Belal Sibai Portfolio 2010

2010

BELALSiBAi
PORTFOLiO
Interdisciplinary Design Strategy & Design Management Graduate
E-mail: belal.alsibai@gmail.com
Tel: +1 (416) 820.2554

GOALS & PORTFOLIO CONTENT

“I am seeking a challenging employment opportunity in a design related industry with a focus on
Design Strategy, Research & Innovation applied through Design Management, Project
Management, Exhibition Design, and Marketing”.

This portfolio is a collection of my diverse work in the multidisciplinary design field. The following are different areas that represent my
design expertise:

Exhibit Design
Urban Planning
Unit Design
Branding
Research Tools
Product/Packaging Design
Media/DVD Design
Web Design

Belal Sibai | e-mail: belal.alsibai@gmail.com | Tel: +1 (416) 820.2554

BACKGROUND

With a background in Interdisciplinary Design Strategy and Design Management
from Toronto and Dubai, I have a obtained a broad spectrum of the design
industry. I have studied, worked, and visited 16 countries experiencing
multicultural diversity. My international experience as a global citizen has given
me an advantage as a strategic design manager to tackle design solutions with
a global vantage point which is often reflected through my work and creative
analytical skills.


EXHIBIT DESIGN

Universally Local Exhibition 2010
This exhibit is the physical manifestation to a prolonged 9 months design
research on Urban City Systems as part of the Institute without Boundaries
with Toronto Community Housing. I was able to manage the budget and
production of the exhibit that included the structure, lighting, print, and the
3D model. The exhibit was a great success, and was advertised in Azure
magazine.


EXHIBIT DESIGN

People Power Public Space 2010
As part of research on City Systems at the Institute Without Boundaries, this
exhibit communicated our developed City Matrix. The purpose of the exhibit
was to evoke visitor’s thought on the relationship between the individuals and
society. As the project manager, I was involved in planning and designing this
travel exhibit which won the best student booth award at the Interior Design
show and was displayed in Milan at the Fabrica Del Vapore.


EXHIBIT DESIGN

Al Shaali Marine 2008
As part of my design management education, I was involved with a team of
15 to plan, design, and implement an exhibit for Al Shaali Marine Yachts
Division during the Dubai International Boat Show. My role was to manage
the creative process Internally and to communicate with the client on behalf
of the team. During the show, Al Shaali had over a 1,000 visitors and total
sales of over Dhs.16,000,000


URBAN PLANNING

Flemingdon Park Revitalization Proposal 2010
As part of the City Systems project at the Institute without Boundaries, we
were given a challenge to work with our Toronto Community Housing to
redevelop a local neighborhood in Toronto. After rigorously researching the
community, the neighborhood context, conducting various community and
client meetings, and working with industry professionals, we developed an
innovative sustainable plan that was communicated through client
presentations and two publications.


UNIT DESIGN

Unit Design Charrette 2010
Part of City Systems Project at the Institute without Boundaries, I managed
the facilitation of an intensive design charrette composed of 14 architecture
and technology students. Our goal was to design a sustainable home unit
and unit cluster plan to be proposed in Flemingdon Park Community for
Toronto Community Housing. The results were communicated graphically
through a public and client presentation.


BRANDING

Rebranding Stonec
As part of my design management education, I was asked to chose a
company and rebrand their logo, then apply the design through an Ad
campaign. My client was Stonec, a handtools company based in Germany.
My intention for the rebranding was to give the company a strong trustworthy
visual image and promote the company not only to businesses, but also to
DIY consumer markets.


RESEARCH TOOLS

Ace Hardware Method Cards
Based on the IDEO method cards, I worked closely with Ace Hardware
Dubai to developed a set of cards that would better help them understand
their customer user experience through asking them a set of questions.
Solutions resulted in innovative ideas informed by their customers.


PRODUCT/PACKAGING DESIGN

BILLY Desk Clock
In support of sustainable product design, and based on research that states
over 40% of consumer waste is derived from product packaging, I
developed this concept clock in which the packaging becomes the product,
resulting in 0% waste package waste.


MEDIA/DVD DESIGN

YOUR GUIDE TO WITNESS DUBAI

WITNESS DUBAI
an affordable DUBAI YOUR GUIDE TO AN AFFORDABLE DUBAI

YOUR GUIDE
TO DUBAI
WITNESS DUBAI
Exciting, colorful and joyful, yet distinctly Arabian,
Dubai's splendor lies in its contrasts. Its extravagant
hotels and surreal luxury are primarily why the
international spotlight is now on Dubai, yet it seems
Dubai's recent massive changes has marked a new era in the Arab only natural to reintroduce this wonderful city as a
gulf where it has become a significant center of business and culture. This film destination that will cost you only a fraction of what any
similar trip elsewhere would probably cost. Not only is
will expose you to the stunning diversity of this exhilarating city. From the everything cheaper, but the fact that bargaining is a
timeless tranquility of the desert to the lively bustle of the souk, Dubai offers a very integral part of life in Dubai, makes it even more
wide variety of attractions for visitors. luring to set out on shopping binges, and still have
more money left to treat yourself to an adventurous
desert safari.
You will see how the emirate embraces a wide variety of scenery in a
Everything is a bus ride away, from the sizzle of the
very small area, where settings change within walking distance from each beach, to the dazzle of an art exhibit. Witness dubai
other. Experience everything from historical Dubai and rustic souqs to trendy will be an eyeopener on how you can be streetwise in
art galleries and surreal clubs. Inexpensive food and travel is another plus that your next visit to Dubai. Not only that, but this video will
give you a tour through what only the locals know, from
proves that everyone is welcome in this international city. scrumptious ethnic cuisines to the “most luxurious
youth hostel in the world”! Along with excellent
commentary and tips, you will definitely find this
It is these striking contrasts that give Dubai its unique flavor and documentary helpful in revealing how to make the most
personality; a cosmopolitan society with an international lifestyle, yet with a of this breathtaking city.
culture deeply rooted in the hospitable traditions of Arabia. Dubai is the most
talked about destination today, watch to find out why!

Aruba Productions
WITNESS DUBAI LANGUAGE English
DOLBY
SURROUND

26 Min.
16:9
© 2007 Aruba Pictures LLC.
All Rights Reserved.
Unauthorized reproduction,
WIDESCREEN distribution or exhibition violates
NTSC
13th floor, Burj Dubai
Dubai, United Arab Emirates.
YOUR GUIDE TO DUBAI SUBTITLES Captioned Subtitulos Sous-titre Color
federal and international laws with
severe penalties
This film has been brought to you by
http://www.arubaproductions.com The UAE Commerce and Tourism Development Authority
Tel: 04-8988980 Fax: 04-8988981 and
Aruba Pictures
Dubai, United Arab Emirates | www.arubaproductions.com | Tel: 04-8988980 Fax: 04-8988981

Dubai Tourism DVD
After researching Dubai’s tourism market, we developed a concept for a
DVD aimed at a specific target audience. The DVD portrays Dubai as a
multicultural, active, and financially approachable city to visit. The project
included on-site photography, design, and a written design brief.


WEB DESIGN

Arabic Calligraphy

History Styles Art Work Contact Us References

Thuluth
Naskh Riqaa Style
Riqaa
Farsi History
Diwani
Riqaa style was developed only 147
Kufi years ago by Mumtas Bik under the
rule of Sultan Abdul Majid during the
Ottoman empire. This makes it the
newest Arabic font developed. see
(fig.1)

As literacy grew in Arabia, the need
for a useful practical font that can be
used for everyday life and to be writ-
ten with facility and rapidity. In
response, Sultan Abdul Majid ordered
the calligrapher Mumtas to design a
new font that meets this specific crite-
ria, to make an easy and simple writ-
fig.1
ing style that any ordinary person can
learn and use.

Writing Riqaa

Riqaa style is like handwriting. It is the
most used style now adays in Arabic
writing. Riqaa became simplified,
unlike other styles, it is rounded and
densely structured with short hori-
zontal stems. All Riqaa letters are to
be written above the line except for
six letters which are (geem, ha, kha,
een, gha and meem).

when writing riqaa, we do not include
any decorative elements or tashkeel. fig.2
It stands alone as a typical handwrit-
ing. Riqaa is broken into three
elementary shapes that shape all the
28 letters see (fig.2). By mastering
these three shapes, one could easily
learn how to write Riqaa.

Website Design Examples

As part of my multidisciplinary education in Design Management, I learned
the basic skills of HTML and Dreamweaver for website development. These
are two examples of websites I fully designed and developed.


Belal Sibai Portfolio 2010

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