1. Are You Certifiable?
What Does it Take to Become a CPLP?
Maureen Orey, M.Ed., CPLP
ASTD San Diego – YTTL 2011
Rothwell & Associates
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2. Session Objectives
 Explore the ASTD Competency Model
 Describe the Certification Process
 Explain Benefits of Certification
 Introduce CPLP Readiness Tools
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3. Certificate vs. Certification?
Certificate,
a document attesting to the fact that a person has
completed an educational course.
Dictionary.com
Certification, in its broadest sense, can
be understood to mean “a credential awarded by
an employer, a vendor, or an association or
independent agency.”
Hale, J. (1999). Performance-Based Certification:
How to Design a Valid, Defensible, Cost Effective Program.
San Francisco: Jossey-Bass/Pfeiffer.
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4. Benefits of Certification
Individual professional:
 Clear direction for professional growth
 Recognition of competency
 Resume builder
 Industry credibility
Employers:
 Certified professionals in learning and performance
 Differentiator for candidates/selection tool
 Path for development of WLP staff
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5. WLP Model:
Foundational Competencies
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6. WLP Model:
Area of Expertise (AOEs)
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8. ASTD Competency Model
Roles
The nine are groupings of targeted competencies. They are not job
modules of the titles. An individual’s job may encompass one or more
ASTD Learning
roles, similar to different "hats" that one might have to wear.
System and
CPLP exam
align to the nine
AOEs.
Areas of Expertise (AOEs)
are the specialized knowledge/skills an
individual needs over the foundational
competencies. An individual may need
expertise in one or more areas.
Foundational Competencies
define relevant behaviors for
learning and performance
professionals to varying degrees.
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9. Understanding the AOE’s
 ACTIVITY:
Spend roughly five minutes
with a partner and discuss
your thoughts about the
breadth of the industry AOEs
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10. Certification: Highlights
 Cost ASTD National Member - $799.00
Non-Member - $999.00
 Learning system (optional)
 Formal test prep or local study groups
 Components
 Exam – covering the industry body of knowledge
 Work Product – on one chosen Area of Expertise (AOE)
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11. CPLP Knowledge-Based
Exam
 150 multiple-choice questions
 150 minutes to complete (2.5 hours)
 9 Areas of Expertise
 One correct answer per question
 Questions are application-based
 *Answer questions from the “ASTD perspective”
 Approximately 90+ hours to adequately prepare
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12. CPLP Exam Focus
57%
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13. CPLP Results Screen
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14. Certification: Highlights
 Certified Professional in Learning and Performance
 Eligibility 2-3 Years Relevant Experience or Equivalent
 CPLP Readiness Assessment
 Phase I - Written Exam Covers All AOEs
 Phase 2 - Work Sample (Portfolio) Chosen AOE “Specialty”
 Learning Design, Training Delivery, Measurement
& Evaluation Emphasized (Weighted More)
 Code of Ethics Signed and References Provided
 Pre-Certification Orientation and Optional Self-Assessment
 Continual Learning Credits are Part of Renewal
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15. Work Product Deliverables
Definition: An actual work project that represents what you do in an Area of Expertise.
Areas of Expertise
Designing Learning 90 minutes of instruction you designed
Delivering Training 20 minute segment of you training
Measuring and Evaluating Evaluation Report
Human Performance Improvement Evidence that HP improved
Learning Function Learning Function or Project Report
•No more than 3 years old Approximately 60 hours to prepare
Core Components:
 Project Relationships  Outputs
 Planning  Outcomes
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16. Certification:
Applicant Process Flow
Complete Curriculum
Assess Apply and
pCPLP and
Readiness Sign Code of (voluntary) Test Prep
Ethics/Refs (voluntary)
1. Delivering Training Areas of
Complete
Receive Emphasis
General 2. Designing Learning
Feedback Exam
3. Measuring & Evaluating
4. Human Performance Improvement
5. Managing the Learning Function
Apply for AOE Submit
Submission Work Product
CPLP !
Earn CEU Credits
To re-certify
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17. Certification: For Whom?
 WLP Professionals (3+ years)
 Include Those Transitioning Up
 Exclude Those Passing Through
 In the future, Multiple Levels…
WLP
“Masters”
WLP
Professionals
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18. Chapter Support of CPLP
ASTD Chapter Programs
 Program focus (SIGs, chapter speakers, workshops)
 CPLP Study groups
 Alignment with strategic goals
Other development opportunities
 ASTD Certificate Programs (HPI), ASTD conferences
 Certification in Related Programs (ICF, CPT, etc.)
 University Programs/Courses
 Volunteer Services (Boards/Officer Positions)
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19. CPLP Resources
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20. Benefits of Certification
Individual professional:
 Clear direction for professional growth
 Recognition of competency
 Resume builder
 Industry credibility
Employers:
 Certified professionals in learning and performance
 Differentiator for candidates/selection tool
 Path for development of WLP staff
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21. Q&A
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