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The social inbox
The document discusses the impact of social media on communication, particularly in relation to email usage. It highlights the importance of integrating social strategies into email campaigns to enhance engagement and amplify content. Key recommendations include leveraging social channels for list building and utilizing social media as a tool for researching email content.
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The social inbox
- 1. The social inbox: Commercialemail in a multi-channel environment
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- 4. www.everlytic.co.za | @everlytic Hassocial media fundamentally changed the way we communicate?
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- 7. www.everlytic.co.za | @everlytic 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% EmailFacebook News Other Social Network Search Engine Twitter What’s the first thing you do when going online?
- 8. www.everlytic.co.za | @everlytic Useemail to share information online93% 56% Share information via Facebook 40% Share information via SMS
- 9. www.everlytic.co.za | @everlytic Socialneeds Email
- 10. www.everlytic.co.za | @everlytic Email+ Social = Digital Kung Fu
- 11. www.everlytic.co.za | @everlytic Implementa social strategy in your email campaigns
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- 15. www.everlytic.co.za | @everlytic Fanto Customer model
- 16. www.everlytic.co.za | @everlytic Nowlet’s see in it action!
- 17. www.everlytic.co.za | @everlytic •Let them compliment rather than compete. • Leverage social channels to enhance list building efforts • Use social media to research & test email content • Social Media is an excellent amplifier for email
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Editor's Notes
- #2 Explore how email is evolving in a social media environment
- #3 Everlytic is anintegrated email, mobile and social communications softwareStarted out in a garage 8 years ago, now over 50 staff membersCater for corporates and mom & pop shopsWe really love what we do
- #4 Focus on emerging markets
- #5 How has it changed the way your company communicates?10 years ago there was no Facebook, Twitter etc:News from the social mediaOpinions for purchase decisions
- #6 405 Thousand people sharing brand stories and purchase decisionsThat’s 3.5 Million tweets per month
- #7 Each year people predict the death of email, research proves otherwiseEmail second only to organic SEO for ROI [eConsultancy survey 2013]The average return on each pound spent on email was £21.48
- #9 Funnel
- #10 Fabric of online interaction
- #11 Social sharing can increase click-through rates as much as 30% [Email Marketing and Social Sharing Media Integration Report“]85% of the retailers surveyed included a Facebook link in their email campaigns
- #12 Not just about adding icons to a mailerUsing social media as research for topical contentSharing online versions of mailer on social mediaTesting subject lines by posting on twitter
- #13 Let people know what you want the to do
- #15 Funnel
- #16 Funnel
- #17 Funnel
- #18 Funnel
- #19 Funnel