Ariana Koblitz: case book of physical product design


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Find here a collection of projects that give a quick look into the tools of my trade. As part of the engineering school, I had access to a full array of manufacturing tools and methods.

These helped me prototype both rough and final versions of the projects I worked on while studying Product Design at Stanford University.

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Ariana Koblitz: case book of physical product design

  1. 1. EMPATHIZE IDEATE DEFINE PROTOTYPE TEST understanding the experience in context to find new opportunities ARIANA KOBLITZ PRODUCT DESIGNER august 2013 (photo taken in Punta Arenas, Chile in 2012)
  2. 2. What does design mean to me? { I strive to bridge the understanding of consumer insights and the behaviors we want to encourage in our users. Ultimately, I hope to encourage behaviors I believe bring out the best (and new) in us. I value a team that supports each other and believe with great diversity comes a great, if at times challenging, process. }
  3. 3. When I... { cast turn play EMPATHIZE IDEATE DEFINE PROTOTYPE TEST mill sketch sew edit CNC CAD print “gibbs” This skill-set helps me recognize and address challenges, guided by a process that keeps me honest about who I create for and how I intend to impact behaviors of others.
  4. 4. a student Presentool ... I create for { a patient PillPrimer an amputee 4Arms } meaningfully. examples of past projects reflect needs-oriented design manufactured in Stanford’s Product Realization Lab
  5. 5. ? Presentool designing for students Today’s middle schoolers have new frame of references when it comes to presenting information. Technology delivers an increasingly interactive experience. Our focus for our final project was the long-term crutch user.   to figure out Logitech challenged us what is next for the presentation Although the disability lies in the lower remote extremities, crutches prevent the instinctive and fluid use of your arms, which meant a need in: rely on others Logitech Challenge to Design for help. We set out to give crutch Methodology (course lead by: users their independence back.  LUNAR Design’s John Edson) 1920s: the pointer 2000s: the digital remote Logitech, along with the majority of remote makers, offer a straight, sometimes hand cupp-able stub, embedded with buttons that parallel the music-players and tvremotes of the world. What will come next? How will presentation tools change to reflect the wider range of demographics making presentations? And how can a tool keep up with the broad range of media used? 2020s: ?
  6. 6. pain points { what do you use at home? “I’m used to sharing cool things with my laptop; a presentation isn’t the same” { revolutions in digital presentations { “I’m worried I’ll look awkward” (unnatural stance) PREZI “I can’t move like I want to” (impaired movement) new presentation tools such as prezi allow for expandable canvases and increase control in presentation flow, motion and other visual cues (newer presentation formats) (impaired interactions) today’s middle schoolers have a different frame of references than what I grew up with. Technology delivers an increasingly interactive experience. Academica is notoriously slow to catch up to these new behaviors. (multiple sources) (interactive elements)
  7. 7. After watching people talk in various different contexts (ranging from informal conversations, to class communication, to more formal presentations) I identified the freedom of movement most dear to students. I compared the motions I saw with what was possible with existing presentation remote controls, to help iterate around possible new, and currently untapped, ways to enable movement. Prototyping ranged from simple fimo to more complicated spring-levers and elastic bands.
  8. 8. The form factor hit close to visual markers that relate Presentool with other gaming hardware I hadn’t appreciated looks-like model until you try and paint a porous surface... over and over and over again.
  9. 9. laser comes out straight from back of tool, mimicking a natural hand motion top layer changes functionality of tool [laser pointer] [pen tool] [cursor] controls mirror those of traditional presentation tools | [pause] [forwards] [backwards] Grip provides a comfortable, secure hold while also allowing presenter to have full use of hands in the event of props and engaging motions USB connection means a wireless link to a laptop
  10. 10. PillPrimer 4Arms designing for longterm patients My challenge: How do you help people adhere to their pill regimen? Especially ones with busy schedules tend to easily walk out of the door without taking their requisite dose. The objective: to end with an injection molded product. Final project in course: Design for Manufacturing [ME318]
  11. 11. I looked at the contents of people’s purses, of the objects closest to them, trying to find something to connect habits to. I drew out possible scenarios
  12. 12. 1) 2) 3) Foam is a fantastic medium to prototype in So is paper All prototyping led from carry-on to clip-on finally to: 1. Discovering that morning routines are consistent, regardless of where you are 2. That the one travel companion is the toothbrush, which acts as a mechanical, tangible reminder to take pills before or after eating a meal 3. Pills fit into a watertight pocket inside a plastic sleeve for your toothbrush.
  13. 13. CAD was much harder to master, but a great tool once I felt comfortable with it PillPrimer was an learning opportunity for me to understand what it takes to create a functional mold for an injection molding machine. Although ultimately I do not have a final product to showcase here, I can’t help but celebrate a product that that I know I will finish one of these days, and the work that went into creating the molds.
  14. 14. 4Arms designing for amputees Our focus for our final project was the long-term crutch user.   Although the disability lies in the lower extremities, crutches prevent the instinctive and fluid use of your arms, which meant a need to rely on others for help. We set out to give crutch users their independence back.  Capstone Project for Product Design studies program [with Stephanie Tomasetta]
  15. 15. Wayne Koniuk has been making leg prosthetics for decades, prototyping with new materials and technology Bespoke Innovation has set out to “bring more humanity to people who have congenital or traumatic limb loss “. After walking around in crutches for days, alongside extensive user interviews, we pinpointed the moments that undermined a sense of independence.   It’s the simple things that build up over time; stairs and uneven terrain we expected to be hardships, but the fact that we could not hug or reach out for someone’s hand spontaneously without fearing complications were painful moments we hadn’t anticipated. • we spoke to the target audience • we conducted ethnographic research • we surveyed current offerings The Department of Veterans Affairs was a great source of inspiration, as well as concrete examples of what postamputation rehabilitation looks like. Our solution needed to incorporate an understanding of the whole system of an amputees experience. This means it starts from the first conversation say a veteran has with his physician at the Veterans Association, to when he receives his crutches and begins the process of learning how to walk with them, all the way through the time his cuffs, and his grip, wear out. Sunrise senior living provides care for both long-term, as well as temporary residents. Stumps R Us is a community for amputees, with monthly athletic outings and brunches.
  16. 16. the Shoot presents a more sophisticated solution for long-term crutch uses, using more luxurious, high-end materials and referencing a more refined environment the TENDON the Tendon is more than an accessory-- the support of the crutch plus the addition of the suspended “tendons” gives the long-term crutch user a more comfortable experience throughout the day, regardless of the activity planned. the Twist this playful rendition of our forearm crutch is meant to augment your personal style aluminum tubing creates a support around the elbow and upper arm bent wood creates a support for the forearm malleable cushion molds to your arm matte rubber grip aluminum tubing provides support underneath the forearm matte rubber grip matte rubber grip malleable cushion molds to your arm FOUR ARMS Stephanie Tomasetta Ariana Koblitz !"#$ Stephanie Tomasetta We initially developed a concept around luxury crutches, to give “personality” back to crutch users, but quickly moved on to more functional aspirations. We recognized that changing the skin would only do so much for a product that is not directly looked at by the user much. A life-sized prototype helped us recognize what impacts users momentto-moment. Ariana Koblitz ! Stephanie Tomasetta Ariana Koblitz
  17. 17. Current crutches address major issues: quality of style, usability, and comfort. From our ethnographic research, we recognized a fourth issue: quality of social interactions Product Our competitive analysis included a wide range of current product presentations, including accessories, luxury goods, and replacements. • we spoke to the target audience • we conducted ethnographic research • we surveyed current offerings FourArms IZI Magnetic Sheath Sunrise Tube Crutch Holder for wheelchairs Cane Holder Paddings/Grip Forearm Crutch Bag Grip cover for pediatric crutches Forearm Crutch Pads Ortho-Medic Crutch Cane Bag iWalk Free Hands Free Crutch Forearm Crutch In motion forearm crutch Walk Easy Platform Forearm Crutches Versa Crutch Pack Crutch Tote EuroStyle Aluminum Forearm Crutch Gel Ovations Forearm Crutch Pad GelRaps Ramm TLC OnlyOne Ultra Light Crutch Strong Arm Forearm Crutch Comfort Cuff Comfort Grip Adjustable Crutches Magic Soft Anatomic Crutch Grey Ergonomic Handles Manufacturer FourArms Fetterman Price $57.00 $29 Prevent Crutch Falling Hands Free Bag Cap. Comfort Carrying Style Walking Where Aid sold online quickie wheelchairs Nova elastogel WalkEasy $65 $9.99 $20 $24.95 online store online online WalkEasy Crutcheze NOVA NOVA $14.95 $29 $89.90 $14.95 online online online online $394 $119.95 $89.95 online online online Walk Easy Adaptable Designs EZ Access $139 $23.95 $19.95 online online online EuroStyle $39.95 online Gel Ovations $29.95 online With that in mind, we took a look at the relationship between value proposition and the type of purchases of current products on the market: JustWalkers Smart Crunch Millennial Ramm TLC 148.95 add to existing service offered provide physical comfort provide emotiona l support online Strong Arm The DeMay Med $49.95 $235 online online Comfort Grip $41.69 online $70 online Magic Soft open market niche buy new type of purchase
  18. 18. We found our groove iterating around the cuffs, finding ways for them to connect temporarily. And then figured out how we could create a feasible model for mass manufacturing 4Arms is a set of forearm crutch cuffs that users can purchase to replace the standard crutch cuffs that are issued through basic health insurance.  The two injection molded cuffs are shaped to allow you to comfortably bring them together through embedded magnets. The shape of the crutch allows the user to temporarily attach one crutch to the other. This function enables the user to easily extract one arm.
  19. 19. with 4Arms: temporarily stow away, greet friends, pick up, hang, and be on your way. Crutches make it easier to walk. 4Arms makes it easier to live. watch a short video of 4Arms in use here
  20. 20. Thank you for taking a look at my past experiences! Please feel free to contact me with any additional questions at
  21. 21. Appendix Ariana’s credentials, at a glance
  22. 22. ARIANA TAE KOBLITZ | EDUCATION | tel 3 1 0 3 8 4 7 8 6 4 | email a k o b l i t z @ a l u m n i . s t a n f o r d . e d u COMPETENCIES Stanford University - STANFORD, CA B.S. in Product Design - December 2012 RELEVANT COURSES: • Cultural Maps | Ethnographic insight as it relates to design; course at design institute ( • Design Methods | Core in product design program; design process • Design & Manufacturing | CNC, lathe, mill, casting, woodworking Kolding School of Design - KOLDING, DENMARK Masters-Level course certificate - November 2012 RELEVANT COURSES: • Nudge: Designing Positive Behavior | design sprint with local corporate clients Internat’l School of Beijing - BEIJING, CHINA Internat’l Baccalaureate Certificate - 2009 Urawa Lutheran School - SAITAMA, JAPAN Independently organized year abroad - 2005 – 2006 John-F-Kennedy School - BERLIN, GERMANY Deutsche Mittlere Reife - 2005 Language English (native) German (native) Chinese (proficient) Japanese (JLPT Level 2 certified) French (4 yrs high school proficiency) Software CAD: Solid Works CATIA Adobe Suite: Photoshop Illustrator InDesign HONORS & AWARDS EARNEST CHILTON AWARD (June 2012) given to the outstanding Product Design student of the graduating class MEMBER, Cap & Gown Women’s Honors Society (November 2010-present) FELLOW, Stanford Haas Center Public Service Leadership Program (November 2009-September 2010)
  23. 23. ARIANA TAE KOBLITZ | | tel 3 1 0 3 8 4 7 8 6 4 DESIGN EXPERIENCE | email a k o b l i t z @ a l u m n i . s t a n f o r d . e d u CORPORATE PROJECTS RESEARCHER DESIGN CONCEPTS MADISON, WISCONSIN April 2012 - (expected July 2012) Conducted field research for both physical products and medications. Analyzed qualitative data for needfinding, including facilitating analysis settings with our clients. Presented a strategic path borne out of the needs analysis. INTERN (MechEng) LUNAR DESIGN SAN FRANCISCO June 2012-September 2012 Generated concepts in mechanism, human factors, and user experience/usability design. Conveyed complex ideas of our prototyped products (medical, toy, household) to our clients in presentations.   INTERN (PD) LITE ON MOBILE BEIJING, CHINA June 2011-August 2011 Designed injection mold tooling of cell phones during the latter stages of manufacturing. Aided the communication with their client’s American counterparts, clarifying needed changes. PROJECT LEAD STANFORD & BERLIN September 2009-August 2010 Designed & implemented qualitative research project on designer & user relationship, analyzing decisions and workflows. Received ME Summer Undergraduate Research Institute grant to pursue project, which included developing independent coursework to prepare for ethnographic research & case study in Berlin on designer-to-user relationship, analyzing decisions and workflows of Ursula Wunsch, a designer specializing in wooden toys for disabled children in Berlin
  24. 24. ARIANA TAE KOBLITZ | MANAGEMENT EXPERIENCE SECTION LEADER ME216a: Needfinding September - November 2012 Teaching staff to a course taught by Dev Patnaik of the design consultancy Jump Associates, Inc. Led weekly discussions on readings, graded weekly assignments VICE PRESIDENT | STANFORD PRODUCT DESIGN STUDENT ASSOCIATION (PDSA) May 2011- August 2012 Oversaw all development of PDSA programs (created a mentorship program, recurring community development events and initiated a closer communication between department faculty and students) Led directorship training (collaboration methods, event organization, management skills training) RESIDENT ASSISTANT ROBINSON DORM (September 2010 - June 2012) Main contact concerning residents as a staff of Stanford’s Residential Education program. Developed dorm programming to introduce residents to my academic pursuits as well as interests | tel 3 1 0 3 8 4 7 8 6 4 | email a k o b l i t z @ a l u m n i . s t a n f o r d . e d u LEADERSHIP NOTES Stanford University - STANFORD, CA: • Negotiation | Stan Christensen | Tactics and methods based on Harvard Business Review • Associated Stanford Student Body Leadership Program Meyer Briggs Type Indicator (MBTI) last taken: July 2012 ENTP -Extravert -Intuition -Thinking -Judging STRENGTHS QUEST: Communication Activator Individualization Arranger Adaptability REFERENCES Stefanie Norvaisas ( Director of Strategy & Research, Design Concepts, Inc Jonathan Downing ( Lead Mechanical Engineer, LUNAR Design David Kelley ( Professor, Stanford University & co-founder of IDEO
  25. 25. ARIANA TAE KOBLITZ | | tel 3 1 0 3 8 4 7 8 6 4 ENJOYS SPENDING TIME creating Mixed-media art pieces (check out trekking (Tibet, Cambodia, Torres del Paine (Patagonia) ... ) swimming, and at one time playing rugby jamming on the flute | email a r i a n s k y @ g m a i l . c o m