The global automotive report for September 2020 highlights a significant decline in new car registrations due to the impact of COVID-19, with notable differences across countries and customer segments. While markets like South Korea and China saw increases in vehicle sales driven by government incentives and new model launches, Europe overall faced substantial declines, although Italy experienced a slight recovery of 9.5% in September compared to the previous year. The report emphasizes the ongoing challenges facing the automotive industry, particularly in the first nine months of 2020, where European registrations dropped by 29.3% compared to 2019.

1. Global Automotive Report
Analysis of New Car Registrations
September 2020

2. 2
Global Market Overview
Executive Summary
* Δ% in Volume September 2020 YTD / September 2019 YTD among markets with more than 600.000 New Car Registrations; ** BRIC: Brazil, Russia, India, China
China: COVID-19 outbreak led to a severe blow to vehicle
sales since the beginning of 2020. In order to cushion
flagging vehicles sales, the central government announced an
extension of the NEV subsidy and a 0% NEV purchase tax
into 2021 and 2022. Banks are instructed to provide auto
loans with lower interest rates, longer terms, and lower
down payments.
Top 3 Markets*
South Korea: the sales increase was mainly attributed to new model
launches from domestic brands, promotional campaigns to support
domestic consumption and the economy, and pull-ahead purchases before
the end of the special consumption tax relief on PC
Japan: deterioration of the macroeconomic
environment in Japan is combined with eco-
car tax break, green car tax break extensions
and 1% auto tax easing for one year (but
ending in 09/2020, which was extended
further to March 2021 to support industry
with the COVID-19 crisis).
4,8%
-12,7%
-18,9%
China
Japan
S. Korea

3. 3
Analysis of New Car Registrations in Europe and Italy
* EU (27 Countries) + EFTA Countries (Iceland, Norway, Switzerland) + UK; ** Δ% September 2020 / September 2019
Executive Summary
◼ Areas: North-East +8,7%, North-West +6,4%, Centre +12,4%, South +16,1% and Islands
+7,4%, in volume in September 2020 compared to September 2019
◼ Customer segments: Retail -27,6%, Fleet -40,3% and Business -46,7% in volume in
September 2020YTD compared to September 2019YTD
◼ Brands: among the Top 15 by volume, smallest decrease for Kia -26,0%, BMW -26,1% and
Audi -27,9% in September 2020YTD compared to September 2019YTD
◼ Premium brands: among the Top 15 by volume Mercedes-Benz -28,8%,Audi -27,9% and
BMW -26,1% in volume in September 2020YTD compared to September 2019YTD
◼ Top 3 Countries by increase in new registrations: Romania +79,9%, Ireland +65,9% and
Iceland +41,4% in volume in September 2020 compared to September 2019
◼ Top 3 Countries by market share: Germany 23,8% (+1,2 p.p.), UK 14,5% (-0.9 p.p.) and
France 13,6% (+0,1 p.p.) in September 2020YTD compared to September 2019YTD
◼ Brands: among the Top 15 by volume, smallest decrease for Toyota -18,0%, Skoda -19,7%
and Kia -20,0% in September 2020YTD compared to September 2019YTD
◼ Premium brands:Audi -25,7%, BMW -21,9% and Mercedes-Benz -21,6% in volume in
September 2020YTD compared to September 2019YTD
Europe*
Italy
+1,1%**
+9,5%**

4. 4
Agenda
1 Global Market Overview
2 Europe
3 Italy
4 New Car Models Launches in Italy

5. 5
-3,0%
-2,0%
-1,0%
0,0%
1,0%
2,0%
3,0%
4,0%
-40,0% -35,0% -30,0% -25,0% -20,0% -15,0% -10,0% -5,0% 0,0% 5,0% 10,0%
Global Overview – Top 10 Markets and Europe*
Source: Arthur D. Little Analysis on IHS Global Insight Data and on market data
Global Market Overview
Highlights
2020YTD vs. 2019YTD, DeltaVolume vs. Delta Market Share,Market Size
Bubble Size – New Car
Registrations in 2020 YTD
∆ % Volume 20 vs. 19
∆ % Market Share
20/19
5,0%
* EU + EFTA + UK Countries (Iceland, Norway, Switzerland)

6. 6
Top 5 Brands analysis in major economies
Source: Arthur D. Little Analysis on IHS Global Insight and on market data
Global Market Overview
Italy and Europe* Major Economies*
5
2
1
4
3
M.S. % CML
(Top 5)
Total market
2020 YTD
Δ% 20/19 Top5
Brands
46%
17%
10%
6%
5%
1.493.017
**
-1,0%
84%
India
22%
13%
10%
8%
7%
959.969
**
1,0%
61%
RussiaEU+EFTA+UK
11%
7%
6%
6%
6%
8.567.920
0,7%
36%
Italy
15%
9%
7%
6%
6%
43%
966.017
1,0%
* Period January-September 2020; ** IHS Global Insight estimated value
18%
17%
14%
9%
8%
65%
1.247.960
**
1,2%
Brazil
14%
8%
8%
6%
5%
13.439.259
**
0,8%
China
33%
16%
13%
11%
11%
2.792.486
**
84%
Japan
13%
12%
12%
9%
6%
9.965.467
**
-1,6%
40%
US
1,5%
51%

7. 7
Agenda
1 Global Market Overview
2 Europe
2.1 Market Overview
2.2 New Car Registrations by Brand
3 Italy
4 New Car Models Launches in Italy

8. 8
Top 10 European Markets* – September 2020 vs September 2019
Europe – Market Overview
Source: ACEA, Arthur D. Little Analysis, Sweden Transport Analysis Agency
EU New Car Registrations
1.300.048 1.285.545
2020 2019
+1,1%
* EU (27 Countries) + EFTA Countries (Iceland, Norway, Switzerland) + UK
##
#°
##
Ranking on September 2020 data
New Car Registrations in September 2020
Δ% September 2020 / September 2019
+9,5
4°
156.132
+5,3
10°
22.162
+8,0
6°
38.147
2°
265.227
-13,5
5°
70.729
-3,0
3°
168.289
-4,4
1°
328.041
+8,4
During the month of September the EU car market EU passenger car market registered the first
increase of the year (+1,1% MoM vs. 2019) given by mixed results (increase for 17 out of 30 countries
and decrease for 13 countries). However, if all countries still show negative sign if compared first nine
month of 2020 vs. first nine month of 2019 (from -13,8% up to -45,0%)
+1,0
7°
36.083
+7,3
9°
28.719
◼ Despite last month’s positive results, the
impact of COVID-19 still weights heavily
on the cumulative performance of the EU
car market (-29,3% or 3.549.481 units sold
less in first nine month of 2020 vs. 2019)
8°
29.434
-21,9

9. 9
On a year-to-date basis, European PC registrations (8.567.920 units in total) decreased by -29,3% compared to
2019YTD.The Market Share in Top 5 European Markets decreased for 3 major markets (UK, Italy and Spain) except
Germany and France (that show positive signs for the third month in a row)
Top 10 European Markets* – September 2020YTD
Source: ACEA, Arthur D. Little Analysis
Europe – Market Overview
Highlights Market Share
# Country
September
2020 YTD
∆ Vs 2019
1 Germany 23,8% 1,2%
2 UK 14,5% -0,9%
3 France 13,6% 0,1%
4 Italy 11,3% -0,8%
5 Spain 6,9% -1,0%
6 Belgium 3,9% 0,3%
7 Poland 3,4% 0,1%
8 Netherlands 2,9% 0,2%
9 Sweden 2,4% 0,3%
10 Austria 2,1% 0,0%
-25,5
-33,2
-28,9
-34,2
-38,3
-24,1
-28,2
-24,8
-18,2
-30,1
Market Share
∆ % Volume
September 20/19
* EU (27 Countries) + EFTA Countries (Iceland, Norway, Switzerland) + UK
20%
New Car Registrations September 2020
YTD
10%
-30
-45
-15
-20
-25
-40
-35

10. 10
Top 15 – September 2020YTD
Europe – New Car Registrations by Brand
Source: ACEA, Arthur D. Little Analysis
∆ M.S.
20/19
-0,01 0,02 0,01 0,11 -0,07 0,10 0,16 0,14 0,05 -0,28 -0,05 -0,07 0,13 0,02 -0,08
Vol.’20 945.877 585.171 527.523 522.633 481.219 478.693 467.902 466.447 431.172 349.479 348.509 328.192 311.325 308.747 291.125 8.567.920
M.S.’20 11,0% 6,8% 6,2% 6,1% 5,6% 5,6% 5,5% 5,4% 5,0% 4,1% 4,1% 3,8% 3,6% 3,6% 3,4%
-30,0 -27,6 -28,6
-21,6
-34,4
-21,9
-18,0 -19,7
-25,7
-48,8
-32,5 -34,4
-20,0
-27,9
-35,2
-29,3
∆ %
20/19
Tot.**
*
* Opel includes Vauxhall New Car Registrations; ** EU (27 Countries) + EFTA Countries (Iceland, Norway, Switzerland) + UK

11. 11
Agenda
1 Global Market Overview
2 Europe
3 Italy
3.1 Market Overview
3.2 Market Highlights
3.3 New Car Registrations by Brand
3.4 New Car Registrations by Group
3.5 New Car Registrations by Fuel Type
4 New Car Models Launches in Italy

12. 12
Italian Market –Variation of New Car Registrations 2020 vs 2019
Italy – Market Overview
Source: UNRAE, Arthur D. Little Analysis ∆’19/’18 ∆’20/’19
In September,after eight months of recession due to the COVID-19 outbreak, the market has recorded the first encouraging sign
of recovery (+9,5% vs. September 2019). Still, in the first 9 months, the market has had a significant drop: -34.0% with 972.959 units
compared to 1.474.845 in January-September 2019, with a final balance of 501.886 units sold less. Private segment in September
was recovering better than other segments (-27.6% for Private, -40.3% for Fleet and -46.7% for Business). Main optimistic numbers
are related to EV sales (+225.3% in September 2020 vs. 2019 with 2.832 registered units this month) and hybrid sales (+477.9% or
24.134 units registered more than in September 2019).There is a risk of a rapid depletion of the resources allocated to incentives:
those in the 91-110 g/Km range have already ended and, probably in mid-October, those in the 61-90 g/Km range will also end
September 2020
May June
9,5%
July August September
-11,0%
October November December
-9,6%-7,5%
6,7%
12,5%
-23,1%
-97,6%
-2,4%
-8,8%
-85,4%
1,5%
-1,2%
-49,6%
-2,1% -0,1% -0,4%
13,4%
2,2%
FebruaryJanuary
-3,1%
March April
-5,9%

13. 13
75,3
61,9
24,3
19,1
14,7
11,9
3,4
1,5
-3,9
-42,1
Italian Market – September 2020 vs September 2019
Source: UNRAE, Arthur D. Little Analysis
Italy – Market Overview
2015
2014
Δ% September 2020 / September 2019
156.132
142.532
+9,5%
2019
+6,4%
North-West
47.641
Islands
8.822
+8,7%
North-East
45.432
+12,4%
Centre
35.494
South
18.743
##
aa
##
Region
New Car Registrations in September 2020
Δ% September 2020 / September 2019
Growth of theTop 10
brands by volumes
6
+7,4%
+16,1%
2020

14. 14
Diesel
34,9%
Petrol
40,0%
LPG
6,6%
CNG* 2,4%
EV*
16,0%
Other
25,0%
Italian Market – September 2020YTD vs September 2019YTD
Source: UNRAE, Arthur D. Little Analysis
Italy – Market Highlights
Analysis by “Customer Segment” Analysis by “FuelType”
Analysis by “Geographical Area” Analysis by “Car Segment”
606.267
219.623
140.127
837.548
367.635
263.054
Retail BusinessFleet
-27,6% -40,3% -46,7%∆’20/’19
290.464 314.069
207.546
103.093
50.846
446.737
496.396
298.883
149.281
76.940
IslandsCentreNorth-EastNorth-West South
152.521
966.017
354.910
315.936
121.296 17.881 3.473
DA B C E TotalF
-38,0% -31,0% -37,1% -30,4% -32,5% -21,0%-35,0% -36,7% -30,6% -30,9% -33,9%
2020
2019
∆’20/’19 ∆’20/’19
2020
2019
-44,3
-39,5
∆% Volume September 2020 / September
2019 (YTD)* CNG: Compressed Natural Gas (Methane and Ethanol); EV: Electric Vehicle (Hybrid and Electric)
966.017
1.468.237
2019
2020
-34,2
+72,5
-40,1
-12,6

15. 15
Italian Market – Distribution channels – September 2020YTD vs
September 2019YTD
Source: UNRAE, Arthur D. Little Analysis
Italy – Market Highlights
∆% Volume September 2020 / September
2019 (YTD)*) Self-registrations related to LTR&STR use made by Dealers and OEMs;
**) Including Dealers and OEMs self-registrations not related to LTR & STR
Retail
Private Customers
-40,3%
MS:
22,7%
2020
212,2
18,4
53,4
126,1
29,3
147,8
2019
367,6
219,6-30,3%
-27,6%
MS:
62,8%
-46,7%
MS:
14,5%-57,6%
-37,4%
72,6
49,7
2020
190,4
90,4
2019
263,1
140,1
-31,6%
2019 2020
837,5
606,3
-27,6%
-52,5%
Private Customers LTR STR Captive LTR&STR* Companies Captive self-registrations
◼ Respect September 2019YTD, in 2020,
Retail segment of the Italian market was
recovering better than other segments
(231.280 units sold less) and has increased
its Market ShareYTD (57.0% in September
2019 vs. 62.8% in September 2020)
◼ All of Fleet subsegments decreased in
September 2020YTD due to COVID-19
outbreak: STR segment (-57,6% or 72.670
units sold less vs. September 2019).The drop
of LTR segment was also relevant (-30,3% or
64.378 units sold less vs. September 2019)
◼ The decrease of the Business segment
registrations in September 2020YTD vs.
September 2019YTD was related both to the
reduction of Captive self-registrations (-52,5%
or 99.991 units less sold) and Company
registrations (-31.6% or 22.936 units less sold)
Fleet
LTR, STR and Captive LTR&STR*
Business
Company registrations**
Market Share YTD increase / decrease

16. 16
New Car Registrations by Brand – September 2020YTD (1/3)
Italy – New Car Registrations by Brand
Source: UNRAE, Arthur D. Little Analysis
144.941
90.888
64.169 58.783 57.132 47.057 44.314 40.832 39.324 38.083 35.003 32.765 32.289 29.360 26.453
-35,1 -32,7 -30,6 -32,8 -32,5 -31,2 -34,9 -36,6
-51,9
-42,6
-27,9 -28,8 -26,1
-35,7
-26,0
Volume
∆Volume
20/19 %
∆ M.S.
20/19 %
Market
Share %
-0,21 0,22 0,35 0,14 0,15 0,21 -0,05 -0,16 -1,50 -0,58 0,31 0,25 0,37 -0,07 0,31
15,00 9,41 6,64 6,09 5,91 4,87 4,59 4,23 4,07 3,94 3,62 3,39 3,34 3,04 2,74

17. 17
New Car Registrations by Brand – September 2020YTD (2/3)
Italy – New Car Registrations by Brand
Source: UNRAE, Arthur D. Little Analysis
24.951
22.430
19.425 17.891
15.246
11.996 11.950 11.454
8.397 7.286
4.750 4.135 3.394 3.203 2.891
-31,7
-20,6
-42,3
-13,6
-25,6 -22,2
-40,0
-29,6 -33,6
-18,7
-28,1
-16,1
14,1
-46,7
-32,8
Volume
∆Volume
20/19 %
∆ M.S.
20/19 %
Market
Share %
0,09 0,40 -0,28 0,44 0,18 0,19 -0,12 0,08 0,01 0,14 0,04 0,09 0,15 -0,08 0,01
2,58 2,32 2,01 1,85 1,58 1,24 1,24 1,19 0,87 0,75 0,49 0,43 0,35 0,33 0,30

18. 18
New Car Registrations by Brand – September 2020YTD (3/3)
Italy – New Car Registrations by Brand
Source: UNRAE, Arthur D. Little Analysis
2.637 2.562 2.554
2.171
1.391
902 889 887
404 285 200 34 12 3
-86,8 -59,8
35,6
-33,6 -25,5
12,5
-52,7 -46,2 -4,5
481,6
-27,0 -29,2
-95,0 -91,7
Volume
∆Volume
20/19 %
∆ M.S.
20/19 %
Market
Share %
-1,09 -0,16 0,13 0,00 0,01 0,04 -0,01 0,00 0,00 0,00 0,00 0,00 0,00 0,00
0,27 0,27 0,26 0,22 0,14 0,09 0,09 0,09 0,04 0,03 0,02 0,00 0,00 0,00

19. 19
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
New Car Registrations by Group – Top 15 – September 2020YTD
Source: UNRAE, Arthur D. Little Analysis
Italy – New Car Registrations by Group
23,6
16,5
14,9
10,0
6,6
5,3
5,2
4,5
3,7
2,3
2,0
1,2
1,1
0,8
0,5
Top 5: 71,7%
Top 10: 92,7%
-37,0%
-35,7%
-39,3%
-29,2%
-30,6%
-28,9%
-27,0%
-31,3%
-42,4%
-46,4%
-18,7%
-20,6%
-42,7%
-22,2%
-28,1%
228.374
159.228
144.164
96.866
64.169
51.404
49.948
43.743
35.402
22.430
19.437
11.996
10.959
7.286
4.750
FCA
Volkswagen
PSA
Renault
Ford
Hyundai Kia
Toyota
BMW
Daimler
Suzuki
Nissan
Volvo
JLR
Mazda
Honda
Market Share
(%)
DeltaVolume
‘20 vs ‘19
VolumeGroup Brand

20. 20
New Car Registrations by Fuel Type –Top 10 – Petrol and Diesel
Source: UNRAE, Arthur D. Little Analysis
Italy – New Car Registrations by FuelType








































DieselPetrol
September 2020 2020YTD
 Ranking variation compared to previous period
6.054
2.135
1.894
1.869
1.827
1.707
1.665
1.499
1.465
1.453
52.031
17.528
14.555
12.434
11.836
11.783
10.565
10.257
10.060
9.913
2.344
2.269
1.548
1.532
1.498
1.339
1.295
1.190
1.154
1.013
RENEGADE
COMPASS
3008
500X
QASHQAI
TIGUAN
CLIO
T-ROC
STELVIO
SANDERO
PANDA
YPSILON
C3
CORSA
POLO
T-CROSS
208
AYGO
500X
CLIO
COMPASS
RENEGADE
500X
3008
T-ROC
TIGUAN
TIPO
500L
QASHQAI
CLIO
14.574
13.426
12.244
9.775
9.424
9.153
8.124
7.701
7.540
7.314
PANDA
C3
T-CROSS
POLO
CLIO
AYGO
CORSA
RENEGADE
500X
208

21. 21
2.194
1.765
1.662
1.040
935
920
711
491
404
343
New Car Registrations by Fuel Type –Top 10 – LPG and CNG
Source: UNRAE, Arthur D. Little Analysis




















CNGLPG
September 2020 2020YTD




















Italy – New Car Registrations by FuelType
 Ranking variation compared to previous period
4.360
3.147
2.835
2.556
2.098
1.847
1.661
1.248
1.078
646
566
512
441
434
396
282
277
168
109
98
DUSTER
SANDERO
CAPTUR
CLIO
YPSILON
PANDA
PICANTO
STONIC
FIESTA
RIO
DUSTER
PANDA
YPSILON
SANDERO
CLIO
CAPTUR
FIESTA
STONIC
PICANTO
SPORTAGE
GOLF
ARONA
POLO
OCTAVIA
PANDA
UP!
LEON
KAMIQ
IBIZA
A3
OCTAVIA
PANDA
POLO
GOLF
UP!
KAMIQ
ARONA
LEON
IBIZA
YPSILON
9.992
8.716
6.961
6.657
5.720
5.026
3.582
2.971
2.917
2.417

22. 22
6.505
3.294
2.456
2.274
2.246
1.621
1.530
1.284
918
833
New Car Registrations by Fuel Type –Top 10 – Hybrid and Pure Electric
Source: UNRAE, Arthur D. Little Analysis
(*) Mild Hybrid Electric Vehicle (MHEV), Plug-in Hybrid Electric Vehicle (PHEV), Full Hybrid; (**) Battery Electric Vehicle (BEV)










PureElectric(**)Hybrid(*)
September 2020 2020YTD




















Italy – New Car Registrations by FuelType
 Ranking variation compared to previous period
880
676
461
297
270
168
167
141
108
100
PANDA
YARIS
PUMA
YPSILON
IGNIS
500
C-HR
SWIFT
COROLLA
VITARA
PANDA
PUMA
YARIS
C-HR
500
IGNIS
SWIFT
COROLLA
RAV4
YPSILON
ZOE
MODEL 3
FORTWO
UP!
208
LEAF
CORSA
KONA
MINI
FORFOUR
MODEL 3
ZOE
FORTWO
LEAF
ID.3
KONA
UP!
208
MINI
CORSA
12.654
11.546
10.765
8.767
7.475
6.760
6.180
5.996
4.976
4.436
3.447
2.223
2.164
1.618
1.280
877
834
758
518
433











23. 23
New Car Registrations of Hybrid vs Pure ElectricVehicles
Source: UNRAE, Arthur D. Little Analysis
Italy – Focus on ElectricVehicles Market in Italy
49.444
67.631
89.784
154.868
2017 2018 20202019
EV Registrations Trend
Volume, DeltaYoY, EV Market Share September ‘20YTD
Hybrid and Pure ElectricVehicles Trend
Volume September ‘20YTD
Delta
YoY
70,3% 36,8% 32,8% 72,5%
M.S. 3,2% 4,5% 6,1% 16,0%
CAGR
91,4%
94,7%
5,3%
2,9%
2017
97,1%
2018
8,6%
2019
11,3%
88,7%
2020
Electric Hybrid
+130,7%
+67,4%
Successful new models
Top selled in September ‘20
Hybrid
– Fiat Panda (+ 6.505 units in September’ 20, +12.654 unitsYTD)
– Ford Puma (+2.456 units in September ’20, +11.546 unitsYTD)

24. 24
Overview of New Car Registrations by Segment
Source: UNRAE, Arthur D. Little Analysis
Italy – New Car Registrations by Segment
Segments Growth in Market Share* Market Share andVolume**
-1,0%
D
«Executive»
+1,7%
B
«Supermini»
+0,1%
E
«Luxury»
-1,5%
C
«Medium»
+0,0%
F
«Ultra Luxury»
F
D
Tot.
12,6%
A
32,7%
15,8%
B 36,7%
C
E 1,9%
0,4%
152.521
100,0%
3.473
354.910
315.936
121.296
17.881
966.017
A
«Utility/City»
* Δ% September 2020 YTD / September 2019 YTD; ** Market Share and Volume September 2020 YTD
+0,7%

25. 25
Segment A and Segment B –Top 10 – September 2020YTD
Source: UNRAE, Arthur D. Little Analysis
Italy – New Car Registrations by Segment
A
“Utility/City”
B
“Supermini”
75.502
18.838
10.257 7.656 7.639 7.195 6.937 4.988 3.898 3.083
500PANDA I10AYGO UP! PICANTOIGNIS C1 TWINGO 108
29.368
23.220
18.928 18.597 17.733 17.544 17.162 16.599 16.288 15.903
C3YPSILON CLIO PUMASANDERO T-CROSSPOLO CAPTURCORSA 208
∆ Vol. %
20/19 YTD
∆ Vol. %
20/19 YTD
Segment A has registered a decrease in terms of
MS (-1,0 p.p), while Segment B have registered
an increase (+1,7 p.p. vs September 2019YTD).
But in terms of volumes, both Segment A and
Segment B, in September 2020 have decreased
vs. September 2019 (-38,0% and -31,0%
respectively)
-28,8% -33,8% -11,8% -41,1% -4,2% 7,3% -26,7% -14,5% -37,8% -33,4%
-35,7% -32,9% -34,1% -43,2% -34,2% -3,3% -22,7% N/A -34,5% 19,1%

26. 26
Segment C and Segment D –Top 10 – September 2020YTD
Source: UNRAE, Arthur D. Little Analysis
Italy – New Car Registrations by Segment
C
“Medium”
D
“Executive”
22.305 21.606
18.210 17.596 17.353
13.889 13.588 12.632 11.851 11.738
500X COMPASS T-ROCRENEGADE 3008GOLFDUSTER TIPO ECOSPORT QASHQAI
12.563
7.952
6.551 6.471
5.527 4.976 4.848 4.648 4.582 4.024
TIGUAN Q3 RAV4STELVIOX1 KUGA A4 OCTAVIA EVOQUE SERIE 3
∆ Vol. %
20/19 YTD
∆ Vol. %
20/19 YTD
-32,2% -36,2% -45,0% -37,2% -45,4% -34,9% -25,9% -40,6% -50,0% -40,7%
-32,3% -10,2% -24,8% -46,5% -38,6% -38,0% -11,7% -21,0% -12,6% -0,5%
Medium Segment and Executive Segment continue to
have a bad performance registering another
consecutive drop (respectively -37,1% and -30,4%
compared to September 2019). But in terms of MS on
YTD basis Segment C decreased (-1,5 p.p) while
Segment D increased (+0,7 p.p)

27. 27
Segment E and Segment F – Top 10 – September 2020YTD
Source: UNRAE, Arthur D. Little Analysis
Italy – New Car Registrations by Segment
E
“Luxury”
F
“Ultra Luxury”
920
270
179 169 167 164 146 138 136 133
911 GHIBLI SERIE 7MODEL XMODEL SPANAMERA TAYCAN F-TYPE 488 PORTOFINO
∆ Vol. %
20/19 YTD
∆ Vol. %
20/19 YTD
120,5% -44,1% -48,7% -18,1% -43,2% -29,4% 27,6% -62,0% -21,8% 42,1%
8,9% -48,6% -52,9% N/A -19,7% -10,9% -42,1% 4,5% -9,9% -4,3%
1.879 1.846
1.553
1.330 1.300
1.190 1.106 1.034
782
665
A6GLE CAYENNEQ8SERIE 5 X5 RANGE
ROVER
SPORT
CLASSE E XC90 X6
Segment E remained stable (+0.0 p.p) and Segment F has
slightly increased in terms of market shares (+0.1 p.p
respectively).While Segment F, despite COVID-19, has
lost only 21,0% (or 921 units sold less vs. September
2019), the drop of Segment E was more relevant (-
32.5% or 8.620 units less vs. September 2019)

28. 28
Agenda
1 Global Market Overview
2 Europe
3 Italy
4 New Car Models Launches in Italy

29. 29
New Models Launch per Brand – Roadmap 2020 (1/5)
Source: Quattroruote; Arthur D. Little Analysis
New Car Models Launches in Italy
Jan Feb Mar Apr
Sept
emb
er
Jun Jul Aug Sep Oct Nov Dec
A
B
C
D
F
Commercial Launch of New Model
Facelift / Technical Update
Premiere
Launch Concluded
Launch Postponed
Launch Anticipated
(P)
E-TronA3
Tonale
C5 Aircross
X6
Serie 2 Active
Tourer
Q5Q4 e-Tron
M 3 X5 M
Serie 4
Coupè
C4
RomaSF 90 812 GTS
Panda Mild
Hybrid
Giulia Plug-in Stelvio Plug-In
A5
iX3
DS 9
F8 Spider
500 Full Electric500 Mild Hybrid
Sandero
◼ The launch plans announced by
OEMs could be delayed/reversed
due to the contingent market
situation

30. 30
New Models Launch per Brand – Roadmap 2020 (2/5)
Source: Quattroruote; Arthur D. Little Analysis
New Car Models Launches in Italy
Jan Feb Mar Apr
Sept
emb
er
Jun Jul Aug Sep Oct Nov Dec
F
G
H
I
J
K
Commercial Launch of New Model
Facelift / Technical Update
Premiere
Launch Concluded
Launch Postponed
Launch Anticipated
(P)
Kuga
XCeed
Wrangler
Grand CherokeeRenegadeCompass
Mustang
Mach-E
Explorer
Plug-In
i 10
Jazz Hybrid e
F Type XJ Electric
e-Soul
◼ The launch plans announced by
OEMs could be delayed/reversed
due to the contingent market
situation

31. 31
New Models Launch per Brand – Roadmap 2020 (3/5)
Source: Quattroruote; Arthur D. Little Analysis
New Car Models Launches in Italy
Jan Feb Mar Apr
Sept
emb
er
Jun Jul Aug Sep Oct Nov Dec
L
M
Commercial Launch of New Model
Facelift / Technical Update
Premiere
Launch Concluded
Launch Postponed
Launch Anticipated
(P)
Road Rover
GLA
MX-30
E-Class S-ClassGLS
2 Hybrid
Ghibli
Mini Full Electric
UX 300e
Ypsilon Mild
Hybrid
Urus Plug-In
◼ The launch plans announced by
OEMs could be delayed/reversed
due to the contingent market
situation

32. 32
Source: Quattroruote; Arthur D. Little Analysis
Commercial Launch of New Model
Facelift / Technical Update
Premiere
Launch Concluded
Launch Postponed
Launch Anticipated
New Models Launch per Brand – Roadmap 2020 (4/5)
New Car Models Launches in Italy
Jan Feb Mar Apr
Sept
emb
er
Jun Jul Aug Sep Oct Nov Dec
M
N
O
P
R
S
(P)
Zoe
El Born
Mokka X
508 Plug-In
3008 Plug-In
InsigniaCorsa-e
Spacestar
ASX
Clio E-Tech
Captur E-tech
Leon
Cupra
Formentor
Octavia
◼ The launch plans announced by
OEMs could be delayed/reversed
due to the contingent market
situation

33. 33
Commercial Launch of New Model
Facelift / Technical Update
Premiere
Launch Concluded
Launch Postponed
Launch Anticipated
New Models Launch per Brand – Roadmap 2020 (5/5)
Source: Quattroruote; Arthur D. Little Analysis
New Car Models Launches in Italy
Jan Feb Mar Apr
Sept
emb
er
Jun Jul Aug Sep Oct Nov Dec
S
T
V
(P)
Model Y
ID.3
1) EQ fortwo
2) EQ forfour
Yaris
XV Hybrid
Vitara Hybrid
S-Cross Hybrid
MiraiRav 4 Plug-In
ID.4
XC 40 Recharge
◼ The launch plans announced by
OEMs could be delayed/reversed
due to the contingent market
situation

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