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World's First Enhanced Yellow Pages Print Directory: Augmented Reality Marketing Confernece
The document discusses the world's first augmented reality (AR) enhanced yellow pages print directory published in 2011. It details how the directory included AR experiences and games that could be accessed through a mobile app. The AR directory was distributed across Ireland, Portugal, and Belgium in multiple languages and received positive feedback and support for mobile sales. It encourages readers to consider using AR in their own directories and promotions to provide immersive experiences for customers.
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World's First Enhanced Yellow Pages Print Directory: Augmented Reality Marketing Confernece
- 1. World’s 1st AREnhanced Yellow Pages Print Directory
- 2. 2011 ‘This’ isour cover?! There must be more!
- 3. 1.2 m -There MUST be MORE!
- 5. AR 2011 –Excitement and Awe
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- 7. Directory 2011 -2012
- 8. Front Cover ARPopping Game Creative: goldenpages.ie AR: Augmented Minds GmBh Mobile Plugin: Metaio
- 10. Special Offers and Competitions Householdnames like Dublin Zoo and Supermacs
- 11. A multi-national approach– 3 months! • 8 m Directories • Android and iOS • 4 Languages • Ireland • Portugal • Belgium
- 12. Directory 2011 -2012
- 13. Imagine Wimax AR Creative:CawleyNea AR: Cawley Nea Mobile Plugin: Metaio and goldenpages.ie
- 14. Secret Island Creative: CawleyNeaAR: Cawley Nea Mobile Plugin: Metaio and goldenpages.ie
- 15. Results • 2,000 appdownloads per day for GP app • Countless articles and comments by media • Public and Customer response • Supported mobile sales • Great conversation with customers • Confidence! A team which thinks outside the box! LBA, Free WiFi in Dublin City Center! Better Products = SayHi Wifi,
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- 18. Takeaways • Try AR!Even as a team building exercise on thinking ‘outside the box’ • goldenpages.ie – distributes to 1.2m homes and business across Ireland – we go to print early Summer – don’t miss a great opportunity to get your AR Trigger delivered Nationwide. • Leave lots of time for TESTING • goldenpages.ie and most Yellow Pages Directories are the best source of POI Geo-Location data = great AR opportunities! Think Trigger, Think immersive 360 experiences, Think excellent Reach! Think
- 19. Thank You Tweet about@goldenpages_ie #AR to be in with a chance of winning a nationwide classified Ad for your business! @goldenpages_ie @catweadick e:hello@goldenpages.ie #: +35316188000