A brief overview of the past projects and how I arrived at the insights that ultimately drove the development of each product/service.

1. ARIANA KOBLITZ
Quick Guide to Past Projects
Stanford University -- Product Design 2012

2. Ariana Koblitz
I am a human-centered designer, honing the ability to bind engineering & user
experience design to impact human behavior and experiences for the better
GLASSCOOL PILLBOX PRESENTOOL PDSA
Ariana Koblitz -- Stanford University Product Design | ariansky@gmail.com | 310 384 7864

3. GLASSCOOL
“How can my clients, business partners,
bar guests be encouraged to chill their
whiskey without using ice?”
original prompt by David Beach (ME203):
“Design and implement a multi-part product using
wide-spread manufacturing processes, using metals
and plastics.”
final product in situ
design brief process change

4. GLASSCOOL how do introduce a new way to cool your beverage?
WATER -- tap water is not necessarily safe, and many homes
or places of businesses do not own a filtering system installed
for general use (such as when freezing ice cubes)
WATER IN USE -- When drinking juice or alcohol, ice serves
as a coolant-- but when it melts, it ends up diluting your drink.
WATER IN SITU -- the office, and the more exclusive bars,
are places with entrenched cultural habits. This incorporates
decor as well as drinking habits. In the US, this means drinks
are diluted with water, a shame for good whiskey
GlassCool is my first foray into a full product
manufacturing, from conception to implementation. I
chose to tackle American drinking habits. More
specifically, American drinking habits where it is most
entrenched with social cues.
design brief process change

5. GLASSCOOL product development with intent to change
press fitting
wood turning
casting
the sewing machine the foundry the lathe the mill
design brief process change

6. GLASSCOOL the product that defined me as a maker
the container is filled with ice,
or filled with water and frozen
the neoprene sleeve allows for easy
handling, even when very cold
the segmented, walnut/bloodwood
ring provides the needed touch to
move from industrial to a more
refined parlor style
a silicone ring in the base provides a
surface to seal the container, so that
the cast aluminum base provides a as the ice melts, it maintains its
sturdy registration for the container temperature without spilling
design brief process change

7. PILLBOX (take a
picture of
“How can I live my life the way I’m used
to, and still introduce a new behavior?”
brushing
teeth @
maria’s?)
original prompt by Craig Milroy (ME318):
“Find an open-ended user narrative to innovate
around, and design an injection molded product, and
then CNC the aluminum mold to spec.”
a user’s purse contents
design brief process change

8. PILLBOX how do help someone remember pills without asking them to step out of their normal routing?
patient current medical solutions
“I’ll just forget”
“But what do I do when I travel?”
“It’s so much easier when my wife reminds me”
For me, this came at a very poignant moment in my
family’s life, when my father battled cancer; as
forgetful as he is, he has to now take pills every day for
the rest of his life. I spoke to many others in the area
who have had to introduce new behaviors, and many
that have found workarounds that work for them.
design brief process change

9. PILLBOX prototyping with intent to manufacture
concepts
CAD
machining
I looked for the best case scenario for taking medication (with water & food)
I looked for moments in a day that were consistent (morning activities)
I looked for habits that were already formed (brushing your teeth)
And then I looked at how that injection molding machine works...
design brief process change

10. PILLBOX the project in which I learned to respect the power of behavior-minded design, and the intricacies
of injection mold manufacturing.
PillBox clasps around your toothbrush, ready for a pre-
or post-meal intake.
Small and light, it fits in your travel accessories, in your
briefcase, and anywhere you may normally store your
toothbrush
design brief process change

11. PRESENTOOL
“How can presenting information be
more intuitive, and more natural?”
Students interact with digital interfaces starting from
an increasingly young age, and digital media plays a
central role in presentations as early as middle school.
And yet there currently are less than stellar tools
available to students to take advantage of them.
design brief process change

12. PRESENTOOL how do you reinvent a tool that has a strong industry standard?
today tomorrow
?
Logitech® is a leader in accessories for the desktop
computer and mobile communication. Their question
to us: What is the next generation of remote controls
for digital presentations?
design brief process change

13. PRESENTOOL identifying market opportunities and designing around specific use-contexts
pain points (unnatural stance) (impaired movement) (impaired interaction)
“I’m worried I’ll look awkward” “I can’t move like I want to” “I am used to sharing cool
things with my laptop; a
presentation isn’t the same”
what do you use at home?
revolutions in (newer presentation formats) (multiple sources) (interactive elements)
digital presentations
new presentation tools
such as prezi allow for today’s middle schoolers have a different frame
expandable canvases of references than what I grew up with.
Technology delivers an increasingly interactive
PREZI and increase control in experience.
presentation flow, motion Academica is notoriously slow to catch up to
these new behaviors.
and other visual cues
Today’s middle schoolers have a different frame of references than what I grew up with. Technology delivers an increasingly
interactive experience.
Academia is notoriously slow to catch up to these new behaviors.
design brief process change

14. PRESENTOOL the first exercise in working for a corporate client
laser comes out straight from back of tool,
mimicking a natural hand motion
top layer changes functionality of tool
[laser pointer] [pen tool] [cursor]
controls mirror those of traditional presentation
tools | [pause] [forwards] [backwards]
Grip provides a comfortable, secure hold
while also allowing presenter to have full
use of hands in the event of props and
engaging motions
USB connection means a wireless link to a
laptop
design brief process change

15. PDSA PRODUCT DESIGN STUDENT ASSOCIATION
STANFORD
“How can student services better
connect to the students?”
The Product Design Student Association was revived
this past year, in an attempt to provide services to
Product Design students who at times feel lost within
the cross-disciplinary depths of our studies.
design brief process change

16. PDSA how do you get designers, who all agree they should work together, to actually do so?
The biggest milestone personally, was trying to tease
out how to successfully implement an entirely new
approach and understanding of group organization
and management. This included learning new
management tools (such as Asana).
design brief process change

17. PDSA developing solutions grounded in a real understanding of the problem
understand the demographic understand the possibilities understand the resources
What I had not realized was how difficult it is to get a group of people to actively engage with you, especially when they
themselves understand the principles with which you are trying to convince them. It is difficult to realize you yourself are not, in
fact, living out the very strategies you apply to your work.
design brief process change

18. PDSA a fresh start in an ongoing process of honing what creative collaboration means
In the end, it was a year of workshops, strategies, and a lot of waiting. Feedback and renewed
energy promise an exciting and even more successful 2012-2013 effort.
design brief process change

19. Ariana Koblitz
Please do not hesitate to contact me with any further questions.
ariansky@gmail.com
For a brief overview of other past projects, take a look through
arianakoblitz.squarespace.com/archive
Ariana Koblitz -- Stanford University Product Design | ariansky@gmail.com | 310 384 7864