Audacity SOW Lesson 2

1. Lesson Two

2. Bell Activity
 List
what you think are the most important
features of a radio advert.

3. Learning Objectives
 To
understand why persuasive techniques
are used in advertising
 To
construct a persuasive piece of writing
to promote a product
 To
create a jingle for a product/company

4. Success Criteria
 All
will be able to list persuasive words or
phrases.
 Most
will be able to use persuasive techniques
to tempt a target audience.
 Some
will be able to create a memorable
jingle.

5. Starter

List as many persuasive words as you can think of which
you could include in your radio advertisement. (2 minutes)

Once you have completed your list, share you list with
your partner and decide upon top 10 persuasive
words/phrases.

6. Activity One

You will receive a card which includes details of a product
or attraction as well as a target audience of whom you
need to persuade to buy/visit the product.

Using the information on the card, create a short piece of
persuasive writing for the intended target audience. (15
minutes)

7. Activity One

You will receive a card which includes details of a product
or attraction as well as a target audience of whom you
need to persuade to buy/visit the product.

Using the information on the card, create a short piece of
persuasive writing for the intended target audience. (15
minutes)

Your partner will now become the target audience and you
will have to read your speech to them to try and persuade
them to buy the product/ visit the attraction.

8. Mini PlenaryChinese Whispers. Shhhhhhhhh.

Get into a circle.

I will choose a member of the class to whisper to their partner
a well known jingle.

Can you manage to transfer the correct jingle around the
circle?

9. Mini Plenary

What has playing this game taught us about the
importance of communication?

Why was the jingle easy to remember?

10. Activity Two

Create a play on words or catch phrase which you could
use on as part of your own radio advert to promote the
fruit smoothie.

11. Plenary

Where do you see persuasive techniques everyday?

Where do you hear persuasive techniques everyday?

How could you use what we have learnt in today’s lesson
in your life?