Article writing
•Download as PPTX, PDF•
0 likes•60 views
Article writing involves logically and coherently expressing one's thoughts on a subject in meaningful paragraphs. Key points to remember include giving the article a catchy title, beginning with an engaging opening sentence, supporting arguments with evidence, using transition words, introducing new points in each paragraph, developing ideas substantially, and concluding strongly. Advertisements have a tremendous impact on younger generations as they are targeted heavily. Companies spend large amounts on popular celebrities to endorse products. Advertisements influence young people's behaviors and can even lead to addiction issues. Increased media literacy is needed to educate youth on advertising's effects.
Report
Share
Report
Share
Recommended
Persuasion in Advertising
Persuasion in Advertising discusses persuasion techniques used in advertising. Persuasion is inducing attitude changes and influencing action, while persuasive text aims to convince readers. Advertising is paid media to attract public attention to products and services. Common persuasion techniques used in advertising include repetition, contrasts, emotional appeals, ambitious appeals, bold formatting, benefits listings, statistics, catchphrases, slogans, figurative language, and misspellings.
Lesson on advertisement
This presentation is based on advertisements. The reason for advertisements being the focus is due to learners finding difficulty in interpreting adverts.
Figurative speech on product advertisement, By: Aziz, Tiara, Angga, Aliyani &...
The Analysis of Figurative Speech On products Advertisement in The World.
The aim of this study is to (1) investigate the use of figures of speech in printed advertisement and internet advertisement from food advertisement until men’s product and women’s product, (2) analyze which type of figurative speech that use in product advertisement like Alliteration, Anaphora, Assonance, Euphemism, Metonymy, Paradox, Oxymoron, Hyperbole, Personification and Simile. It means that in order to the reader can know what kinds of figurative speech that uses in the products advertisement.
Persuasive ppt
This document discusses various propaganda and advertising techniques used to persuade people. It defines techniques like bandwagon, testimonials, loaded words, card stacking, misuse of statistics, plain folks, name calling, snob appeal, slogans, and targeting audiences. Examples are provided for many techniques to illustrate how they work, such as using a celebrity testimonial or appealing to people's desire to be part of the majority. The goal of these techniques is to make people want to buy a product or agree with a viewpoint using emotional rather than factual appeals.
Ways To Grab Attention
This is a slide demonstrating the different ways to grab the audience attention during a presentation.
Strategies to grab the audience’s attention
This document discusses strategies for grabbing an audience's attention when presenting, including: asking rhetorical questions, stating an impressive fact, telling a story, citing a quotation, narrating an appropriate joke, and going among the audience. Attention-grabbing skills are important for establishing relevance and bringing an audience into the presenter's world who may not be fully engaged initially. The strategies provided give concrete examples and aim to relax audiences to make them more interactive.
Persuasive Ads
This document discusses persuasive advertising techniques. It provides an intermediate lesson that teaches how to recognize persuasion techniques used in advertising and how to use those techniques effectively. The lesson materials include a computer and internet access. The activity is designed to increase awareness of persuasion tactics seen in magazine advertising. It instructs students to analyze two advertisements based on sensory, emotional, intellectual, or social appeals used and evaluate how effectively the ads persuade.
Persuasive Techniques
This document discusses different persuasive techniques including:
1) Loaded words which add powerful words to influence opinions;
2) Emotional appeal which appeals to feelings to make the audience act;
3) Exaggeration which stretches the truth to be unbelievable but entertaining; and
4) Bandwagon which tells the audience everyone is doing something to feel cool or popular. The document analyzes examples of how these techniques are used in advertisements and conversations.
Recommended
Persuasion in Advertising
Persuasion in Advertising discusses persuasion techniques used in advertising. Persuasion is inducing attitude changes and influencing action, while persuasive text aims to convince readers. Advertising is paid media to attract public attention to products and services. Common persuasion techniques used in advertising include repetition, contrasts, emotional appeals, ambitious appeals, bold formatting, benefits listings, statistics, catchphrases, slogans, figurative language, and misspellings.
Lesson on advertisement
This presentation is based on advertisements. The reason for advertisements being the focus is due to learners finding difficulty in interpreting adverts.
Figurative speech on product advertisement, By: Aziz, Tiara, Angga, Aliyani &...
The Analysis of Figurative Speech On products Advertisement in The World.
The aim of this study is to (1) investigate the use of figures of speech in printed advertisement and internet advertisement from food advertisement until men’s product and women’s product, (2) analyze which type of figurative speech that use in product advertisement like Alliteration, Anaphora, Assonance, Euphemism, Metonymy, Paradox, Oxymoron, Hyperbole, Personification and Simile. It means that in order to the reader can know what kinds of figurative speech that uses in the products advertisement.
Persuasive ppt
This document discusses various propaganda and advertising techniques used to persuade people. It defines techniques like bandwagon, testimonials, loaded words, card stacking, misuse of statistics, plain folks, name calling, snob appeal, slogans, and targeting audiences. Examples are provided for many techniques to illustrate how they work, such as using a celebrity testimonial or appealing to people's desire to be part of the majority. The goal of these techniques is to make people want to buy a product or agree with a viewpoint using emotional rather than factual appeals.
Ways To Grab Attention
This is a slide demonstrating the different ways to grab the audience attention during a presentation.
Strategies to grab the audience’s attention
This document discusses strategies for grabbing an audience's attention when presenting, including: asking rhetorical questions, stating an impressive fact, telling a story, citing a quotation, narrating an appropriate joke, and going among the audience. Attention-grabbing skills are important for establishing relevance and bringing an audience into the presenter's world who may not be fully engaged initially. The strategies provided give concrete examples and aim to relax audiences to make them more interactive.
Persuasive Ads
This document discusses persuasive advertising techniques. It provides an intermediate lesson that teaches how to recognize persuasion techniques used in advertising and how to use those techniques effectively. The lesson materials include a computer and internet access. The activity is designed to increase awareness of persuasion tactics seen in magazine advertising. It instructs students to analyze two advertisements based on sensory, emotional, intellectual, or social appeals used and evaluate how effectively the ads persuade.
Persuasive Techniques
This document discusses different persuasive techniques including:
1) Loaded words which add powerful words to influence opinions;
2) Emotional appeal which appeals to feelings to make the audience act;
3) Exaggeration which stretches the truth to be unbelievable but entertaining; and
4) Bandwagon which tells the audience everyone is doing something to feel cool or popular. The document analyzes examples of how these techniques are used in advertisements and conversations.
Persuasive Techniques in Advertising
The document discusses various persuasive techniques used in advertising including bandwagon appeals, repetition, testimonials, emotional appeals, humor, and rhetorical questions. It provides examples of each technique and notes that advertisers aim to use the most appropriate technique based on their target audience and purpose.
Advertising techniques 2
The document discusses common persuasive advertising techniques used to target audiences. It identifies some key techniques advertisers use, including slogans, statistics, repetition, rhetorical questions, and hyperbole. Advertisers in the US spend $200 billion annually on TV ads, exposing the average American to 24,000 commercials per year. The document instructs readers to find examples of different techniques being used in actual ads and analyze how effective they are at targeting particular audiences.
Advertising strategies
The document discusses various advertising strategies used to influence consumer behavior, including repetition of brand names, emotional appeals, association of products with desirable qualities like patriotism, use of humor, celebrity endorsements, and comparisons of products. The strategies are meant to get consumers' attention and create mental links between products and positive feelings.
Advertising techniques
The document discusses various advertising techniques used to influence consumers. It describes propaganda techniques like bandwagon, testimonials, snob appeal, plain folks, patriotism, facts and figures, expert opinions, logical appeal, glittering generalizations, transfer/emotional appeal, name-calling, and repetition. The goal of these techniques is to attract attention, arouse interest, create desire, and cause action among the targeted audience.
Basics of content marketing
Learn what you need to know about Content Marketing for your small business.
This presentation is created by Joe Hines, Professor of Marketing. You can contact Professor Hines for Content Marketing support for your small business at
joe@acubedmarketing.com and 714-872-0561.
The Art of Persuasion
The document provides guidelines for analyzing advertisements in middle school curriculum. It outlines a 4-step process for students to critically examine ads: 1) Make detailed observations of visual and textual elements. 2) Determine the product and target audience. 3) Identify assumptions and messages about gender, race, class. 4) Consider long-term social consequences of perpetuating stereotypes or unrealistic expectations. The goal is for students to think critically about persuasive techniques and hidden meanings in ads.
Advertising Techniques
PDF version of Advertising Technique presentation. Gives 2 examples of advertising techniques with a sample advertisement.
Lesson two
This document outlines the lessons and activities for a class on persuasive advertising techniques. The lesson objectives are to understand why persuasive techniques are used in advertising, construct persuasive writing to promote a product, and create a jingle. Activities include listing persuasive words, writing ads targeting different audiences, reading ads to partners, and creating slogans. The lesson aims to show how communication and catchy jingles can effectively persuade audiences.
Advertising techniques review
The document discusses various advertising techniques used to promote products and services. It defines techniques like logos, jingles, celebrity endorsements, testimonials, weasel words, hyperbole, repetition, scale, name calling, fear, bandwagon effect, bribery, humor, sentimental imagery, attractive models, scientific evidence, sex appeal, appealing to helping causes, health claims, aesthetics, and cartoon characters. Common techniques analyzed include using attractive models, scientific-sounding evidence, and vague promises to mislead consumers.
Advertising Techniques
1. Advertising is a form of communication used to persuade potential customers to purchase or consume a particular brand of product or service.
2. Advertisements are designed to generate more consumption through creating and reinforcing brand image and loyalty. They may include factual information to support persuasive messages.
3. Major media like television, radio, magazines, and the internet are used to deliver advertising messages, often through agencies representing companies.
Brand taglines
This document discusses slogans and taglines in advertising. It notes that taglines are meant to draw attention to aspects of a product in a memorable way by educating, promising, demanding or inspiring. Some examples are provided of successful slogans that convey messages like "Get the message right" or "You are great." The conclusion emphasizes that slogans should be broadcast widely so that people will remember and repeat them, helping the brand to spread through word of mouth.
Sales And Psycology
This presentation is concerned with the psychological factors that effect customers buying and consequently our sales procedures.It was presented under the topic 'sales skills'.. I am sharing only my part..i.e psycological one..:)
A++marketing storytelling whitepaper
The document discusses how storytelling can drive revenue for brands. It provides examples of how companies like the National Guard and Kleenex have used cinema events to tell their brand stories in an engaging way. The key aspects of an effective brand story are that it is authentic, makes an emotional connection with the audience, and inspires them to take a desired action. Telling stories through mediums like cinema can help audiences connect more with the brand in an immersive environment.
Language used in advertisement.
The document discusses key aspects of advertising such as its purpose to encourage or persuade consumers to buy products. It defines advertising and discusses important advertising elements like language, slogans, puns, and parody ads. Specifically, it notes that language plays a powerful role in influencing people and should be carefully considered. Certain words are often used in ads to catch attention. Placement of language is also important. Puns and slogans are discussed as memorable techniques to create brand awareness. Spoof or parody ads are defined as fictional ads that mock or comment on real ads.
12 Lessons from Content Marketing World 2013
1. The document outlines 12 lessons from content marketing including telling stories that change people's lives, being useful by helping people and listening to their needs, being entertaining to gain word of mouth, and being educational by teaching people something new.
2. It also discusses being provocative by challenging assumptions, being visual using images that are processed faster than text, and being strategic by setting objectives that lead to sales.
3. Additional lessons include being scientific by testing calls to action and analyzing audience behavior, distributing content thoughtfully for different devices and attention spans, iterating content across different formats, and taking risks to sometimes fail but also grow.
Ukm promotional activities
Michelle Yeoh has been appointed as the icon for the "Let's Read 1Malaysia" program to promote reading habits among Malaysians. As an avid reader herself since young, she reads an average of 10-15 books per month across various genres. She has proposed establishing a "Michelle Yeoh Reading Corner" in the National Library where she will donate some of her book collection. Yeoh is committed to holding reading sessions with others and hopes to foster closer relationships with local readers through reading. The information minister believes Yeoh is a suitable choice as the reading icon due to her popularity and status to influence Malaysians to cultivate reading habits.
Advertising Essay
Advertising Essay
The Effects of Advertising Essay
Advertising: the good and bad Essay
Essay about The Power of Advertising
Advertisements Essay
History of Advertising Essay examples
Advertising Strategies Essay
The Techniques of Advertising Essay
Essay on The Popularity of Advertising
Advertising in the Media Essay
Advertising language and culture. (1)
This document discusses various aspects of advertising language and culture, including:
- The key elements of advertising language include product names, slogans, and understanding language in relation to culture. Certain attention-grabbing words are often used.
- Advertising language is carefully planned to stand out and plant seeds of wanting a product. Puns and plays on words can help consumers identify with products.
- Advertising both reflects and shapes culture. Ads target subcultures and try to make people feel products are for them. Advertising expresses current societal wants and needs.
- Slogans are important for creating memorable brand images. Catchy slogans help consumers remember products. Popular slogans like "
Advertising Fundamentals
Advertising is defined as any paid nonpersonal communication about an organization, product, service, or idea by an identified sponsor. Advertising provides benefits such as being a cost-effective way to reach large audiences, building brand equity, and stimulating demand. Advertising theories include practice-based theories focusing on unique selling propositions and reason why approaches as well as information processing theories examining how consumers receive and process advertising messages. Media planning involves determining reach, frequency, weight, and effective reach to allocate advertising budgets across different media vehicles in order to achieve marketing objectives.
The Art Copywriting
The document provides an overview of copywriting and the creative process in advertising. It discusses various stages like idea generation, copywriting, illustrating, layout. It also summarizes key principles of David Ogilvy, William Bernbach, and Leo Burnett's styles - focusing on building brand image, clean execution that respects the audience, and having a common touch, respectively. Creative giants like Ogilvy, Bernbach, and Reeves contributed frameworks like the unique selling proposition to develop effective advertising campaigns.
Advertising Management - ch08
The document discusses various aspects of developing creative strategies and ideas for digital advertising. It covers defining creative thinking and the creative process, characteristics of creative people, and issues that can affect managing creative strategy. Key aspects of developing a creative brief and message strategy are outlined, including identifying the problem, target audience, objectives, and creative direction. Different models for categorizing creative strategies and appeals are presented, such as rational versus emotional approaches and the Facets Model for targeting specific advertising effects.
Creativity + Branding
This document summarizes key points from two lecture chapters on creativity and branding in advertising.
The creativity chapter discusses how advertising starts with a client problem and ends with a consumer solution. It examines the Cheetos campaign targeting adults and defines creativity as making a relevant brand-consumer connection. The branding chapter defines branding as strategically planning a brand's identity to gain a positive public image. It outlines various identity elements like name, logo, tagline, and discusses protecting and translating a brand's identity across different cultures.
The briefcase section summarizes Papa John's campaign promoting its new whole-wheat pizza crust. It created a 600-hour crop circle design visible from a nearby airport, generating over 65 million media
More Related Content
What's hot
Persuasive Techniques in Advertising
The document discusses various persuasive techniques used in advertising including bandwagon appeals, repetition, testimonials, emotional appeals, humor, and rhetorical questions. It provides examples of each technique and notes that advertisers aim to use the most appropriate technique based on their target audience and purpose.
Advertising techniques 2
The document discusses common persuasive advertising techniques used to target audiences. It identifies some key techniques advertisers use, including slogans, statistics, repetition, rhetorical questions, and hyperbole. Advertisers in the US spend $200 billion annually on TV ads, exposing the average American to 24,000 commercials per year. The document instructs readers to find examples of different techniques being used in actual ads and analyze how effective they are at targeting particular audiences.
Advertising strategies
The document discusses various advertising strategies used to influence consumer behavior, including repetition of brand names, emotional appeals, association of products with desirable qualities like patriotism, use of humor, celebrity endorsements, and comparisons of products. The strategies are meant to get consumers' attention and create mental links between products and positive feelings.
Advertising techniques
The document discusses various advertising techniques used to influence consumers. It describes propaganda techniques like bandwagon, testimonials, snob appeal, plain folks, patriotism, facts and figures, expert opinions, logical appeal, glittering generalizations, transfer/emotional appeal, name-calling, and repetition. The goal of these techniques is to attract attention, arouse interest, create desire, and cause action among the targeted audience.
Basics of content marketing
Learn what you need to know about Content Marketing for your small business.
This presentation is created by Joe Hines, Professor of Marketing. You can contact Professor Hines for Content Marketing support for your small business at
joe@acubedmarketing.com and 714-872-0561.
The Art of Persuasion
The document provides guidelines for analyzing advertisements in middle school curriculum. It outlines a 4-step process for students to critically examine ads: 1) Make detailed observations of visual and textual elements. 2) Determine the product and target audience. 3) Identify assumptions and messages about gender, race, class. 4) Consider long-term social consequences of perpetuating stereotypes or unrealistic expectations. The goal is for students to think critically about persuasive techniques and hidden meanings in ads.
Advertising Techniques
PDF version of Advertising Technique presentation. Gives 2 examples of advertising techniques with a sample advertisement.
Lesson two
This document outlines the lessons and activities for a class on persuasive advertising techniques. The lesson objectives are to understand why persuasive techniques are used in advertising, construct persuasive writing to promote a product, and create a jingle. Activities include listing persuasive words, writing ads targeting different audiences, reading ads to partners, and creating slogans. The lesson aims to show how communication and catchy jingles can effectively persuade audiences.
Advertising techniques review
The document discusses various advertising techniques used to promote products and services. It defines techniques like logos, jingles, celebrity endorsements, testimonials, weasel words, hyperbole, repetition, scale, name calling, fear, bandwagon effect, bribery, humor, sentimental imagery, attractive models, scientific evidence, sex appeal, appealing to helping causes, health claims, aesthetics, and cartoon characters. Common techniques analyzed include using attractive models, scientific-sounding evidence, and vague promises to mislead consumers.
Advertising Techniques
1. Advertising is a form of communication used to persuade potential customers to purchase or consume a particular brand of product or service.
2. Advertisements are designed to generate more consumption through creating and reinforcing brand image and loyalty. They may include factual information to support persuasive messages.
3. Major media like television, radio, magazines, and the internet are used to deliver advertising messages, often through agencies representing companies.
Brand taglines
This document discusses slogans and taglines in advertising. It notes that taglines are meant to draw attention to aspects of a product in a memorable way by educating, promising, demanding or inspiring. Some examples are provided of successful slogans that convey messages like "Get the message right" or "You are great." The conclusion emphasizes that slogans should be broadcast widely so that people will remember and repeat them, helping the brand to spread through word of mouth.
Sales And Psycology
This presentation is concerned with the psychological factors that effect customers buying and consequently our sales procedures.It was presented under the topic 'sales skills'.. I am sharing only my part..i.e psycological one..:)
What's hot (12)
Similar to Article writing
A++marketing storytelling whitepaper
The document discusses how storytelling can drive revenue for brands. It provides examples of how companies like the National Guard and Kleenex have used cinema events to tell their brand stories in an engaging way. The key aspects of an effective brand story are that it is authentic, makes an emotional connection with the audience, and inspires them to take a desired action. Telling stories through mediums like cinema can help audiences connect more with the brand in an immersive environment.
Language used in advertisement.
The document discusses key aspects of advertising such as its purpose to encourage or persuade consumers to buy products. It defines advertising and discusses important advertising elements like language, slogans, puns, and parody ads. Specifically, it notes that language plays a powerful role in influencing people and should be carefully considered. Certain words are often used in ads to catch attention. Placement of language is also important. Puns and slogans are discussed as memorable techniques to create brand awareness. Spoof or parody ads are defined as fictional ads that mock or comment on real ads.
12 Lessons from Content Marketing World 2013
1. The document outlines 12 lessons from content marketing including telling stories that change people's lives, being useful by helping people and listening to their needs, being entertaining to gain word of mouth, and being educational by teaching people something new.
2. It also discusses being provocative by challenging assumptions, being visual using images that are processed faster than text, and being strategic by setting objectives that lead to sales.
3. Additional lessons include being scientific by testing calls to action and analyzing audience behavior, distributing content thoughtfully for different devices and attention spans, iterating content across different formats, and taking risks to sometimes fail but also grow.
Ukm promotional activities
Michelle Yeoh has been appointed as the icon for the "Let's Read 1Malaysia" program to promote reading habits among Malaysians. As an avid reader herself since young, she reads an average of 10-15 books per month across various genres. She has proposed establishing a "Michelle Yeoh Reading Corner" in the National Library where she will donate some of her book collection. Yeoh is committed to holding reading sessions with others and hopes to foster closer relationships with local readers through reading. The information minister believes Yeoh is a suitable choice as the reading icon due to her popularity and status to influence Malaysians to cultivate reading habits.
Advertising Essay
Advertising Essay
The Effects of Advertising Essay
Advertising: the good and bad Essay
Essay about The Power of Advertising
Advertisements Essay
History of Advertising Essay examples
Advertising Strategies Essay
The Techniques of Advertising Essay
Essay on The Popularity of Advertising
Advertising in the Media Essay
Advertising language and culture. (1)
This document discusses various aspects of advertising language and culture, including:
- The key elements of advertising language include product names, slogans, and understanding language in relation to culture. Certain attention-grabbing words are often used.
- Advertising language is carefully planned to stand out and plant seeds of wanting a product. Puns and plays on words can help consumers identify with products.
- Advertising both reflects and shapes culture. Ads target subcultures and try to make people feel products are for them. Advertising expresses current societal wants and needs.
- Slogans are important for creating memorable brand images. Catchy slogans help consumers remember products. Popular slogans like "
Advertising Fundamentals
Advertising is defined as any paid nonpersonal communication about an organization, product, service, or idea by an identified sponsor. Advertising provides benefits such as being a cost-effective way to reach large audiences, building brand equity, and stimulating demand. Advertising theories include practice-based theories focusing on unique selling propositions and reason why approaches as well as information processing theories examining how consumers receive and process advertising messages. Media planning involves determining reach, frequency, weight, and effective reach to allocate advertising budgets across different media vehicles in order to achieve marketing objectives.
The Art Copywriting
The document provides an overview of copywriting and the creative process in advertising. It discusses various stages like idea generation, copywriting, illustrating, layout. It also summarizes key principles of David Ogilvy, William Bernbach, and Leo Burnett's styles - focusing on building brand image, clean execution that respects the audience, and having a common touch, respectively. Creative giants like Ogilvy, Bernbach, and Reeves contributed frameworks like the unique selling proposition to develop effective advertising campaigns.
Advertising Management - ch08
The document discusses various aspects of developing creative strategies and ideas for digital advertising. It covers defining creative thinking and the creative process, characteristics of creative people, and issues that can affect managing creative strategy. Key aspects of developing a creative brief and message strategy are outlined, including identifying the problem, target audience, objectives, and creative direction. Different models for categorizing creative strategies and appeals are presented, such as rational versus emotional approaches and the Facets Model for targeting specific advertising effects.
Creativity + Branding
This document summarizes key points from two lecture chapters on creativity and branding in advertising.
The creativity chapter discusses how advertising starts with a client problem and ends with a consumer solution. It examines the Cheetos campaign targeting adults and defines creativity as making a relevant brand-consumer connection. The branding chapter defines branding as strategically planning a brand's identity to gain a positive public image. It outlines various identity elements like name, logo, tagline, and discusses protecting and translating a brand's identity across different cultures.
The briefcase section summarizes Papa John's campaign promoting its new whole-wheat pizza crust. It created a 600-hour crop circle design visible from a nearby airport, generating over 65 million media
Chap08creative strategy-planning-and-development-1225869015185737-9
This document discusses creative strategy and processes in advertising. It defines creative strategy as determining the advertising message, and creative tactics as how the message will be executed. There are two perspectives on creativity - those who believe creativity must sell products, and those who value artistic originality. Common creative processes like Young's and Wallas's involve gathering information, incubating ideas, and having illuminating insights. Inputs to the creative process include research, while verification involves testing ideas. Successful advertising campaigns center around a theme communicated across media over time. Copy platforms outline problems, objectives, audiences and key benefits. Finding major selling ideas involves uniqueness, imagery, inherent drama, or positioning.
ASY1 Media Studies C1SA Introduction to Advertising and Marketing - Definiti...
ASY1 Media Studies C1SA Introduction to Advertising and Marketing - Definition and genre conventions
On Site A Recurring Theme
The document discusses the importance of having a clear and engaging theme for company meetings and conferences. It suggests that a well-thought-out theme can heighten attendees' anticipation and make them more receptive. An effective theme should be reinforced consistently through all aspects of event planning and implementation, from initial communications to the final takeaways. Examples of compelling themes used in marketing are also provided.
Audience
Who watches this crap, anyway?
This document discusses the importance of understanding audiences and how media producers construct audiences. It defines what an audience is, explores how audiences are categorized and classified, and examines different theories for how audiences receive and make sense of media texts, such as the hypodermic needle model, two-step flow theory, uses and gratifications theory, and reception theory.
The Participation Economy Vlerickseminar Share Your Honey oct14_marcmichils
The document discusses the shift from traditional advertising to participation marketing. Some key points:
1) We have moved from an era where companies try to get attention through advertising messages to an era of "co-communication" where consumers participate in brands on their own terms.
2) Participation marketing aims to create emotional connections with consumers by inspiring them with engaging content rather than just delivering messages.
3) Brands must be prepared for consumers to adapt and spread brand ideas in their own way. The goal is to turn consumers into advocates who inspire others.
4) To engage people, marketing needs to appeal to emotions rather than just information. The focus is on fueling conversations rather than sheer impressions.
Socialmedia vlerick oct14_marcmichils
The document discusses the shift from traditional advertising to participation marketing. Some key points:
1) We have moved from an era where companies try to get attention through advertising messages to an era of "co-communication" where consumers participate in brands on their own terms.
2) Participation marketing aims to create emotional connections with consumers by inspiring them with engaging content rather than just delivering messages.
3) Brands must be prepared for consumers to adapt and spread brand ideas in their own way. The goal is to turn consumers into advocates who inspire others.
4) To engage people, marketing needs to appeal to emotions rather than just information. The focus is on fueling conversations rather than sheer impressions.
Nacada region v personal branding presentation
Advising students to pursue their passion through the power of personal branding and writing an effective bio to draw your audience into a relationship.
Nacada region v personal branding presentation
1) The document discusses how personal branding through social media is becoming essential for students to successfully find jobs and internships in today's competitive market.
2) It provides tips on developing an effective personal brand through crafting an authentic bio, using past experiences and achievements to establish credibility, and maintaining a consistent online presence across multiple platforms.
3) Starting the personal branding process early in college allows students to network and build their professional skills and experiences over multiple years.
PitchToolkit
This document provides an overview of an entrepreneur pitch toolkit created by the Nasdaq Entrepreneurial Center, U.S. Chamber of Commerce, and Value Partnerships. The toolkit contains various resources to help entrepreneurs master the art of pitching, including tips on delivering lean, persuasive pitches; creating effective presentations; overcoming public speaking fears; negotiating deal terms; and preparing a business to be media-ready. The toolkit covers the different stages of pitching, from initial presentation to potential deal negotiation, and provides video and written guides from industry experts on each topic. The goal is to give entrepreneurs the tools and resources needed for pitch success at various stages.
Lecture 8.pdf
This document provides an overview of key elements of effective copywriting and summarizes a lecture on crafting compelling copy. It discusses essentials of copywriting like selling benefits over features, writing plainly, focusing on headlines, making content relevant, and committing to research. It also outlines different types of copywriting like direct mail, email, and social media. Key components of ads and TV commercials are summarized like using emotion, providing important information, and including a clear call to action.
Similar to Article writing (20)
Chap08creative strategy-planning-and-development-1225869015185737-9
Chap08creative strategy-planning-and-development-1225869015185737-9
ASY1 Media Studies C1SA Introduction to Advertising and Marketing - Definiti...
ASY1 Media Studies C1SA Introduction to Advertising and Marketing - Definiti...
The Participation Economy Vlerickseminar Share Your Honey oct14_marcmichils
The Participation Economy Vlerickseminar Share Your Honey oct14_marcmichils
Recently uploaded
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit - NGV Pavilion Concept Design
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxMohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityAkanksha trivedi rama nursing college kanpur.
Natural birth techniques are various type such as/ water birth , alexender method, hypnosis, bradley method, lamaze method etcSouth African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)Academy of Science of South Africa
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...National Information Standards Organization (NISO)
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar KanvariaWhat is the purpose of studying mathematics.pptx
Students often ask about what the purpose is for their learning. This PowerPoint highlights some really important reasons to study Mathematics.
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...
In this research, it concludes that while the readiness of teachers in Caloocan City to implement the MATATAG Curriculum is generally positive, targeted efforts in professional development, resource distribution, support networks, and comprehensive preparation can address the existing gaps and ensure successful curriculum implementation.
Top five deadliest dog breeds in America
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
Thesis Statement for students diagnonsed withADHD.ppt
Presentation required for the master in Education.
How to Manage Your Lost Opportunities in Odoo 17 CRM
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
Advanced Java[Extra Concepts, Not Difficult].docx
This is part 2 of my Java Learning Journey. This contains Hashing, ArrayList, LinkedList, Date and Time Classes, Calendar Class and more.
DRUGS AND ITS classification slide share
Any substance (other than food) that is used to prevent, diagnose, treat, or relieve symptoms of a
disease or abnormal condition
Recently uploaded (20)
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
Article writing
- 2. What is Article Writing? An article is an expression of one’s thought on an issue or a subject logically and coherently written in meaningful paragraphs.
- 3. Points to Remember: Give a title that catches the attention of the reader and mention your name. Any written piece is meant for a reader. Begin with a striking opening sentence which addresses the readers and gets theminterested in the topic. Present a strong argument for your ideas supporting it with evidence or anecdotes.
- 5. Points to Remember: Use linking devices (‘however’, ‘therefore’, ‘although’, ‘even though’, ‘in order to’) to make the composition appear a whole. Introduce a new point at the beginning of each paragraph that follows to strengthen your ideas.
- 6. Points to Remember: Develop your ideas as much as you can to make theminteresting and substantial. Conclude with your strongest point. Use emotive language, rhetorical questions to provide a specific effect.
- 7. Impact of Advertisements on the Younger Generation - Kevin Thatcher The advertisement industry has a tremendous impact on the younger generation. As citizens of the modern world, advertisements have become a part of the daily lives and we are used to being bombarded with numerous advertisements over the course of our day. Advertisements have become so common that we often do not even realize that we are hearing or viewing them. So they have a pervasive influence on us. In the ever-expanding world of consumerism and advertising, companies are constantly looking for new ways to sell their products especially to the youngsters by making their commercials and campaigns more memorable, to leave an impact on their minds. The younger generation has become their prime target because most of them are vulnerable to looking at their favourite heroes and follow whatever they say blind folded. Therefore, this has increased avenues for the companies spend enormous amounts of money to rope in popular film stars, cricketers, musicians etc. to endorse their products. In the last decade many super brands have looked towards new and outrageous ways to capture young audiences through appealing campaigns as these youngsters are cognitively and psychologically quite defenceless against advertisements. One example would be: Even during the lockdown, many youngsters committed suicide by getting addicted to many game apps. One of the evident reasons behind is, the involvement of popular heroes into its ads. Clearly, advertisements represent ‘big business’ and has a significant effect on young people who need to be educated about the effects of advertising, that is, media literacy. This will prove to be helpful in mitigating the harmful effects of advertising on youngsters.