This document appears to be a cover letter and portfolio from Ariana Koblitz applying for an internship. It includes 6 case studies from her product design projects at Stanford University. The case studies cover visual cues, household chores, designing under constraints, creating a children's toy, developing a brand identity, and integrating multiple manufacturing processes. Throughout the portfolio, Ariana emphasizes traits like being observant, insightful, creative, innovative, refined, dedicated, and having finesse. She aims to apply design thinking to solve problems and meet user needs.

1. Ariana Koblitz
a case study portfolio 2010

2. Ariana Koblitz
a design case book

3. Ariana Koblitz
akoblitz@stanford.edu
cell: 310 384 7864
PO Box 11654 Stanford CA 94309

4. Thank you for considering me for this internship. Here
is a collection of case studies from a range of projects I
completed at Stanford University in product design.
January 2011

5. dedicated
refined
innovative
creative
insightful
observant
i am...

6. case study 6 manufacturing
case study 5 identity branding
case study 4 touchTOO
case study 3 against all constraints
case study 2 household chores
case study 1 visual cues

7. Product Design has allowed me to channel my
artistic impulses into a methodical, systematic
and eminently applied way. I firmly believe
that a designer must be responsive to the
society around her, combining creative design
and ethnographic research. Experience is a
great treatsure chest of ideas, but innovation
demands a continuous search for the treasure
troves no one has thought to look for.
i am...

9. observant
In order to design I had to first learn to understand what makes a person, a situation, and an action unique. An
understanding of a problem is built on observation. Through the close study of how color and light affect our perspective, I
can develop a set of skills to look at a more complex problem and achieve out new insights, a new solution.

10. case study 1 visual cues

11. insightful
to DEFINE a project means to discover what need is being
met. Eg: a family needs a way to keep tabs on and motivate ChorDoer
Household Chores -the good way
their children to complete chores, because this lays a
foundation for discipline and follow-through later.
“It is SO hard sometimes to connect what my children do in the ‘cloud’ with our lives here on the
solid earth. This seems like a good way to bridge the two.”
“A great way to show kids how work pays off.”

12. The Challenge: Design a cultural map for the iPhone
using the theme of Personal and Family Life. Seek ways to
help mediate communication and a sense of community.
case study 2 household chores

13. creative

14. The Challenge: build a tower of red plastic cups & trays.
This tower must be built upon a bucket in the pond. You
may not touch the tower or your apparatus once it has left
the edge of the pond.
case study 3 against all constraints
To Ideate and Prototype requires us to think out of the
proverbial box, There are infinite solutions; the next step is to
design the right tests to answer specific questions, and to be
unafraid to try the unconventional.
Product Design at Stanford is an engineering major, the tools at my disposal range from material science to physics. Knowing
how materials interact allows us to fathom how materials not used together before could interact. The possibilities are, truly,
limitless. An affinity to new markets and new technologies is inherent in design thinking.

15. 1) an album insert 2) bathroom tiles 3) a mobile 4) a stamp
innovative
• an exchangeable square
of air-drying mold fits snugly
• on a band that fits
around the palm of a child’s
hand
• after the texture is
made, leave to dry and...
• you have a memory
ready to story away

16. The Challenge: make an impact in the lives of young,
new parents to young toddlers. Keep in mind the business
aspect of your design, and develop a business plan.
The Product: touchTOO presents parents with a way
to engage with their children while creating memories. It
encourages children to engage with their surroundings.
Innovation requires the synthesis of insights and creative
breainstorming. eg: Parents need away to engage with their
children in documenting family memories, to transform a
spectator activity into one which involves their kids.
case study 4 touchTOO
Business Plan
Growth Strategy
Partners
Channel Market
Segments
Capabilities Costs Value Proposition Pricing Model
Competitive Strategy

17. f inesse

18. My work with campus groups (volunteer organizations as
well as events) has been in helping develop a brand identity
Refining a product is the result of fully understanding your
product. The examples here celebrate the values inherent
in the organizations, people and the goals they strive to
accomplish.
case study 5 identity branding

19. chilled in < 10 min chilled with water chilled without
Your drink will be chilled for > 5 hrs of any quailty diluting
dedicated

20. The Challenge: design and manufacture a product that Implementation: all the variables come together. The
has a function. It must be out of either metal or plastic, and be knowledge gained by bringing together all the individual
made using at least two manufacturing procedures. parts guides every project hereafter.
case study 6 manufacturing
casting turning
pressfitting
.050
1.450
.250
modeling sanding polishing
the lathe the foundry the vertical mill the sewing kit

22. Thank you. Please feel free to contact me:
Ariana Koblitz
akoblitz@stanford.edu
(310) 384 7864
PO Box 11654, Stanford CA 94309