in Artificial Intelligence.
Integrating online and offline marketing for a sports brandRebecca Caroe
Tips and new tools that we're testing out for online marketing. Plus case study of online to offline integration for Rowperfect rowing machines retailer.
Talk given to the Online Marketing Meetup Group, Auckland, NZ November 2013
This document discusses the social technology landscape and how social media is being used in enterprises and HR. It outlines how social recruiting, talent communities, collaboration tools, and talent/career management systems are incorporating social features. Emerging tools for job seekers and social task/work platforms are also mentioned. The document is presented by Rob Garcia from RiseSmart, an outplacement and career management service that combines technology and consulting to help employers and employees.
This document provides an overview and action plan for digital marketing. It includes recommendations to focus marketing efforts on key platforms like Google My Business and social media channels. Specific tips are given for optimizing websites, profiles, content creation and using video and client testimonials. The goal is to stay top of mind with clients and prospects through consistent, compelling content across multiple channels.
8 HR Tech Trends That Impact Your HR RoleRob Garcia
The document discusses emerging technology trends in HR, including social and collaborative technologies, gamification, mobile technologies, cloud computing, data analytics, acquisitions, and continuous releases. It notes that these trends will impact the role of HR professionals by enabling new approaches to social recruiting, learning, performance tracking, and workforce management that leverage real-time sharing and self-organization.
Content curation can become a time suck, resulting in content that’s shared on social but not otherwise leveraged by your content marketing plan. In this Content Marketing World 2014 session SlideShare, you’ll get a practical approach for creating a content curation road map, to streamline your curation process.
ConnectIn Munich: No big data_Right questionsLinkedIn D-A-CH
Many thanks to our guests at ConnectIn Munich 2015. We hope you enjoyed the conference as much as we did. We have collected all presentations for you to download and to share with your peers. See you soon!
Your team from LinkedIn.
The Best Employee Communications Tool You Already Own But Aren't UsingJWTINSIDE
Presented by J. Walter Thompson INSIDE and Globant. Looking for an inexpensive way to boost your employment communications? Many companies are turning to SharePoint to create custom websites that promote their brands and opportunities both internally and externally, with minimal effort required from IT personnel. In our upcoming webinar, we’ll take an in-depth look at this often-untapped resource and explore the many capabilities and benefits it has to offer. You may be surprised by what you can do – and achieve.
Spark 2017: 7 Mistakes Killing Your Content Marketing... and How to Avoid The...TrackMaven
This document outlines 7 common mistakes that can kill content marketing efforts. These include: 1) focusing on branded content over useful content for audiences, 2) confusing brand purpose with products, 3) creating only time-sensitive instead of timely content, 4) relying only on rented platforms instead of owned channels, 5) producing content in just one format, 6) measuring performance weekly or monthly instead of with an always-on approach, and 7) treating marketing as a cost center rather than revenue driver. The document advocates asking audiences what they want to watch or read, creating diverse content formats, staying true to brand purpose, and producing great work without limiting ideas.
When over two billion people are using a channel, businesses should be paying attention. HubSpot has spent over a year experimenting with Facebook Messenger to determine the most powerful ways it can be used for marketing. Learn why Facebook Messenger is the most promising new business communication channel as we walk you through how you can start using it today -- no budget or technical skill needed.
This document provides tips and strategies for using Facebook for business marketing purposes. It discusses how Facebook can be used to build website traffic, credibility, relationships with customers, and make sales. Specific tips include creating an attractive Facebook page, connecting with others, posting engaging content like photos and videos, listening to and engaging with customers through polls and contests, and promoting the Facebook page through various methods. The overall message is that Facebook can be a powerful marketing tool if businesses actively build a fan base and provide valuable content and interactions.
How to design digital ecosystems - User Experience for digital channels (THIN...Zach Pousman
Brands today need more than a website and some social properties. They need digital ecosystems. At THINK we have a series of tools and methods for structuring and designing digital ecosystems which cross channels and devices. We have spent the last year extending the Orkin brand into new engagements with customers, by introducing The Ecologist, a new website and a new set of digital properties that shows
Using Social Media to Find & Close BusinessRobert Pease
Presentation from the AA ISP Summit in Minneapolis on May 11/12. Conducted with Matt Heinz of Heinz Marketing and covering how to use social media as part of the outreach and prospecting process for inside sales professionals.
Artificial Intelligence: Winning the Red Queen’s Race Keynote at ESPC with Je...Jen Stirrup
Artificial Intelligence is popularised in fiction films such as “The Terminator” and “AI: Artificial Intelligence”. Now, artificial intelligence is becoming closer to being a part of our daily lives through the use of technologies like virtual assistants such as Cortana, smart homes, and automated customer service.
Now, we are running the Red Queen’s race not just to win, but to survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and futurist ideas are developing into reality at accelerated rates.
How can you help your your company to evolve, adapt and succeed using Artificial Intelligence to stay at the forefront of the competition, and win the Red Queen’s Race? What are the potential issues, complications and benefits that artificial intelligence could bring to us and our organisations?
In this keynote, Jen Stirrup explains the quick wins to win the Red Queen’s Race, using demos from Microsoft technologies such as AutoML to help you and your organisation win the Red Queen’s race.
Jennifer shaheen sttech tour-bizexpo-10-18-11Ramon Ray
The document discusses how outdated websites can hurt businesses by driving customers away. It notes that websites should have functions like video, capture forms, calls to action, and be compatible across browsers and devices. The presentation recommends using technologies like HTML5, social media plugins, and sign-in options to engage customers. It emphasizes designing the website around business goals and capturing leads through landing pages, video, and calls to action. Attendees are urged to review analytics, customer needs, and top-selling products to identify areas for an improved website.
3 Tips to Going Global with SEM & SEO (and Avoiding Mistakes!) Brittany Bingham
It's hard to balance scaling global SEO and SEM without making critical mistakes. Here are 3 tips to scaling your search marketing strategies and campaigns across multiple languages and markets without sacrificing quality.
"3 B2B Growth Hacking Tactics for Lead Generation" by Gilles BertauxTheFamily
Without leads, your business will most assuredly fail.
Leads are the qualified prospects who can become customers and ambassadors of your brand, if you play your cards right. Growth Hacking is a tool you can use to grow your leads.
During this 45 min. Workshop, Gilles Bertaux will share with 3 tactics to generate leads and find news clients ;)
Gilles is a Growth Hacker. He loves build, write and read about product, startups and the Web. Gilles is the Co-founder & CEO of Livestorm that helps companies to host smarter webinars. Previously, he was Product Designer at TOTEMS (exit by Stripe) and Growth Hacker at Mention.
How to SEO your website and a look into voice search VSEOJonny Ross
The document discusses search engine optimization (SEO) and how to prepare for voice searches. It notes that voice searches are increasing rapidly and will account for 50% of searches by 2020. The document provides tips for SEO, including optimizing content for conversational queries by using question words and setting up FAQ pages. It also stresses the importance of creating content that is accessible on mobile devices.
Everybody talks about Digital Transformation and Digital Disruption and the impact on Marketing. Marketing needs to find new ways to interact, sure. But do digital transformation of marketing and digital marketing even exist? Not sure! Whatever, you still need to get ready for new technologies like Voice. And you should do it fast.
Thorsten Sachtje (Senior Consultant Digital Strategy @ metapeople - Part of Artefact) held this presentation as part of a 1,5 hour lecture to Marketing Management BSc students of Ruhr University Bochum (Germany) on June 7th, 2018.
Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like.
Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!
Simple SEO - East Kent B2B Event - 4th November 2015Sagittarius
Josh Whiten of Sagittarius Marketing gave an introduction to search engine optimization (SEO) based on his 14 years of experience. He explained that SEO involves both on-page elements like optimizing content to be found by search engines and off-page elements like getting links and shares to increase a brand's online popularity. Some key factors he discussed included technical elements, keywords, link building, and constantly evolving Google algorithms.
Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Fu...PR 20/20
[Presented at Intelligent Content Conference 2017] Consider how much time your team spends discovering keywords; planning blog post topics; writing, optimizing, personalizing and automating content; testing landing pages; scheduling social shares; reviewing analytics and defining content strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create.
Machines are not going to replace content marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career.
* Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry.
* Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content.
* Apply new technologies and processes to make your content marketing more efficient and effective.
This document discusses how agencies can future proof their search visibility as search marketing continues to change. It notes that search is becoming more personalized through voice, personal assistants, virtual reality and location-based searches. To prepare, the document recommends adopting a user-first, context-centric, answer-based strategy focused on understanding consumer needs through research, providing relevant content to answer questions, and building connections through social media and local links. It also stresses the need for holistic, omnichannel measurement beyond web analytics.
Future Proofing Your Agency's Search VisibilityDylan Brooks
If there's one constant in search marketing, it's change. But by adopting a future-proof strategy, you can continue to see returns, even as search evolves in new and unrecognizable ways.
The digital lunch & learn agenda covered topics around location based services, social media customer engagement, the impact of technology on health, data analytics, and crowdsourcing. It also included a section on new developments with Facebook and Twitter as well as a showcase of 10 minutes of cool new technologies and digital marketing campaigns.
The document discusses how digital technologies and social media have changed customer expectations and business models. It argues that businesses must shift from outbound push marketing to inbound marketing that attracts customers just-in-time through shared experiences on every touchpoint. Specifically, it recommends that companies focus on collaborating with customers and partners to co-create value, engage through relevant content marketing, and measure success based on customer delight rather than transactions alone.
Artificial Intelligence- Carving the next Era of MarketingKashif Khurshid
What is Artificial Intelligence (AI)
Forrester Survey on AI
Types of Intelligence
Stages of Intelligence
Role of AI in Marketing
Roadmap of going from data to AI
AI Use Cases
Concerns with AI
Career Paths & Preparation
Spark 2017: 7 Mistakes Killing Your Content Marketing... and How to Avoid The...TrackMaven
This document outlines 7 common mistakes that can kill content marketing efforts. These include: 1) focusing on branded content over useful content for audiences, 2) confusing brand purpose with products, 3) creating only time-sensitive instead of timely content, 4) relying only on rented platforms instead of owned channels, 5) producing content in just one format, 6) measuring performance weekly or monthly instead of with an always-on approach, and 7) treating marketing as a cost center rather than revenue driver. The document advocates asking audiences what they want to watch or read, creating diverse content formats, staying true to brand purpose, and producing great work without limiting ideas.
When over two billion people are using a channel, businesses should be paying attention. HubSpot has spent over a year experimenting with Facebook Messenger to determine the most powerful ways it can be used for marketing. Learn why Facebook Messenger is the most promising new business communication channel as we walk you through how you can start using it today -- no budget or technical skill needed.
This document provides tips and strategies for using Facebook for business marketing purposes. It discusses how Facebook can be used to build website traffic, credibility, relationships with customers, and make sales. Specific tips include creating an attractive Facebook page, connecting with others, posting engaging content like photos and videos, listening to and engaging with customers through polls and contests, and promoting the Facebook page through various methods. The overall message is that Facebook can be a powerful marketing tool if businesses actively build a fan base and provide valuable content and interactions.
How to design digital ecosystems - User Experience for digital channels (THIN...Zach Pousman
Brands today need more than a website and some social properties. They need digital ecosystems. At THINK we have a series of tools and methods for structuring and designing digital ecosystems which cross channels and devices. We have spent the last year extending the Orkin brand into new engagements with customers, by introducing The Ecologist, a new website and a new set of digital properties that shows
Using Social Media to Find & Close BusinessRobert Pease
Presentation from the AA ISP Summit in Minneapolis on May 11/12. Conducted with Matt Heinz of Heinz Marketing and covering how to use social media as part of the outreach and prospecting process for inside sales professionals.
Artificial Intelligence: Winning the Red Queen’s Race Keynote at ESPC with Je...Jen Stirrup
Artificial Intelligence is popularised in fiction films such as “The Terminator” and “AI: Artificial Intelligence”. Now, artificial intelligence is becoming closer to being a part of our daily lives through the use of technologies like virtual assistants such as Cortana, smart homes, and automated customer service.
Now, we are running the Red Queen’s race not just to win, but to survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and futurist ideas are developing into reality at accelerated rates.
How can you help your your company to evolve, adapt and succeed using Artificial Intelligence to stay at the forefront of the competition, and win the Red Queen’s Race? What are the potential issues, complications and benefits that artificial intelligence could bring to us and our organisations?
In this keynote, Jen Stirrup explains the quick wins to win the Red Queen’s Race, using demos from Microsoft technologies such as AutoML to help you and your organisation win the Red Queen’s race.
Jennifer shaheen sttech tour-bizexpo-10-18-11Ramon Ray
The document discusses how outdated websites can hurt businesses by driving customers away. It notes that websites should have functions like video, capture forms, calls to action, and be compatible across browsers and devices. The presentation recommends using technologies like HTML5, social media plugins, and sign-in options to engage customers. It emphasizes designing the website around business goals and capturing leads through landing pages, video, and calls to action. Attendees are urged to review analytics, customer needs, and top-selling products to identify areas for an improved website.
3 Tips to Going Global with SEM & SEO (and Avoiding Mistakes!) Brittany Bingham
It's hard to balance scaling global SEO and SEM without making critical mistakes. Here are 3 tips to scaling your search marketing strategies and campaigns across multiple languages and markets without sacrificing quality.
"3 B2B Growth Hacking Tactics for Lead Generation" by Gilles BertauxTheFamily
Without leads, your business will most assuredly fail.
Leads are the qualified prospects who can become customers and ambassadors of your brand, if you play your cards right. Growth Hacking is a tool you can use to grow your leads.
During this 45 min. Workshop, Gilles Bertaux will share with 3 tactics to generate leads and find news clients ;)
Gilles is a Growth Hacker. He loves build, write and read about product, startups and the Web. Gilles is the Co-founder & CEO of Livestorm that helps companies to host smarter webinars. Previously, he was Product Designer at TOTEMS (exit by Stripe) and Growth Hacker at Mention.
How to SEO your website and a look into voice search VSEOJonny Ross
The document discusses search engine optimization (SEO) and how to prepare for voice searches. It notes that voice searches are increasing rapidly and will account for 50% of searches by 2020. The document provides tips for SEO, including optimizing content for conversational queries by using question words and setting up FAQ pages. It also stresses the importance of creating content that is accessible on mobile devices.
Everybody talks about Digital Transformation and Digital Disruption and the impact on Marketing. Marketing needs to find new ways to interact, sure. But do digital transformation of marketing and digital marketing even exist? Not sure! Whatever, you still need to get ready for new technologies like Voice. And you should do it fast.
Thorsten Sachtje (Senior Consultant Digital Strategy @ metapeople - Part of Artefact) held this presentation as part of a 1,5 hour lecture to Marketing Management BSc students of Ruhr University Bochum (Germany) on June 7th, 2018.
Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like.
Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!
Simple SEO - East Kent B2B Event - 4th November 2015Sagittarius
Josh Whiten of Sagittarius Marketing gave an introduction to search engine optimization (SEO) based on his 14 years of experience. He explained that SEO involves both on-page elements like optimizing content to be found by search engines and off-page elements like getting links and shares to increase a brand's online popularity. Some key factors he discussed included technical elements, keywords, link building, and constantly evolving Google algorithms.
Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Fu...PR 20/20
[Presented at Intelligent Content Conference 2017] Consider how much time your team spends discovering keywords; planning blog post topics; writing, optimizing, personalizing and automating content; testing landing pages; scheduling social shares; reviewing analytics and defining content strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create.
Machines are not going to replace content marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career.
* Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry.
* Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content.
* Apply new technologies and processes to make your content marketing more efficient and effective.
This document discusses how agencies can future proof their search visibility as search marketing continues to change. It notes that search is becoming more personalized through voice, personal assistants, virtual reality and location-based searches. To prepare, the document recommends adopting a user-first, context-centric, answer-based strategy focused on understanding consumer needs through research, providing relevant content to answer questions, and building connections through social media and local links. It also stresses the need for holistic, omnichannel measurement beyond web analytics.
Future Proofing Your Agency's Search VisibilityDylan Brooks
If there's one constant in search marketing, it's change. But by adopting a future-proof strategy, you can continue to see returns, even as search evolves in new and unrecognizable ways.
The digital lunch & learn agenda covered topics around location based services, social media customer engagement, the impact of technology on health, data analytics, and crowdsourcing. It also included a section on new developments with Facebook and Twitter as well as a showcase of 10 minutes of cool new technologies and digital marketing campaigns.
The document discusses how digital technologies and social media have changed customer expectations and business models. It argues that businesses must shift from outbound push marketing to inbound marketing that attracts customers just-in-time through shared experiences on every touchpoint. Specifically, it recommends that companies focus on collaborating with customers and partners to co-create value, engage through relevant content marketing, and measure success based on customer delight rather than transactions alone.
Artificial Intelligence- Carving the next Era of MarketingKashif Khurshid
What is Artificial Intelligence (AI)
Forrester Survey on AI
Types of Intelligence
Stages of Intelligence
Role of AI in Marketing
Roadmap of going from data to AI
AI Use Cases
Concerns with AI
Career Paths & Preparation
Joanna Lord, CMO of ClassPass, will cover how to organize your teams and company for accelerated growth. She’ll cover how to introduce experimentation across stakeholders, who to hire and what processes to leverage to make sure you’re maximizing across all cylinders to dominate the competition. Additionally, she’ll walk through common best practices from some of the fastest growing companies so you can understand what makes them stand out and ultimately win.
Presentation by:
Joanna Lord - CMO, ClassPass
Add a Data Scientist to your startup.. or call it quits!Justo Hidalgo
Presentación en El Cubo de Sevilla en Febrero de 2015, sobre la necesidad de la utilización de datos en el día a día de las empresas tecnológicas. Genial ambiente!
The document discusses Big Content and how small teams can create impactful content using data-driven approaches. It highlights the HerdTracker app, which tracks wildebeest migrations in East Africa. HerdTracker followed best practices for Big Content - it had a clear purpose of benefiting tourism, set objectives, validated its idea with data, launched with a PR strategy, and nurtured partnerships. The app saw success with over 24,000 users and media coverage. The presentation provides guidance on how to develop Big Content by knowing your purpose, setting goals, brainstorming ideas, validating with data, building content, launching, and nurturing relationships.
Big Content Case Study - How small teams can do big things (HerdTracker) #ETEA14Andre Van Kets
The document discusses Big Content and how small teams can create impactful content using data-driven approaches. It highlights the HerdTracker app, which tracks wildebeest migrations in East Africa. HerdTracker followed best practices for Big Content - it had a clear purpose of benefiting tourism, set objectives, validated its idea with data, launched with a PR strategy, and nurtured partnerships. The app saw success with over 24,000 visitors and media coverage. The presentation provides guidance on how to develop Big Content by knowing your purpose, setting goals, brainstorming ideas, validating with data, building content, launching, and nurturing relationships.
Similar to Artificial Intelligence from the Business perspective (20)
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
AI Applications in Healthcare and Medicine.pdfJen Stirrup
This session was delivered for the Global Business Roundtable. The topic: AI applications in Healthcare and Medicine. In this session, Jennifer Stirrup takes people through a general process of adopting AI in their organisations.
BUILDING A STRONG FOUNDATION FOR SUCCESS WITH BI AND DIGITAL TRANSFORMATIONJen Stirrup
The objective of Digital Transformation is improve the quality and resilience of digital services to serve customers better, and data is a cruel part of fulfilling that ambition. As the organisation moves forward in pursuit of its strategic ambitions, it will need to remain focused on the stabilisation and improvement of existing technology and data foundations. To succeed, organisations need continuously strive to improve data, systems and processes for people using digital solutions; it is not simply digitising paper processes. The challenge of digital transformation is to work with people, but how can you build systems that serve them well to achieve and deliver more in a customer-focused way? Innovators will relish the opportunity to adopt new technology, but laggars are often waiting for proof that this will help them deliver better services or products. The challenge is that the adoption of digital solutions varies significantly from one person to the next, one team to the next and one organisation to the next. In this keynote, there will be a discussion of the industry landscape followed by takeaways that will help digital transformation in your organization.
1. Do more than get the basics right
2. Build confidence in changes through better use of data
3. How to oversee delivery while considering strategy
CuRious about R in Power BI? End to end R in Power BI for beginners Jen Stirrup
R is a widely used open-source statistical software environment used by over 2 million data scientists and analysts. It is based on the S programming language and is developed by the R Foundation. R provides a flexible and powerful environment for statistical analysis, modeling, and data visualization. Some key advantages include being free, having an extensive community for support, and allowing for automated replication through scripting. However, it also has some drawbacks like having a steep learning curve and scripts sometimes being difficult to understand.
Artificial Intelligence Ethics keynote: With Great Power, comes Great Respons...Jen Stirrup
Artificial Intelligence has been receiving some bad press recently, with respect to its ethical consequences in terms of changes to working conditions, deepfake technology and even job losses. Organizations are concerned about bias in their data, perpetuating stereotypes and neglecting responsibility. How can AI systems treat all people fairly? What about concerns of safety and reliability?
In this keynote, we will explore the toolkits available in Azure to help businesses to navigate the complex ethics environment. Join this session to understand what Microsoft can offer in terms of supporting organisations to consider ethics as an integral part of their AI solutions.
1 Introduction to Microsoft data platform analytics for releaseJen Stirrup
Part 1 of a conference workshop. This forms the morning session, which looks at moving from Business Intelligence to Analytics.
Topics Covered: Azure Data Explorer, Azure Data Factory, Azure Synapse Analytics, Event Hubs, HDInsight, Big Data
Comparing Microsoft Big Data Platform TechnologiesJen Stirrup
In this segment, we look at technologies such as HDInsight, Azure Databricks, Azure Data Lake Analytics and Apache Spark. We compare the technologies to help you to decide the best technology for your situation.
Introduction to Analytics with Azure Notebooks and PythonJen Stirrup
Introduction to Analytics with Azure Notebooks and Python for Data Science and Business Intelligence. This is one part of a full day workshop on moving from BI to Analytics
When looking at Sales Analytics, where should you start? What should you measure? This session provides ideas on sales metrics, implemented in Power BI
This document provides guidance on creating an effective digital marketing analytics dashboard using Power BI. It recommends connecting to Google Analytics as a primary data source and including visualizations of key performance indicators (KPIs) like impressions, clicks, and spending over time. The dashboard should allow users to interact with the data by selecting specific time periods to analyze and compare metrics. Color coding and tooltips can also help users understand relationships in the data and drill down into further details.
Diversity and inclusion for the newbies and doersJen Stirrup
This presentation is aimed at people who want to *do* something positive for diversity and inclusion in their workplaces and communities, but don't know where to start to have a quick impact. I've made up a checklist of 7 'E's to help people along. We cover crucial topics such as: • What can we do to tackle unconscious bias in our systems, solutions and interactions with others? • How can we be more inclusive towards others? • How can we encourage and mentor younger generations to get involved in STEM topics and technical roles both as leaders and in the communities of people who surround us? I hope you enjoy this interactive and thought-provoking discussion of diversity and inclusion, aimed at people who want to get started and do something positive and impactful to help others.
Data Visualization dataviz superpower! Guidelines on using best practice data visualization principles for Power BI, Excel, SSRS, Tableau and other great tools!
R - what do the numbers mean? #RStats This is the presentation for my Demo at Orlando Live60 AILIve. We go through statistics interpretation with examples
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Artificial Intelligence and Deep Learning in Azure, using Open Source technologies CNTK and Tensorflow. The tutorial can be found on GitHub here: https://github.com/Microsoft/CNTK/tree/master/Tutorials
and the CNTK video can be found here: https://youtu.be/qgwaP43ZIwA
Blockchain Demystified for Business Intelligence ProfessionalsJen Stirrup
Blockchain is a transformational technology with the potential to extend digital transformation beyond an organization and into the processes it shares with suppliers, customers, and partners.
What is blockchain? What can it do for my organization? How can your organisation manage a blockchain implementation? How does it work in Azure?
Join this session to learn about blockchain and see it in action. We will also discuss the use cases for blockchain, and whether it is here to stay.
Examples of the worst data visualization everJen Stirrup
This document summarizes an event called SQL Saturday Cork where Jen Stirrup gave a presentation on data visualizations. The document includes objectives for the presentation such as discussing inaccurate data sources and the use of dark colors to represent higher values. It also includes examples of Zimbabwean inflation rates from 1980 to 2008 shown in a table and chart to illustrate how data can be visualized.
Digital Transformation for the Human Resources LeaderJen Stirrup
The document discusses digital transformation for HR leaders. It provides advice on how HR can effectively manage digital transformation through principles like:
1) Communicating change and ensuring employee buy-in for new technologies.
2) Carefully planning the transformation journey and getting feedback to adjust.
3) Engaging and retaining employees through the changes using data and visualization.
Selecting the right digital HR platforms requires research, putting business needs first, and testing projects before full implementation to define success. The biggest challenge is supporting employees through technological changes while improving their working lives.
Digital Pragmatism with Business Intelligence, Big Data and Data VisualisationJen Stirrup
Contact details:
Jen.Stirrup@datarelish.com
In a world where the HiPPO’s (Highest Paid Person’s Opinion) is final, how can we use technology to drive the organisation towards data-driven decision making as part of their organizational DNA? R provides a range of functionality in machine learning, but we need to expose its richness in a world where it is made accessible to decision makers. Using Data Storytelling with R, we can imprint data in the culture of the organization by making it easily accessible to everyone, including decision makers. Together, the insights and process of machine learning are combined with data visualisation to help organisations derive value and insights from big and little data.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdfTechgropse Pvt.Ltd.
In this blog post, we'll delve into the intersection of AI and app development in Saudi Arabia, focusing on the food delivery sector. We'll explore how AI is revolutionizing the way Saudi consumers order food, how restaurants manage their operations, and how delivery partners navigate the bustling streets of cities like Riyadh, Jeddah, and Dammam. Through real-world case studies, we'll showcase how leading Saudi food delivery apps are leveraging AI to redefine convenience, personalization, and efficiency.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
7. AI
• Imbuing computers with human-inspired thinking
• Recognition between Marketing version of AI and AI in reality
8.
9. deep learning at Microsoft
• Microsoft Cognitive Services
• Skype Translator
• Cortana
• Bing
• HoloLens
• Microsoft Research
Microsoft
Cognitive
Toolkit
10. “We tend to
overestimate the
effect of a technology
in the short run and
underestimate the
effect in the long run”
- Roy Amara
14. What is the Red Queen’s Race?
"It takes all the running you can
do, to keep in the same place.Ifyou
wanttogetsomewhereelse,you
mustrunat leasttwiceasfastas
that!"-TheRedQueen,ThroughtheLooking-Glass
30. Parsey McParseface
• Speech Applications has
impact in other domains
such as search
• Other players include
Siri(Apple),
Cortana(Microsoft),
• Amazon Echo
• Google Home