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Automotive Report
Analysis of New Car Registrations
November 2020
2
Analysis of New Car Registrations in Europe and Italy
* EU (27 Countries) + EFTA Countries (Iceland, Norway, Switzerland) + UK; ** Δ% November 2020 / November 2019
Executive Summary
◼ Areas: North-East -9,5%, North-West -15,3%, Centre -6,0%, South +3,9% and Islands
+9,4%, in volume in November 2020 compared to November 2019
◼ Customer segments: Retail -20,7%, Fleet -36,2% and Business -45,0% in volume in
November 2020YTD compared to November 2019YTD
◼ Brands: among the Top 15 by volume, smallest decrease for BMW -20,8%,Audi -22,6% and
Kia -24,3% in November 2020YTD compared to November 2019YTD
◼ Premium brands: among the Top 15 by volume BMW -20,8%,Audi -22,6% and Mercedes-
Benz -24,5% in volume in November 2020YTD compared to November 2019YTD
◼ Top 3 Countries by increase in new registrations: Norway +24,9%, Ireland +20,0% and
Cyprus +10,9% in volume in November 2020 compared to November 2019
◼ Top 3 Countries by market share: Germany 24,3% (+1,4 p.p.), UK 13,9% (-0,9 p.p.) and
France 13,6% (-0,2 p.p.) in November 2020YTD compared to November 2019YTD
◼ Brands: among the Top 15 by volume, smallest decrease for Toyota -15,4%, Skoda -17,3%
and Kia -17,6% in November 2020YTD compared to November 2019YTD
◼ Premium brands:Audi -20,3%, BMW -19,9% and Mercedes-Benz -18,5% in volume in
November 2020YTD compared to November 2019YTD
Europe*
Italy
-13,5%**
-8,3%**
3
Agenda
1 Europe
2 Italy
3 New Car Models Launches in Italy
4
Agenda
1 Europe
1.1 Market Overview
1.2 New Car Registrations by Brand
2 Italy
3 New Car Models Launches in Italy
5
Top 10 European Markets* – November 2020 vs November 2019
Europe – Market Overview
Source: ACEA, Arthur D. Little Analysis, Sweden Transport Analysis Agency
EU New Car Registrations
1.047.409
1.211.545
20192020
-13,5%
* EU (27 Countries) + EFTA Countries (Iceland, Norway, Switzerland) + UK
##
#°
##
Ranking on November 2020 data
New Car Registrations in November 2020
Δ% November 2020 / November 2019
-8,3
2°
138.405
-5,7
10°
22.846
-8,2
6°
41.675
1°
290.150
-18,7
5°
74.708
-27,0
3°
126.047
-27,4
4°
113.781
-3,0
During the month of November the EU passenger car market has continued to decline as several countries
introduced new measures to contain the 2° wave of COVID-19. It was given by mixed results (increase for
6 out of 30 countries and decrease for 24 countries). However, 30 countries still show negative sign if
compared first eleven months of 2020 vs. first eleven months of 2019 (from -7,8% up to -42,4%)
-15,8
8°
29.103
-12,9
9°
26.571
◼ The second wave of COVID-19 in EU
slipped back PC market into negative
territory again. The cumulative performance
is still severely impacted (-26,1% or
3.797.813 units sold less in first eleven
month of 2020 vs. 2019)
7°
33.499
-14,3
6
On a year-to-date basis, European PC registrations (10.746.293 units in total) decreased by -26,1% compared to
2019YTD.The Market Share in Top 5 European Markets decreased for UK, Italy and Spain. France had a drop after 3
months of growth. Germany continues its positive performance (positive signs for the fourth month in a row).
Top 10 European Markets* – November 2020YTD
Source: ACEA, Arthur D. Little Analysis
Europe – Market Overview
Highlights Market Share
# Country
November
2020 YTD
∆ Vs 2019
1 Germany 24,3% 1,4%
2 UK 13,9% -0,9%
3 France 13,6% -0,2%
4 Italy 11,7% -0,5%
5 Spain 6,9% -1,0%
6 Belgium 3,7% 0,2%
7 Poland 3,5% 0,0%
8 Netherlands 2,9% 0,2%
9 Sweden 2,4% 0,3%
10 Austria 2,1% 0,0%
-21,6
-30,7
-26,9
-29,0
-35,3
-22,3
-25,1
-21,8
-16,4
-26,6
Market Share
∆ % Volume
November 20/19
* EU (27 Countries) + EFTA Countries (Iceland, Norway, Switzerland) + UK
20%
New Car Registrations November 2020
YTD
10%
-30
-45
-15
-20
-25
-40
-35
7
Top 15 – November 2020YTD
Europe – New Car Registrations by Brand
Source: ACEA, Arthur D. Little Analysis
∆ M.S.
20/19
-0,02 0,03 0,01 0,10 0,08 -0,09 0,14 0,12 0,08 -0,23 -0,02 -0,07 0,12 -0,01 -0,07
Vol.’20 1.190.791 733.319 669.311 668.055 603.041 596.429 585.001 582.033 546.194 443.366 441.320 408.708 386.556 380.556 365.495 10.746.293
M.S.’20 11,1% 6,8% 6,2% 6,2% 5,6% 5,6% 5,4% 5,4% 5,1% 4,1% 4,1% 3,8% 3,6% 3,5% 3,4%
-27,8
-24,1 -25,0
-18,5 -19,9
-32,4
-15,4 -17,3
-20,3
-43,2
-27,7
-31,2
-17,6
-26,6
-31,0
-26,1
∆ %
20/19
Tot.**
*
* Opel includes Vauxhall New Car Registrations; ** EU (27 Countries) + EFTA Countries (Iceland, Norway, Switzerland) + UK
8
Agenda
1 Europe
2 Italy
2.1 Market Overview
2.2 Market Highlights
2.3 New Car Registrations by Brand
2.4 New Car Registrations by Group
2.5 New Car Registrations by Fuel Type
3 New Car Models Launches in Italy
9
Italian Market –Variation of New Car Registrations 2020 vs 2019
Italy – Market Overview
Source: UNRAE, Arthur D. Little Analysis ∆’19/’18 ∆’20/’19
Apparently Italian market has showed signs of recovery only in September of 2020.The drop caused by COVID-19 outbreak,
washed out almost one third of its annual volume (-29.0% compared to 1.776.501 in January-November 2019), with a final balance
of 514.699 units units sold less. Private segment in November was recovering better than other segments (-20.7% for Private,
-36.2% for Fleet and -45.0% for Business). Main optimistic numbers are related yet again to EV sales (+350.4% in November 2020
vs. 2019 with 4.810 registered units this month) and hybrid sales (+609.8% or 25.731 units registered more than in November
2019).At this point, respect to October 2020 it is even more clear the need to give more continuity to the support of the
Automotive sector.
November 2020
OctoberMarch April May June August
-97,6%
September November
13,4%
-49,6%
December
-7,5% -5,9% -8,8% -8,3%
-1,2%
-9,6%
-85,4%
1,5%
-2,1%
2,2%
-23,1%
-0,1%-2,4%
-11,0%
-3,1% -0,4%
9,5% 6,7%
12,5%
February JulyJanuary
-0,2%
10
18,0
9,5
8,3
5,0
-0,2
-1,7
-2,0
-13,5
-15,5
-17,1
Italian Market – November 2020 vs November 2019
Source: UNRAE, Arthur D. Little Analysis
Italy – Market Overview
2015
2014
Δ% November 2020 / November 2019
138.405
151.001
-8,3%
2019
-15,3%
North-West
41.456
Islands
8.074
-9,5%
North-East
41.087
-6,0%
Centre
32.319
South
15.467
##
aa
##
Region
New Car Registrations in November 2020
Δ% November 2020 / November 2019
Growth of theTop 10
brands by volumes
6
+9,4%
+3,9%
2020
11
Diesel
33,8%
Petrol
38,0%
LPG
6,8%
CNG* 2,2%
EV*
19,2%
Other
28,2%
Italian Market – November 2020YTD vs November 2019YTD
Source: UNRAE, Arthur D. Little Analysis
Italy – Market Highlights
Analysis by “Customer Segment” Analysis by “FuelType”
Analysis by “Geographical Area” Analysis by “Car Segment”
804.417
275.852
181.533
1.014.658
432.079
329.764
FleetRetail Business
-20,7% -36,2% -45,0%∆’20/’19
379.657 400.493
275.979
137.608
68.065
546.107
587.421
368.426
181.393
93.153
CentreNorth-West SouthNorth-East Islands
205.309
1.261.802
470.330
402.116
156.780 22.887 4.379
FA EDB C Total
-31,1% -24,5% -33,6% -26,1% -30,0% -15,5%-30,5% -31,8% -25,1% -24,1% -26,9%
2020
2019
∆’20/’19 ∆’20/’19
2020
2019
-40,7
-38,6
∆% Volume November 2020 / November
2019 (YTD)* CNG: Compressed Natural Gas (Methane and Ethanol); EV: Electric Vehicle (Hybrid and Electric)
1.261.802
1.776.501
2019
2020
-29,0
+108,8
-31,9
-19,0
12
Italian Market – Distribution channels – November 2020YTD vs
November 2019YTD
Source: UNRAE, Arthur D. Little Analysis
Italy – Market Highlights
∆% Volume November 2020 / November
2019 (YTD)*) Self-registrations related to LTR&STR use made by Dealers and OEMs;
**) Including Dealers and OEMs self-registrations not related to LTR & STR
Retail
Private Customers
-36,2%
MS:
21,9%
191,8
2020
262,1
133,5
36,5
61,5
22,5
2019
432,1
275,9-26,8%
-20,7%
MS:
63,8%
-45,0%
MS:
14,4%-53,9%
-38,3%
89,4
329,8
2020
240,4
64,8
2019
116,7
181,5
-29,0%
2019
804,4
2020
1.014,7
-20,7%
-51,4%
Private Customers LTR Captive LTR&STR*STR Companies Captive self-registrations
◼ Respect November 2019YTD, in 2020,
Retail segment of the Italian market was
recovering better than other segments
(210.240 units sold less) and has increased
its Market ShareYTD (57.1% in November
2019 vs. 63.8% in November 2020)
◼ All of Fleet subsegments decreased in
November 2020YTD due to COVID-19
outbreak: STR segment (-53,9% or 71.957
units sold less vs. November 2019).The drop
of LTR segment was also relevant (-26,8% or
70.298 units sold less vs. November 2019)
◼ The decrease of the Business segment
registrations in November 2020YTD vs.
November 2019YTD was related both to the
reduction of Captive self-registrations (-51,4%
or 123.620 units less sold) and Company
registrations (-27,5% or 24.611 units less sold)
Fleet
LTR, STR and Captive LTR&STR*
Business
Company registrations**
Market Share YTD increase / decrease
13
New Car Registrations by Brand – November 2020YTD (1/3)
Italy – New Car Registrations by Brand
Source: UNRAE, Arthur D. Little Analysis
191.726
115.535
82.787 77.220 73.691 63.091 59.105 54.132 50.277 49.841 46.061 42.750 42.475 38.295 33.527
-28,1 -30,4 -26,9 -26,0 -28,1 -25,5 -27,2 -28,6
-46,1
-35,6
-22,6 -24,5 -20,8
-30,2
-24,3
Volume
∆Volume
20/19 %
∆ M.S.
20/19 %
Market
Share %
0,18 -0,18 0,19 0,25 0,07 0,23 0,11 0,02 -1,27 -0,41 0,30 0,20 0,35 -0,06 0,17
15,19 9,16 6,56 6,12 5,84 5,00 4,68 4,29 3,98 3,95 3,65 3,39 3,37 3,03 2,66
14
New Car Registrations by Brand – November 2020YTD (2/3)
Italy – New Car Registrations by Brand
Source: UNRAE, Arthur D. Little Analysis
31.688 31.071
25.867
22.911
19.725
15.537 15.410 15.392
10.645 9.485
6.340 5.264 4.242 4.047 3.822
-31,5
-9,1
-35,9
-7,8
-20,6
-34,9
-21,7 -24,3 -31,3
-19,7 -21,5 -16,1
6,5
-85,4
-47,8
Volume
∆Volume
20/19 %
∆ M.S.
20/19 %
Market
Share %
-0,09 0,54 -0,22 0,42 0,16 -0,11 0,11 0,08 -0,03 0,09 0,05 0,07 0,12 -1,24 -0,11
2,51 2,46 2,05 1,82 1,56 1,23 1,22 1,22 0,84 0,75 0,50 0,42 0,34 0,32 0,30
15
New Car Registrations by Brand – November 2020YTD (3/3)
Italy – New Car Registrations by Brand
Source: UNRAE, Arthur D. Little Analysis
3.690
3.303 3.131 2.881
1.876
1.219 1.118 1.070
488 331 261 42 12 6
-28,1 -56,8
-13,9
38,1
-21,8 -36,7
21,8
-51,1
280,5
-14,4 -14,3
-95,0 -83,8
1,2
Volume
∆Volume
20/19 %
∆ M.S.
20/19 %
Market
Share %
0,00 -0,17 0,05 0,11 0,02 -0,01 -0,01 0,00 0,00 0,00 0,00 0,00 0,00 0,00
0,29 0,26 0,25 0,23 0,15 0,10 0,09 0,08 0,04 0,03 0,02 0,00 0,00 0,00
16
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
New Car Registrations by Group – Top 15 – November 2020YTD
Source: UNRAE, Arthur D. Little Analysis
Italy – New Car Registrations by Group
23,9
16,2
14,9
10,1
6,6
5,3
5,2
4,6
3,7
2,5
2,1
1,2
1,1
0,8
0,5
Top 5: 71,6%
Top 10: 92,8%
-21,7%
-30,1%
-28,8%
-25,8%
-36,3%
-28,0%
-33,3%
-26,9%
-25,6%
-44,5%
-9,1%
-21,7%
-39,7%
-19,7%
-21,5%
301.397
204.493
187.315
127.061
82.787
66.781
65.215
57.867
46.797
31.071
25.879
15.410
13.948
9.485
6.340
FCA
Volkswagen
PSA
Renault
Ford
Toyota
Hyundai Kia
BMW
Daimler
Suzuki
Nissan
Volvo
JLR
Mazda
Honda
Market Share
(%)
DeltaVolume
‘20 vs ‘19
VolumeGroup Brand
17
New Car Registrations by Fuel Type –Top 10 – Petrol and Diesel
Source: UNRAE, Arthur D. Little Analysis
Italy – New Car Registrations by FuelType








































DieselPetrol
November 2020 2020YTD
 Ranking variation compared to previous period
4.773
3.948
2.351
1.883
1.612
1.478
1.397
1.274
1.242
1.184
61.525
21.126
18.473
16.366
15.635
14.242
14.230
12.931
12.434
12.125
2.353
1.918
1.809
1.292
1.258
1.070
1.032
1.031
1.007
973
COMPASS
500X
QASHQAI
RENEGADE
3008
TIGUAN
2008
STELVIO
X1
500L
PANDA
C3
YPSILON
CORSA
T-CROSS
POLO
208
AYGO
500X
CLIO
COMPASS
500X
RENEGADE
3008
T-ROC
TIGUAN
QASHQAI
TIPO
500L
CLIO
18.813
16.406
16.338
12.666
11.583
11.528
10.921
9.986
9.257
8.847
PANDA
T-CROSS
C3
208
RENEGADE
CORSA
2008
T-ROC
FIESTA
500X
18
3.021
2.000
1.672
1.096
552
470
394
271
252
246
New Car Registrations by Fuel Type –Top 10 – LPG and CNG
Source: UNRAE, Arthur D. Little Analysis




















CNGLPG
November 2020 2020YTD




















Italy – New Car Registrations by FuelType
 Ranking variation compared to previous period
4.755
4.118
3.243
2.825
2.721
2.381
2.324
1.711
1.455
770
499
466
352
332
251
209
208
144
107
68
SANDERO
CAPTUR
DUSTER
CLIO
PANDA
YPSILON
FIESTA
SPORTAGE
STONIC
I10
DUSTER
SANDERO
PANDA
CAPTUR
YPSILON
CLIO
FIESTA
STONIC
PICANTO
SPORTAGE
GOLF
ARONA
POLO
OCTAVIA
PANDA
UP!
KAMIQ
LEON
IBIZA
A3
KAMIQ
ARONA
UP!
POLO
GOLF
IBIZA
PANDA
OCTAVIA
A3
YPSILON
13.578
11.442
10.148
9.093
8.164
7.805
4.444
3.766
3.439
3.066
19
5.448
4.037
3.406
3.293
1.864
1.451
1.310
923
864
843
New Car Registrations by Fuel Type –Top 10 – Hybrid and Pure Electric
Source: UNRAE, Arthur D. Little Analysis
(*) Mild Hybrid Electric Vehicle (MHEV), Plug-in Hybrid Electric Vehicle (PHEV), Full Hybrid; (**) Battery Electric Vehicle (BEV)










PureElectric(**)Hybrid(*)
November 2020 2020YTD




















Italy – New Car Registrations by FuelType
 Ranking variation compared to previous period
657
558
554
513
411
243
233
223
216
170
PANDA
YARIS
YPSILON
500
PUMA
SWIFT
IGNIS
COMPASS
CAPTUR
C-HR
PANDA
YARIS
PUMA
500
YPSILON
C-HR
IGNIS
SWIFT
COROLLA
RAV4
ZOE
FORTWO
MODEL 3
UP!
208
KONA
CORSA
LEAF
MINI
FORFOUR
UP!
FORTWO
ZOE
500
TWINGO
MODEL 3
MINI
208
KONA
FORFOUR
26.990
18.966
15.684
13.649
11.053
10.703
10.202
9.324
7.279
6.030
4.310
3.293
2.501
2.473
1.603
1.232
1.116
1.073
900
713










20
New Car Registrations of Hybrid vs Pure ElectricVehicles
Source: UNRAE, Arthur D. Little Analysis
Italy – Focus on ElectricVehicles Market in Italy
63.268
85.483
115.766
241.748
2017 2018 2019 2020
EV Registrations Trend
Volume, DeltaYoY, EV Market Share November ‘20YTD
Hybrid and Pure ElectricVehicles Trend
Volume November ‘20YTD
Delta
YoY
74,8% 35,1% 35,4% 108,8%
M.S. 3,4% 4,8% 6,5% 19,2%
CAGR
2017
97,1%
91,6%
8,4%
5,4%
2,9%
10,4%
94,6%
2018 2019
89,6%
2020
Electric Hybrid
+140,4%
+52,2%
Successful new models
Top selled in November‘20
Hybrid
– Fiat Panda (+ 5.448 units in November’ 20, +26.990 unitsYTD)
– Ford Puma (+1.864 units in November ’20, +15.684 unitsYTD)
21
Overview of New Car Registrations by Segment
Source: UNRAE, Arthur D. Little Analysis
Italy – New Car Registrations by Segment
Segments Growth in Market Share* Market Share andVolume**
-0,5%
D
«Executive»
+2,2%
B
«Supermini»
+0,1%
E
«Luxury»
-2,2%
C
«Medium»
-0,0%
F
«Ultra Luxury»
A
B
16,3%
12,4%
37,3% 470.330
D
31,9%
100,0%
C
1,8%E
1.261.802
0,3%F
Tot.
205.309
402.116
156.780
22.887
4.379
A
«Utility/City»
* Δ% November 2020 YTD / November 2019 YTD; ** Market Share and Volume November 2020 YTD
+0,5%
22
Segment A and Segment B –Top 10 – November 2020YTD
Source: UNRAE, Arthur D. Little Analysis
Italy – New Car Registrations by Segment
A
“Utility/City”
B
“Supermini”
101.389
26.705
12.931 10.640 10.355 10.120 8.953 6.954 5.165 4.279
UP!500PANDA AYGO C1IGNIS I10 PICANTO TWINGO 108
38.305
29.640
26.576 25.395 24.955 24.655 23.151 22.144 20.957 20.871
YPSILON CAPTURCLIO CORSAC3 T-CROSSSANDERO YARIS PUMA POLO
∆ Vol. %
20/19 YTD
∆ Vol. %
20/19 YTD
Segment A has registered a decrease in terms of
MS (-0,5 p.p), while Segment B have registered
an increase (+2,2 p.p. vs November 2019YTD).
But in terms of volumes, both Segment A and
Segment B, in November 2020 have decreased
vs. November 2019 (-31,3% and -24,5%
respectively)
-20,6% -21,1% -15,1% 28,7% -37,8% -2,6% -24,9% -2,8% -37,7% -20,3%
-30,1% -23,9% -32,5% -22,4% -12,1% -29,3% 7,1% N/A -35,2% 6,2%
23
Segment C and Segment D –Top 10 – November 2020YTD
Source: UNRAE, Arthur D. Little Analysis
Italy – New Car Registrations by Segment
C
“Medium”
D
“Executive”
28.841 28.383
24.099 23.207
21.511
18.213 16.904 15.830 15.504
13.063
T-ROCDUSTER500X RENEGADE COMPASS QASHQAIGOLF 3008 TIPO FOCUS
15.916
10.381
9.258 8.814
7.469
6.048 6.030 5.805 5.738 5.716
RAV4X1TIGUAN A4KUGAQ3 STELVIO GLA OCTAVIA RANGE
ROVER E
∆ Vol. %
20/19 YTD
∆ Vol. %
20/19 YTD
-27,5% -27,2% -26,4% -41,6% -42,7% -29,0% -28,1% -34,9% -38,1% -13,0%
-29,3% -5,2% -15,5% -41,3% -32,0% -12,3% -37,2% -15,0% -20,2% -13,7%
Medium Segment and Executive Segment continue to
have a bad performance registering another
consecutive drop (respectively -33,6% and -26,1%
compared to November 2019). But in terms of MS on
YTD basis Segment C decreased (-2,2 p.p) while
Segment D increased (+0,5 p.p)
24
Segment E and Segment F – Top 10 – November 2020YTD
Source: UNRAE, Arthur D. Little Analysis
Italy – New Car Registrations by Segment
E
“Luxury”
F
“Ultra Luxury”
1.097
380
271 259
207 192 188 172 171 159
TAYCANGHIBLI911 PANAMERA A8 MODEL SMODEL X F-TYPE SERIE 7 488
∆ Vol. %
20/19 YTD
∆ Vol. %
20/19 YTD
-41,8% 76,6% -45,6% -15,4% -42,8% -28,8% -56,6% -7,1% -20,4% 54,2%
1,4% -36,7% NA -43,3% 0,5% -8,1% -18,3% 5,5% -38,9% -5,9%
2.436
2.248
1.985
1.729
1.574 1.489 1.403 1.297
988 919
SERIE 5 CAYENNEA6 GLE RANGE
ROVER S
X5 Q8 CLASSE E XC90 X6
Segment E remained stable (+0.0 p.p) and Segment F has
slightly increased in terms of market shares (+0.1 p.p
respectively).While Segment F, despite COVID-19, has
lost only 15,5% (or 803 units sold less vs. November
2019), the drop of Segment E was more relevant (-30,0%
or 9.820 units less vs. November 2019)
25
Agenda
1 Europe
2 Italy
3 New Car Models Launches in Italy
26
New Models Launch per Brand – Roadmap 2020 (1/5)
Source: Quattroruote; Arthur D. Little Analysis
New Car Models Launches in Italy
Jan Feb Mar Apr
Nov
emb
er
Jun Jul Aug Sep Oct Nov Dec
A
B
C
D
F
Commercial Launch of New Model
Facelift / Technical Update
Premiere
Launch Concluded
Launch Postponed
Launch Anticipated
(P)
E-TronA3
Tonale
C5 Aircross
X6
Serie 2 Active
Tourer
Q5Q4 e-Tron
M 3 X5 M
Serie 4
Coupè
C4
RomaSF 90 812 GTS
Panda Mild
Hybrid
Giulia Plug-in Stelvio Plug-In
A5
iX3
DS 9
F8 Spider
500 Full Electric500 Mild Hybrid
Sandero
◼ The launch plans announced by
OEMs could be delayed/reversed
due to the contingent market
situation
27
New Models Launch per Brand – Roadmap 2020 (2/5)
Source: Quattroruote; Arthur D. Little Analysis
New Car Models Launches in Italy
Jan Feb Mar Apr
Nov
emb
er
Jun Jul Aug Sep Oct Nov Dec
F
G
H
I
J
K
Commercial Launch of New Model
Facelift / Technical Update
Premiere
Launch Concluded
Launch Postponed
Launch Anticipated
(P)
Kuga
XCeed
Wrangler
Grand CherokeeRenegadeCompass
Mustang
Mach-E
Explorer
Plug-In
i 10
Jazz Hybrid
F Type XJ Electric
e-Soul
◼ The launch plans announced by
OEMs could be delayed/reversed
due to the contingent market
situation
28
New Models Launch per Brand – Roadmap 2020 (3/5)
Source: Quattroruote; Arthur D. Little Analysis
New Car Models Launches in Italy
Jan Feb Mar Apr
Nov
emb
er
Jun Jul Aug Sep Oct Nov Dec
L
M
Commercial Launch of New Model
Facelift / Technical Update
Premiere
Launch Concluded
Launch Postponed
Launch Anticipated
(P)
Road Rover
GLA
MX-30
E-Class S-ClassGLS
2 Hybrid
Ghibli
Mini Full Electric
UX 300e
Ypsilon Mild
Hybrid
Urus Plug-In
◼ The launch plans announced by
OEMs could be delayed/reversed
due to the contingent market
situation
29
Source: Quattroruote; Arthur D. Little Analysis
Commercial Launch of New Model
Facelift / Technical Update
Premiere
Launch Concluded
Launch Postponed
Launch Anticipated
New Models Launch per Brand – Roadmap 2020 (4/5)
New Car Models Launches in Italy
Jan Feb Mar Apr
Nov
emb
er
Jun Jul Aug Sep Oct Nov Dec
M
N
O
P
R
S
(P)
Zoe
El Born
Mokka X
508 Plug-In
3008 Plug-In
InsigniaCorsa-e
Spacestar
ASX
Clio E-Tech
Captur E-tech
Leon
Cupra
Formentor
Octavia
◼ The launch plans announced by
OEMs could be delayed/reversed
due to the contingent market
situation
30
Commercial Launch of New Model
Facelift / Technical Update
Premiere
Launch Concluded
Launch Postponed
Launch Anticipated
New Models Launch per Brand – Roadmap 2020 (5/5)
Source: Quattroruote; Arthur D. Little Analysis
New Car Models Launches in Italy
Jan Feb Mar Apr
Nov
emb
er
Jun Jul Aug Sep Oct Nov Dec
S
T
V
(P)
Model Y
ID.3
1) EQ fortwo
2) EQ forfour
Yaris
XV Hybrid
Vitara Hybrid
S-Cross Hybrid
MiraiRav 4 Plug-In
ID.4
XC 40 Recharge
◼ The launch plans announced by
OEMs could be delayed/reversed
due to the contingent market
situation
31
Agenda
1 Europe
2 Italy
3 New Car Models Launches in Italy
Arthur D. Little has been at the forefront of innovation since 1886.
We are an acknowledged thought leader in linking strategy, innovation
and transformation in technology-intensive and converging industries.
We navigate our clients through changing business ecosystems to
uncover new growth opportunities.We enable our clients to build
innovation capabilities and transform their organizations.
Our consultants have strong practical industry experience combined
with excellent knowledge of key trends and dynamics.Arthur D. Little is
present in the most important business centers around the world.
We are proud to serve most of the Fortune 1.000 companies,in
addition to other leading firms and public sector organizations.
For further information please visit www.adlittle.com.
Copyright © Arthur D. Little 2020.All rights reserved.
Contacts:
Fabrizio Arena
Partner
Tel.: +39 06 68 882 344
Fax: +39 335 123 2387
e-mail: arena.fabrizio@adlittle.com
Arthur D. Little S.p.A.
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Arthur D. Little Automotive report November 2020

  • 1. Automotive Report Analysis of New Car Registrations November 2020
  • 2. 2 Analysis of New Car Registrations in Europe and Italy * EU (27 Countries) + EFTA Countries (Iceland, Norway, Switzerland) + UK; ** Δ% November 2020 / November 2019 Executive Summary ◼ Areas: North-East -9,5%, North-West -15,3%, Centre -6,0%, South +3,9% and Islands +9,4%, in volume in November 2020 compared to November 2019 ◼ Customer segments: Retail -20,7%, Fleet -36,2% and Business -45,0% in volume in November 2020YTD compared to November 2019YTD ◼ Brands: among the Top 15 by volume, smallest decrease for BMW -20,8%,Audi -22,6% and Kia -24,3% in November 2020YTD compared to November 2019YTD ◼ Premium brands: among the Top 15 by volume BMW -20,8%,Audi -22,6% and Mercedes- Benz -24,5% in volume in November 2020YTD compared to November 2019YTD ◼ Top 3 Countries by increase in new registrations: Norway +24,9%, Ireland +20,0% and Cyprus +10,9% in volume in November 2020 compared to November 2019 ◼ Top 3 Countries by market share: Germany 24,3% (+1,4 p.p.), UK 13,9% (-0,9 p.p.) and France 13,6% (-0,2 p.p.) in November 2020YTD compared to November 2019YTD ◼ Brands: among the Top 15 by volume, smallest decrease for Toyota -15,4%, Skoda -17,3% and Kia -17,6% in November 2020YTD compared to November 2019YTD ◼ Premium brands:Audi -20,3%, BMW -19,9% and Mercedes-Benz -18,5% in volume in November 2020YTD compared to November 2019YTD Europe* Italy -13,5%** -8,3%**
  • 3. 3 Agenda 1 Europe 2 Italy 3 New Car Models Launches in Italy
  • 4. 4 Agenda 1 Europe 1.1 Market Overview 1.2 New Car Registrations by Brand 2 Italy 3 New Car Models Launches in Italy
  • 5. 5 Top 10 European Markets* – November 2020 vs November 2019 Europe – Market Overview Source: ACEA, Arthur D. Little Analysis, Sweden Transport Analysis Agency EU New Car Registrations 1.047.409 1.211.545 20192020 -13,5% * EU (27 Countries) + EFTA Countries (Iceland, Norway, Switzerland) + UK ## #° ## Ranking on November 2020 data New Car Registrations in November 2020 Δ% November 2020 / November 2019 -8,3 2° 138.405 -5,7 10° 22.846 -8,2 6° 41.675 1° 290.150 -18,7 5° 74.708 -27,0 3° 126.047 -27,4 4° 113.781 -3,0 During the month of November the EU passenger car market has continued to decline as several countries introduced new measures to contain the 2° wave of COVID-19. It was given by mixed results (increase for 6 out of 30 countries and decrease for 24 countries). However, 30 countries still show negative sign if compared first eleven months of 2020 vs. first eleven months of 2019 (from -7,8% up to -42,4%) -15,8 8° 29.103 -12,9 9° 26.571 ◼ The second wave of COVID-19 in EU slipped back PC market into negative territory again. The cumulative performance is still severely impacted (-26,1% or 3.797.813 units sold less in first eleven month of 2020 vs. 2019) 7° 33.499 -14,3
  • 6. 6 On a year-to-date basis, European PC registrations (10.746.293 units in total) decreased by -26,1% compared to 2019YTD.The Market Share in Top 5 European Markets decreased for UK, Italy and Spain. France had a drop after 3 months of growth. Germany continues its positive performance (positive signs for the fourth month in a row). Top 10 European Markets* – November 2020YTD Source: ACEA, Arthur D. Little Analysis Europe – Market Overview Highlights Market Share # Country November 2020 YTD ∆ Vs 2019 1 Germany 24,3% 1,4% 2 UK 13,9% -0,9% 3 France 13,6% -0,2% 4 Italy 11,7% -0,5% 5 Spain 6,9% -1,0% 6 Belgium 3,7% 0,2% 7 Poland 3,5% 0,0% 8 Netherlands 2,9% 0,2% 9 Sweden 2,4% 0,3% 10 Austria 2,1% 0,0% -21,6 -30,7 -26,9 -29,0 -35,3 -22,3 -25,1 -21,8 -16,4 -26,6 Market Share ∆ % Volume November 20/19 * EU (27 Countries) + EFTA Countries (Iceland, Norway, Switzerland) + UK 20% New Car Registrations November 2020 YTD 10% -30 -45 -15 -20 -25 -40 -35
  • 7. 7 Top 15 – November 2020YTD Europe – New Car Registrations by Brand Source: ACEA, Arthur D. Little Analysis ∆ M.S. 20/19 -0,02 0,03 0,01 0,10 0,08 -0,09 0,14 0,12 0,08 -0,23 -0,02 -0,07 0,12 -0,01 -0,07 Vol.’20 1.190.791 733.319 669.311 668.055 603.041 596.429 585.001 582.033 546.194 443.366 441.320 408.708 386.556 380.556 365.495 10.746.293 M.S.’20 11,1% 6,8% 6,2% 6,2% 5,6% 5,6% 5,4% 5,4% 5,1% 4,1% 4,1% 3,8% 3,6% 3,5% 3,4% -27,8 -24,1 -25,0 -18,5 -19,9 -32,4 -15,4 -17,3 -20,3 -43,2 -27,7 -31,2 -17,6 -26,6 -31,0 -26,1 ∆ % 20/19 Tot.** * * Opel includes Vauxhall New Car Registrations; ** EU (27 Countries) + EFTA Countries (Iceland, Norway, Switzerland) + UK
  • 8. 8 Agenda 1 Europe 2 Italy 2.1 Market Overview 2.2 Market Highlights 2.3 New Car Registrations by Brand 2.4 New Car Registrations by Group 2.5 New Car Registrations by Fuel Type 3 New Car Models Launches in Italy
  • 9. 9 Italian Market –Variation of New Car Registrations 2020 vs 2019 Italy – Market Overview Source: UNRAE, Arthur D. Little Analysis ∆’19/’18 ∆’20/’19 Apparently Italian market has showed signs of recovery only in September of 2020.The drop caused by COVID-19 outbreak, washed out almost one third of its annual volume (-29.0% compared to 1.776.501 in January-November 2019), with a final balance of 514.699 units units sold less. Private segment in November was recovering better than other segments (-20.7% for Private, -36.2% for Fleet and -45.0% for Business). Main optimistic numbers are related yet again to EV sales (+350.4% in November 2020 vs. 2019 with 4.810 registered units this month) and hybrid sales (+609.8% or 25.731 units registered more than in November 2019).At this point, respect to October 2020 it is even more clear the need to give more continuity to the support of the Automotive sector. November 2020 OctoberMarch April May June August -97,6% September November 13,4% -49,6% December -7,5% -5,9% -8,8% -8,3% -1,2% -9,6% -85,4% 1,5% -2,1% 2,2% -23,1% -0,1%-2,4% -11,0% -3,1% -0,4% 9,5% 6,7% 12,5% February JulyJanuary -0,2%
  • 10. 10 18,0 9,5 8,3 5,0 -0,2 -1,7 -2,0 -13,5 -15,5 -17,1 Italian Market – November 2020 vs November 2019 Source: UNRAE, Arthur D. Little Analysis Italy – Market Overview 2015 2014 Δ% November 2020 / November 2019 138.405 151.001 -8,3% 2019 -15,3% North-West 41.456 Islands 8.074 -9,5% North-East 41.087 -6,0% Centre 32.319 South 15.467 ## aa ## Region New Car Registrations in November 2020 Δ% November 2020 / November 2019 Growth of theTop 10 brands by volumes 6 +9,4% +3,9% 2020
  • 11. 11 Diesel 33,8% Petrol 38,0% LPG 6,8% CNG* 2,2% EV* 19,2% Other 28,2% Italian Market – November 2020YTD vs November 2019YTD Source: UNRAE, Arthur D. Little Analysis Italy – Market Highlights Analysis by “Customer Segment” Analysis by “FuelType” Analysis by “Geographical Area” Analysis by “Car Segment” 804.417 275.852 181.533 1.014.658 432.079 329.764 FleetRetail Business -20,7% -36,2% -45,0%∆’20/’19 379.657 400.493 275.979 137.608 68.065 546.107 587.421 368.426 181.393 93.153 CentreNorth-West SouthNorth-East Islands 205.309 1.261.802 470.330 402.116 156.780 22.887 4.379 FA EDB C Total -31,1% -24,5% -33,6% -26,1% -30,0% -15,5%-30,5% -31,8% -25,1% -24,1% -26,9% 2020 2019 ∆’20/’19 ∆’20/’19 2020 2019 -40,7 -38,6 ∆% Volume November 2020 / November 2019 (YTD)* CNG: Compressed Natural Gas (Methane and Ethanol); EV: Electric Vehicle (Hybrid and Electric) 1.261.802 1.776.501 2019 2020 -29,0 +108,8 -31,9 -19,0
  • 12. 12 Italian Market – Distribution channels – November 2020YTD vs November 2019YTD Source: UNRAE, Arthur D. Little Analysis Italy – Market Highlights ∆% Volume November 2020 / November 2019 (YTD)*) Self-registrations related to LTR&STR use made by Dealers and OEMs; **) Including Dealers and OEMs self-registrations not related to LTR & STR Retail Private Customers -36,2% MS: 21,9% 191,8 2020 262,1 133,5 36,5 61,5 22,5 2019 432,1 275,9-26,8% -20,7% MS: 63,8% -45,0% MS: 14,4%-53,9% -38,3% 89,4 329,8 2020 240,4 64,8 2019 116,7 181,5 -29,0% 2019 804,4 2020 1.014,7 -20,7% -51,4% Private Customers LTR Captive LTR&STR*STR Companies Captive self-registrations ◼ Respect November 2019YTD, in 2020, Retail segment of the Italian market was recovering better than other segments (210.240 units sold less) and has increased its Market ShareYTD (57.1% in November 2019 vs. 63.8% in November 2020) ◼ All of Fleet subsegments decreased in November 2020YTD due to COVID-19 outbreak: STR segment (-53,9% or 71.957 units sold less vs. November 2019).The drop of LTR segment was also relevant (-26,8% or 70.298 units sold less vs. November 2019) ◼ The decrease of the Business segment registrations in November 2020YTD vs. November 2019YTD was related both to the reduction of Captive self-registrations (-51,4% or 123.620 units less sold) and Company registrations (-27,5% or 24.611 units less sold) Fleet LTR, STR and Captive LTR&STR* Business Company registrations** Market Share YTD increase / decrease
  • 13. 13 New Car Registrations by Brand – November 2020YTD (1/3) Italy – New Car Registrations by Brand Source: UNRAE, Arthur D. Little Analysis 191.726 115.535 82.787 77.220 73.691 63.091 59.105 54.132 50.277 49.841 46.061 42.750 42.475 38.295 33.527 -28,1 -30,4 -26,9 -26,0 -28,1 -25,5 -27,2 -28,6 -46,1 -35,6 -22,6 -24,5 -20,8 -30,2 -24,3 Volume ∆Volume 20/19 % ∆ M.S. 20/19 % Market Share % 0,18 -0,18 0,19 0,25 0,07 0,23 0,11 0,02 -1,27 -0,41 0,30 0,20 0,35 -0,06 0,17 15,19 9,16 6,56 6,12 5,84 5,00 4,68 4,29 3,98 3,95 3,65 3,39 3,37 3,03 2,66
  • 14. 14 New Car Registrations by Brand – November 2020YTD (2/3) Italy – New Car Registrations by Brand Source: UNRAE, Arthur D. Little Analysis 31.688 31.071 25.867 22.911 19.725 15.537 15.410 15.392 10.645 9.485 6.340 5.264 4.242 4.047 3.822 -31,5 -9,1 -35,9 -7,8 -20,6 -34,9 -21,7 -24,3 -31,3 -19,7 -21,5 -16,1 6,5 -85,4 -47,8 Volume ∆Volume 20/19 % ∆ M.S. 20/19 % Market Share % -0,09 0,54 -0,22 0,42 0,16 -0,11 0,11 0,08 -0,03 0,09 0,05 0,07 0,12 -1,24 -0,11 2,51 2,46 2,05 1,82 1,56 1,23 1,22 1,22 0,84 0,75 0,50 0,42 0,34 0,32 0,30
  • 15. 15 New Car Registrations by Brand – November 2020YTD (3/3) Italy – New Car Registrations by Brand Source: UNRAE, Arthur D. Little Analysis 3.690 3.303 3.131 2.881 1.876 1.219 1.118 1.070 488 331 261 42 12 6 -28,1 -56,8 -13,9 38,1 -21,8 -36,7 21,8 -51,1 280,5 -14,4 -14,3 -95,0 -83,8 1,2 Volume ∆Volume 20/19 % ∆ M.S. 20/19 % Market Share % 0,00 -0,17 0,05 0,11 0,02 -0,01 -0,01 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,29 0,26 0,25 0,23 0,15 0,10 0,09 0,08 0,04 0,03 0,02 0,00 0,00 0,00
  • 16. 16 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 New Car Registrations by Group – Top 15 – November 2020YTD Source: UNRAE, Arthur D. Little Analysis Italy – New Car Registrations by Group 23,9 16,2 14,9 10,1 6,6 5,3 5,2 4,6 3,7 2,5 2,1 1,2 1,1 0,8 0,5 Top 5: 71,6% Top 10: 92,8% -21,7% -30,1% -28,8% -25,8% -36,3% -28,0% -33,3% -26,9% -25,6% -44,5% -9,1% -21,7% -39,7% -19,7% -21,5% 301.397 204.493 187.315 127.061 82.787 66.781 65.215 57.867 46.797 31.071 25.879 15.410 13.948 9.485 6.340 FCA Volkswagen PSA Renault Ford Toyota Hyundai Kia BMW Daimler Suzuki Nissan Volvo JLR Mazda Honda Market Share (%) DeltaVolume ‘20 vs ‘19 VolumeGroup Brand
  • 17. 17 New Car Registrations by Fuel Type –Top 10 – Petrol and Diesel Source: UNRAE, Arthur D. Little Analysis Italy – New Car Registrations by FuelType                                         DieselPetrol November 2020 2020YTD  Ranking variation compared to previous period 4.773 3.948 2.351 1.883 1.612 1.478 1.397 1.274 1.242 1.184 61.525 21.126 18.473 16.366 15.635 14.242 14.230 12.931 12.434 12.125 2.353 1.918 1.809 1.292 1.258 1.070 1.032 1.031 1.007 973 COMPASS 500X QASHQAI RENEGADE 3008 TIGUAN 2008 STELVIO X1 500L PANDA C3 YPSILON CORSA T-CROSS POLO 208 AYGO 500X CLIO COMPASS 500X RENEGADE 3008 T-ROC TIGUAN QASHQAI TIPO 500L CLIO 18.813 16.406 16.338 12.666 11.583 11.528 10.921 9.986 9.257 8.847 PANDA T-CROSS C3 208 RENEGADE CORSA 2008 T-ROC FIESTA 500X
  • 18. 18 3.021 2.000 1.672 1.096 552 470 394 271 252 246 New Car Registrations by Fuel Type –Top 10 – LPG and CNG Source: UNRAE, Arthur D. Little Analysis                     CNGLPG November 2020 2020YTD                     Italy – New Car Registrations by FuelType  Ranking variation compared to previous period 4.755 4.118 3.243 2.825 2.721 2.381 2.324 1.711 1.455 770 499 466 352 332 251 209 208 144 107 68 SANDERO CAPTUR DUSTER CLIO PANDA YPSILON FIESTA SPORTAGE STONIC I10 DUSTER SANDERO PANDA CAPTUR YPSILON CLIO FIESTA STONIC PICANTO SPORTAGE GOLF ARONA POLO OCTAVIA PANDA UP! KAMIQ LEON IBIZA A3 KAMIQ ARONA UP! POLO GOLF IBIZA PANDA OCTAVIA A3 YPSILON 13.578 11.442 10.148 9.093 8.164 7.805 4.444 3.766 3.439 3.066
  • 19. 19 5.448 4.037 3.406 3.293 1.864 1.451 1.310 923 864 843 New Car Registrations by Fuel Type –Top 10 – Hybrid and Pure Electric Source: UNRAE, Arthur D. Little Analysis (*) Mild Hybrid Electric Vehicle (MHEV), Plug-in Hybrid Electric Vehicle (PHEV), Full Hybrid; (**) Battery Electric Vehicle (BEV)           PureElectric(**)Hybrid(*) November 2020 2020YTD                     Italy – New Car Registrations by FuelType  Ranking variation compared to previous period 657 558 554 513 411 243 233 223 216 170 PANDA YARIS YPSILON 500 PUMA SWIFT IGNIS COMPASS CAPTUR C-HR PANDA YARIS PUMA 500 YPSILON C-HR IGNIS SWIFT COROLLA RAV4 ZOE FORTWO MODEL 3 UP! 208 KONA CORSA LEAF MINI FORFOUR UP! FORTWO ZOE 500 TWINGO MODEL 3 MINI 208 KONA FORFOUR 26.990 18.966 15.684 13.649 11.053 10.703 10.202 9.324 7.279 6.030 4.310 3.293 2.501 2.473 1.603 1.232 1.116 1.073 900 713          
  • 20. 20 New Car Registrations of Hybrid vs Pure ElectricVehicles Source: UNRAE, Arthur D. Little Analysis Italy – Focus on ElectricVehicles Market in Italy 63.268 85.483 115.766 241.748 2017 2018 2019 2020 EV Registrations Trend Volume, DeltaYoY, EV Market Share November ‘20YTD Hybrid and Pure ElectricVehicles Trend Volume November ‘20YTD Delta YoY 74,8% 35,1% 35,4% 108,8% M.S. 3,4% 4,8% 6,5% 19,2% CAGR 2017 97,1% 91,6% 8,4% 5,4% 2,9% 10,4% 94,6% 2018 2019 89,6% 2020 Electric Hybrid +140,4% +52,2% Successful new models Top selled in November‘20 Hybrid – Fiat Panda (+ 5.448 units in November’ 20, +26.990 unitsYTD) – Ford Puma (+1.864 units in November ’20, +15.684 unitsYTD)
  • 21. 21 Overview of New Car Registrations by Segment Source: UNRAE, Arthur D. Little Analysis Italy – New Car Registrations by Segment Segments Growth in Market Share* Market Share andVolume** -0,5% D «Executive» +2,2% B «Supermini» +0,1% E «Luxury» -2,2% C «Medium» -0,0% F «Ultra Luxury» A B 16,3% 12,4% 37,3% 470.330 D 31,9% 100,0% C 1,8%E 1.261.802 0,3%F Tot. 205.309 402.116 156.780 22.887 4.379 A «Utility/City» * Δ% November 2020 YTD / November 2019 YTD; ** Market Share and Volume November 2020 YTD +0,5%
  • 22. 22 Segment A and Segment B –Top 10 – November 2020YTD Source: UNRAE, Arthur D. Little Analysis Italy – New Car Registrations by Segment A “Utility/City” B “Supermini” 101.389 26.705 12.931 10.640 10.355 10.120 8.953 6.954 5.165 4.279 UP!500PANDA AYGO C1IGNIS I10 PICANTO TWINGO 108 38.305 29.640 26.576 25.395 24.955 24.655 23.151 22.144 20.957 20.871 YPSILON CAPTURCLIO CORSAC3 T-CROSSSANDERO YARIS PUMA POLO ∆ Vol. % 20/19 YTD ∆ Vol. % 20/19 YTD Segment A has registered a decrease in terms of MS (-0,5 p.p), while Segment B have registered an increase (+2,2 p.p. vs November 2019YTD). But in terms of volumes, both Segment A and Segment B, in November 2020 have decreased vs. November 2019 (-31,3% and -24,5% respectively) -20,6% -21,1% -15,1% 28,7% -37,8% -2,6% -24,9% -2,8% -37,7% -20,3% -30,1% -23,9% -32,5% -22,4% -12,1% -29,3% 7,1% N/A -35,2% 6,2%
  • 23. 23 Segment C and Segment D –Top 10 – November 2020YTD Source: UNRAE, Arthur D. Little Analysis Italy – New Car Registrations by Segment C “Medium” D “Executive” 28.841 28.383 24.099 23.207 21.511 18.213 16.904 15.830 15.504 13.063 T-ROCDUSTER500X RENEGADE COMPASS QASHQAIGOLF 3008 TIPO FOCUS 15.916 10.381 9.258 8.814 7.469 6.048 6.030 5.805 5.738 5.716 RAV4X1TIGUAN A4KUGAQ3 STELVIO GLA OCTAVIA RANGE ROVER E ∆ Vol. % 20/19 YTD ∆ Vol. % 20/19 YTD -27,5% -27,2% -26,4% -41,6% -42,7% -29,0% -28,1% -34,9% -38,1% -13,0% -29,3% -5,2% -15,5% -41,3% -32,0% -12,3% -37,2% -15,0% -20,2% -13,7% Medium Segment and Executive Segment continue to have a bad performance registering another consecutive drop (respectively -33,6% and -26,1% compared to November 2019). But in terms of MS on YTD basis Segment C decreased (-2,2 p.p) while Segment D increased (+0,5 p.p)
  • 24. 24 Segment E and Segment F – Top 10 – November 2020YTD Source: UNRAE, Arthur D. Little Analysis Italy – New Car Registrations by Segment E “Luxury” F “Ultra Luxury” 1.097 380 271 259 207 192 188 172 171 159 TAYCANGHIBLI911 PANAMERA A8 MODEL SMODEL X F-TYPE SERIE 7 488 ∆ Vol. % 20/19 YTD ∆ Vol. % 20/19 YTD -41,8% 76,6% -45,6% -15,4% -42,8% -28,8% -56,6% -7,1% -20,4% 54,2% 1,4% -36,7% NA -43,3% 0,5% -8,1% -18,3% 5,5% -38,9% -5,9% 2.436 2.248 1.985 1.729 1.574 1.489 1.403 1.297 988 919 SERIE 5 CAYENNEA6 GLE RANGE ROVER S X5 Q8 CLASSE E XC90 X6 Segment E remained stable (+0.0 p.p) and Segment F has slightly increased in terms of market shares (+0.1 p.p respectively).While Segment F, despite COVID-19, has lost only 15,5% (or 803 units sold less vs. November 2019), the drop of Segment E was more relevant (-30,0% or 9.820 units less vs. November 2019)
  • 25. 25 Agenda 1 Europe 2 Italy 3 New Car Models Launches in Italy
  • 26. 26 New Models Launch per Brand – Roadmap 2020 (1/5) Source: Quattroruote; Arthur D. Little Analysis New Car Models Launches in Italy Jan Feb Mar Apr Nov emb er Jun Jul Aug Sep Oct Nov Dec A B C D F Commercial Launch of New Model Facelift / Technical Update Premiere Launch Concluded Launch Postponed Launch Anticipated (P) E-TronA3 Tonale C5 Aircross X6 Serie 2 Active Tourer Q5Q4 e-Tron M 3 X5 M Serie 4 Coupè C4 RomaSF 90 812 GTS Panda Mild Hybrid Giulia Plug-in Stelvio Plug-In A5 iX3 DS 9 F8 Spider 500 Full Electric500 Mild Hybrid Sandero ◼ The launch plans announced by OEMs could be delayed/reversed due to the contingent market situation
  • 27. 27 New Models Launch per Brand – Roadmap 2020 (2/5) Source: Quattroruote; Arthur D. Little Analysis New Car Models Launches in Italy Jan Feb Mar Apr Nov emb er Jun Jul Aug Sep Oct Nov Dec F G H I J K Commercial Launch of New Model Facelift / Technical Update Premiere Launch Concluded Launch Postponed Launch Anticipated (P) Kuga XCeed Wrangler Grand CherokeeRenegadeCompass Mustang Mach-E Explorer Plug-In i 10 Jazz Hybrid F Type XJ Electric e-Soul ◼ The launch plans announced by OEMs could be delayed/reversed due to the contingent market situation
  • 28. 28 New Models Launch per Brand – Roadmap 2020 (3/5) Source: Quattroruote; Arthur D. Little Analysis New Car Models Launches in Italy Jan Feb Mar Apr Nov emb er Jun Jul Aug Sep Oct Nov Dec L M Commercial Launch of New Model Facelift / Technical Update Premiere Launch Concluded Launch Postponed Launch Anticipated (P) Road Rover GLA MX-30 E-Class S-ClassGLS 2 Hybrid Ghibli Mini Full Electric UX 300e Ypsilon Mild Hybrid Urus Plug-In ◼ The launch plans announced by OEMs could be delayed/reversed due to the contingent market situation
  • 29. 29 Source: Quattroruote; Arthur D. Little Analysis Commercial Launch of New Model Facelift / Technical Update Premiere Launch Concluded Launch Postponed Launch Anticipated New Models Launch per Brand – Roadmap 2020 (4/5) New Car Models Launches in Italy Jan Feb Mar Apr Nov emb er Jun Jul Aug Sep Oct Nov Dec M N O P R S (P) Zoe El Born Mokka X 508 Plug-In 3008 Plug-In InsigniaCorsa-e Spacestar ASX Clio E-Tech Captur E-tech Leon Cupra Formentor Octavia ◼ The launch plans announced by OEMs could be delayed/reversed due to the contingent market situation
  • 30. 30 Commercial Launch of New Model Facelift / Technical Update Premiere Launch Concluded Launch Postponed Launch Anticipated New Models Launch per Brand – Roadmap 2020 (5/5) Source: Quattroruote; Arthur D. Little Analysis New Car Models Launches in Italy Jan Feb Mar Apr Nov emb er Jun Jul Aug Sep Oct Nov Dec S T V (P) Model Y ID.3 1) EQ fortwo 2) EQ forfour Yaris XV Hybrid Vitara Hybrid S-Cross Hybrid MiraiRav 4 Plug-In ID.4 XC 40 Recharge ◼ The launch plans announced by OEMs could be delayed/reversed due to the contingent market situation
  • 31. 31 Agenda 1 Europe 2 Italy 3 New Car Models Launches in Italy
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