Play Nicely is a team of 12 that creates experiential VR, AR, and mobile content for marketing campaigns. They have developed VR experiences for the National Theatre and Royal Opera House, including a VR reimagining of a scene from a National Theatre performance seen by 70,000 users and an interactive 360 video of a Royal Opera House rehearsal. Play Nicely is based in Bristol but works worldwide, having established in 2009 with a focus on AR, VR, and interactive experiences using various technologies like Unity.