Armc dublin 2015 ar ex m

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Maximizing ROI through Campaign Integration discusses how augmented reality can be used to create immersive brand experiences and maximize return on investment. It notes that as goods and services become commoditized, customer experience is emerging as the most important product. It then discusses how augmented reality can stage differentiated experiences for customers by integrating augmented reality campaigns across customer touchpoints to increase reach and track experience to conversion.

Marketing

sell
goods
deliver
services
stage
experiences
differentiated
undifferentiated
competitive
position
market
pricing
premium
The Progression of Economic Value
©2015 AR Experiential Ltd

Entertainment Educational
EscapistEsthetic
Active
Participation
Immersion
Passive
Participation
Absorption
sweet
spot
Four Realms of an Experience Sensory Engagement
©2015 AR Experiential Ltd

• Augmented Reality is a Catalyst for WOM !
• Digitally Integrate to Maximise Reach !
• Track Customer Experience to Conversion!

Any Questions ?
AR Smart Glasses - Content Showcase
Scott Hope – Commercial Director
Javier Campos – Technical Director
©2015 AR Experiential Ltd

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