This document discusses the entry strategy used by clothing retailer H&M when entering the US market in the late 1960s. It began by establishing a wholly owned subsidiary, which allowed H&M to have full control over operations like marketing, production and store design in the US. Using a wholly owned subsidiary also helped H&M gather information and avoid some risks when first entering the new market. The document provides background on H&M's expansion from Sweden to other international markets since 1947 and defines what a wholly owned subsidiary entails.